Mensinger Gmbh

What Mensinger Gmbh does

Malerwerkstätten Mensinger GmbH is a family-owned painting, finishing, and building envelope contractor headquartered in Frankfurt am Main with a branch in Darmstadt. Founded in 1902 by Louis Ferdinand Mensinger, the company is now in its fifth generation of family operation and is currently managed jointly by fourth-generation brothers Carsten and Guido Mensinger, alongside Peter and Heidi Mensinger. Services span interior and exterior painting, lacquering, wallpapering (including custom digital-print and historic hand-printed patterns), plaster and concrete work, thermal insulation, mold remediation, decorative techniques (spatula, glazing, marble effects, oil gilding, stucco), drywall construction, heritage restoration, and building management.

The company serves two primary customer segments: private residential customers seeking renovation, decoration, and insulation, and commercial/institutional clients including the DFB Campus, Fraport (Frankfurt Airport VIP Lounge), UNESCO World Heritage site Mathildenhöhe Darmstadt, the DomRömerQuartier, the Stiftung Giersch/Portikus exhibition hall, Museum für Weltkulturen, and several heritage-listed hotels and villas. The go-to-market is direct field sales with on-site consultations and per-project quotes; pricing is not publicly disclosed and all engagements are scoped individually.

Revenue is generated on a project-based, one-time contract model. Operations rely on in-house specialized trade teams. The technology stack is rooted in traditional painter craftsmanship augmented by the Caparol Paint Buddy robotic painting system for automated application on large surfaces, and by internally-developed Building Information Modeling (BIM) capabilities highlighted by a 2024 BIM-Award. Sustainability infrastructure includes a 51.51 kWp on-site photovoltaic installation (since 2014) with battery storage achieving over 90% autarky, OK-Power/TÜV-certified green electricity from Naturstrom AG, and a BlueMotion vehicle fleet, alongside familiarity with DGNB and LEED certification requirements. The business remains a private, family-controlled GmbH with no external investors or parent entity.

Name

Mensinger Gmbh

Legal name

MALERWERKSTÄTTEN MENSINGER GMBH

Website

https://mensinger.de

Company type

Private

Founded year

1902

Operating status

Operating

Short description

Malerwerkstätten Mensinger GmbH is a fifth-generation, family-owned painting, plaster, insulation, and heritage restoration contractor serving residential and institutional clients across Frankfurt and the Rhein-Main region of Germany since 1902.

Ownership category

akta.pro rank

Product category

Painting and Finishing Contracting Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Exterior Painting (Siding, Trim, Doors) (HSAGADAB)

Keywords

• Painting services
• Facade restoration
• Heritage plastering
• Thermal insulation
• Mold remediation

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Painting and Decoration Services: Project-based painting, lacquering, wallpaper, plastering, facade work, and construction services for private and commercial clients. Revenue is earned through one-time project contracts and service agreements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Malerwerkstätten Mensinger GmbH is a 5th-generation family-owned painting and finishing contractor offering interior and exterior painting, lacquering, wallpapering, plaster and concrete work, thermal insulation (Wärmedämmverbundsystem), decorative techniques, drywall construction, and mold remediation services. The company also provides facility management/building management services, color consultation, and heritage restoration for residential and commercial clients across the Frankfurt Rhein-Main region.

