Peopleteam

What Peopleteam does

Peopleteam ApS is a privately held Danish training and consulting firm founded in 2015 and headquartered in Copenhagen. The company specializes in IT Service Management (ITSM) and customer-service education, serving IT service desk professionals, customer-service teams, and Danish public-sector citizen-service (Borgerservice) staff. Its product portfolio spans ITIL certification courses (currently ITIL® Foundation Version 5), the proprietary SDComm© communication-training course for Service Desk employees (co-developed with Dialog+), niche offerings such as Next Generation IT Service Desk, Major Incident Management, and Arbejdsglæde i Service Desken, a citizen-service school (Borgerserviceskolen), webinars, and an annual Scandinavia-wide conference called KISS (Kundeservice – IT Service & Support). It also runs a GamingWorks-certified experiential-learning track using Apollo 13, MarsLander, GarGO, and Grab@Pizza simulation games. Delivery is split between open-enrollment courses in Copenhagen, customized firm courses delivered on-site or virtually, and a small consulting practice covering P-GAP, ITSM, and specialized advisory work.

The business model is a hybrid of professional services and certification facilitation. Revenue derives from course fees (open enrollment and B2B firm courses, prices quoted upon request), ITIL exam fees administered via its PeopleCert partnership, consulting engagements (P-GAP, ITSM, specialized, post-foundation practice guidance), and conference/event revenue from KISS. Go-to-market is enterprise field sales for customized firm courses combined with content-led demand generation via the company website, an annual course catalog, an event calendar, LinkedIn activity, email newsletters, and on-demand webinars. Distribution partners include Teknologisk Institut (course provider), DANSK IT (professional community), and SPEAKERSlounge (speaker network).

Operationally, Peopleteam operates as a micro-organization with 1–10 employees, anchored by named principals (Jens Severinsen for sales, Johnny Jensen as data controller). It holds a Danish CVR number (38211994), is structured as an ApS (Anpartsselskab), and discloses no external funding, parent company, or M&A activity. Its durable positioning rests on PeopleCert certification delivery, the SDComm© trademark, the KISS conference franchise, and a tightly curated curriculum aimed at the Danish and Scandinavian ITSM and customer-service training market.

Name

Peopleteam

Legal name

Peopleteam ApS

Website

https://peopleteam.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Peopleteam is a Danish training and consulting firm that delivers ITIL certification courses, proprietary SDComm© Service Desk communication training, customer-service and citizen-service education, and the KISS conference to ITSM and service professionals in Denmark and Scandinavia.

Ownership category

akta.pro rank

Product category

IT Service Management and Customer Service Training

NAICS

Educational Support Services (61171), Computer Training (611420), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Systems Administration & IT Operations (Windows/Linux, Monitoring, ITSM) (EDABAFAH)

akta.pro secondary industries

Infrastructure, Networking & Systems Administration Training (BPAEANAJ), Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• IT service management training
• ITIL certification courses
• Customer service training
• Service desk communication
• Professional training consulting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Course fees: Revenue from open enrollment courses, firm courses, seminars, and conferences in IT Service Management and customer service. Course prices are quoted upon request.
2. ITIL Certification Exams: Peopleteam facilitates exam ordering on behalf of PeopleCert for ITIL certification exams, with exam vouchers and fees separate from course fees.
3. Consulting Services: Advisory services including P-GAP consulting, ITSM consulting, specialized consulting, and post-foundation practice guidance.
4. Conference Revenue: Revenue from organizing the KISS conference (IT Service & Support), the largest conference in Scandinavia for customer service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Peopleteam provides instructor-led training courses, professional certifications, conferences, webinars, and consulting services focused on IT Service Management and customer service. Core deliverables include ITIL® certification courses (delivered via PeopleCert), the proprietary SDComm© service desk communication course, ITSM and P-GAP consulting, the KISS conference, and the Borgerserviceskolen curriculum for public-sector citizen service.

Product overview

Peopleteam is a Danish training and consulting company offering a portfolio of courses, conferences, and advisory services within IT Service Management and customer service. The core offering includes ITIL® certification courses, SDComm© communication training for Service Desk employees, and specialized courses like Next Generation IT Service Desk and Major Incident Management. Services are delivered through open enrollment courses, customized corporate training programs, webinars, conferences (including the annual KISS conference), and consulting engagements covering ITSM, P-GAP, and specialized advisory areas. The company also provides a course catalog with offerings across IT Service, Customer Service, and Citizen Service (Borgerserviceskolen) domains.

