What Xn Québec does

Xn Québec is a Montréal-based non-profit industry association (OBNL) founded in 2002 that represents Quebec-based digital experience producers and supports the province's digital creativity sector through advocacy, events, networking, research, and member services. The organization operates as the principal trade body for producers of VR/AR experiences, interactive installations, projection mapping, web series, podcasts, and educational digital applications, with membership restricted to Quebec-based companies, professionals, students, and non-profits. Headcount is reported at 1–10 employees and the association is headquartered at 1201 boul. Saint-Laurent in Montréal alongside SODEC.

The association's service portfolio is delivered through several branded initiatives: the PRIX NUMIX annual awards gala (264 projects submitted in 2021, 67 finalists in 2023), the Effet Québec international export and promotion platform, the NUMIX LAB European residency program, JAM 360 co-creation workshops connecting digital professionals with cultural organizations, and the Sommet Xn strategic summit. Member services include a searchable member directory, a funding-sources directory, UDA collective agreement access, an exclusive Discord channel, and reduced event fees. Strategic partners span SODEC, Ville de Montréal, CDRIN, LOJIQ, Panasonic, SAT, and Les 7 Doigts.

The business model is membership-subscription with annual fees tiered by member type and size — Professional/OBNL members pay CAD $175/year, while corporate members pay between CAD $350 (1–5 employees) and CAD $871 (41+ employees). Revenue is supplemented by government grants, exemplified by a CAD $600,000 Ville de Montréal grant in July 2021. The association's most consequential recent outcome was the December 2025 adoption of Bill 108, which modernized the SODEC Act to formally recognize digital creativity as a supported sector and unlocked CAD $200M in additional SODEC Business Bank funding for digital studios.

Name

Xn Québec

Legal name

Xn Québec

Website

https://xnquebec.co

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Xn Québec is a Montréal-based non-profit industry association that represents Quebec's digital experience producers through advocacy, events (PRIX NUMIX, Sommet Xn), the Effet Québec export platform, research, and tiered annual membership services.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Xn Québec generates revenue primarily through annual membership fees, with tiered pricing based on organization type and size. Professional/OBNL members pay $175 annually, while corporate members pay between $350-$871 depending on employee count (1-5: $350, 6-10: $420, 11-20: $504, 21-30: $605, 31-40: $726, 41+: $871).

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Xn Québec is a non-profit industry association that supports Quebec-based digital experience producers through advocacy, events, networking, research, and member services. It generates revenue primarily through tiered annual membership fees and operates initiatives including the PRIX NUMIX awards, Effet Québec export platform, NUMIX LAB residency, JAM 360 co-creation workshops, and the annual Sommet Xn strategic summit.

Product overview

Xn Québec operates as an industry association for Quebec digital experience producers rather than a single technology product. Its service portfolio includes the PRIX NUMIX awards competition recognizing excellence across multiple digital content categories; Effet Québec, an international export and promotion hub; NUMIX LAB, a European residency program for creative development; JAM 360 collaborative workshops pairing digital professionals with cultural organizations; and member services including a company directory, funding sources repository, collective agreement access, and an industry events calendar. The association also organizes the annual Sommet Xn strategic conference.

Differentiator

Problem solved

Functional benefit

Brands

• PRIX NUMIX: Annual awards recognizing excellence in digital content in Quebec.
• Effet Québec
• NUMIX LAB
• JAM 360
• Sommet Xn

Products and services

• PRIX NUMIX Annual awards gala recognizing excellence in digital content and experiences in Quebec, with categories spanning podcast, web series, XR, in situ, art, emerging talent, and international productions. The competition awards a Grand Prix for the most original production.
• Effet Québec Expertise hub for exporting and promoting Quebec digital creativity talent internationally. Provides services including international mission support, networking opportunities, and export readiness programs for member companies that are Quebec-based with bilingual materials (FR/EN) and a demo reel.
• NUMIX LAB International residency program that takes Quebec digital creativity creators to Europe for creative exploration and development, fostering innovation and international collaboration in the digital experience sector.
• JAM 360 Collaborative creation workshop since 2015 that fosters partnerships between digital professionals and Quebec's cultural and creative industries, initiating creative projects through themed calls for proposals.
• Sommet Xn Annual strategic summit bringing together Quebec's digital experience production ecosystem, featuring working groups on key industry topics such as ambition, responsibility, and sustainability.
• Funding Directory Comprehensive repository of financing sources available to digital creativity producers, providing member-restricted intelligence on funding opportunities for projects and business development.
• Convention UDA Collective agreement access and resources for members, providing standardized contractual terms and conditions for professional relationships within the digital creativity sector.
• Industry Calendar Collaborative calendar of events for creative and cultural industries, allowing members to submit events for validation and publication, promoting industry-wide visibility for conferences, festivals, and professional gatherings.

