Natura Parc Belgium

What Natura Parc Belgium does

Natura Parc Belgium is a privately held outdoor adventure park operator founded in 2012 and headquartered in Froidchapelle, Wallonia, at the shores of Belgium's largest lake, the Lacs de l'Eau d'Heure. The company operates two adjacent sites — Le Parc (the main adventure park) and Le Bike (the bike-focused division operated through the Natura Bike subsidiary) — and offers more than 15 distinct activities including 10 accrobranche (tree-climbing) courses, zip lines with two lake crossings exceeding 200 meters, an 11-trail downhill mountain bike park, electric scooter tours, bike and e-bike rentals, a pendulum jump, axe throwing, and outdoor laser tag. The proprietary Explor Games® product combines a registered trademark and scripted tablet-based narrative across family (TICO) and warrior (ALBA) versions, and the continuous lifeline safety system is integrated across all tree-top courses. A seminar and F&B venue, Le Refuge du Badon, hosts corporate events for 15-100 people.

The business operates a direct-to-consumer model with ticket revenue, equipment rental, on-site F&B (Natura Snack and Le Refuge du Badon), seminar room rental, and a recently introduced annual subscription tier (Natura Parc €80, Natura Bike €120, Combo €180). Pricing is publicly disclosed and ranges from approximately €5-€55 per person per activity. The company targets families, couples, friend groups, schools (HEPH-Condorcet is a reference), bachelor/bachelorette parties, and corporate clients, with reference enterprise logos including ING Belgium, BNP Paribas Belgium, Belfius, BMW Belgium, TotalEnergies, Decathlon, RTBF, and R. Charleroi SC. Go-to-market combines an online booking engine (elloha.com), on-site walk-in sales, dedicated corporate quote-request flows, regional tourism partnerships with Visit Wallonia and Maison du Tourisme du Pays des Lacs, and reciprocal cross-promotion with partner accommodations Golden Lakes Hotel (79 rooms) and Golden Lakes Village (~150 holiday homes), which offer guests a 20% activity discount.

The seasonal operation is supplemented by event programming including Lake Side Live concerts, Natur'Apero evenings, Halloween and Easter programs, and trail-running competitions. The company employs 11-50 staff, generates no disclosed revenue, has no parent company or institutional investors, and operates exclusively in Wallonia, Belgium. For the 2026 season the company added outdoor laser tag and axe throwing, completed entrance-area renovations, and signed a co-development partnership with mountain bike club Club VTT Superbikers to host the inaugural 12 Heures de Trail endurance event.

Name

Natura Parc Belgium

Legal name

Natura Parc - Lacs de l'Eau d'Heure

Website

https://naturaparc.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Natura Parc Belgium operates a private outdoor adventure park in Froidchapelle, Wallonia, offering accrobranche, zip lines, bike park trails, electric scooter tours, and corporate events at the Lacs de l'Eau d'Heure, serving families, schools, corporate groups, and event bookings in Belgium.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Park / Outdoor Recreation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Parks & Aerial Courses (Zipline, Ropes, Canopy) (THAAAAAC)

akta.pro secondary industry

Adventure & Aerial Parks (Ropes Courses, Zipline Parks, Climbing Parks) (THAJAEAI)

Keywords

• Adventure park services
• Outdoor recreational activities
• Tree climbing courses
• Zip line experiences
• Downhill bike park

Headquarters

HQ city

Boussu-lez-walcourt

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Adventure Activity Tickets: Entry fees and activity packages for accrobranche, zip-lines, bike park, electric scooters, and adventure games sold on a per-person, per-activity basis.
2. Bike and Equipment Rental: Rental of VTC, VTT, e-bikes, electric scooters, and related outdoor equipment for lake and forest trails.
3. Seminars and Corporate Events: Meeting room rental at Le Refuge du Badon for corporate seminars, team-building events, and private functions with catering options.
4. F&B and On-Site Retail: On-site food and beverage sales at Natura Snack (burgers, fries, ice cream) and Le Refuge du Badon bar and restaurant, including local craft beers.
5. Annual Subscriptions: Annual membership packages (Natura Parc, Natura Bike, or Combo) offering discounted repeat access to activities and 15% off dining.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Natura Parc Belgium operates an outdoor adventure park at the Lacs de l'Eau d'Heure in Wallonia, offering 10 accrobranche (tree-top ropes) courses with integrated zip lines (including two lake crossings), a downhill bike park with 11 trails, bike and electric scooter rentals, axe throwing, outdoor laser tag, the Explor Games® tablet adventure game, and Tasty-Trail gourmet hikes. The park sells per-activity admission and bundled packages, with on-site F&B, seminar facilities at Le Refuge du Badon, and partner lodging at Golden Lakes.

Product overview

Natura Parc Belgium is an adventure park located at the Lacs de l'Eau d'Heure in Wallonia, offering a diverse portfolio of outdoor recreational activities. The core offering centers on accrobranche (ropes course/tree climbing) with 10 parcours and integrated zip lines crossing over the lake, complemented by the Natura Bike division featuring downhill mountain biking tracks, electric scooter tours, and bike rentals. Additional offerings include the Explor Games® tablet-based adventure game, outdoor laser tag with innovative shock technology, axe throwing, gourmet hiking (Tasty-Trail), and pendulum jumping. The park operates two main sites (Le Parc and Le Bike) and includes Le Refuge du Badon as a seminar/restaurant venue. Activities are packaged into structured offerings including Pack Natura, Pack Aventurier, and Natura KIDS for accrobranche, along with themed packages for birthdays, bachelor parties, school excursions, and corporate team building. The company operates on a seasonal basis (April to October primarily) with accommodation partnerships at nearby Golden Lakes Village.

Differentiator

Problem solved

Functional benefit

Brands

• Natura Parc: The main adventure park offering accrobranche, zip lines, Explor Games, axe throwing, outdoor laser game, and other outdoor activities at the Lacs de l'Eau d'Heure.
• Natura Bike
• Le Refuge du Badon
• Golden Lakes Village
• Golden Lakes Hotel

Products and services

• Accrobranche (Tree-Top Ropes Courses) Standalone ropes/tree-climbing adventure with 10 distinct courses varying from easy to difficult, suitable for children from age 3 and adults, featuring platforms up to 15 meters high, all protected by a continuous lifeline safety system.
• Tyroliennes (Zip Lines) Giant zip line courses integrated with the accrobranche parcours, including two crossings over the lake at 20m height, with the longest zip line exceeding 200m.
• Bike Park Downhill mountain biking park with 11 trails ranging from green to black level, including dirt tracks, free ride, dual slalom, pump track, trial areas, and a ski lift for ascent.
• Bike Rental (VTC, VTT, e-bikes) Bicycle rental service offering VTC, VTT, and e-bikes for lake tours and nature hikes around the Lacs de l'Eau d'Heure.
• Electric Scooter Tours All-terrain electric scooter tours with GPS guidance, offering three parcours (Familial 1h, Ludique 1h30, 5 Lacs 2h) priced from 35 to 55 euros per person.
• Explor Games® Tablet/smartphone-based scenic adventure game where teams solve riddles and complete missions across the park, available in TICO (family, 1h30) and ALBA (warrior, 2h) versions.
• Axe Throwing (Lancer de haches) Outdoor axe throwing activity combining precision and relaxation, accessible from age 16, up to 12 participants per 30-minute session.
• Outdoor Laser Game (Laser Game extérieur) Outdoor laser tag with innovative controlled electric shock technology, accommodating up to 20 players (2 teams of 10), accessible from age 8.
• Tasty-Trail (Gourmet Hike) Gourmet hiking experience with backpack containing ingredients for outdoor cooking, offering 4 itineraries from 3.5km to 11km, including cheese fondue.
• Electric Balance Bike (Draisienne électrique) Electric balance bike activity for children ages 6-14, providing first motorized driving experiences on a secure course, available in 15-minute and 3x15-minute formats.
• Le Refuge du Badon (Seminar and Restaurant Venue) Seminar and restaurant venue in a renovated farmhouse, offering meeting rooms for 15-100 people, catering services, bar with local craft beers, and team-building event hosting.
• La Gloriette (Barbecue Area Rental) Covered barbecue rental space with lake views, accommodating up to 40 people, available from 12h to 18h during park opening days.
• Natura Snack (F&B Kiosk) On-site bar and light refreshment service with terrace overlooking the lake, offering burgers, fries, waffles, and ice cream prepared on-site.
• Pack Natura Bundled package of 5 accrobranche courses plus a zip line course, 3-hour duration, priced at 28.50 euros (junior) and 34 euros (adult).
• Pack Aventurier Bundled package of 5 accrobranche courses plus zip lines and pendulum jump, 3.5-hour duration, priced at 39 euros.
• Natura KIDS Package Children's bundled package of 3 accrobranche courses adapted for children from 1m10 height, with 2-hour duration, priced at 17-21.50 euros, free non-climbing accompanying adult.
• Birthday Packages Turnkey birthday celebration packages with activities tailored to age, including free entry for the birthday child.
• EVG/EVJF Packages (Bachelor/Bachelorette Parties) Pre-wedding celebration packages including accrobranche, zip lines, aperitif, and barbecue, with free entry for the future married person.
• School Excursion Packages Half-day or full-day educational outdoor activities combining accrobranche and Explor Games, with free entry for supervisors (minimum 10 students).
• Corporate / Team-Building Packages Corporate event packages including team-building, seminars, incentive programs, and family days, with reference clients including ING, Belfius, BMW, and TotalEnergies.
• Annual Subscription (Abonnement Natura Parc / Natura Bike / Combo) Annual subscription offering 40% discount on activities, 15% on restaurants, valid for 1 year; Natura Parc pass 80 euros, Natura Bike 120 euros, Combo 180 euros, with discounted 4th and 5th subscribers and 30% companion discount for up to 2 companions.

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Club VTT SuperbikersminorStrategic or Co-development Partner · 22 August 2026Mountain bike club organizing the BH Kids Challenge and first edition of the 12 Heures de Trail de l'Eau d'Heure endurance event hosted at Natura Bike on August 22-23, 2026.
• Golden Lakes VillagecoreGTM or Marketing PartnerHoliday home rental complex with approximately 150 fully equipped homes near the park. Cross-promotional relationship where Golden Lakes Village guests receive 20% discount on Natura Parc activities, and Natura Parc promotes Golden Lakes Village accommodations. Minimum 2-night stays; weekend packages from €350 for 4 persons.
• Golden Lakes HotelcoreGTM or Marketing Partner4-star spa hotel with 79 rooms, suites, and family studios overlooking the lake. Natura Parc guests can extend their stay; hotel guests receive 20% off activities. Hotel features Cinq Mondes wellness center. Nightly rates from €95.
• Maison du Tourisme du Pays des LacsminorGTM or Marketing PartnerRegional tourism authority for the Lacs de l'Eau d'Heure area. Promotes Natura Parc as a key attraction within the region's tourism ecosystem.
• Visit WalloniaminorGTM or Marketing PartnerOfficial Wallonia tourism board. Includes Natura Parc in regional tourism promotion materials and pass programs (e.g., 60,000 tourist pass distribution campaign).
• Les Lacs de l'Eau d'Heure (LDH)minorGTM or Marketing PartnerRegional destination management organization managing the Lacs de l'Eau d'Heure site. Cross-promotes Natura Parc as a core attraction.
• Ardenne EtapeminorChannel Partner/ Reseller/ DistributorHoliday accommodation booking platform for the Ardennes region. Lists partner lodging options near Natura Parc.
• Groupe LAMYminorOthersAutomotive and leisure vehicle group referenced as a partner in the Natura Parc ecosystem, with cross-links between websites.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aventure Forest Belgium: Belgian accrobranche and treetop adventure park operator with multiple sites in Wallonia/Flanders, directly competing with Natura Parc for the same family and corporate team-building segments on the same Belgian customer base.
• Treetop Adventure: UK treetop/accrobranche and zip-line park operator with multi-site footprint; directly comparable product offering (continuous-lifeline aerial courses, family and group packages) to Natura Parc's core accrobranche business.
• Go Ape: UK-headquartered treetop adventure and zip-line park chain operating 30+ sites across the UK and US; the closest multi-site international analogue to Natura Parc's accrobranche + zip-line + family-activities model.
• Basejump Adventure Park: French outdoor adventure park offering accrobranche, zip lines, and similar aerial activities for families and corporate groups; comparable to Natura Parc on product mix and target segments but operating in a different geography.

Broad incumbents

• Center Parcs Belgium / Netherlands: Family forest-vacation resort brand with multiple Belgian and Dutch sites offering activity programs, F&B, and lodging — comparable to Natura Parc's destination-ecosystem play with Golden Lakes, though at a far larger integrated scale.
• Bobbejaanland: Belgian theme park in Lichtaart with broad family attractions and entertainment; overlaps with Natura Parc on Belgian family-day-trip and corporate group outings but offers traditional rides rather than aerial/adventure focus.
• Plopsaland De Panne: Largest family theme park in Belgium, competing with Natura Parc for the Belgian family-day-trip and school-trip segments though with a wider rides/character IP offering rather than aerial adventure specialization.
• Walibi Belgium: Major Belgian theme park operated by Compagnie des Alpes/PLH, competing with Natura Parc for Belgian leisure-day and corporate-event demand at a much larger scale and broader attraction mix.

Regional players

• Adventure Forest France: Network of accrobranche parks across France serving family and corporate group segments with similar aerial courses, zip lines, and event packages; comparable business model but operating in France rather than Belgium.

Others

• Ardenne Etape: Belgian holiday-accommodation booking platform for the Ardennes and Wallonia region — listed as a channel/reseller partner of Natura Parc and a comparable distribution/ecosystem player in the regional outdoor-tourism value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX_d3axWDAEHJGYtOkcIaxw
• Facebookfacebook.com/NaturaParc.Eau.dHeure
• Instagraminstagram.com/natura_parc_be/?hl=fr
• LinkedInlinkedin.com/company/natura-parc-lamy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura Parc Belgium