Planet Media Dunedin

What Planet Media Dunedin does

Planet Media Dunedin is a private New Zealand-based on-campus media agency that connects consumer brands with university students through targeted advertising across print, radio, digital, and experiential channels. Founded in 1984 and headquartered at C/O OUSA, 360 Cumberland Street, Dunedin, the company operates as the exclusive advertising sales agent for nine New Zealand university student associations, reaching an estimated 160,000 students across campuses including Otago, Auckland, AUT, Waikato, Massey (Palmerston North and Wellington), Victoria Wellington, Canterbury, and Lincoln.

The company's core product portfolio is anchored by long-established student media brands, notably Critic Te Ārohi (New Zealand's oldest student magazine, publishing since 1925 and reaching 87% of Otago students with weekly distribution of 3,000 copies) and Radio One 91FM (a 24/7 student radio station broadcasting since 1984 with a 24,500-email subscriber database). Adjacent products include orientation week events and publications, out-of-home postering and digital screens, on-site activations, sampling distributions, and a National Campaigns agency offering that consolidates multi-campus reach under a single point of contact for brand advertisers.

Planet Media generates revenue through direct, sales-led advertising engagements with brand clients seeking to reach New Zealand's university student demographic. Pricing is not publicly disclosed and proposals are customized to client requirements, consistent with a bespoke enterprise sales motion rather than self-serve or programmatic transactions. Named clients include Red Bull New Zealand, Pals RTD, and University of Otago academic departments, with case-study evidence indicating over 30% engagement among surveyed first-year students exposed to Planet Media's targeted advertising products.

Name

Planet Media Dunedin

Legal name

Planet Media Dunedin

Website

https://planetmedia.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Planet Media Dunedin is a private New Zealand on-campus media agency that connects consumer brands with approximately 160,000 university students across nine campuses through advertising in student magazines, radio, out-of-home, events, and digital channels.

Ownership category

akta.pro rank

Product category

Campus Media Advertising

NAICS

Advertising, Public Relations, and Related Services (5418), Broadcasting and Content Providers (516), Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Radio Broadcasting Stations (4832)

akta.pro primary industry

Student Media & Publications (Newspaper, Radio, TV) (EDALAHAE)

akta.pro secondary industry

International Radio Broadcasters (Shortwave/Satellite/Digital) (MPABAEAI)

Keywords

• Campus advertising services
• Student media agency
• University out-of-home
• Student radio advertising
• Student magazine advertising

Headquarters

HQ city

Dunedin

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. On-campus advertising services: Targeted advertising campaigns with dominant student brands across comprehensive range of on-campus media platforms. Includes orientation week activations, magazine placements, radio advertising, digital screens, postering, and sampling activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Planet Media Dunedin is New Zealand's leading on-campus media agency that connects brands with university students through targeted advertising campaigns. The company sells advertising placements and sponsorship across a comprehensive range of on-campus media platforms including student radio stations, student magazines, orientation week events, digital screens, postering, and sampling activations at 9 university campuses across New Zealand, reaching 160,000 students.

Product overview

Planet Media Dunedin operates as New Zealand's leading on-campus media agency offering a unified advertising platform across 160,000 university students at 9 campuses. The portfolio includes core products: Orientation Week (university social calendar events), Orientation Publications (student diaries and summer magazines), Orientation Events (Tent City, Clubs Day, Toga Party, ONEFEST), Critic Te Ārohi (University of Otago student magazine reaching 87% of students), Radio One 91FM (Dunedin student radio), Postering/Digital Screens/Activations (out-of-home campus advertising), and National Campaigns (single-point-of-contact nationwide coverage). These products connect brands with students through dominant student brands across comprehensive on-campus media platforms, with various campus-specific media products including student magazines (CRACCUM, Debate, Nexus, Massive, Salient, CANTA, RAM!), radio stations (95bFM, Radio Control, RDU 98.5), and digital/social channels at each university.

Differentiator

Problem solved

Functional benefit

Brands

• Critic Te Ārohi: New Zealand's oldest, most-read, and most award-winning student magazine at University of Otago, published since 1925. Distribution: 3,000 copies weekly, 87% readership of Otago students.
• Radio One 91FM

Products and services

• Orientation Week A highlight of the university social calendar featuring a full schedule of gigs, sports, and events that integrate students into university life, with sponsorship opportunities for brands.
• Orientation Publications Summer publications including student diaries, summer issues of student magazines, and event calendars for University of Otago students, available for advertising placements.
• Orientation Events Events organized by OUSA including Tent City, Clubs Day, Toga Party, ONEFEST, Outdoor Movie Night, International Food Fest, and Pride Night, available for brand sponsorship.
• Critic Te Arohi New Zealand's oldest and most award-winning student magazine at the University of Otago, serving 87% of Otago students with weekly distribution of 3,000 copies. Available for advertising placements.
• Radio One 91FM Student radio station in Otepoti Dunedin broadcasting 24/7 with 24.5k email subscribers, 14k Facebook followers, and 5.3k Instagram followers. Available for radio advertising.
• Postering / Digital Screens / Activations Eye-catching out-of-home messaging options available on campus with postering and digital screen placements in high foot traffic areas.
• National Campaigns Agency service for handling branding campaigns across 9 campuses reaching 160,000 students in New Zealand, providing single point of contact for national coverage.

