What Murawin does

Murawin is an Aboriginal-owned and family-led national Indigenous consultancy headquartered in Mango Hill, Queensland, with operational roots on Anaiwan and Gumbayngirr Country near Armidale, NSW. Founded in 2014 by Carol Vale and Greg McKenzie, the firm delivers four core service lines — Social Impact & Engagement, Research & Evaluation, Place Strategy, and Reconciliation Action Plans — to government agencies (federal, state and local), research institutions and corporate clients requiring authentic First Nations engagement, cultural heritage reporting, RAP development, and stakeholder consultation for major projects. All engagements are anchored in Barri Marruma, Murawin's proprietary four-phase Country-centric methodology (Truth, Knowledge, Transformation, Vision) that centres Indigenous Knowledge Systems, deep listening, and co-design with communities.

Beyond core consulting, Murawin operates a portfolio of program initiatives including the Morning Sky Initiative (empowering First Nations and CALD women and girls), Tiddas in Business (a PM&C-funded mentorship program that reached 160 Indigenous women), and Young Tiddas on Country (a five-year education and leadership program launching in 2026 in the New England region of NSW). The firm also produces research products such as the First Nations Employment Index 2025, delivered in partnership with NIETA and the Social Research Centre across 34 major Australian employers.

The business operates on a fee-for-service professional services model, with project-based, multi-year contracts procured primarily through government tender processes and direct corporate engagement. Pricing is not publicly disclosed and engagements are scoped and quoted per project. Revenue is generated through consulting fees, research grants, and program funding (e.g., Department of the Prime Minister and Cabinet). Distribution is entirely direct: enterprise field sales, relationship-driven client acquisition, and active participation in industry events such as Supply Nation Connect and the LGAQ Annual Conference. Following co-founder Greg McKenzie's passing in 2023, the firm transitioned to intergenerational family leadership, with Rebecca McGuinness appointed CEO in January 2026.

Name

Murawin

Legal name

Murawin Pty Ltd

Website

https://murawin.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Murawin is an Aboriginal-owned Australian consultancy delivering Indigenous engagement, research and evaluation, place strategy, and Reconciliation Action Plan services to government and corporate clients using its proprietary Barri Marruma methodology.

Ownership category

akta.pro rank

Product category

Indigenous Consulting Services

NAICS

Professional, Scientific, and Technical Services (541), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Indigenous engagement consulting
• Place strategy services
• Reconciliation action plans
• First nations research
• Cultural heritage advisory

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Advisory Services: Murawin generates revenue through fee-for-service consulting engagements with government agencies, corporations, and organisations. Services include social impact and engagement, research and evaluation, place strategy, and Reconciliation Action Plan (RAP) development. Engagements are project-based, typically contracted via government procurement processes or direct corporate engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Murawin is an Aboriginal-owned and family-led national Indigenous consultancy delivering Social Impact & Engagement, Research & Evaluation, Place Strategy, and Reconciliation Action Plan (RAP) services to government agencies and corporate clients across Australia. Its work is anchored by the proprietary Barri Marruma methodology, a Country-centric four-phase framework (Truth, Knowledge, Transformation, Vision) that centres First Nations communities, culture, and co-design in every engagement.

Product overview

Murawin is an Aboriginal-owned national Indigenous consultancy offering a portfolio of services centered around Indigenous engagement, research, evaluation, and place strategy. The core services include Social Impact & Engagement, Research & Evaluation, Place Strategy, and Reconciliation Action Plans. These are delivered through their proprietary Barri Marruma methodology (a four-phase Country-centric framework: Truth, Knowledge, Transformation, Vision). Key program initiatives include The Morning Sky Initiative (empowering First Nations and CALD women), Tiddas in Business (mentorship for Indigenous female entrepreneurs), and Young Tiddas on Country (education and cultural program for First Nations girls). Murawin also produces research products such as the First Nations Employment Index and delivers project-specific reports including cultural heritage assessments and healing frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Impact & Engagement Provides a voice for community through active and effective project engagement, improving clients' cultural capacity and contributing to reconciliation. Targeted at government agencies and corporate organisations needing Indigenous engagement support.
• Research & Evaluation Research and evaluation service that keeps communities, culture, and Country at the heart of the methodology through meaningful engagement and reciprocity between researcher and communities. Designed for organisations commissioning culturally appropriate Indigenous research.
• Place Strategy Place strategy consulting that ensures Indigenous views are incorporated into infrastructure and planning from inception, through implementation, and into the future. Targeted at infrastructure projects, councils, and developers.
• Reconciliation Action Plans Collaborative development of tailored Reconciliation Action Plans (RAPs) that embed trust, respect, and commitment to positive growth at the heart of organisations. Targeted at corporate and government clients pursuing formal reconciliation commitments.
• The Morning Sky Initiative Initiative that empowers First Nations and CALD (Culturally and Linguistically Diverse) women and girls to lead change, identify and solve their own challenges, transform lives, and drive inclusive growth through healing, education, innovation, and social entrepreneurship.
• Events & Workshops Facilitation of events and workshops for community engagement and capacity building across Indigenous and stakeholder audiences.
• Barri Marruma Methodology Murawin's proprietary Country-centric four-phase methodology (Earth/Truth, Water/Knowledge, Fire/Transformation, Sky/Vision) that provides anchoring to Country and ensures services are rooted in context, deep listening, participatory engagement, exploratory co-design, and ambitious vision. Sold and applied as part of consulting engagements.
• Tiddas in Business Culturally appropriate mentorship program introducing entrepreneurial, business, leadership skills, and wellbeing practices to First Nations women who want to start their own businesses. Delivered in partnership with the Office for Women at the Department of the Prime Minister and Cabinet.
• Young Tiddas on Country Five-year community-led initiative for First Nations girls in Years 4-9 focusing on education, culture, wellbeing, and leadership, based in Armidale, Uralla & Guyra NSW. Enrolments open Term 4, 2025 for commencement Term 1, 2026.
• First Nations Employment Index National biennial research study examining employment equity for Aboriginal and Torres Strait Islander peoples across Australia's largest employers, conducted in partnership with NIETA and Social Research Centre. The 2025 edition engaged 34 employers representing over 1.1 million employees and ~30,000 First Nations staff.

