MAPP_MTL
MAPP_MTL is a Montreal-based non-profit that produces the annual International Projection Mapping Festival (MAPP_X), the MINUTE_MAPP platform, the COMPOSITE quarterly networking series, and immersive installations at Caserne 26, serving the Montreal public, projection-mapping artists, and the city's digital-arts ecosystem.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MAPP_MTL does
MAPP_MTL is a Canadian non-profit organization ('organisme sans but lucratif') founded in 2016 and headquartered in Montreal, Quebec, whose mission is to develop the art form of projection mapping and provide a public showcase for local and international digital creators. Its core product is the annual International Projection Mapping Festival (MAPP_X), which in its 10th anniversary edition runs September 29 to October 3, 2026 across multiple Montreal venues, including the Digital Block Party ('Fête de quartier numérique') at Van Horne Skatepark. Supporting offerings include MINUTE_MAPP, an annually curated platform of 60-second projection mapping works running on building facades since 2013; COMPOSITE, a quarterly networking event for the Montreal digital-arts ecosystem; Caserne 26, a two-year residency space for workshops, residencies, and immersive installations; and a portfolio of sub-products such as Palimpseste, NexuSérie, WeOui, Metamonument, La ville dans la ville, Live 4 Bubbles, and Les Démons Contemporains. Underlying technology centers on projection-mapping hardware and immersive audiovisual installations, with no disclosed AI/ML models or proprietary software platforms.
The organization operates on an event-driven, community-led go-to-market. All festival programming is free and admission-free, monetized indirectly through individual donations (Zeffy platform, $5+ contributions), an active public fundraising campaign ('Campagne de levée de fonds'), and grants from public arts funders including Ville de Montréal, Conseil des arts de Montréal, and CALQ. Primary customer segments are the general Montreal public attending free cultural events and projection-mapping artists seeking exhibition opportunities, with cultural institutions (FNC, Hubblo, MUTEK, SAT, ONF, Zù Montréal, and others) acting as a secondary partner segment. MAPP_MTL extends internationally through wholly-owned sub-brands MAPP_TOKYO and MAPP_FRANCE, both established in 2020, supporting artist exchange with Japan and France respectively.
MAPP_MTL firmographics
Firmographics- Name
- MAPP_MTL
- Legal name
- MAPP_MTL
- Website
- https://mappmtl.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAPP_MTL is a Montreal-based non-profit that produces the annual International Projection Mapping Festival (MAPP_X), the MINUTE_MAPP platform, the COMPOSITE quarterly networking series, and immersive installations at Caserne 26, serving the Montreal public, projection-mapping artists, and the city's digital-arts ecosystem.
- Ownership category
- akta.pro rank
Where MAPP_MTL is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
MAPP_MTL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Fundraising: The organization relies on public donations through the Zeffy platform. A current fundraising campaign invites supporters to contribute $5 or more to support the festival's continuation. This is a key revenue stream for the non-profit organization.
- Government and Arts Council Grants: As a non-profit arts organization, MAPP_MTL likely receives funding from arts councils including the Conseil des arts de Montréal. The organization displays the Ville de Montréal and CALQ logos indicating public funding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free General Admission Events |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
MAPP_MTL product offering
Product offeringCore offering
MAPP_MTL is a non-profit organization that organizes free public events and programs centered on projection mapping art. Its core offerings include the annual International Projection Mapping Festival (MAPP_X), the Digital Block Party, the MINUTE_MAPP open platform for 60-second projection works, the COMPOSITE quarterly digital creativity networking series, and Caserne 26 (a dedicated creative space hosting workshops and residencies). The organization also runs international extensions MAPP_TOKYO and MAPP_FRANCE.
Product overview
MAPP_MTL is a non-profit organization whose primary mission is to foster the development of projection mapping while providing a showcase for local and international talent. The organization operates a portfolio of festival and event products centered on its core offerings: the annual International Projection Mapping Festival (MAPP_X), the Digital Block Party (Fête de quartier numérique), and MINUTE_MAPP—a platform for 60-second projection mapping works. Supporting offerings include Composite (quarterly digital creativity networking events) and Caserne 26 (a dedicated creative space for immersive experiences, workshops, and residencies). Individual event products span immersive installations, collaborative laboratories, projections, and exhibitions by various artists. The organization also extends its brand internationally through MAPP_TOKYO and MAPP_FRANCE. All events are offered free of charge.