Quantifiable outcome

• Bill 108 adoption in December 2025 recognizes digital creativity in SODEC mission and adds $200M to the Business Bank of SODEC.
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SODEC (Société de développement des entreprises culturelles)coreStrategic or Co-development Partner · 10 December 2025SODEC is the primary government partner supporting Xn Québec's mission. Bill 108 adoption in December 2025 officially recognized digital creativity within SODEC's mandate, with $200M additional funding for the Business Bank of SODEC. SODEC also provides the Aide aux producteurs d'expériences numériques program since 2023 and SODEXPORT for international development.
• CDRINcoreStrategic or Co-development Partner · 19 June 2025Xn Québec and CDRIN (Centre de développement et de recherche en intelligence numérique) partnered to promote innovation in digital production in Quebec. This collaboration supports research and development in the sector.
• Effet QuébeccoreStrategic or Co-development PartnerEffet Québec is the export expertise pole under Xn Québec, providing international promotion services for members. Free membership included with Xn Québec membership. Requires companies to be Quebec-based, have export capacity, bilingual materials (FR/EN), and a demo reel.
• PANASONICminorGTM or Marketing PartnerPanasonic supports Xn Québec events and activities as a sponsor, providing visibility and technical partnerships for industry events. Panasonic Connect collaborates on projects including VR eSport Arena and MAPP_PRO professional events.
• NUMIXcoreStrategic or Co-development PartnerNUMIX awards are a flagship initiative of Xn Québec, recognizing excellence in digital content. The awards include the Grand Prix NUMIX and span categories including podcast, web series, XR, in situ, art, emerging talent, and international. 264+ projects submitted in recent editions.
• NUMIX LABminorStrategic or Co-development PartnerNUMIX LAB is an initiative exploring international collaboration in digital creativity, including European partnerships.
• LOJIQ (Les Offices jeunesse internationaux du Québec)minorGTM or Marketing PartnerLOJIQ collaborates with Effet Québec to export Quebec digital creativity talent to international festivals, such as KIKK Festival in Belgium.
• HUPR (Hors les murs - Urgences scénographiques)minorStrategic or Co-development PartnerPartner in the study on the intersection of live arts and digital creativity, along with Les 7 Doigts and SAT.
• Les 7 DoigtsminorStrategic or Co-development PartnerPartner in the study on intersection of live arts and digital creativity. Their LAB7 initiative supports technological exploration in performing arts.
• SAT (Société des arts technologiques)minorStrategic or Co-development PartnerPartner in the study on intersection of live arts and digital creativity. SAT provides immersive technology expertise.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interactive Ontario: Interactive Ontario is a trade association representing interactive digital media companies in Ontario, providing advocacy, networking, and business development support. It is structurally analogous to Xn Québec, focused on digital media producers in a specific Canadian province.
• SAT (Société des arts technologiques): SAT is a Montréal-based non-profit dedicated to immersive and digital arts technology, operating the Satosphere dome and providing production services. It is a direct partner of Xn Québec in industry studies and shares the same mandate of supporting digital creativity in Quebec.
• Creative BC: Creative BC is a British Columbia-based industry development organization supporting creative industries including interactive digital media. It is structurally comparable to Xn Québec as a regional creative industries body providing funding, advocacy, and export support, though serving a different Canadian province.
• Regroupement des arts numériques du Québec (RANEQ): RANEQ is a Quebec-based network organization that supports digital arts organizations, museums, and independent artists across the province. It is highly comparable to Xn Québec in serving as a digital arts representative body, though its members tend to be institutional (museums, cultural orgs) rather than commercial producers.
• Alliance québécoise du cinéma et de la télévision (AQCT): AQCT is a Quebec-based industry association for cinema and television producers. It is comparable to Xn Québec as a regional cultural industry association providing advocacy, networking, and member services to creative producers in Quebec, though with a focus on screen-based media.

Broad incumbents

• CMPA (Canadian Media Producers Association): CMPA is the national trade association representing independent media production companies in Canada. It is comparable to Xn Québec as a producer-focused industry association, though operating nationally and across screen-based media rather than digital experience production specifically.
• Canadian Film Centre (CFC): CFC is a Canadian institution supporting creative and entertainment industry professionals, including digital media. It is comparable to Xn Québec's talent development mission, though with a broader film/TV/digital focus and a national footprint.

Regional players

• MUTEK: MUTEK is a Montréal-based international digital arts and electronic music festival organization that operates in the same Quebec digital creativity ecosystem as Xn Québec, with overlapping members and audiences. Both organizations serve the digital arts producer community in Quebec, though MUTEK is event-focused while Xn Québec is membership-association focused.
• MASS MoCA: MASS MoCA is a major US contemporary art museum with significant digital and immersive installation programming. It is comparable to Xn Québec's mission of supporting digital experience producers, though operating as a cultural institution rather than a trade association.

Others

• NUMIX (the brand/initiative under Xn): NUMIX is the awards and digital content recognition program operated by Xn Québec, and while not a separate peer it represents the awards-program model that comparable associations (e.g., Canadian Screen Awards) emulate. It is referenced as a sub-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xnquebec
• Facebookfacebook.com/XnQuebec
• LinkedInlinkedin.com/company/xnquebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xn Québec