Product overview

Malerwerkstätten Mensinger GmbH is a family-owned painting and finishing contractor in 5th generation, operating since 1902. The company offers a comprehensive portfolio of construction and finishing services organized into two main categories: core painting services (Malerarbeiten) encompassing interior/exterior painting, lacquering, and wallpapering; and specialized services including plaster/concrete work, thermal insulation, decorative techniques, drywall construction, and mold remediation. The company also provides design services through color concepts and decorative finishing techniques. Services are delivered through specialized teams organized by trade, and the company serves primarily the Frankfurt and Rhein-Main region in Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Malerarbeiten (Painting Services) Professional painting services for interior and exterior walls, ceilings, and facades. Includes color consultation, surface preparation, and application of various paint types including environmentally friendly options, for private residential and commercial/institutional clients.
• Lackierarbeiten (Lacquering Services) Professional lacquering services for windows, doors, radiators, pipes, and decorative elements using manual application and high-quality spray lacquering techniques.
• Tapezierarbeiten (Wallpapering Services) Wallpapering services including digital print wallpapers (Digitaldrucktapeten), hand-printed historic patterns, and custom designs for interior spaces of residential and commercial clients.
• Putz & Beton (Plaster & Concrete Work) Interior and exterior plaster work, concrete restoration, and surface finishing including lime plaster, gypsum plaster, clay plaster, and specialized restoration techniques for historic buildings.
• Betoninstandsetzung (Concrete Repair) Concrete restoration and repair services including reprofiling, CO2 coatings, and structural strengthening to extend building lifespan and maintain aesthetics of buildings.
• Wärmedämmung (Thermal Insulation) Building insulation services including exterior wall insulation (Wärmedämmverbundsystem), interior insulation, roof insulation, and energy-efficient retrofit solutions meeting EnEV standards.
• Gestaltung (Design and Decorative Services) Comprehensive design services including color concepts, decorative techniques (spatula, glazing, smoothing techniques), marble effects, oil gilding, and stucco work for unique interior atmospheres.
• Trockenbau (Drywall Construction) Drywall construction using metal profiles and plasterboard to create partitions, ceilings, and floors without wet materials for residential and commercial buildings.
• Schimmelbeseitigung (Mold Remediation) Professional mold removal and remediation services including cause analysis, thorough cleaning, and preventive measures for affected building areas.
• Fassadenarbeiten (Facade Work) Facade renovation and restoration including historic preservation work, exterior painting, and architectural detailing for residential, commercial, and heritage buildings.
• Gebäudemanagement (Building Management) Facility management and building maintenance services for commercial properties including maintenance monitoring, service catalog definition, and efficient property operation.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Caparol (DAW SE)coreTechnology or IntegrationCaparol, a leading German paint and coating manufacturer, developed the Paint Buddy robotic painting system. Mensinger GmbH is an early adopter of this technology, using it for automated paint application on large surfaces and ceilings. The Paint Buddy features automatic window/door detection and sparing, operated by a trained on-site operator.
• Sto DeutschlandminorStrategic or Co-development PartnerSto Deutschland collaborated with Mensinger GmbH on the DomRömerQuartier project in Frankfurt's reconstructed old town, involving historical painting work. The partnership included filming an interview with Carsten Mensinger about the project's historical craftsmanship.
• Bundesverband Farbe Gestaltung Bautenschutz (Painter National Team)coreStrategic or Co-development PartnerMensinger GmbH is an official supporter of the German Painter National Team. Janick Mensinger serves as a member of the national team, training for WorldSkills competitions. Mensinger GmbH provides training facilities and support for national team training activities.
• Naturstrom AGminorOthersSince May 2020, Mensinger GmbH sources 100% eco-certified electricity from Naturstrom AG, derived from German wind and hydropower. Naturstrom also contributes 1 cent per kilowatt-hour to fund new renewable energy installations.
• Frankfurt University of Applied SciencesminorStrategic or Co-development PartnerJacqueline Kuhn, a dual student at Frankfurt UAS, conducted her BIM bachelor thesis research at Mensinger GmbH among 539 painting businesses. Prof. Dr.-Ing. Andreas Menner supervised her work. Mensinger GmbH employs her as project manager after her apprenticeship.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• Sto SE & Co. KGaA: Major German facade and coating systems manufacturer. Partnered with Mensinger on the DomRömerQuartier historical project. Comparable as an ecosystem player in insulation/plaster/facade but not a direct service competitor.
• Caparol (DAW SE): Leading German paint and coating manufacturer that developed the Paint Buddy robotic system adopted by Mensinger. Adjacent ecosystem participant — supplies materials and technology but does not directly perform painting services.
• Brillux GmbH & Co. KG: Large German paint manufacturer with affiliated Malerbetrieb network and training infrastructure. Comparable as a paint/coatings ecosystem participant but not a direct painting service competitor.

Broad incumbents

• Heinrich Schmid GmbH & Co. KG: One of Germany's largest Malerbetrieb groups with dozens of branches nationwide. Highly comparable in service portfolio (painting, plaster, drywall, insulation, facade) but operates at national scale versus Mensinger's single-region footprint.

Direct peers

• Veit Dennert KG Malerwerkstätten: Long-standing German Malerbetrieb with similar service mix and craft-quality positioning. Comparable as a family-style painting and finishing contractor targeting premium residential and commercial customers.
• Karl Gumann GmbH Malerwerkstätten: Established German Malerwerkstätten offering painting, plaster, drywall and facade services with similar traditional craft heritage. Directly comparable business model as a multi-generational painting contractor with quality/residential positioning.
• Stuckenberger GmbH Maler- und Lackierwerkstätten: Mid-to-large German Malerbetrieb offering painting, lacquering, plaster and facade services. Comparable to Mensinger in service breadth, craft focus, and target customer mix (residential + commercial).

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Malerwerkstaetten.Mensinger.GmbH
• Instagraminstagram.com/mensinger.frankfurt
• TikToktiktok.com/@mensinger.frankfurt
• LinkedInlinkedin.com/company/mensinger-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensinger Gmbh