Groupe Lamy
Groupe Lamy is a Belgian family-owned group operating across construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality, serving individual property buyers, vacationers, and enterprise clients across Belgium, France, and Luxembourg.
- Company typePrivate
- Founded1984
- HeadquartersTrooz, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
Groupe Lamy firmographics
Firmographics- Name
- Groupe Lamy
- Legal name
- Lamy Construction SA
- Website
- https://lamy.be
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groupe Lamy is a Belgian family-owned group operating across construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality, serving individual property buyers, vacationers, and enterprise clients across Belgium, France, and Luxembourg.
- Ownership category
- akta.pro rank
Groupe Lamy industry classification
Industry- Product category
- Real Estate Development and Hospitality Services
- NAICS
- Residential Property Managers (531311), Rental and Leasing Services (532), Lessors of Residential Buildings and Dwellings (531110)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Full-Service Vacation Rental Property Management (BPAJAIAA)
- akta.pro secondary industries
- Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds) (THAGANAI), Family-Oriented Full-Service Hotels (THAGAAAF), Large Group & Event-Friendly Homes (THAMAAAM)
Keywords
Where Groupe Lamy is headquartered
LocationHeadquarters
- HQ city
- Trooz
- HQ country
- Belgium
- HQ region
- Europe
Offices9 records
Markets served
Groupe Lamy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Real Estate Sales - Primary Residences: Sale of key-on-door houses and apartments in Belgium (Wallonia) and Luxembourg through Lamy Construction. The group develops, constructs, and commercializes residential properties directly through its commercial team.
- Secondary Residence Sales: Sale of vacation properties within Lamy tourism complexes as second residences, combined with rental management services providing owners with rental income and fiscal advantages.
- Hotel Investment Products: Sale of hotel rooms, suites, and studios within 4-star hotel residences as investment products. Investors benefit from VAT recovery, rental income, and tax optimization while the group manages professional exploitation.
- Vacation Village Rental Management: Rental management of second residences owned by individuals. The group handles complete property management including administrative teams, guest services, and maintenance, generating recurring rental income for property owners.
- Hotel & Hospitality Operations: Operation of hotels (Golden Lakes Hotel, Anatura Luxembourg, Anatura Ardenne) generating revenue from room rentals, restaurant services, wellness facilities, and MICE (meetings/events).
- Construction Services: Internal construction services for all group projects including residential, tourism, and tertiary developments. Construction operations serve primarily internal group needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Key-on-door homes and apartments |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Groupe Lamy product offering
Product offeringCore offering
Groupe Lamy is a vertically integrated family-owned group that develops, constructs, commercializes, and operates real estate and tourism assets across Belgium, France, and Luxembourg. It builds and sells turnkey primary residences (Lamy Construction), sells second residences and hotel investment units within its own tourism complexes (Lamy Property), and operates vacation villages, 4-star hotels, restaurants, and adventure parks under brands including L'Ami Soleil, Golden Lakes, Anatura, Natura Parc, SENSA, and La Brasserie des Lacs.
Product overview
Groupe Lamy is a family-owned group operating across three integrated business lines: construction (Lamy Construction), real estate promotion (Lamy Property), and tourism/hospitality management. The company develops, builds, and operates its own projects end-to-end. In construction, it offers turnkey residential properties in Belgium and Luxembourg under Lamy Construction brand. Through Lamy Property, it commercializes second residences within its tourism complexes as investment products. The tourism portfolio includes vacation villages (L'Ami Soleil in France with 4 villages totaling 1,276 units; Golden Lakes Village in Belgium with 250 villas; Anatura Ardenne in Belgium with 30 villas), 4-star hotels (Golden Lakes Hotel in Belgium with 125 rooms; Anatura Hotel Luxembourg with 90 rooms), restaurants (SENSA by Yves Mattagne at Anatura Luxembourg; La Brasserie des Lacs at Golden Lakes), leisure facilities (Natura Parc adventure parks), and wellness centers. The company also develops tertiary/industrial real estate such as Green Sphere office complex and has secured permits for a Schneider Electric headquarters project.
Differentiator
Problem solved
Functional benefit
Brands
- L'Ami Soleil: Vacation village brand developed and operated by Groupe Lamy in southern France, offering accessible, family-friendly stays in Portiragnes, Vendres, Chorges, and Vidauban
- Golden Lakes
- Anatura
- Natura Parc
- SENSA
- La Brasserie des Lacs
Products and services
- Lamy Construction Turnkey residential construction services offering houses and apartments in Belgium (Wallonia) and Luxembourg, covering project development, construction, and commercialization through an integrated model. Also delivers tertiary/industrial construction projects such as the Schneider Electric Belgian headquarters.
- Lamy Property
Quantifiable outcome
- 150,000 annual vacationers across all destinations
- +3 more outcomes
Companies that use Groupe Lamy
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
Groupe Lamy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Groupe Lamy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered notable, flagship, core and minor.
- NoshaqnotableNoshaq, the regional development agency for the Liège region, featured Groupe Lamy in an article highlighting the group's history, leadership (Joan and Jordane Lamy), and integrated business model across construction, real estate, and tourism.
- Yves MattagneflagshipDouble Michelin-starred Belgian chef Yves Mattagne partnered with Groupe Lamy to lead the culinary experience at Anatura Luxembourg's SENSA Restaurant & Lounge Bar, bringing international gastronomic expertise to the hotel.
