Otwarte Klatki

What Otwarte Klatki does

Otwarte Klatki is a Polish nonprofit organization (Stowarzyszenie Otwarte Klatki) founded in 2012 and headquartered in Poznań, Poland. The organization works to reduce the suffering of farm animals through four core activities: (1) investigations documenting conditions on industrial farms, with 33 farms inspected and 61,000 km of investigative travel recorded; (2) corporate advocacy that has secured cage-free egg commitments from 14+ major Polish retailers including Biedronka, Lidl, Aldi, Kaufland, Żabka, Netto, MAKRO, and Carrefour; (3) legislative advocacy culminating in Poland's December 2025 fur farming ban signed by the President with 339 parliamentary votes in favor; and (4) public education via a blog with 200+ articles, investigative films, and coalition campaigns including RoślinnieJemy (plant-based food systems) and Stop Fermom Przemysłowym (anti-industrial farming).

The organization operates a hybrid go-to-market spanning community-led mobilization (517,000+ social media followers, 1,900+ monthly Club donors, 8,500 tax-donation contributors), direct-to-consumer fundraising (website donations, monthly subscriptions at minimum 30 PLN, 1.5% income tax designations), and sales-led corporate engagement (direct negotiations with food retailers on welfare standards). Revenue is generated primarily through individual donations, 1.5% Polish income tax designations (1,521,024 PLN raised in 2025), recurring Club memberships, and merchandise sales through a dedicated e-commerce store. Technology infrastructure consists of standard nonprofit tooling — Salesforce/SARE/SALESmanago CRMs, Google Analytics, Facebook Pixel, Stripe/Przelewy24 payment processing, and Slack/Atlassian/ClickUp collaboration platforms — with no proprietary technology platform disclosed.

The 52-person organization operates with full financial transparency, publishing employee salaries since 2018. In 2018, founders established Anima International as the international expansion vehicle, now operating in 6 countries. The organization has achieved measurable outcomes including 1,972,656 fewer hens kept in cages since corporate commitments began, and 68 million media impressions across 2,142 publications in 2025.

Name

Otwarte Klatki

Legal name

Stowarzyszenie Otwarte Klatki

Website

https://otwarteklatki.pl

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Otwarte Klatki is a Polish nonprofit animal welfare organization founded in 2012, dedicated to reducing farm animal suffering through farm investigations, corporate cage-free advocacy, legislative campaigns, and public education across Poland and internationally.

Ownership category

akta.pro rank

Product category

Animal Welfare Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Social Services (8300)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

akta.pro secondary industries

Animal Cruelty Prevention, Investigation & Humane Law Enforcement (BPAGAIAG), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal welfare advocacy
• Nonprofit campaigns
• Corporate engagement
• Investigative journalism
• Policy advocacy

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters. Monthly Club membership (Klub Otwartych Klatek) requires minimum 30 PLN contribution. Donations fund investigations, campaigns, and advocacy work.
2. 1.5% Income Tax Donations: As a Public Benefit Organization (OPP), Otwarte Klatki receives 1.5% of supporters' income tax. In 2025, 8,500 people contributed, raising 1,521,024 PLN.
3. Merchandise Sales: Online store selling branded merchandise including t-shirts, hoodies, bags, calendars, stickers, posters, and books. All proceeds support organizational activities.
4. Corporate Engagement: While not a direct revenue stream, the organization works with companies to secure cage-free commitments, which drives market transformation reducing animal suffering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Otwarte Klatki is a Polish non-profit organization that reduces farm animal suffering through advocacy campaigns, undercover farm investigations, and corporate engagement. The organization drives systemic change by securing cage-free commitments from major food retailers, lobbying for animal welfare legislation (contributing to Poland's 2025 fur farming ban), and mobilizing individual supporters through donations, petitions, and educational content.

Product overview

Otwarte Klatki is a Polish animal welfare organization (Stowarzyszenie Otwarte Klatki) founded in 2012 that operates as a nonprofit advocacy organization rather than a traditional product company. The organization offers a portfolio of digital and programmatic products: core advocacy campaigns including cage-free initiatives, investigations, and policy work; an online petition platform for supporter engagement; an educational blog; a merchandise e-commerce store; and a recurring donation club. The organization also runs specialized campaigns such as RoślinnieJemy and Roślinne Wyzwanie for plant-based advocacy, the Stop Fermom Przemysłowym coalition, and former campaigns like Cena Futra (fur ban). All products serve the unified mission of reducing animal suffering in industrial farming.

Differentiator

Problem solved

Functional benefit

Brands

• Klub Otwartych Klatek: A recurring donor membership club where supporters contribute at least 30 PLN monthly to support the organization's animal welfare activities. Over 1,900 people have joined.

