What Play N Learn Pte. Ltd. does

Play N Learn Pte. Ltd. is a Singapore-incorporated operator of premium indoor playground and "Active Edu Fun" destinations for children aged 1-8, with venues in shopping malls across India (~22 locations), Indonesia (~14), and the Philippines. The core experience is a physical play facility featuring age-appropriate zones — Toddler Zone, Trampoline, Wall Climbing, Role Play Town, Giant Ball Pool, Water Play Lab, and Organic Seed Pit — designed in consultation with Singapore-based occupational therapists.

The company's differentiated layer is its curriculum and assessment stack. Star Programmes is a STEAM-based educational curriculum (Little Star Builder, Scientist, Engineer, Coder, Designer, Performer) designed by Singapore education experts and integrated with the MIDAS (Multiple Intelligences Developmental Assessment Scales) tool, licensed from Harvard's Dr. Branton Shearer and delivered online through a platform built with technology partner Flying Cape. Five character mascots (Sally, Robin, Carly, Danny, Billy) anchor brand identity for young children.

Play N Learn generates revenue through single-play admissions, Silver and Gold membership packages (5 and 10 sessions, valid one year from last visit), birthday party bookings (Private Blockout and Ultimate tiers, starting at ₹2,400 per child in India), school/group visit programs, and on-site F&B via the Rockstar Café. Distribution is exclusively physical, with online booking (bookingin.activeedufun.com) supporting occupancy. The company is a subsidiary of The Entertainment & Education Group (TEEG), which is jointly owned by Quadrant Private Equity and the Steinberg family, and operates alongside sister brands Timezone, Zone Bowling, and Kingpin across 7 countries and 250+ locations.

Name

Play N Learn Pte. Ltd.

Legal name

Play N Learn Pte. Ltd.

Website

https://activeedufun.com

Company type

Private

Operating status

Operating

Short description

Play N Learn Pte. Ltd. operates premium indoor "Active Edu Fun" playground destinations in shopping malls across India, Indonesia, and the Philippines, serving families with children aged 1-8 through structured play zones, STEAM-based Star Programmes, MIDAS learning-style assessments, birthday parties, and on-site F&B.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers

NAICS

Amusement Parks and Arcades (7131), Other Amusement and Recreation Industries (7139)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM) (EDACAJAH)

Keywords

• Indoor playground facilities
• Children's entertainment centers
• Edutainment venues
• Birthday party hosting
• STEAM learning programs

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Play Session Entry Fees: Single play entry fees for children aged 1-8 years and accompanying adults. Includes grip socks for children.
2. Membership Packages: Silver membership includes 5 play sessions valid for one year from last visit, entry for 1 child and up to 2 adults, plus free grip socks. Gold membership includes 10 play sessions with same benefits.
3. Birthday Party Packages: Private Blockout Party (3 hours, exclusive venue access with mascot appearances, dedicated party host, balloon decorations, activities, e-invites, party room for cake cutting) and Ultimate Party (2.5 hours with play area access and mascot appearance). Pricing varies by venue.
4. Rockstar Café Food & Beverage: In-house café at India locations serving healthy and nutritious menu options for families, generating additional per-visit revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Play N Learn operates premium indoor playground and Active Edu Fun destinations inside shopping malls, providing access to themed play zones, STEAM-based educational programs, and full-service birthday party hosting for children aged 1-8 and their families. The company also offers the MIDAS personalized learning assessment, school visit field-trip programs, and an in-house café.