Differentiator

Problem solved

Functional benefit

Brands

• SDComm: Communication training for Service Desk employees, developed in collaboration with Dialog+. A 3-day certification course covering communication techniques for IT support staff.
• Borgerserviceskolen

Products and services

• SDComm© Communication Training A 3-day communication training course designed for Service Desk employees, covering communication techniques, profile types, conflict prevention, and written IT support. Includes a certification exam. Developed in collaboration with Dialog+.
• ITIL® Foundation (Version 5) Foundation-level certification course covering digital product and service management, shared terminology, and core ITIL 5 framework models and principles. Exams administered through PeopleCert.
• Next Generation IT Service Desk Course Course covering next-generation IT Service Desk methodologies and practices.
• Major Incident Management Course Course focused on managing major incidents effectively within IT service environments.
• Arbejdsglæde i Service Desken (Workplace Satisfaction in the Service Desk) Course on workplace satisfaction and employee happiness in the Service Desk environment.
• Borgerserviceskolen (Citizen Service School) Training school for public-sector citizen service (Borgerservice) professionals; dedicated program and sub-brand with its own domain (borgerserviceskolen.dk).
• Conferences (including KISS - Kundeservice & IT Service & Support) Annual conference franchise combining customer service and IT Service Desk tracks (KISS - Kundeservice – IT Service & Support), positioning itself as Scandinavia's largest customer service conference.
• Webinars (Webinarer) Web-based seminar services covering IT Service Management and customer service topics, including recorded sessions available on demand.
• P-GAP Consulting (P-GAP Rådgivning) Consulting services focused on the P-GAP methodology for service improvement.
• ITSM Consulting (ITSM Rådgivning) IT Service Management consulting services to help organizations improve their ITSM practices.
• Specialized Consulting (Specialiseret Rådgivning) Specialized consulting services tailored to specific organizational needs, including post-foundation practice guidance after ITIL Foundation.
• Networking Services (Netværk) Networking services connecting IT Service and customer service professionals.

Quantifiable outcome

• SDComm© exam pass rate: 65% required to pass (26 out of 40 multiple choice questions)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor, core and moderate.

• DANSK ITminorOthersDANSK IT is an independent interest organization and community for IT professionals in Denmark. Peopleteam collaborates with DANSK IT for IT professional development and networking.
• Dialog+coreStrategic or Co-development PartnerPeopleteam and Dialog+ collaborate on developing and delivering customized training programs for service-oriented organizations. Together they developed SDComm©, the popular communication course for Service Desk staff.
• GamingWorksmoderateTechnology or IntegrationGamingWorks was named one of the 100 companies with the greatest influence on learning in IT environments in 2016. Peopleteam is certified to deliver their simulation games including Apollo 13 – an ITSM case experience, MarsLander, GarGO, and Grab@Pizza.
• PeoplecertcoreTechnology or IntegrationPeopleteam's ITIL certifications are delivered by PeopleCert, the world's leading certification organization. Exams are 100% independent and objective, administered via PeopleCert's exam system.
• SPEAKERSloungeminorGTM or Marketing PartnerSPEAKERSlounge facilitates speakers from across Denmark. Peopleteam contributes with its skilled presenters who are part of SPEAKERSlounge's speaker network, known for their ability to convey experience and expertise in enriching and educational ways.
• Teknologisk InstitutmoderateChannel Partner/ Reseller/ DistributorPeopleteam is a course provider for Teknologisk Institut, which has delivered education to Danish businesses since 1906 with over 100 years of experience in courses and training.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Global Knowledge: Large global IT training incumbent offering ITIL, Service Desk, and customer-service training across many geographies — a much broader portfolio competitor that overlaps with Peopleteam's catalog.
• QA Ltd: UK-based technology and digital training provider offering ITIL, Service Desk, and customer service courses to corporates — a comparable mid-market training delivery competitor.
• Learning Tree International: Established global IT and business training provider with ITIL-related courses, corporate firm-course delivery, and virtual options — directly comparable to Peopleteam's B2B course delivery model.

Direct peers

• Pink Elephant: Long-standing specialist in IT Service Management and ITIL certification training across North America and globally, with a similar practitioner-focused course catalog and consulting practice.
• HDI (Help Desk Institute): Industry association and training body for service desk and technical support professionals, offering certifications, conferences, and training directly comparable to Peopleteam's ITSM and KISS focus.
• ITpreneurs: ITSM and IT governance training provider delivering accredited ITIL and related certification courses internationally, with similar course + certification + consulting mix.
• Serview: German-based ITSM and ITIL training and consulting firm with practitioner-level courses, simulations, and advisory services very similar in scope and depth to Peopleteam.

Regional players

• Fox IT (FoxIT Training): Dutch-based ITIL and IT training provider operating in the Benelux/Nordic-adjacent market with ITSM certification courses and consulting closely aligned to Peopleteam's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peopleteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peopleteam