Quantifiable outcome

• Over 30% of first-year students engaged with advertising in Planet Media's Compass Magazine (based on student survey)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core.

• Otago University Students Association (OUSA)coreChannel Partner/ Reseller/ DistributorOUSA is the primary student association partner for Planet Media, providing access to University of Otago campus and 19,600+ students. Planet Media handles advertising sales for OUSA publications and events including Critic Te Ārohi, Radio One 91FM, and Orientation Week activities.
• Auckland University Students Association (AUSA)coreChannel Partner/ Reseller/ DistributorAUSA is a key university partner providing campus access for advertising through student publications like Craccum magazine and student radio 95bFM at University of Auckland.
• AUT Student AssociationcoreChannel Partner/ Reseller/ DistributorAUT Student Association partner enabling advertising access at Auckland University of Technology through Debate magazine and campus activations.
• Waikato Student UnioncoreChannel Partner/ Reseller/ DistributorStudent union partner at University of Waikato providing campus media access for advertising through Nexus magazine and campus activities.
• Massey University Students Association (MUSA)coreChannel Partner/ Reseller/ DistributorMUSA partnership covering Massey University Palmerston North campus with access to Radio Control student radio and campus events.
• Massey (Wellington) University Students' Association (MAWSA)coreChannel Partner/ Reseller/ DistributorMAWSA partnership providing advertising access at Massey University Wellington campus through Massive magazine and campus media.
• Victoria University of Wellington Students' Association (VUWSA)coreChannel Partner/ Reseller/ DistributorVUWSA partnership enabling advertising access at Victoria University Wellington through Salient student magazine and campus activities.
• Canterbury University Students' Association (UCSA)coreChannel Partner/ Reseller/ DistributorUCSA partnership providing advertising access at University of Canterbury through Canta magazine, RDU 98.5 FM radio, and campus events.
• Lincoln University Students' Association (LUSA)coreChannel Partner/ Reseller/ DistributorLUSA partnership providing advertising access at Lincoln University through RAM! student magazine and campus media.
• Critic Te ĀrohicoreChannel Partner/ Reseller/ DistributorNew Zealand's oldest and most award-winning student magazine at University of Otago since 1925, distributed around campus weekly with 3,000 copies and 87% readership among Otago students.
• Radio One 91FMcoreChannel Partner/ Reseller/ DistributorStudent radio station broadcasting from University of Otago since 1984, terrestrially across Otago region reaching 10,000 estimated audience, with 24.5k email database subscribers.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NZME: NZ integrated media company operating radio stations, print publications, and digital platforms. Comparable as a multi-channel NZ advertising sales platform, though serving mass-market rather than student-specific audiences.
• Go Media NZ: NZ's largest out-of-home advertising company offering transit and street-level ad inventory. Comparable as an NZ advertising infrastructure provider serving brand campaigns, but operating at a much larger and broader scale.
• MediaWorks NZ: Major NZ commercial broadcaster operating radio and TV networks. Comparable as a domestic broadcaster monetizing audiences through advertising, though operating at significantly larger scale and broader reach.
• PHD New Zealand: Global media buying agency with NZ presence that handles multi-channel advertising campaigns for major brands. Comparable as a media buying intermediary for brand campaigns, though not specialized in student audiences.
• OMD New Zealand: Global media agency with NZ operations handling brand media planning and buying across channels. Comparable as an advertising intermediary serving enterprise brands, though at significantly larger scale.

Direct peers

• Student Radio Network: NZ network that operates student radio stations at multiple universities, including several Planet Media partners (95bFM, RDU 98.5). Directly comparable as a student-media organization monetizing campus audiences through advertising.

Emerging players

• StudentVillage: Student-focused marketing and media platform in Australasia connecting brands with tertiary students. Comparable as a youth/student audience monetization platform, though more digital-first than Planet Media's on-campus model.

Regional players

• Screenz Cross (NZ out-of-home): NZ out-of-home advertising operator with digital screens in venues. Comparable as a regional advertising infrastructure operator targeting NZ audiences, though not student-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OtagoUniversityStudentsAssociation
• Facebookfacebook.com/OtagoUniversityStudentsAssociation
• LinkedInlinkedin.com/company/planet-media-dunedin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Media Dunedin