Peak Venues
- Company typePrivate
- Founded2006
- HeadquartersGreat Longstone, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Peak Venues does
Peak Venues (legal entity: Derwent Venue Ltd) is a privately-held, independent holiday cottage booking and marketing agency founded in 2006 and headquartered in Bakewell, Derbyshire. The company operates as an intermediary between property owners and guests in the Peak District and Derbyshire region of England, curating a portfolio of 50+ self-catering properties ranging from small cottages (sleeping 2-6) to large houses and converted farmhouses/barns/pubs sleeping 50+ guests. It also wholly-owns and operates two adjacent subsidiaries: The Royal Oak at Hurdlow (an award-winning traditional country pub with accommodation) and Rock Mill Luxury Apartments (16 self-catering apartments in Stoney Middleton, now operating on a dedicated website).
The technology stack is built on third-party SaaS: SuperControl for availability and booking management, Sage Pay Europe for payment processing, and MailChimp for email marketing. Distribution is direct-to-consumer via the peakvenues.co.uk website, phone (01629 888666), email, and a dedicated corporate enquiry form. There is no public API or developer-facing platform. Revenue is generated through guest booking fees, non-refundable 25% booking deposits, owner commissions, and ancillary charges (dog supplement £30/dog, security deposits £75-£1,500, and a Damage Waiver Fee introduced for bookings from 1 January 2026).
The customer base is horizontally segmented across large group holidaymakers (primary), celebration parties (hen/stag/birthdays), corporate retreat groups, yoga/wellness retreat organizers, and couples. The go-to-market relies on content marketing (50+ blog articles), Feefo customer reviews, social media (Facebook, Twitter, Instagram, Pinterest), and SEO-optimized property taxonomy by size, feature, and occasion. The company has extended its offering vertically through My Peak Event, an in-house catering and experiences team providing private chefs, food trucks, outdoor activities, and event planning. Peak Venues remains independently owned with no institutional funding, parent company, or public listing disclosed.
Peak Venues firmographics
Firmographics- Name
- Peak Venues
- Legal name
- Derwent Venue Ltd
- Website
- https://peakvenues.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Peak Venues industry classification
Industry- Product category
- Vacation Rental Services
- NAICS
- All Other Traveler Accommodation (721199), Other Traveler Accommodation (72119), Traveler Accommodation (7211)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)
- akta.pro secondary industry
- Resort-Style Extended-Stay Properties (THAGAEAL)
Keywords
Where Peak Venues is headquartered
LocationHeadquarters
- HQ city
- Great Longstone
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Peak Venues business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Booking Commission and Fees: Peak Venues acts as a booking and marketing agent for property owners. Revenue comes from non-refundable Booking Deposits (25% of booking cost), non-refundable Booking Fees charged to guests, and commission from property owners. For bookings from 1 January 2026, a Damage Waiver Fee is automatically applied.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Holiday cottage rental with variable pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Peak Venues product offering
Product offeringCore offering
Peak Venues is an independent holiday cottage booking and marketing agency operating in the Peak District and Derbyshire. The company acts as an agent for property owners, curating a portfolio of 50+ self-catering properties (cottages, converted barns, farmhouses, pubs, and luxury apartments) sleeping 2 to 50+ guests, and facilitating bookings directly with guests. The portfolio includes the sub-branded Rock Mill Luxury Apartments in Stoney Middleton and The Royal Oak at Hurdlow pub, supported by an in-house catering and experiences team (My Peak Event).
Product overview
Peak Venues is a holiday cottage agency and booking/marketing agent for a portfolio of self-catering properties in the Peak District and Derbyshire. The company acts as an intermediary between property owners and guests, facilitating bookings without owning the properties. The core product portfolio spans three main categories: Holiday Cottages (properties sleeping 2-50+ guests for exclusive use), Big Houses (large group accommodation), and Corporate Stays (business venues). Sub-brands include Rock Mill Luxury Apartments (16 premium self-catering apartments in Stoney Middleton) and The Royal Oak at Hurdlow (award-winning traditional pub with accommodation). Add-on experiences encompass hen/stag party packages, yoga retreats, self-catering wedding venues, catering services (private chef, self-serve dining, food trucks), outdoor activities, hot tub holidays, cycle-friendly stays, and dog-friendly properties. Most recently, The Builder's Yard was launched as a new four-bedroom property. Peak Venues also offers a Guest Login portal for managing bookings through a third-party booking system.
Differentiator
Problem solved
Functional benefit
Products and services
- Holiday Cottages
Companies that use Peak Venues
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Peak Venues technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peak Venues partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- My Peak EventcoreIn-house catering and activities provider for Peak Venues properties. Offers private chef dining, self-serve dining, food trucks and mobile catering, activity experiences, hen and stag packages, event planning services, and bespoke support services.
- Rock Mill (Stay at Rock Mill by Peak Venues)coreLuxury collection of 16 studio, one-bedroom and two-bedroom self-catering apartments in Stoney Middleton, Derbyshire. Now operates on its own dedicated website (stayatrockmill.co.uk) while maintaining Peak Venues branding and referral relationship.
- SuperControlcoreBooking management system provider used by Peak Venues for property availability, bookings, and guest management.
- Sage Pay EuropecoreThird-party secure payment processing provider for online transactions. Peak Venues does not retain credit or debit card information.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Peak Venues competitors and assessment
Company assessmentBroad incumbents
- Vrbo: Global vacation rental platform (formerly HomeAway) with significant UK inventory and an emphasis on whole-home, family-friendly stays — directly overlapping with Peak Venues' core family and group accommodation offering.
- Airbnb: Global vacation rental platform that lists Peak District holiday cottages from competing hosts. Indirectly comparable as the dominant alternative channel for both Peak Venues' customers and the property owners in its portfolio.
- Booking.com: Global OTA offering UK holiday rentals including Peak District properties. Comparable as a large incumbent competing for the same UK holiday search demand and offering commission-based booking.
Direct peers
- Sykes Cottages: One of the largest UK holiday cottage agencies, curating thousands of self-catering properties nationwide. Most directly comparable to Peak Venues in operating model (booking/marketing agent for owners) and customer base (UK domestic holidaymakers seeking rural and large-group stays).
- Rural Retreats: UK agency specializing in high-quality self-catering holiday properties in rural locations. Directly comparable in curated portfolio positioning, large-group and family-friendly inventory, and target customer profile.
- Norfolk Hideaways: Independent UK holiday letting agency specializing in a single UK region (Norfolk). Directly comparable in operating model (regional, curated, hand-selected portfolio), target customer (families, groups, couples), and scale (~tens to low hundreds of properties).
- Holidaycottages.co.uk: UK holiday cottage booking agency offering curated self-catering properties across the UK with an emphasis on quality curation. Comparable business model and target market to Peak Venues' core cottage offering.
- Cottages.com: Major UK holiday cottage booking platform offering thousands of self-catering properties across the UK. Comparable as a UK-focused holiday cottage agency competing for the same family and group holidaymaker segment as Peak Venues.
- National Trust Holidays: Curated UK holiday cottage agency with a strong regional and rural portfolio, including Peak District properties. Comparable in curation, family/group positioning, and heritage/rural brand association.
Regional players
- Derbyshire & Peak District Cottages (regional operators): Smaller regional holiday cottage agencies operating within the Peak District that compete directly for the same local demand pool as Peak Venues (e.g., local Derbyshire cottage lettings specialists).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Peak Venues social profiles
Digital presencePeak Venues financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Venues leadership team
Management profileNumber of profiles
Peak Venues subsidiaries and ownership
Company hierarchySubsidiaries2 records
Peak Venues funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Venues M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Venues
What does Peak Venues do?
Peak Venues is an independent holiday cottage booking and marketing agency operating in the Peak District and Derbyshire. The company acts as an agent for property owners, curating a portfolio of 50+ self-catering properties (cottages, converted barns, farmhouses, pubs, and luxury apartments) sleeping 2 to 50+ guests, and facilitating bookings directly with guests. The portfolio includes the sub-branded Rock Mill Luxury Apartments in Stoney Middleton and The Royal Oak at Hurdlow pub, supported by an in-house catering and experiences team (My Peak Event).
Is Peak Venues a public or private company?
Peak Venues is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Venues founded?
Peak Venues was founded in 2006. It employs 11 to 50 people.
Where is Peak Venues based?
Peak Venues is headquartered in Great Longstone, United Kingdom, in the Europe region.
How does Peak Venues make money?
One revenue line is on record: booking Commission and Fees.
Who are Peak Venues's main competitors?
Broad incumbents on record are Vrbo, Airbnb and Booking.com. Direct peers are Sykes Cottages, Rural Retreats, Norfolk Hideaways, Holidaycottages.co.uk, Cottages.com and National Trust Holidays. Derbyshire & Peak District Cottages (regional operators) is listed as a regional player.
Does Peak Venues have an API?
No public API is recorded for Peak Venues.
What industry is Peak Venues in?
Peak Venues's product category is Vacation Rental Services. Its primary akta.pro industry code is HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces), with a secondary code of THAGAEAL, Resort-Style Extended-Stay Properties. Its NAICS code is 721199 and its SIC code is 6531.