NuParadigm Products LLC

What NuParadigm Products LLC does

NuParadigm Products LLC is a US-based, privately held marketing and sales company founded in 2018 that provides commercial strategies and sales representation for manufacturers and distributors of specialty, new-to-market, and paradigm-changing medical and health products. The company operates three core services: Sales & Marketing (building product communities and connecting innovators with target customers), Supply Sourcing (procurement across PPE, DME, MedSurg, and Pharma via regional/national warehouses, direct manufacturers, and GPOs), and access to a national Distributor Network of independent sales representatives with proven experience across diverse healthcare providers and buyers. Its go-to-market relies on a national network of independent sales reps and marketing organizations rather than a direct sales force, and it is the preferred product sales partner of MDR (Medical Development Resources), described as healthcare's leading business development and C-suite network. Revenue is generated through commissions or service fees on successful product sales and market access engagements; pricing is not publicly disclosed and is negotiated per engagement. The company is led by CEO Matt Johnson and President Jeremy Fincher, both with over 20 years of medical industry experience, and operates with a lean public footprint (single email contact, no disclosed headcount or revenue). Its underlying technology is essentially a relational distribution platform rather than a software product, and no proprietary technology stack, AI capabilities, or data assets are described in the available source material.

Name

NuParadigm Products LLC

Legal name

NuParadigm Products LLC

Website

https://nuppro.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

NuParadigm Products LLC is a US-based sales and marketing company founded in 2018 that provides sales representation, supply sourcing, and distributor network access for manufacturers and distributors of specialty medical and health products, serving healthcare providers through a national network of independent sales representatives.

Ownership category

akta.pro rank

Product category

Medical Sales Representation and Distribution Services

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Medical sales representation
• Healthcare distribution services
• Medical supply sourcing
• Healthcare product marketing
• Specialty medical products

Headquarters

HQ city

Woodstock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Representation Services: NuParadigm provides marketing and sales representation services for manufacturers and distributors of specialty, new-to-market, and paradigm-changing medical and health products. Revenue is generated through sales commissions or service fees based on successful product sales and market access.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

NuParadigm Products LLC is a marketing and sales company focused on commercial strategies and sales representation for manufacturers and distributors of specialty, new-to-market, and paradigm-changing medical and health products. It provides Sales & Marketing services, Supply Sourcing (PPE, DME, MedSurg, Pharma), and access to a national Distributor Network of independent sales representatives serving healthcare providers and buyers.

Product overview

NuParadigm Products LLC is a marketing and sales company offering a unified portfolio of services for the medical and health products industry. The company provides Sales & Marketing services to help product innovators connect with target customers, Supply Sourcing to help providers shop medical supplies from various options, and access to a national Distributor Network of experienced sales representatives. These services work together to provide manufacturers and distributors with commercial strategies and sales representation for specialty, new-to-market, and paradigm-changing medical and health products.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Marketing Services Building a product community and changing best practices in healthcare through sales representation and marketing strategies. NuParadigm helps product innovators improve their offerings and connect with target customers faster.
• Supply Sourcing Medical supply procurement services covering PPE, DME, MedSurg, and Pharma products, with emphasis on savings, reliability, and service. Suppliers include reputable regional and national stocking warehouses, direct manufacturers (international and Made-in-USA), and Group Purchasing Organizations.
• Distributor Network National network of independent sales representatives with proven experience representing a diverse range of healthcare providers and buyers for medical product distribution.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MDR (Medical Development Resources)coreStrategic or Co-development PartnerNuParadigm is the preferred product sales partner of MDR, healthcare's leading business development and C-suite network. This partnership provides NuParadigm clients with access to MDR's extensive network of business development professionals and C-suite healthcare leaders, enhancing market access and sales growth opportunities for medical product innovators.

Scale indicators3 records

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Owens & Minor: Global medical-surgical product distribution and healthcare supply chain services company. Comparable in MedSurg distribution and provider-focused supply chain solutions.
• Cardinal Health: Major medical product distributor with pharmaceutical and medical-surgical segments. Overlaps with NuParadigm's pharma and MedSurg supply sourcing categories, but serves a much broader portfolio of customers.
• McKesson: Largest North American pharmaceutical and medical-surgical wholesale distributor. Operates broadly across the healthcare supply chain NuParadigm serves, but at massive scale with full-stack distribution capabilities.
• Patterson Companies: Distributor of dental, animal health, and medical products to office-based practitioners. Overlaps with NuParadigm's healthcare provider distribution model, especially in medical/dental categories.
• Henry Schein: Distributor of healthcare products to office-based dental, medical, and animal health practitioners. Comparable go-to-market through distribution networks serving healthcare providers, though broader in scope.
• Medline Industries: Largest privately held manufacturer and distributor of medical-surgical supplies. Directly comparable in MedSurg, PPE, and DME categories, with both manufacturing and distribution capabilities far exceeding NuParadigm's scale.

Direct peers

• IQVIA: Global healthcare commercial services provider with contract sales forces and commercialization solutions for pharma/medtech. Operates the same outsourced-sales-for-manufacturers model, albeit at significantly larger scale.
• Concordance Healthcare Solutions: Regional healthcare distributor offering medical-surgical, pharmaceutical, and specialty distribution to providers. Directly comparable in offering multi-category medical product distribution to healthcare buyers.
• Syneos Health: Provides contract sales teams and commercialization services for pharmaceutical and medical product companies. Highly comparable go-to-market model: outsourced sales representation for healthcare manufacturers seeking market access.
• CME Corp: Medical equipment distributor and service provider serving hospitals and healthcare facilities. Comparable in supplying medical equipment and related products to healthcare provider end markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nuparadigm-products-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuParadigm Products LLC