ToFitko

Name

ToFitko

Legal name

Ricochetový a sportovní klub, spol. s r.o.

Website

https://tofitko.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness center memberships
• Group exercise classes
• Personal training services
• Wellness and recovery
• Physiotherapy and nutrition

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Time-based Memberships: Monthly, quarterly, and annual gym memberships providing unlimited access to fitness facilities, group classes, and saunas depending on location.
2. Credit/Punch Card System: Prepaid credit system with 12-month validity. Customers load credit and use it for individual entries at discounted rates based on credit balance.
3. Single Entry Passes: One-time entry fees for occasional gym users who prefer pay-as-you-go access.
4. Personal Training Services: Third-party trainers operate independently within the facilities, paying facility access fees. Trainers set their own pricing and bill clients directly.
5. Wellness Services: Sauna access (included in some memberships, standalone for others), solarium, massage services, and cosmetic studio rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ToFitko operates a network of six fitness and wellness centers in Prague offering self-service gym floor access, group exercise classes, personal training, physiotherapy, nutritional counseling, and wellness amenities such as saunas, solarium, and massage. Memberships are sold on a flexible, no long-term-contract basis with credit-based access valid across all locations, and the chain supplements memberships with paid services such as InBody body composition analysis and specialized children's movement programs.

Product overview

ToFitko is a Prague-based fitness center network operating as a unified brand across multiple locations. The core offering consists of fully equipped fitness facilities (posilovna) with Technogym equipment, complemented by group exercise classes (skupinové lekce) including S&C, yoga, Pilates, FitDance, and HIIT formats, and personalized training services. Additional services include wellness amenities (saunas, solarium, massage), body composition analysis (InBody), children's movement programs, nutritional counseling, and physiotherapy. The network comprises six branches in Prague: Pod Komínem (Čakovice), Pod Palmovkou, Solo Palmovka, Fox Gym, Karlín, and Flora. Memberships are flexible with no contracts required, and permanent passes are valid across all locations. The company was founded in 2011 and rebranded to ToFitko in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Membership (Posilovna / Fitness) Recurring subscription granting members access to the cardio and strength gym floor at any ToFitko location in Prague, with no long-term contract required and flexible credit-based pricing. Targeted at individual adult fitness consumers in Prague.
• Group Exercise Classes (Skupinové lekce) Instructor-led group fitness classes included with ToFitko memberships, available on a published weekly schedule across Prague locations. Targeted at members seeking structured group workouts.
• Personal Training (Osobní trénink) One-on-one coaching sessions delivered by certified trainers with specializations including mobility, joint pain, pre/post-natal, and youth athletes. Sold as an add-on service to ToFitko members.
• Wellness Services (Sauna, Solarium, Massage) On-site recovery and wellness amenities including saunas, solarium, and massage, offered as part of the ToFitko center experience for members and walk-in customers.
• Body Composition Analysis (InBody 370) Paid InBody 370 body composition measurement sessions available at ToFitko locations, used by members and walk-in customers to track body composition.
• Children's Movement Program (Pohyb dětem) Structured movement and physical activity sessions for children, offered at ToFitko centers and targeted at families whose parents are also members.
• Nutritional Counseling (Nutriční poradenství) One-on-one nutritional advisory sessions available to ToFitko members as a paid add-on service supporting training outcomes.
• Physiotherapy (Fyzioterapie) Physiotherapy sessions delivered at ToFitko locations for rehabilitation, injury prevention, and mobility, including pre/post-natal work, sold as a paid service to members and walk-in customers.
• Credit-Based Multi-Location Access (Permanentky) Pre-paid credit passes granting flexible entry across all six ToFitko Prague locations, allowing members to switch sites without changing membership. Targeted at consumers wanting multi-neighborhood access.

Quantifiable outcome

• Multiple Prague locations with unified membership access

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• EuropeActiveminorStrategic or Co-development PartnerToFitko participates in the annual #BEACTIVE DAY campaign organized by EuropeActive and the Czech Fitness Chamber. This European-wide initiative promotes active lifestyle and regular physical activity. The partnership involves special offers and events during the campaign week.
• Česká komora fitness (Czech Fitness Chamber)minorStrategic or Co-development PartnerPartnership in #BEACTIVE DAY European campaign for promoting fitness and healthy lifestyle. The Czech Fitness Chamber coordinates national participation in the EuropeActive organized initiative.
• Kudyznudy.czminorGTM or Marketing PartnerPartnership with Czech tourism portal for #beactive day promotion, helping spread awareness of fitness activities and events.
• TechnogymcoreTechnology or IntegrationPremium equipment supplier for gym facilities. ToFitko has invested in Technogym cardiovascular and strength training equipment, including the BIOSTRENGTH intelligent training machines. This represents a core operational partnership for gym equipment.
• InBodycoreTechnology or IntegrationBody composition analysis technology provider. ToFitko uses InBody 370s devices for professional body analysis services including measurement of fat, muscle, water content, and metabolic metrics.

Scale indicators3 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• SATS: SATS is a leading Nordic and European fitness chain with hundreds of clubs offering standard gym, group classes, and personal training. It is comparable to ToFitko as a multi-site fitness operator with a similar service mix, though operating at much larger scale across Northern Europe.
• David Lloyd Leisure: David Lloyd Leisure is a premium European family-oriented health and racquets club chain with extensive wellness, family, and children's programming. Comparable to ToFitko's full-service family approach (including its Pohyb dětem children's programs) but at much larger multi-site scale.
• PureGym: PureGym is a large European low-cost fitness chain offering 24/7 self-service gyms. While it targets a different price point than ToFitko, it competes in the same Prague market for budget-conscious fitness consumers and represents a structural threat to mid-market gyms.
• Basic-Fit: Basic-Fit is Europe's largest low-cost fitness operator with hundreds of clubs across multiple countries including the Czech Republic. It competes for the same Prague members as ToFitko but at significantly lower price points and at much greater scale.
• Holmes Place: Holmes Place is a premium European health club and spa chain with premium equipment, group classes, and full wellness offerings. It is comparable to ToFitko in its premium, service-rich positioning, although it operates across multiple European countries rather than a single city.

Direct peers

• Form Factory: Form Factory is one of the largest fitness chains in the Czech Republic, operating multiple full-service clubs across Prague and other cities with group classes, personal training, and wellness amenities. It competes most directly with ToFitko for the same Prague-based full-service fitness customer.
• World Class (Czech Republic): World Class is a premium Czech fitness and wellness chain with multiple clubs in Prague and Brno, offering premium equipment, group classes, spa, and personal training. Comparable to ToFitko in its premium positioning and full-service approach within the Czech market.

Regional players

• Contours: Contours is a Czech fitness chain focused primarily on women-oriented circuit training. While its core format differs from ToFitko's full-service gym model, it competes for some of the same Prague female fitness consumers at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xinstagram.com/tofitko
• YouTubeyoutube.com/playlist?list=PLdypiJIm0GH3xFFM250_ZxvHwFQMsWhVn
• Facebookfacebook.com/Svetpodpalmovkou
• LinkedInlinkedin.com/company/fitness-world-palmovka
• Instagraminstagram.com/tofitko

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToFitko