Flying Cape
Flying Cape is a Singapore-based online marketplace platform that helps parents of children aged 0-20 discover, book, and review enrichment and tuition classes from 1,000+ education providers. It monetises via provider transaction fees, ALP credit packs, and the Elite Coder assessment programme.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flying Cape does
Flying Cape is a Singapore-based edtech company incorporated in 2015 (Flying Cape Pte Ltd, ACRA No. 201510850Z) that operates an online booking and advisory platform connecting parents of children aged 0-20 with enrichment and tuition providers across Singapore. The platform aggregates 1,000+ classes spanning academic enrichment (Math, Science), non-academic enrichment (Art, Music, STEM, Sports, Drama, Dance, Coding, Martial Arts, Baking, Yoga), workshops, and trial classes, and supports discovery via search filters by age, category, and the proprietary Multiple Intelligence framework (eight learning-style dimensions: Word Smart, Logic Smart, Music Smart, Body Smart, People Smart, Self Smart, Picture Smart, Nature Smart). Its technology stack is a self-serve web and mobile platform (iOS and Android) with Singpass integration for identity and government credit redemption, Facebook login, and AWS-hosted infrastructure; no proprietary ML models, APIs, or SDKs are disclosed.
The company monetises through three revenue streams: (1) marketplace transaction fees charged to education providers on successful bookings (listing is free for providers), (2) sales of the All-You-Can-Learn Pass (ALP) at fixed price tiers of $25 for 1 credit, $69 for 3 credits, $99 for 5 credits, and $189 for 10 credits, with credits valid for 12 months and redeemable against first trial classes, and (3) a share of the SGD 350 per-level fee for the Elite Coder coding assessment. Ancillary monetisation levers include the CompassPoints loyalty programme (2 points per $1 spent, 200 points per approved review) and a Best Price Guarantee that underwrites price parity against direct provider pricing. Go-to-market is self-serve product-led growth targeted at Singaporean parents, supplemented by institutional channels including the SG60 government credit programme (August 2025 to January 2026) and the Elite Coder partnership with Singapore Science Centre Global and MangoSTEEMS.
The business raised $1.5 million in Series A funding in August 2021 from EduSpaze, OCBC Ventura, and Startup-O, with stated use of funds for expansion into China and Southeast Asia and for development of the educational ecosystem; no subsequent funding round is disclosed. The company operates with 11-50 employees, has a sole named leadership figure (Jamie Tan as Founder/Director and Data Protection Officer), and serves a consumer base of individual parents and families with no disclosed enterprise or institutional customer concentration.
Flying Cape firmographics
Firmographics- Name
- Flying Cape
- Legal name
- Flying Cape Pte Ltd
- Website
- https://flyingcape.com.sg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flying Cape is a Singapore-based online marketplace platform that helps parents of children aged 0-20 discover, book, and review enrichment and tuition classes from 1,000+ education providers. It monetises via provider transaction fees, ALP credit packs, and the Elite Coder assessment programme.
- Ownership category
- akta.pro rank
Flying Cape industry classification
Industry- Product category
- Education Marketplace
- NAICS
- All Other Amusement and Recreation Industries (71399), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Adventure Park Ticketing, Access Control & Guest Operations Services (THAAACAH)
- akta.pro secondary industry
- Tech & Digital Skills Classes (Coding Basics, Design Tools, AI/No-Code) (THAJAKAL)
Keywords
Where Flying Cape is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Flying Cape business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Transaction Fees: Flying Cape charges education providers a commission fee when a paying customer is successfully brought through the platform. The platform listing is free for education providers; a small commission is taken only upon successful booking. The company also earns transaction fees on ALP (All-You-Can-Learn) credit packages sold to end consumers.
- ALP Credit Packages: Flying Cape sells All-You-Can-Learn Pass (ALP) credit packages at fixed price points ($25 for 1 credit, $69 for 3 credits, $99 for 5 credits, $189 for 10 credits). Each credit is redeemable for one first trial class. Credits are valid for 12 months. The company retains revenue from unused or expired credits, subject to a 5% admin fee for eDollar conversion.
- Elite Coder Assessment Fees: Flying Cape, as a partner in the Elite Coder certification programme, facilitates bookings and receives a portion of the SGD 350 fee charged per assessment level, which covers preparatory training, assessment delivery, scorecard, and e-certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | All-You-Can-Learn 1 Credit Pass |
| Unit Pricing | Pay-as-you-go | All-You-Can-Learn 3 Credits Pass |
| Unit Pricing | Pay-as-you-go | All-You-Can-Learn 5 Credits Pass |
| Unit Pricing | Pay-as-you-go | All-You-Can-Learn 10 Credits Pass |
| Unit Pricing | Pay-as-you-go | Elite Coder Assessment (per level) |
| Other | Monthly | CompassPoints Reward System |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Flying Cape product offering
Product offeringCore offering
Flying Cape operates an online booking and advisory platform that aggregates enrichment and tuition classes from hundreds of education providers in Singapore. Parents discover, compare, and book classes across categories such as Art, Music, STEM, Sports, Drama, Dance, Coding, Martial Arts, and Tuition, supported by diagnostic assessments, personalised recommendations, and credit-based pass products.
Product overview
Flying Cape operates as an online booking and advisory platform for tuition and enrichment classes in Singapore. The core platform enables parents to discover, book, and review educational activities through a marketplace of partner providers. The flagship product is the All-You-Can-Learn Pass (ALP), a credit-based subscription that provides access to over a thousand classes across multiple disciplines. Key supporting features include the Multiple Intelligence Assessment for personalized recommendations, CompassPoints Rewards loyalty program, Best Price Guarantee policy, and the Eduhunt group buying mechanism. The company also partners on specialized programs including the Elite Coder coding certification (developed with Singapore Science Centre Global and MangoSTEEMS) and the government-backed SG60 Experience Credit initiative. The platform categorizes offerings into Academic Enrichment, Non-Academic Enrichment, ALP Classes, Workshops, and SG60 Experiences.
Differentiator
Problem solved
Functional benefit
Brands
- ALP Pass (All-You-Can-Learn Pass): A subscription pass that allows families to try multiple enrichment and tuition classes at partner schools across Singapore at a flat credit-based rate.
- Elite Coder
- SG60 Experiences
- Eduhunt
Products and services
- Flying Cape Platform Online booking and advisory platform for tuition and enrichment classes in Singapore. Connects parents with partner education providers, offering search by age, category, location, and multiple-intelligence profile, and supports booking and payment for classes, workshops, and educational activities.
- All-You-Can-Learn Pass (ALP) Credit-based subscription pass that allows families to redeem first trial classes across partner enrichment and tuition providers (Art, Baking, Coding, Dance, Martial Arts, Music, Speech and Drama, Sports, Tuition, Yoga) on a single pass, with credits usable across family members under the same account.
- Elite Coder 3-level standardised coding competency assessment and certification for students aged 5-16, based on CSTA K-12 Computer Science Standards, delivered via the CodeMonkey platform with scorecards and e-certification. Flying Cape provides booking and platform delivery in partnership with Singapore Science Centre Global and MangoSTEEMS.
- SG60 Experience Credit Government-issued experience credit redemption programme celebrating Singapore's 60th birthday, enabling eligible parents to redeem credits via Singpass for curated trial sessions, workshops, and parent-child experiences across Art, Music, STEM, and Drama on the Flying Cape platform.
- Multiple Intelligence Diagnostic Assessment Standalone research-based diagnostic assessment that scores children across eight multiple-intelligence dimensions and produces personalised class and activity recommendations on the Flying Cape platform.
Quantifiable outcome
- Over a thousand classes available from partner education providers across Singapore.
- +1 more outcomes
Companies that use Flying Cape
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Flying Cape technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Flying Cape partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Singapore Science Centre GlobalcoreFlying Cape is a key delivery and booking partner for the Elite Coder programme, Singapore's first standardised coding competency assessment. The programme is organised by Singapore Science Centre Global and MangoSTEEMS. Flying Cape provides the platform for registration, scheduling, and booking of Elite Coder assessments across authorised training centres.
- MangoSTEEMScoreCo-organiser of the Elite Coder certification programme alongside Singapore Science Centre Global, with Flying Cape serving as the booking and platform partner.
- CodeMonkeycoreCodeMonkey is the coding platform used in the Elite Coder programme. It is an award-winning online platform teaching real coding languages (CoffeeScript and Python) to children through a game-based environment. Students receive scorecards from CodeMonkey as part of the Elite Coder assessment.
- EduspazeminorEduspaze is listed as a supporter of Flying Cape, suggesting a non-equity support or accelerator relationship.
- Startup-OminorFlying Cape participated in Startup-O's Fasttrack Season 11 programme, where it was recognised as one of the Top 25 Stars. Startup-O is a startup accelerator/platform supporting high-potential companies.
- ComputhinkminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Branch location in Toa Payoh. Provides preparatory training and hosts Elite Coder assessments.
- GorilabminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Branch location in Upper Thomson.
- KODECOONminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Has multiple branch locations in Eunos, West Coast, Tampines, and Novena.
- LCCL CodingminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Branch locations in Orchard and online.
- STEM GeniusminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Branch locations in Ang Mo Kio, Clementi, and Yishun.
- The LabminorAuthorised Training Partner and Assessment Centre for the Elite Coder programme. Branch locations in Katong and Orchard.
- Education providers across SingaporecoreHundreds of enrichment centres, tuition providers, and educational activity operators list and sell their classes through the Flying Cape platform. Flying Cape provides the technology, marketing reach, and booking infrastructure; providers supply the educational content and deliver classes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Flying Cape competitors and assessment
Company assessmentDirect peers
- ActivityHero: ActivityHero is a US-based online marketplace for kids' activities, after-school programmes, and camps. It is the closest Western analogue to Flying Cape's parent-facing discovery, comparison, and booking model for enrichment and tuition activities.
- ClassPass: ClassPass operates a subscription-based class booking platform that gives users credits to access fitness and wellness classes across partner studios. Its credit-pack subscription model mirrors Flying Cape's ALP Pass structure, and its multi-vertical class marketplace approach is conceptually analogous.
- Skoolopedia: Skoolopedia is a Singapore enrichment and tuition directory platform that helps parents compare and connect with education providers. It operates in the same niche as Flying Cape with a similar Singapore target audience, though it leans more towards listings than transactional booking.
- Pelago: Pelago is a Singapore-based experiences marketplace (a Booking Holdings venture) that aggregates tours, attractions, and activities for travellers and locals. It shares Flying Cape's marketplace model, Singapore home market, and experiences-booking technology stack, making it a close direct comparable.
- ParentTown: ParentTown is a Singapore parenting community and directory platform that surfaces enrichment providers, classes, and family services to local parents. It overlaps with Flying Cape's audience and discovery use case, although it is more community-led than transaction-led.
Broad incumbents
- Klook: Klook is a leading Asia-Pacific experiences and activities booking marketplace operating across travel, attractions, and local experiences. While broader in scope than Flying Cape, it overlaps in the discovery-and-booking of local experiences and could extend into kids' enrichment given limited switching costs in the niche.
- KooBits: KooBits is a Singapore-headquartered adaptive learning platform for mathematics, offering subscription products to schools and parents. It is comparable as a Singapore education subscription business serving primary-school-aged children — the same demographic as Flying Cape's core audience.
- EduSpaze: EduSpaze is a Singapore edtech ecosystem and accelerator (and a disclosed investor in Flying Cape's 2021 Series A). It is comparable as a Singapore edtech infrastructure player and gives insight into the local market context in which Flying Cape operates.
- GoStudent: GoStudent is a large European online tutoring marketplace that connects students with tutors across subjects. It is comparable as a transaction-based marketplace for educational services, though focused on academic tutoring rather than enrichment.
- Amazon Kids+: Amazon Kids+ is a subscription bundle offering kids educational apps, books, videos, and curated content. It is comparable as a recurring subscription model aimed at parents of young children, although its content delivery mechanism differs from Flying Cape's offline-class marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Flying Cape social profiles
Digital presenceFlying Cape compliance and trust
Trust signalCompliance2 records
Flying Cape financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Cape leadership team
Management profileNumber of profiles
Profiles1 record
Flying Cape funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Cape M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Cape
What does Flying Cape do?
Flying Cape operates an online booking and advisory platform that aggregates enrichment and tuition classes from hundreds of education providers in Singapore. Parents discover, compare, and book classes across categories such as Art, Music, STEM, Sports, Drama, Dance, Coding, Martial Arts, and Tuition, supported by diagnostic assessments, personalised recommendations, and credit-based pass products.
Is Flying Cape a public or private company?
Flying Cape is a private company. It is classified as venture growth investor backed and is currently operating.
When was Flying Cape founded?
Flying Cape was founded in 2015. It employs 11 to 50 people.
Where is Flying Cape based?
Flying Cape is headquartered in Singapore, Singapore, in the Asia region.
How does Flying Cape make money?
Three revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are ALP Credit Packages and elite Coder Assessment Fees.
Who are Flying Cape's main competitors?
Direct peers on record are ActivityHero, ClassPass, Skoolopedia, Pelago and ParentTown. Broad incumbents are Klook, KooBits, EduSpaze, GoStudent and Amazon Kids+.
Does Flying Cape have an API?
No public API is recorded for Flying Cape.
What industry is Flying Cape in?
Flying Cape's product category is Education Marketplace. Its primary akta.pro industry code is THAAACAH, Adventure Park Ticketing, Access Control & Guest Operations Services, with a secondary code of THAJAKAL, Tech & Digital Skills Classes (Coding Basics, Design Tools, AI/No-Code). Its NAICS code is 71399 and its SIC code is 8200.