Product overview

Play N Learn operates as a premium Active Edu Fun destination offering a unified indoor playground and educational experience for children. The core offering is the indoor playground featuring age-appropriate play zones (Toddler Zone, Trampoline, Wall Climbing, Role Play) with modern safety equipment. This core experience is complemented by the Star Programmes (STEAM-based educational curriculum), MIDAS Assessment (learning style identification tool), Birthday Party Packages, School Visit programs, Rockstar Café, and membership/play packages. The company positions itself as supporting holistic child development through the Active Edu Fun philosophy combining physical activity, education, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• MIDAS: Multiple Intelligences Developmental Assessment Scales - an aptitude assessment tool created by Dr. Branton Shearer from Harvard University, used to identify each child's unique learning style and 'smarts' profile
• Star Programmes
• Rockstar Cafe
• Active Edu Fun

Quantifiable outcome

• Each child develops personalized 'smarts profile' identifying their unique learning style
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Dr. Branton Shearer (Harvard University)coreTechnology or IntegrationCreator of the MIDAS (Multiple Intelligences Developmental Assessment Scales) aptitude assessment tool, which Play N Learn licenses and uses to create personalized learning profiles for children. Dr. Shearer is a Professor of Education at Harvard University.
• Occupational Therapist (Singapore)coreStrategic or Co-development PartnerExpert consultant from Singapore who assisted in designing Play N Learn's play equipment to ensure it targets key motor skills and supports children's long-term development.
• Singapore Education ExpertscoreStrategic or Co-development PartnerEducational professionals from Singapore who designed the Star Programmes curriculum, custom-designed STEAM-based curriculum integrating Multiple Intelligences concepts.
• Master Trainers from AustraliasupportingStrategic or Co-development PartnerAustralian master trainers who trained Play N Learn's party hosts to create engaging and lively birthday party events filled with laughter and joy.
• Flying CapesupportingTechnology or IntegrationTechnology partner providing the MIDAS assessment platform infrastructure for Play N Learn's online learning style assessment tools (midas-in.activeedufun.com).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KidZania: Global indoor edutainment theme park operator where children role-play adult professions in a city-scale venue. Directly comparable to Play N Learn as a premium indoor edutainment destination for children, combining role-play with structured learning outcomes, operating across multiple countries including Asia.
• Smaaash: India-based indoor entertainment and gaming venue operator combining active play (bowling, go-karting, VR) with food and beverage. Operates in the same Indian mall-based family entertainment category as Play N Learn with overlapping target demographic of young children and families.
• Fun City: India-based indoor family entertainment center chain with trampolines, soft play zones, and party venues across Indian malls. Directly competes with Play N Learn in the Indian mall-based family entertainment category, serving the same 1-12 year demographic with similar ticket-and-party revenue model.
• Sky Zone: US-origin global trampoline park franchise operating indoor active play venues for children and families. Comparable business model with trampoline zones, party packages, and walk-in session pricing; serves as a broad incumbent benchmark for indoor active-play unit economics.
• Bounce Inc. Global trampoline and indoor adventure park chain founded in Australia with locations across Asia, including Indonesia and India. Directly comparable as an active indoor play operator targeting children and families, with similar mall-based venue economics and party/event revenue model.

Broad incumbents

• Lotte World Adventure: Large Korean indoor theme park operator with broader amusement rides, shows, and family entertainment under a single integrated venue. Adjacent incumbent in the indoor family entertainment category but at substantially larger scale and with traditional amusement park positioning rather than edutainment.

Regional players

• Jungle Indoor Playground: Indonesia-based chain of indoor play and edutainment centers operating in Indonesian malls. Regional peer competing with Play N Learn Indonesia locations on overlapping mall-based play offerings for young children and birthday party hosting.
• Trampo (Trampoline Parks): Indoor trampoline and active play park operator with presence across the Middle East and selected international markets. Comparable as a trampoline-anchored active play venue with similar session-and-party revenue model, though primarily serving different geographies.

Emerging players

• Kiztopia: Singapore-based indoor edutainment playground operator expanding across Asia with multi-zone play areas and educational programming. Emerging competitor in the same Active Edu Fun niche, with comparable target demographic and content-driven positioning.
• Discovery Kids (Play Centers): India-based licensed indoor play center brand extending the Discovery Kids media franchise into physical venues with educational activity zones. Emerging competitor bridging media/content IP with physical edutainment venues, conceptually close to Play N Learn's character mascot-driven approach.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/playnlearn.ind
• Instagraminstagram.com/playnlearn_ind

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play N Learn Pte. Ltd.