Quantifiable outcome

• First Nations Employment Index 2025 engaged 34 employers representing over 1.1 million employees and ~30,000 First Nations staff, with 140+ stories woven into the national report
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Indigenous Employment and Training Alliance (NIETA)coreStrategic or Co-development PartnerNIETA engaged Murawin to lead the qualitative research component of the First Nations Employment Index 2025, Australia's most comprehensive national snapshot of Indigenous employment practices. Murawin conducted interviews and yarning circles with First Nations employees across 34 participating employers, contributing to a landmark report covering ~1.1 million employees and ~30,000 First Nations staff.
• Social Research CentrecoreStrategic or Co-development PartnerThe Social Research Centre partnered with Murawin on the First Nations Employment Index 2025, undertaking the quantitative survey component while Murawin led qualitative research. The two organisations integrated findings to produce a multi-dimensional report grounded in both data and lived experience.
• CSIROcoreStrategic or Co-development PartnerCSIRO engaged Murawin to identify a suitable Aboriginal Nation for a pilot project and then co-designed the Wakka Wakka Healing Country and Building Totemic Practice Framework alongside Wakka Wakka Nation Elders, knowledge holders, and community members. The framework responds to the legacy of mining impacts on Country.
• Department of the Prime Minister and Cabinet (Office for Women)coreGTM or Marketing PartnerThe Department of Prime Minister and Cabinet's Office for Women provided funding and support for the Tiddas in Business program, a three-year mentorship initiative delivered by Murawin that introduced entrepreneurial, business, and leadership skills to First Nations women across Australia.
• NSW Indigenous Chamber of Commerce (NSWICC)minorGTM or Marketing PartnerNSWICC is listed among Murawin's affiliations and network partners, indicating membership or collaborative relationship within the Indigenous business ecosystem in NSW.
• South East Queensland Indigenous Chamber of Commerce (SEQICC)minorGTM or Marketing PartnerSEQICC is listed among Murawin's affiliations and network partners, indicating membership or collaborative relationship within the Indigenous business ecosystem in Queensland.
• Supply NationcoreGTM or Marketing PartnerMurawin is an active member of Supply Nation, Australia's leading Indigenous business directory and procurement organisation. CEO Carol Vale won Supply Nation's Indigenous Businesswoman of the Year award at Connect 2024. Supply Nation provides networking, procurement opportunities, and industry recognition for Indigenous businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Diversity Council Australia: Diversity Council Australia is an independent not-for-profit working on inclusion and Indigenous inclusion across Australian workplaces, providing research and benchmarking that complements rather than directly competes with Murawin's consulting work.
• Supply Nation: Supply Nation is Australia's leading Indigenous business directory and procurement body; Murawin is a member and award winner, making Supply Nation an ecosystem gatekeeper and pipeline source rather than a direct competitor.
• Reconciliation Australia: Reconciliation Australia administers the national RAP framework that Murawin helps clients develop; it is a sector ecosystem authority and potential partner rather than a direct competitor, but shapes Murawin's service demand.
• First Nations Telegraph: First Nations Telegraph is an Indigenous-focused media and information platform; it is thematically adjacent as an amplifier of Indigenous business and community voice in Australia but does not deliver consulting services comparable to Murawin.

Broad incumbents

• EY (Indigenous Consulting practice): EY's Indigenous consulting services offer engagement strategy, RAP support and impact measurement to corporate and government clients, comparable in service line but with global scale and broader advisory offerings than Murawin.
• KPMG Australia (Indigenous Services): KPMG Australia's dedicated Indigenous Services practice delivers Indigenous engagement, RAP advisory and social impact consulting to large enterprises and government, competing for the same buyers as Murawin but as part of a much broader advisory portfolio.
• PwC Australia (Indigenous Consulting): PwC's Indigenous consulting practice delivers Indigenous engagement and reconciliation advisory to large enterprises and government, comparable in scope but embedded within a global professional services firm versus Murawin's Aboriginal-owned model.

Direct peers

• Yarn Indigenous Consulting: Yarn Indigenous Consulting is an Aboriginal-owned consultancy providing Indigenous engagement, research and strategy services to government and corporate clients across Australia, directly comparable to Murawin's core service portfolio and Aboriginal-owned positioning.
• Wunan Foundation: Wunan is an Aboriginal-led organisation in the Kimberley delivering Indigenous employment, training, and community development programs, comparable to Murawin in its Aboriginal-led mission and mix of program delivery and consulting-style engagement work.
• Cultural Partners Australia: Cultural Partners is an Indigenous-led engagement and research consultancy serving government and corporate clients, with overlapping offerings in cultural engagement, RAP support, and place-based strategy comparable to Murawin's services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Murawin
• LinkedInlinkedin.com/company/murawin-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murawin