Napa Autopro - Eastside Auto Service Limited

What Napa Autopro - Eastside Auto Service Limited does

Eastside Auto Service Limited, operating as NAPA Autopro - Eastside Auto Service, is a family-owned automotive repair and maintenance business headquartered in Oakville, Ontario, Canada. Founded in 1969 by Merv Colling and Jack Moed as a two-bay service facility with a used car sales component, the company has operated continuously for over 50 years and is now in its second generation of family ownership under Glenn Colling (Merv's son), who joined in 1992 and took over in 2000. The business employs 18 people across two Oakville locations: the original Chartwell Road facility (573 Chartwell Rd) and the Speers Road facility (559 Speers Rd), acquired in 2014 from the former Fourth Line Auto Service.

The company's core offering is comprehensive automotive repair and maintenance for passenger and light-duty vehicles, including tires (Goodyear, Michelin, Uniroyal), brakes, transmission repair and rebuild, air conditioning and climate control, computer diagnostics, wheel alignment, suspension, and preventive/scheduled maintenance. A proprietary Digital Vehicle Report Card delivers post-service inspection reports with photos to customers via text and email. The company also runs a used car sales division (UCDA member, operating since 2009) and a fleet services program targeting local businesses with 4–30 vehicles. Operations are supported by state-of-the-art diagnostic equipment at both sites, a 2-year/40K km parts and labor warranty, and a 90-day interest-free financing option via partner Advantagewon for repairs between CAD $850 and $3,000.

Eastside generates revenue through per-job repair and maintenance billings, used vehicle sales (including trade-ins and USA importing), and referral/transaction fees from the Advantagewon financing arrangement. The go-to-market is primarily direct-to-consumer via two physical locations, with online and phone booking, supported by organic digital marketing (Google Business Profile, Yelp, Facebook, Instagram, blog/SEO) and word-of-mouth. The secondary B2B sales motion targets local fleet operators. The company is privately held, family-owned, with no disclosed external investors or parent company.

Name

Napa Autopro - Eastside Auto Service Limited

Legal name

Eastside Auto Service Limited

Website

https://eastsideautoservice.ca

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastside Auto Service is a family-owned, NAPA-affiliated auto repair shop operating two Oakville, Ontario locations since 1969, serving individual vehicle owners, local fleet operators (4–30 vehicles), and used car buyers with full-service repair, maintenance, tire, and fleet services.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

Keywords

• Automotive repair services
• Vehicle maintenance
• Auto repair shop
• Used car sales
• Fleet maintenance services

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Auto Repair and Maintenance Services: Comprehensive automotive repair and maintenance services including tires, brakes, transmission, air conditioning, diagnostics, wheel alignment, and suspension services. Revenue generated from individual service transactions billed at completion.
2. Used Car Sales: On-site inventory of good quality used cars, mini vans, and trucks. Auto Sales Division created in June 2009. Revenue from vehicle sales, financing options, and trade-in services including USA importing.
3. Financing Services: Partnership with Advantagewon to provide financing for auto repairs ranging from $850-$3,000. Company earns referral/transaction fees through the financing partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Eastside Auto Service is a family-owned NAPA Autopro-affiliated automotive repair and maintenance provider operating two facilities in Oakville, Ontario. The company delivers full-service mechanical repair (tires, brakes, transmission, A/C, diagnostics, wheel alignment, suspension), preventive maintenance, seasonal service specials, fleet services for businesses with 4-30 vehicles, and a used car sales division.

Product overview

Eastside Auto Service is a family-owned automotive repair company operating as a single-location and multi-location service provider with two facilities in Oakville, Ontario. The company offers a comprehensive suite of auto repair and maintenance services rather than a unified software platform. Core offerings include tire services, air conditioning repair, computer diagnostics, fleet management, preventive maintenance, brake service, transmission repair, wheel alignment and suspension, seasonal service specials, and used car sales. The business provides a Digital Vehicle Report Card as a distinctive service feature, sending customers detailed inspection reports with photos following service visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Tires & Storage Service One-stop tire and storage service offering tire repairs, installation, wheels and rims, tire storage, and wheel alignments featuring top name brands including Goodyear, Michelin, and Uniroyal. Designed for individual vehicle owners in Oakville.
• Air Conditioning & Climate Control Service Diagnostic inspection and repair service for vehicle heating and air conditioning systems, identifying leaks or malfunctioning parts and replacing them with top-quality components. Aimed at Oakville vehicle owners facing climate control issues.
• Diagnostics - Check Engine Light Service Computer diagnostic service using advanced equipment to pinpoint, diagnose, repair, and service technological advances on modern high-tech automobiles. Includes a Digital Vehicle Report Card with photos and recommendations. Targeted at individual vehicle owners seeing check engine lights or other electronic issues.
• Fleet Services Repair and maintenance service for local businesses operating fleets of 4-30 vehicles. Eastside works directly with fleet managers to minimize downtime, manage repair and maintenance timelines and costs, and supports popular fleet cards. Targeted at mid-market business fleet operators.
• Preventive & Scheduled Maintenance Scheduled maintenance service including oil and lube changes, vital fluid services, tune-ups, and filter services designed to prevent major vehicle malfunctions. Targeted at individual vehicle owners seeking routine upkeep.
• Brake Service & Repairs Full brake system diagnostics and repair service covering brake pads, rotors, shoes, drums, anti-lock brake system, parking brake, caliper, master cylinder, brake lines and hoses, electronic brake systems, and brake fluid services. Targeted at individual vehicle owners experiencing brake issues.
• Transmission Repair & Rebuild Services Transmission repair and rebuild service staffed by an on-site transmission specialist, including preventive maintenance and scheduled transmission services. Targeted at individual vehicle owners needing transmission work.
• Wheel Alignment & Suspension Service Detailed diagnostic analysis for alignment and suspension issues using the latest equipment, including installation of lowering kits and performance products. Comes with a Digital Vehicle Report Card. Targeted at individual vehicle owners experiencing handling or steering issues.
• Seasonal Service Specials Bundled seasonal services including lube, oil, filter, brakes, fluid top-ups, exhaust, steering, suspension, battery, electrical, belts, hoses, and tire rotations to prepare vehicles for Canada's severe weather and season changes. Targeted at individual vehicle owners in the Oakville area.
• Used Car Sales Onsite inventory of quality used cars, mini vans, and trucks with UCDA membership, featuring finance options, cash purchases, a USA importing service, full certification, warranty, and roadside assistance. Targeted at used car buyers in the Oakville area.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• UCDAminorChannel Partner/ Reseller/ DistributorUsed Car Dealers Association membership. All vehicles sold are fully certified with warranty and roadside assistance.
• KukuiminorImplementation/ SI/ Consulting PartnerWebsite platform provider for eastsideautoservice.ca. Provides website building and digital tools including appointment scheduling and text message services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Midas: Long-standing North American franchised automotive service chain specializing in brakes, exhaust, steering, and suspension. Closely comparable to Eastside's brakes/suspension/alignment offerings, but operates as a franchise brand rather than an independent family shop.
• Jiffy Lube: Large North American quick-lube and light-maintenance chain. Overlaps with Eastside's preventive maintenance, oil/lube, and seasonal service specials for light-duty vehicles.
• Meineke Car Care Center: Franchised full-service auto care chain offering brakes, tires, alignments, and general repair. Comparable in service breadth to Eastside but differentiated by franchise structure rather than independent family ownership.
• Canadian Tire Auto Service: National retail-and-service brand offering automotive service across Canada including tires, brakes, oil changes, and diagnostics. Competes with Eastside for the same Oakville consumer and small-fleet customers but operates at vastly greater scale and marketing reach.

Direct peers

• Mr. Lube: Canada's largest quick-service automotive maintenance chain focused on light-duty oil changes, tires, and routine service. Direct competitor in the Canadian consumer auto-maintenance market with similar light-duty service mix and warranty-backed pricing.

Regional players

• CARSTAR Auto Body Repair Experts: North American franchised collision repair network with significant Canadian presence. Comparable multi-location independent service operator serving overlapping GTA customer base, though focused on collision rather than mechanical repair.

Emerging players

• AAMCO Transmissions: North American franchised chain focused on transmission repair and rebuilds alongside general maintenance. Highly comparable to Eastside's on-site transmission specialist offering and warranty-backed transmission service model.
• Boyd Autobody & Glass: Canadian collision and auto service network with multiple GTA-area locations. Comparable multi-site independent service operator in the same regional market, though more collision-focused than Eastside's mechanical-repair orientation.

Others

• NAPA Auto Parts: Parent-affiliated parts and service network behind the Napa Autopro banner Eastside operates under. A direct ecosystem enabler supplying parts, brand, and standards to Eastside and comparable independent shops.
• AutoZone: North American auto parts retailer with adjacent DIY/installer referral programs. Comparable parts ecosystem participant that influences consumer expectations around pricing and service transparency for independents like Eastside.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/category/Automotive-Body-Shop/Eastside-Auto-Service-Limited-1483172911805572
• Instagraminstagram.com/eastsideauto1969
• LinkedInlinkedin.com/company/napa-autopro-eastside-auto-service-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napa Autopro - Eastside Auto Service Limited