Differentiator
Problem solved
Functional benefit
Brands
- MAPP_TOKYO: International branch of MAPP_MTL created in 2020 to connect Japanese and Montreal digital creation scenes through mapping projections, workshops, and artistic collaborations in Tokyo.
- MAPP_FRANCE
- MINUTE_MAPP
- Fête de quartier numérique
- Composite
Products and services
- Festival MAPP_X (International Projection Mapping Festival) The annual International Projection Mapping Festival featuring projections across iconic building facades, electronic music performances, food vendors, and creative workshops; free and open to the public.
- Digital Block Party (Fête de quartier numérique) A three-day neighborhood celebration featuring projection mapping, electronic music performances, food stands, and creative workshops at the Van Horne Skatepark; free and open to the public.
- MINUTE_MAPP An open platform for experimentation and creative expression through 60-second projection mapping works held annually at the Van Horne Skatepark; works are selected by committee and streamed online for global audiences.
- COMPOSITE Networking Events A quarterly networking event dedicated to digital creativity, coordinated by MAPP_MTL in collaboration with Montreal digital arts stakeholders, creating recurring meeting spaces between art and digital industry sectors.
- Caserne 26 Creator Space A dedicated creative space on the third floor of Caserne 26 occupied by MAPP_MTL for two years, featuring immersive experiences, mapping workshops, residencies, and performances connecting artists and the public.
- Palimpseste An immersive, collaborative installation where each visitor contributes to the creation of an ever-evolving artwork.
- NexuSérie An immersive experience where light, sound, and space react to visitor movements, creating personalized audio-visual trails.
- WeOui A collaborative laboratory conceived as a Game Jam where digital, music, and coding professionals produce interactive works.
- Metamonument A video projection designed as a monument dedicated to the metacrisis—the entanglement of ecological, economic, and political crises.
- La ville dans la ville An audiovisual work exploring the geometry of urban architecture as raw material for creation.
- Live 4 Bubbles A performance and installation that transforms live coding—traditionally limited to the keyboard—into a gestural and immersive experience.
- Les Démons Contemporains An exhibition series exploring duality within various behemoths—from political and religious movements to the momentum of technology.
- MAPP_TOKYO An international extension of MAPP_MTL created in 2020 to bridge Japanese and Montreal digital creation scenes through mapping projections, workshops, and artistic collaborations in Tokyo.
- MAPP_FRANCE An international extension of MAPP_MTL established in 2020 to strengthen artistic bridges between Quebec and France, developing mapping and visual creation projects promoting artist exchanges.
Quantifiable outcome
- Free and accessible programming ensures broad public participation regardless of economic barriers
- +1 more outcomes
Companies that use MAPP_MTL
Customer profileSegments3 records
Ideal customer profiles3 records
MAPP_MTL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MAPP_MTL partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Festival du Nouveau Cinéma (FNC)coreFNC collaborates with Hubblo to host Composite #47, a quarterly networking event for digital creativity. This partnership positions MAPP_MTL within Montreal's premier film festival context, expanding reach to cinema-focused audiences while cross-promoting digital arts programming.
- HubblocoreHubblo co-hosts the Composite #47 networking event with FNC. Hubblo is a key player in Montreal's immersive technology and VR community, aligning with MAPP_MTL's digital arts focus.
- MUTEK MontréalminorListed as a collaborating organization for COMPOSITE events. MUTEK is Montreal's leading electronic music and digital arts festival, creating natural synergy for cross-promotion and audience sharing.
- Société des arts technologiques (SAT)minorPartner organization for COMPOSITE quarterly events. SAT is a pioneer in immersive dome projection and digital art, sharing expertise and audiences with MAPP_MTL.
- Office national du film du Canada (ONF)minorPartner organization for COMPOSITE networking events. ONF brings national film and digital media resources to the collaboration, expanding MAPP_MTL's institutional connections.
- Zù MontréalminorCollaborating organization for COMPOSITE events. Zù Montréal supports digital and new media arts, aligning with MAPP_MTL's mission.
- La PiscineminorPartner organization for COMPOSITE quarterly networking events. La Piscine is an artist-run center contributing to Montreal's digital arts ecosystem.
- HUB MontréalminorCollaborating organization for COMPOSITE events. HUB Montréal promotes digital creativity and innovation, creating audience overlap with MAPP_MTL.
- XN QuébecminorPartner organization for COMPOSITE networking events. XN Québec represents interactive digital media companies, bridging arts and industry sectors.
- SYNTHÈSEminorListed as collaborating organization for COMPOSITE quarterly events, representing another node in Montreal's digital arts network.
- AkousmaminorPartner for COMPOSITE events. Akousma specializes in sound art and spatial audio, complementing MAPP_MTL's visual projection focus.
- Caserne 26coreMAPP_MTL occupies the third floor of Caserne 26 for two years, hosting immersive experiences, workshops, residencies, and performances. This provides vital physical infrastructure for the organization's programming.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
MAPP_MTL competitors and assessment
Company assessmentEmerging players
- Festival du Nouveau Cinéma (FNC): Montreal film festival that co-hosts COMPOSITE #47 with MAPP_MTL; overlapping digital arts and cinema audience but focused on film rather than projection mapping.
- Hubblo: Montreal immersive technology and VR community co-hosting COMPOSITE events with MAPP_MTL; overlapping digital immersive audience but focused on VR rather than projection mapping.
- Zù Montréal: Montreal digital and new media arts organization that partners on COMPOSITE events; directly comparable mission but smaller scale and broader digital arts focus than projection mapping.
Direct peers
- Fête des Lumières (Festival of Lights, Lyon): Lyon's annual projection mapping festival on building facades; the most established direct comparable to MAPP_MTL's projection mapping festival model, with comparable free public programming and artist showcases.
- Signal Festival (Prague): Czech annual light and projection mapping festival covering multiple city venues with free public access; structurally and operationally parallel to MAPP_MTL's festival format.
- Ars Electronica (Linz): Austrian new media arts festival and exhibition platform covering digital art, immersive installations, and projection works; broader scope than MAPP_MTL but the most globally comparable new-media festival operator.
- Berlin Festival of Lights: Annual projection mapping festival across Berlin landmarks; most direct European competitor and showcase of the same art form MAPP_MTL operates in.
- Vivid Sydney: Large-scale annual light, music, and ideas festival in Australia featuring extensive building projection mapping; a scaled-up version of MAPP_MTL's festival model with paid ticketing and major commercial sponsors.
- MUTEK Montréal: Montreal digital arts and electronic music festival; a co-host of MAPP_MTL's COMPOSITE networking events and the most direct same-city peer, though operating at significantly larger scale.
- Société des arts technologiques (SAT): Montreal immersive arts and dome projection organization; a COMPOSITE co-host partner that overlaps MAPP_MTL in immersive visual creation and is the closest same-city institutional peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MAPP_MTL social profiles
Digital presenceMAPP_MTL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAPP_MTL leadership team
Management profileNumber of profiles
MAPP_MTL subsidiaries and ownership
Company hierarchySubsidiaries2 records
MAPP_MTL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAPP_MTL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAPP_MTL
What does MAPP_MTL do?
MAPP_MTL is a non-profit organization that organizes free public events and programs centered on projection mapping art. Its core offerings include the annual International Projection Mapping Festival (MAPP_X), the Digital Block Party, the MINUTE_MAPP open platform for 60-second projection works, the COMPOSITE quarterly digital creativity networking series, and Caserne 26 (a dedicated creative space hosting workshops and residencies). The organization also runs international extensions MAPP_TOKYO and MAPP_FRANCE.
Is MAPP_MTL a public or private company?
MAPP_MTL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MAPP_MTL founded?
MAPP_MTL was founded in 2016. It employs 1 to 10 people.
Where is MAPP_MTL based?
MAPP_MTL is headquartered in Montréal, Canada, in the North America region.
How does MAPP_MTL make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are government and Arts Council Grants.
Who are MAPP_MTL's main competitors?
Emerging players on record are Festival du Nouveau Cinéma (FNC), Hubblo and Zù Montréal. Direct peers are Fête des Lumières (Festival of Lights, Lyon), Signal Festival (Prague), Ars Electronica (Linz), Berlin Festival of Lights, Vivid Sydney, MUTEK Montréal and Société des arts technologiques (SAT).
Does MAPP_MTL have an API?
No public API is recorded for MAPP_MTL.