Pasta+

What Pasta+ does

Pasta+ is a privately held, single-location Italian restaurant located at Södra Vägen 2 in central Gothenburg, Sweden. Founded in 1995 and operated continuously by the same Italian owners, the restaurant serves authentic Italian cuisine — including pasta, risotto, fish, meat dishes, and desserts — to a broad local clientele of families, couples, business lunch groups, and larger private or corporate parties. The site seats up to 120 guests and runs a varied menu structure comprising a fixed-price lunch (149 SEK), a full à la carte main menu, weekend lunch specials, group menus priced per course and protein choice (294–573 SEK per person), and targeted offers for sports and student segments.

The business operates with no proprietary technology platform; the technology footprint is limited to a content/SEO website (pastaplus.se), downloadable PDF menus in Swedish and English, a booking widget, and standard food service operations. Pasta+ generates revenue through three streams: on-premises dine-in service (the primary stream), takeaway orders sold at a 25% discount off regular menu prices (excluding half portions and the children's menu), and gift card sales with a 30-day invoice payment option. The company is privately owned with no disclosed investors, subsidiaries, or M&A activity, and it does not operate outside Gothenburg.

Name

Pasta+

Legal name

Pasta+

Website

https://pastaplus.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasta+ is a privately held, single-location Italian restaurant in central Gothenburg, Sweden, operated by the same Italian owners since 1995. It serves authentic Italian lunch, à la carte, group, takeaway, and gift card offerings to walk-in, reservation, and corporate group customers.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Italian restaurant
• Authentic pasta dishes
• Casual dining
• Takeaway service
• Group menus

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in restaurant service: Revenue generated from customers dining at the restaurant, including à la carte orders, lunch menus, and group menus. Customers pay per menu item consumed on-premises.
2. Takeaway orders: Revenue from food prepared for off-premises consumption at 25% discount from regular menu prices.
3. Gift cards: Sale of gift cards (presentkort) which can be redeemed for food and beverage at the restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pasta+ is an Italian restaurant in Gothenburg, Sweden, operated continuously by the same Italian owners since 1995. The establishment offers authentic Italian cuisine through dine-in service, takeaway, gift cards, and a range of menu options including fixed-price lunches, weekend lunches, group menus, and a sports & student discount offer.

Product overview

Pasta+ is an authentic Italian restaurant operated by the same Italian owners since 1995. The company offers a single unified restaurant dining experience rather than a platform architecture. Its core products include full-service Italian dining at its Gothenburg location (seating 120 guests), with complementary offerings: lunch menus (149 SEK fixed price), weekend lunch specials, group menus for parties of four or more, takeaway service (25% discount), and gift cards. The menu features traditional Italian dishes including various pasta preparations (egg pasta, wheat pasta, stuffed pasta, gratinated pasta), risottos, fish and meat main courses, a children's menu, desserts, and an extensive Italian-focused beverage program.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in Restaurant Service Full-service Italian dining experience at the restaurant location in Gothenburg, serving authentic Italian cuisine to walk-in guests and reservations.
• Lunch Menu A fixed-price lunch offering available to guests seeking a quicker, value-priced midday meal.
• Weekend Lunch A weekend lunch menu available to diners visiting the restaurant on Saturdays and Sundays.
• Group Menus Pre-set group menu options tailored for parties and group bookings at the restaurant.
• Takeaway Service Takeaway ordering option allowing customers to collect Italian dishes from the restaurant for off-premise consumption.
• Gift Cards Pre-paid gift cards redeemable at the restaurant for meals and beverages, available for individual customers and corporate gifting.
• Sports & Student Offer A discounted dining offer aimed at sports teams and students seeking affordable Italian meals.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Buca di Beppo: Italian-American full-service family-style restaurant specializing in group dining, large portions, and party-event bookings. Comparable to Pasta+ on its group-menu strategy for parties of 4+ and event-friendly positioning.
• Prezzo: UK-based Italian casual dining chain offering pasta, risotto, pizza, and grills in full-service settings with fixed-price lunch and group menus. Closely comparable on menu structure, service model, and price-tier positioning to Pasta+.
• Vapiano: European casual Italian dining chain serving fresh pasta, risotto, and salads in full-service settings with a similar lunchtime-and-dinner à la carte model. Directly comparable on cuisine, service style, and target customer to Pasta+.
• Zizzi: Italian-inspired casual dining chain with à la carte pasta, risotto, and sharing menus in full-service settings. Comparable on cuisine mix, lunch/deal menus, and group/event dining capability to Pasta+.
• Carluccio's: Authentic Italian full-service restaurant concept emphasizing imported ingredients, traditional recipes, and Italian wines — operating across the UK and Middle East. Closely comparable to Pasta+ on authentic-Italian brand positioning and menu composition.
• Il Fornaio: Authentic Italian restaurant group with full-service dining, imported-ingredient focus, and Italian wine programs. Directly comparable to Pasta+ on authentic-Italian premium positioning and full-service model.
• Jamie Oliver's Italian: Casual Italian full-service dining chain (now largely closed) that competed in the same European casual-Italian segment with à la carte pasta, risotto, and group menus. Relevant historical/comparable peer for category dynamics.

Broad incumbents

• Olive Garden: Largest US casual Italian dining chain with family-style seating, unlimited pasta/soup/salad, and group-event capability. Comparable on the casual Italian family-style full-service dining model Pasta+ operates.
• Eataly: Large-scale Italian restaurant and marketplace operator with broader retail and culinary programming. Comparable on authentic-Italian positioning and full-service dining experience, though at significantly larger scale and broader scope than Pasta+.

Regional players

• Trattoria Tipo: Regional Scandinavian/Italian trattoria concept with full-service dining and pasta-focused menus in the Nordics. Comparable on cuisine category, full-service model, and Nordic geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pastaplus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasta+