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Groupe Lamy

Full company profile

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Namestring
Groupe Lamy
Legal namestring
Lamy Construction SA
Websiteurl
lamy.be
Company typeenum
Private
Founded yearint
1984
Short descriptiontext

Groupe Lamy is a Belgian family-owned group operating across construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality, serving individual property buyers, vacationers, and enterprise clients across Belgium, France, and Luxembourg.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTrooz, Belgium
HQ citystring
Trooz
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices9 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
real estate development, residential construction, vacation village operations, hospitality services, property investment
Industry4 codes
1Full-Service Vacation Rental Property Management
CodeBPAJAIAAPrimaryYes
2Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds)
CodeTHAGANAIPrimaryNo
3Family-Oriented Full-Service Hotels
CodeTHAGAAAFPrimaryNo
4Large Group & Event-Friendly Homes
CodeTHAMAAAMPrimaryNo
NAICS code3 codes
  • Residential Property Managers531311
  • Rental and Leasing Services532
  • Lessors of Residential Buildings and Dwellings531110
SIC code2 codes
  • Real Estate Agents & Managers (For Others)6531
  • Hotels, Rooming Houses, Camps & Other Lodging Places7000
Product category
Real Estate Development and Hospitality Services
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model6 records
1Real Estate Sales - Primary Residences
TypeOne Time License
Description

Sale of key-on-door houses and apartments in Belgium (Wallonia) and Luxembourg through Lamy Construction. The group develops, constructs, and commercializes residential properties directly through its commercial team.

lamy.be
2Secondary Residence Sales
TypeOne Time License
Description

Sale of vacation properties within Lamy tourism complexes as second residences, combined with rental management services providing owners with rental income and fiscal advantages.

lamy.be
3Hotel Investment Products
TypeOne Time License
Description

Sale of hotel rooms, suites, and studios within 4-star hotel residences as investment products. Investors benefit from VAT recovery, rental income, and tax optimization while the group manages professional exploitation.

lamy.be
4Vacation Village Rental Management
TypeManaged Services
Description

Rental management of second residences owned by individuals. The group handles complete property management including administrative teams, guest services, and maintenance, generating recurring rental income for property owners.

lamy.be
5Hotel & Hospitality Operations
TypeSubscription Recurring
Description

Operation of hotels (Golden Lakes Hotel, Anatura Luxembourg, Anatura Ardenne) generating revenue from room rentals, restaurant services, wellness facilities, and MICE (meetings/events).

lamy.be
6Construction Services
TypeProfessional Services
Description

Internal construction services for all group projects including residential, tourism, and tertiary developments. Construction operations serve primarily internal group needs.

lamy.be
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Pricing details1 tier
1Key-on-door homes and apartments
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Quote-based pricing; properties sold directly through Lamy Construction commercial team in Belgium and Luxembourg.

lamy.be
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 6 records shown
1L'Ami Soleil
Description

Vacation village brand developed and operated by Groupe Lamy in southern France, offering accessible, family-friendly stays in Portiragnes, Vendres, Chorges, and Vidauban

lamy.be
+5 more records
Core offering1 text field

Groupe Lamy is a vertically integrated family-owned group that develops, constructs, commercializes, and operates real estate and tourism assets across Belgium, France, and Luxembourg. It builds and sells turnkey primary residences (Lamy Construction), sells second residences and hotel investment units within its own tourism complexes (Lamy Property), and operates vacation villages, 4-star hotels, restaurants, and adventure parks under brands including L'Ami Soleil, Golden Lakes, Anatura, Natura Parc, SENSA, and La Brasserie des Lacs.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 150,000 annual vacationers across all destinations
+3 more records
Product overview1 text field

Groupe Lamy is a family-owned group operating across three integrated business lines: construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality management. The company develops, builds, and operates its own projects end-to-end. In construction, it offers turnkey residential properties in Belgium and Luxembourg under Lamy Construction brand. Through Lamy Property, it commercializes second residences within its tourism complexes as investment products. The tourism portfolio includes vacation villages (L'Ami Soleil in France with 4 villages totaling 1,276 units; Golden Lakes Village in Belgium with 250 villas; Anatura Ardenne in Belgium with 30 villas), 4-star hotels (Golden Lakes Hotel in Belgium with 125 rooms; Anatura Hotel Luxembourg with 90 rooms), restaurants (SENSA by Yves Mattagne at Anatura Luxembourg; La Brasserie des Lacs at Golden Lakes), leisure facilities (Natura Parc adventure parks), and wellness centers. The company also develops tertiary/industrial real estate such as Green Sphere office complex and has secured permits for a Schneider Electric headquarters project.

Product and service2 records
1Lamy Construction
CategoryResidential construction
Description

Turnkey residential construction services offering houses and apartments in Belgium (Wallonia) and Luxembourg, covering project development, construction, and commercialization through an integrated model. Also delivers tertiary/industrial construction projects such as the Schneider Electric Belgian headquarters.

2Lamy Property
Scale indicator17 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierNotableTypeStrategic or Co-development Partner
Description

Noshaq, the regional development agency for the Liège region, featured Groupe Lamy in an article highlighting the group's history, leadership (Joan and Jordane Lamy), and integrated business model across construction, real estate, and tourism.

2Yves Mattagne
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Double Michelin-starred Belgian chef Yves Mattagne partnered with Groupe Lamy to lead the culinary experience at Anatura Luxembourg's SENSA Restaurant & Lounge Bar, bringing international gastronomic expertise to the hotel.

lamy.be
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

Groupe Lamy obtained building permits for the construction of Schneider Electric's Belgian headquarters in Anderlecht, comprising 3,200 m² offices and 4,000 m² logistics space for ~400 employees, with construction starting spring 2026.

Strategic tierCoreTypeTechnology or Integration
Description

Architecture firm collaborated with Groupe Lamy on the warehouse expansion project at the Plenesses industrial zoning in Andrimont (6,700 m² warehouses).

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Premium cosmetics brand partnering with Groupe Lamy for spa and wellness services at Golden Lakes Hotel and Anatura Luxembourg, providing treatments and rituals.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Golden Lakes Hotel was previously operated under Best Western branding since 2019. The partnership ended as Groupe Lamy consolidated its hotels under the Anatura brand.

7Philippe Valentiny (Architect)
Strategic tierCoreTypeTechnology or Integration
Description

Architect urbanist Philippe Valentiny designed the Anatura Ardenne vacation domain, creating 80 villas across 15 hectares in harmony with the natural landscape.

lamy.be
Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Vacanceselect operates vacation parks and holiday villages across Europe, with comparable family-oriented inventory and integrated on-site amenities. Overlaps with Groupe Lamy on mid-market family vacation villages in France and Benelux.

TypeBroad incumbent
Description

Nexity is France's largest real estate developer, covering residential, commercial, and serviced real estate. Comparable to Groupe Lamy's Lamy Property and Lamy Construction segments in real estate promotion and construction of key-on-door residences.

TypeBroad incumbent
Description

Accor is one of the world's largest hotel operators with a broad European portfolio. Comparable to the Golden Lakes Hotel and Anatura Luxembourg operations in midscale/upscale hotel management, MICE, and F&B partnerships.

TypeBroad incumbent
Description

Bouygues Construction is a major European construction group active in Belgium, France, and Luxembourg. Comparable to Lamy Construction in delivering tertiary and large-scale B2B projects such as the Schneider Electric HQ.

TypeDirect peer
Description

Belvilla (part of @Leisure Group) manages a large portfolio of vacation homes and villas across Europe. Comparable to Groupe Lamy in managing secondary residences on behalf of owners, with similar family/group-oriented inventory and direct booking distribution.

TypeRegional player
Description

Thomas & Piron is one of Belgium's largest residential construction groups. Comparable to Lamy Construction in building key-on-door homes and apartments across Wallonia and Luxembourg.

TypeDirect peer
Description

Pierre & Vacances is the leading European operator of vacation villages and short-term rentals, including the Center Parps brand. Directly comparable to Groupe Lamy's L'Ami Soleil, Golden Lakes Village, and Anatura Ardenne village operations in business model and target customer.

TypeDirect peer
Description

Novasol is a major European vacation rental operator with thousands of holiday homes, especially across northern Europe. Comparable to Groupe Lamy's vacation village model with similar professionally managed, multi-destination holiday-home inventory.

TypeRegional player
Description

Immobel is a leading Belgian real estate developer listed on Euronext Brussels. Comparable to Lamy Property for residential and mixed-use development in Belgium, especially the Brussels-Capital and Wallonia regions.

TypeBroad incumbent
Description

Club Med operates premium all-inclusive resorts globally, including European mountain and sun destinations. Comparable to Groupe Lamy's Anatura and Golden Lakes premium hospitality positioning, though at a broader scale and more upscale price point.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries11 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Groupe Lamy

Real Estate Development and Hospitality Serviceslamy.be

Groupe Lamy is a Belgian family-owned group operating across construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality, serving individual property buyers, vacationers, and enterprise clients across Belgium, France, and Luxembourg.

Groupe Lamy firmographics

Firmographics
Name
Groupe Lamy
Legal name
Lamy Construction SA
Website
https://lamy.be
Company type
Private
Founded year
1984
Operating status
Operating
Headcount range
11–50 employees
Short description
Groupe Lamy is a Belgian family-owned group operating across construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality, serving individual property buyers, vacationers, and enterprise clients across Belgium, France, and Luxembourg.
Ownership category
akta.pro rank

Groupe Lamy industry classification

Industry
Product category
Real Estate Development and Hospitality Services
NAICS
Residential Property Managers (531311), Rental and Leasing Services (532), Lessors of Residential Buildings and Dwellings (531110)
SIC
Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry
Full-Service Vacation Rental Property Management (BPAJAIAA)
akta.pro secondary industries
Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Family-Oriented Full-Service Hotels (THAGAAAF), Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

  • Real estate development
  • Residential construction
  • Vacation village operations
  • Hospitality services
  • Property investment

Where Groupe Lamy is headquartered

Location

Headquarters

HQ city
Trooz
HQ country
Belgium
HQ region
Europe

Offices9 records

Markets served

Groupe Lamy business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

  1. Real Estate Sales - Primary Residences: Sale of key-on-door houses and apartments in Belgium (Wallonia) and Luxembourg through Lamy Construction. The group develops, constructs, and commercializes residential properties directly through its commercial team.
  2. Secondary Residence Sales: Sale of vacation properties within Lamy tourism complexes as second residences, combined with rental management services providing owners with rental income and fiscal advantages.
  3. Hotel Investment Products: Sale of hotel rooms, suites, and studios within 4-star hotel residences as investment products. Investors benefit from VAT recovery, rental income, and tax optimization while the group manages professional exploitation.
  4. Vacation Village Rental Management: Rental management of second residences owned by individuals. The group handles complete property management including administrative teams, guest services, and maintenance, generating recurring rental income for property owners.
  5. Hotel & Hospitality Operations: Operation of hotels (Golden Lakes Hotel, Anatura Luxembourg, Anatura Ardenne) generating revenue from room rentals, restaurant services, wellness facilities, and MICE (meetings/events).
  6. Construction Services: Internal construction services for all group projects including residential, tourism, and tertiary developments. Construction operations serve primarily internal group needs.

Pricing tiers

ModelBillingPrice
One time/ perpetual licenseMulti-year contractKey-on-door homes and apartments

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Groupe Lamy product offering

Product offering

Core offering

Groupe Lamy is a vertically integrated family-owned group that develops, constructs, commercializes, and operates real estate and tourism assets across Belgium, France, and Luxembourg. It builds and sells turnkey primary residences (Lamy Construction), sells second residences and hotel investment units within its own tourism complexes (Lamy Property), and operates vacation villages, 4-star hotels, restaurants, and adventure parks under brands including L'Ami Soleil, Golden Lakes, Anatura, Natura Parc, SENSA, and La Brasserie des Lacs.

Product overview

Groupe Lamy is a family-owned group operating across three integrated business lines: construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality management. The company develops, builds, and operates its own projects end-to-end. In construction, it offers turnkey residential properties in Belgium and Luxembourg under Lamy Construction brand. Through Lamy Property, it commercializes second residences within its tourism complexes as investment products. The tourism portfolio includes vacation villages (L'Ami Soleil in France with 4 villages totaling 1,276 units; Golden Lakes Village in Belgium with 250 villas; Anatura Ardenne in Belgium with 30 villas), 4-star hotels (Golden Lakes Hotel in Belgium with 125 rooms; Anatura Hotel Luxembourg with 90 rooms), restaurants (SENSA by Yves Mattagne at Anatura Luxembourg; La Brasserie des Lacs at Golden Lakes), leisure facilities (Natura Parc adventure parks), and wellness centers. The company also develops tertiary/industrial real estate such as Green Sphere office complex and has secured permits for a Schneider Electric headquarters project.

Differentiator

Problem solved

Functional benefit

Brands

  • L'Ami Soleil: Vacation village brand developed and operated by Groupe Lamy in southern France, offering accessible, family-friendly stays in Portiragnes, Vendres, Chorges, and Vidauban
  • Golden Lakes
  • Anatura
  • Natura Parc
  • SENSA
  • La Brasserie des Lacs

Products and services

  • Lamy Construction Turnkey residential construction services offering houses and apartments in Belgium (Wallonia) and Luxembourg, covering project development, construction, and commercialization through an integrated model. Also delivers tertiary/industrial construction projects such as the Schneider Electric Belgian headquarters.
  • Lamy Property

Quantifiable outcome

  • 150,000 annual vacationers across all destinations
  • +3 more outcomes

Companies that use Groupe Lamy

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Groupe Lamy technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Groupe Lamy partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered notable, flagship, core and minor.

  • NoshaqnotableStrategic or Co-development PartnerNoshaq, the regional development agency for the Liège region, featured Groupe Lamy in an article highlighting the group's history, leadership (Joan and Jordane Lamy), and integrated business model across construction, real estate, and tourism.
  • Yves MattagneflagshipStrategic or Co-development PartnerDouble Michelin-starred Belgian chef Yves Mattagne partnered with Groupe Lamy to lead the culinary experience at Anatura Luxembourg's SENSA Restaurant & Lounge Bar, bringing international gastronomic expertise to the hotel.
  • Schneider ElectricflagshipStrategic or Co-development PartnerGroupe Lamy obtained building permits for the construction of Schneider Electric's Belgian headquarters in Anderlecht, comprising 3,200 m² offices and 4,000 m² logistics space for ~400 employees, with construction starting spring 2026.
  • Créative ArchitecturecoreTechnology or IntegrationArchitecture firm collaborated with Groupe Lamy on the warehouse expansion project at the Plenesses industrial zoning in Andrimont (6,700 m² warehouses).
  • Cinq MondescoreStrategic or Co-development PartnerPremium cosmetics brand partnering with Groupe Lamy for spa and wellness services at Golden Lakes Hotel and Anatura Luxembourg, providing treatments and rituals.
  • Best Western (Former Partnership)minorChannel Partner/ Reseller/ DistributorGolden Lakes Hotel was previously operated under Best Western branding since 2019. The partnership ended as Groupe Lamy consolidated its hotels under the Anatura brand.
  • Philippe Valentiny (Architect)coreTechnology or IntegrationArchitect urbanist Philippe Valentiny designed the Anatura Ardenne vacation domain, creating 80 villas across 15 hectares in harmony with the natural landscape.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Groupe Lamy competitors and assessment

Company assessment

Direct peers

  • Vacanceselect: Vacanceselect operates vacation parks and holiday villages across Europe, with comparable family-oriented inventory and integrated on-site amenities. Overlaps with Groupe Lamy on mid-market family vacation villages in France and Benelux.
  • Belvilla: Belvilla (part of @Leisure Group) manages a large portfolio of vacation homes and villas across Europe. Comparable to Groupe Lamy in managing secondary residences on behalf of owners, with similar family/group-oriented inventory and direct booking distribution.
  • Pierre & Vacances: Pierre & Vacances is the leading European operator of vacation villages and short-term rentals, including the Center Parps brand. Directly comparable to Groupe Lamy's L'Ami Soleil, Golden Lakes Village, and Anatura Ardenne village operations in business model and target customer.
  • Novasol: Novasol is a major European vacation rental operator with thousands of holiday homes, especially across northern Europe. Comparable to Groupe Lamy's vacation village model with similar professionally managed, multi-destination holiday-home inventory.

Broad incumbents

  • Nexity: Nexity is France's largest real estate developer, covering residential, commercial, and serviced real estate. Comparable to Groupe Lamy's Lamy Property and Lamy Construction segments in real estate promotion and construction of key-on-door residences.
  • Accor: Accor is one of the world's largest hotel operators with a broad European portfolio. Comparable to the Golden Lakes Hotel and Anatura Luxembourg operations in midscale/upscale hotel management, MICE, and F&B partnerships.
  • Bouygues Construction: Bouygues Construction is a major European construction group active in Belgium, France, and Luxembourg. Comparable to Lamy Construction in delivering tertiary and large-scale B2B projects such as the Schneider Electric HQ.
  • Club Med: Club Med operates premium all-inclusive resorts globally, including European mountain and sun destinations. Comparable to Groupe Lamy's Anatura and Golden Lakes premium hospitality positioning, though at a broader scale and more upscale price point.

Regional players

  • Thomas & Piron: Thomas & Piron is one of Belgium's largest residential construction groups. Comparable to Lamy Construction in building key-on-door homes and apartments across Wallonia and Luxembourg.
  • Immobel: Immobel is a leading Belgian real estate developer listed on Euronext Brussels. Comparable to Lamy Property for residential and mixed-use development in Belgium, especially the Brussels-Capital and Wallonia regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Groupe Lamy social profiles

Digital presence

Groupe Lamy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Groupe Lamy leadership team

Management profile

Number of profiles

Profiles4 records

Groupe Lamy subsidiaries and ownership

Company hierarchy

Subsidiaries11 records

Groupe Lamy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Groupe Lamy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Lamy

What does Groupe Lamy do?

Groupe Lamy is a vertically integrated family-owned group that develops, constructs, commercializes, and operates real estate and tourism assets across Belgium, France, and Luxembourg. It builds and sells turnkey primary residences (Lamy Construction), sells second residences and hotel investment units within its own tourism complexes (Lamy Property), and operates vacation villages, 4-star hotels, restaurants, and adventure parks under brands including L'Ami Soleil, Golden Lakes, Anatura, Natura Parc, SENSA, and La Brasserie des Lacs.

Is Groupe Lamy a public or private company?

Groupe Lamy is a private company. It is classified as family owned and is currently operating.

When was Groupe Lamy founded?

Groupe Lamy was founded in 1984. It employs 11 to 50 people.

Where is Groupe Lamy based?

Groupe Lamy is headquartered in Trooz, Belgium, in the Europe region.

How does Groupe Lamy make money?

Six revenue lines are on record. Real Estate Sales - Primary Residences are the primary driver. The others are secondary Residence Sales, hotel Investment Products, vacation Village Rental Management, hotel & Hospitality Operations and construction Services.

Who are Groupe Lamy's main competitors?

Direct peers on record are Vacanceselect, Belvilla, Pierre & Vacances and Novasol. Broad incumbents are Nexity, Accor, Bouygues Construction and Club Med. Regional players are Thomas & Piron and Immobel.

Does Groupe Lamy have an API?

No public API is recorded for Groupe Lamy.

What industry is Groupe Lamy in?

Groupe Lamy's product category is Real Estate Development and Hospitality Services. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAGANAI, Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds). Its NAICS code is 531311 and its SIC code is 6531.

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