Products and services

• Kampanie Otwartych Klatek (Advocacy Campaigns) Core advocacy programs of Otwarte Klatki addressing cage farming, fast-growing chicken breeds, industrial farm expansion, and plant-based food transition, aimed at supporters, policymakers, and corporate stakeholders.
• Petycje (Petition Platform)

Quantifiable outcome

• Achieved EU-first fur farming ban signed December 2, 2025, with 339 parliamentarians voting in favor
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Anima InternationalcoreStrategic or Co-development Partner · 1 January 2018Parent organization established by Otwarte Klatki founders in 2018. Anima International operates in 6 countries, expanding Otwarte Klatki's animal welfare model internationally.
• LidlcoreStrategic or Co-development Partner · 1 January 2016First major Polish retailer (2016) to commit to cage-free eggs. Working toward full implementation affecting 2+ million hens annually.
• AldicoreStrategic or Co-development Partner · 1 January 2016First major Polish retailer (2016) to commit to cage-free eggs. Partnership to phase out caged egg sales.
• Serbia, Bulgaria, and Germany animal organizationsminorStrategic or Co-development PartnerCross-border investigative collaboration. Joint investigation in Bulgaria led to farm closure.
• BiedronkacoreStrategic or Co-development PartnerMajor Polish retailer committed to eliminating caged eggs. Otwarte Klatki works with company on implementation of cage-free commitments affecting 4+ million hens annually.
• Stop Fermom Przemysłowe CoalitionminorStrategic or Co-development PartnerSocial coalition opposing expansion of industrial farms in Poland. Unites various stakeholders concerned about mass animal husbandry.
• RoślinnieJemyminorStrategic or Co-development PartnerCampaign supporting systemic changes toward plant-based protein. Promotes availability and affordability of plant-based products.
• Chefs for ChangeminorStrategic or Co-development PartnerNetwork of chefs promoting plant-based menus. Part of broader food system transformation efforts.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Animal Equality: International farm-animal NGO with a distinctive emphasis on undercover farm investigations and corporate accountability campaigns. Operates across multiple European and Latin American countries; comparable investigative methodology and corporate-engagement focus to Otwarte Klatki.
• The Humane League: US-headquartered but globally active farm-animal NGO that runs Open Cages-cage-free corporate campaigns and legislative work. Closely comparable in operating model: corporate cage-free asks, grassroots mobilization, and Open Wing Alliance-style coalition work, though geographically concentrated in the Americas and parts of Asia.
• Open Cages (UK / India): UK- and India-headquartered farm-animal NGO with a near-identical name and focus on cage-free corporate campaigns in South Asia and beyond. Closely comparable mission and methodology; relevant as a near-name peer within the broader Open Cages coalition.
• Compassion in World Farming (CIWF): One of the longest-established farm-animal welfare NGOs, CIWF combines corporate cage-free campaigns, EU policy advocacy, and investigative reporting, and actively partners with Otwarte Klatki and Anima on European campaigns. Direct overlap in target (cages, fur, broiler welfare) and methodology.
• Albert Schweitzer Foundation: German-based farm-animal NGO that has been a leading driver of EU cage-free and food-industry corporate accountability campaigns, frequently collaborating with Anima International. Strongly comparable as a European cage-free advocacy peer.
• Anima International: Founded by Otwarte Klatki's founders in 2018 as its international expansion vehicle, Anima International runs the same farm-animal welfare advocacy, corporate engagement, and legislative campaigns in 6 countries. It is the most direct peer by model, methodology, and leadership lineage.

Broad incumbents

• Eurogroup for Animals: Brussels-based umbrella representing dozens of European animal-welfare NGOs at the EU level. Comparable in EU legislative advocacy focus (cages, fur, transport) but operates as a coalition coordinator rather than a direct campaigner, making it a structural peer rather than a direct competitor.
• Four Paws (Vier Pfoten): A larger international animal welfare organization with broad companion-animal and farm-animal programs, including fur-farming advocacy. Comparable in EU regulatory advocacy and investigative work, but operates across a much wider portfolio of species and welfare issues.

Regional players

• Greenpeace Poland: Operates in the same Polish advocacy, media, and donor-fundraising environment with overlapping issue areas (industrial agriculture, food systems). Distinct in being a broader environmental NGO rather than animal-welfare focused, but competes for the same donor and policy attention.
• WWF Poland: Major Polish conservation NGO with similar fundraising scale, mass-market donor base, and corporate partnership approach. Comparable as a Polish-NGO peer in scale and revenue model, though the substantive mission is wildlife conservation rather than farm-animal welfare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/otwarteklatkipl
• Facebookfacebook.com/otwarteklatki
• Instagraminstagram.com/otwarteklatki_shop
• LinkedInlinkedin.com/company/otwarte-klatki

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otwarte Klatki