- Schneider ElectricflagshipGroupe Lamy obtained building permits for the construction of Schneider Electric's Belgian headquarters in Anderlecht, comprising 3,200 m² offices and 4,000 m² logistics space for ~400 employees, with construction starting spring 2026.
- Créative ArchitecturecoreArchitecture firm collaborated with Groupe Lamy on the warehouse expansion project at the Plenesses industrial zoning in Andrimont (6,700 m² warehouses).
- Cinq MondescorePremium cosmetics brand partnering with Groupe Lamy for spa and wellness services at Golden Lakes Hotel and Anatura Luxembourg, providing treatments and rituals.
- Best Western (Former Partnership)minorGolden Lakes Hotel was previously operated under Best Western branding since 2019. The partnership ended as Groupe Lamy consolidated its hotels under the Anatura brand.
- Philippe Valentiny (Architect)coreArchitect urbanist Philippe Valentiny designed the Anatura Ardenne vacation domain, creating 80 villas across 15 hectares in harmony with the natural landscape.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Groupe Lamy competitors and assessment
Company assessmentDirect peers
- Vacanceselect: Vacanceselect operates vacation parks and holiday villages across Europe, with comparable family-oriented inventory and integrated on-site amenities. Overlaps with Groupe Lamy on mid-market family vacation villages in France and Benelux.
- Belvilla: Belvilla (part of @Leisure Group) manages a large portfolio of vacation homes and villas across Europe. Comparable to Groupe Lamy in managing secondary residences on behalf of owners, with similar family/group-oriented inventory and direct booking distribution.
- Pierre & Vacances: Pierre & Vacances is the leading European operator of vacation villages and short-term rentals, including the Center Parps brand. Directly comparable to Groupe Lamy's L'Ami Soleil, Golden Lakes Village, and Anatura Ardenne village operations in business model and target customer.
- Novasol: Novasol is a major European vacation rental operator with thousands of holiday homes, especially across northern Europe. Comparable to Groupe Lamy's vacation village model with similar professionally managed, multi-destination holiday-home inventory.
Broad incumbents
- Nexity: Nexity is France's largest real estate developer, covering residential, commercial, and serviced real estate. Comparable to Groupe Lamy's Lamy Property and Lamy Construction segments in real estate promotion and construction of key-on-door residences.
- Accor: Accor is one of the world's largest hotel operators with a broad European portfolio. Comparable to the Golden Lakes Hotel and Anatura Luxembourg operations in midscale/upscale hotel management, MICE, and F&B partnerships.
- Bouygues Construction: Bouygues Construction is a major European construction group active in Belgium, France, and Luxembourg. Comparable to Lamy Construction in delivering tertiary and large-scale B2B projects such as the Schneider Electric HQ.
- Club Med: Club Med operates premium all-inclusive resorts globally, including European mountain and sun destinations. Comparable to Groupe Lamy's Anatura and Golden Lakes premium hospitality positioning, though at a broader scale and more upscale price point.
Regional players
- Thomas & Piron: Thomas & Piron is one of Belgium's largest residential construction groups. Comparable to Lamy Construction in building key-on-door homes and apartments across Wallonia and Luxembourg.
- Immobel: Immobel is a leading Belgian real estate developer listed on Euronext Brussels. Comparable to Lamy Property for residential and mixed-use development in Belgium, especially the Brussels-Capital and Wallonia regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Groupe Lamy social profiles
Digital presenceGroupe Lamy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Lamy leadership team
Management profileNumber of profiles
Profiles4 records
Groupe Lamy subsidiaries and ownership
Company hierarchySubsidiaries11 records
Groupe Lamy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Lamy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Lamy
What does Groupe Lamy do?
Groupe Lamy is a vertically integrated family-owned group that develops, constructs, commercializes, and operates real estate and tourism assets across Belgium, France, and Luxembourg. It builds and sells turnkey primary residences (Lamy Construction), sells second residences and hotel investment units within its own tourism complexes (Lamy Property), and operates vacation villages, 4-star hotels, restaurants, and adventure parks under brands including L'Ami Soleil, Golden Lakes, Anatura, Natura Parc, SENSA, and La Brasserie des Lacs.
Is Groupe Lamy a public or private company?
Groupe Lamy is a private company. It is classified as family owned and is currently operating.
When was Groupe Lamy founded?
Groupe Lamy was founded in 1984. It employs 11 to 50 people.
Where is Groupe Lamy based?
Groupe Lamy is headquartered in Trooz, Belgium, in the Europe region.
How does Groupe Lamy make money?
Six revenue lines are on record. Real Estate Sales - Primary Residences are the primary driver. The others are secondary Residence Sales, hotel Investment Products, vacation Village Rental Management, hotel & Hospitality Operations and construction Services.
Who are Groupe Lamy's main competitors?
Direct peers on record are Vacanceselect, Belvilla, Pierre & Vacances and Novasol. Broad incumbents are Nexity, Accor, Bouygues Construction and Club Med. Regional players are Thomas & Piron and Immobel.
Does Groupe Lamy have an API?
No public API is recorded for Groupe Lamy.
What industry is Groupe Lamy in?
Groupe Lamy's product category is Real Estate Development and Hospitality Services. Its primary akta.pro industry code is BPAJAIAA, Full-Service Vacation Rental Property Management, with a secondary code of THAGANAI, Family & Group-Friendly Rentals (Large Homes, Multi-Unit Compounds). Its NAICS code is 531311 and its SIC code is 6531.