Go Media NZ
Go Media NZ is New Zealand's largest Kiwi-owned outdoor advertising firm, operating 120+ digital billboards plus classic billboards, buses, trains, and airport media nationwide. It serves enterprise brands, agencies, and SMBs through direct sales, programmatic DOOH, and a self-service DIY platform.
- Company typePrivate
- Founded2000
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Go Media NZ does
Go Media NZ is a New Zealand-based out-of-home (OOH) advertising company and the country's largest Kiwi-owned operator in the segment. The firm runs a diversified asset portfolio spanning digital billboards, classic static billboards, bus and train transit advertising, and airport placements, reaching approximately 3.3 million people monthly across more than 120 digital billboard sites nationwide. The business is 100% Kiwi-owned and 51% Māori-owned, has been operating in New Zealand since approximately 2000, and holds exclusive transit advertising rights in Wellington and several other cities (Whanganui, Palmerston North, Nelson, Timaru, Dunedin), including the multi-year Metlink contract covering all Wellington buses, trains, and station platforms.
The company has expanded beyond traditional media sales into a technology-enabled product surface. Key components include Go Planner, an online planning tool that filters inventory by media type, region, demographic, and category affinity; the Way to Go network of 49 4K 75-inch LCD screens across Greater Wellington rail platforms; Go Green Screen, a Scope3-powered carbon emission measurement add-on for DOOH campaigns; DIY Billboards, a self-service SMB platform; and Livecam streaming for remote ad verification. Monetization flows through direct sales to enterprise advertisers and agencies, accredited agency commission structures (20% NZ / 10% overseas), and programmatic DOOH partnerships with Hivestack and Vistar.
Revenue is generated primarily through advertising rentals on digital and classic billboards, transit media, and airport placements, with production services (printing, installation) charged separately. The customer base spans national brands (Burger King, 2Degrees, The Warehouse Group, Kiwibank), the Metlink/Greater Wellington government transit authority, sports organisations (Crusaders, Blues, Hurricanes, ASB Classic, Emirates Team New Zealand), arts and community organisations, and a long tail of small businesses served via DIY Billboards. The company is privately held, has not raised external capital, and is led by Managing Director Mike Gray and Director Andrea Rongonui.
Go Media NZ firmographics
Firmographics- Name
- Go Media NZ
- Legal name
- Go Media Limited
- Website
- https://gomedia.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Media NZ is New Zealand's largest Kiwi-owned outdoor advertising firm, operating 120+ digital billboards plus classic billboards, buses, trains, and airport media nationwide. It serves enterprise brands, agencies, and SMBs through direct sales, programmatic DOOH, and a self-service DIY platform.
- Ownership category
- akta.pro rank
Go Media NZ industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)
- akta.pro secondary industry
- Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)
Keywords
Where Go Media NZ is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Go Media NZ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Digital Billboard Advertising: Rental of digital billboard inventory across 120+ locations nationwide. Revenue invoiced monthly for credit accounts, immediately for cash accounts. Makegoods provided for campaigns delivering less than 95% of contracted plays, verified by Seedooh.
- Classic Billboard Advertising: Traditional static billboard advertising with Go Media arranging printing, installation and removal of ad materials. Minimum booking period of 4 weeks.
- Transit Advertising: Advertising on buses (exclusive rights in Wellington, Whanganui, Palmerston North, Nelson, Timaru, Dunedin) and trains (Wellington commuter lines). 900,000 train commuter trips per month on Wellington network.
- Airport Advertising: Advertising placements in airport locations as part of their portfolio of media assets.
- Programmatic DOOH: Digital screen inventory available through programmatic ad platforms with non-commission bearing rates. Clients invoiced directly by the Programmatic Ad Platform.
- Production Services: Printing, production and installation of ad materials for classic billboards, buses and trains. Sub-contracted to third parties. Clients pay for production, installation and uploading costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Classic Billboard Campaigns |
| Subscription | Monthly | Digital Billboard Campaigns |
| Subscription | Monthly | Transit Advertising (Bus) |
| Subscription | Monthly | Accredited Advertising Agency Commission - NZ |
| Subscription | Monthly | Accredited Advertising Agency Commission - Overseas |
| Unit Pricing | Pay-as-you-go | DIY Billboards (Self-Service) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Go Media NZ product offering
Product offeringCore offering
Go Media NZ is a New Zealand outdoor media company that sells advertising space on a nationwide network of digital and classic billboards, bus, train, and airport assets, reaching approximately 3.3 million people per month. It complements this inventory with planning tools (Go Planner), self-service booking (DIY Billboards), programmatic DOOH buying via Hivestack and Vistar, and sustainability add-ons such as the Go Green Screen carbon measurement ad-pack powered by Scope3. Production, printing, and installation of ad materials are offered as a service wrapped around media bookings.
Product overview
Go Media NZ operates as a leading outdoor/out-of-home (OOH) advertising company offering a diversified portfolio of advertising solutions across multiple media channels. The core product portfolio consists of five main advertising formats: Digital Billboards (including 3D capabilities), Classic (static) Billboards, Bus Advertising, Train Advertising (including the proprietary Way to Go platform network), and Airport Advertising. The company has expanded beyond traditional media sales to offer technology-enabled products including Go Planner (planning tool), Livecam (advertisement viewing service), DIY Billboards (self-service platform), and Go Green Screen (carbon measurement add-on). The Good Impressions programme enables clients to donate advertising value to charitable causes. Go Media Stadium naming rights represents a major sponsorship initiative. The company is 100% Kiwi-owned and 51% Māori-owned, reaching 3.3 million people monthly through its nationwide network.
Differentiator
Problem solved
Functional benefit
Brands
- Go Planner: A planning tool to help select the right out of home advertising solution from their network by media type, region, ad-format, demographic and category affinity
- DIY Billboards
- Go Green Screen
- Good Impressions
- Way to Go
Products and services
- Digital Billboards Premium digital out-of-home advertising screens across New Zealand, including LED digital billboards, 3D roadside billboards, and 4K LCD displays. Network exceeds 120 sites nationwide. Available to enterprise advertisers and agencies with a 1-week minimum booking.
- Classic Billboards Traditional static billboard advertising locations throughout New Zealand. Go Media arranges printing, installation, and removal of ad materials. 4-week minimum booking period; artwork required 10 business days prior to campaign start.
- Bus Advertising
- Train Advertising Transit advertising on train exteriors and interiors across Metlink's Wellington commuter lines (Kapiti, Hutt Valley, Johnsonville, Melling), plus the Way to Go digital platform network. 900,000 commuter trips per month on the Wellington network.
- Airport Advertising
- DIY Billboards Self-service online platform (diybillboards.co.nz) for local small businesses to create and manage budget-friendly billboard campaigns with a few clicks, without sales intervention. Pay-as-you-go pricing.
- Go Green Screen Ad-Pack Carbon emission measurement and reduction package for DOOH campaigns, powered by Scope3. Provides marketers with accurate emissions data for the carbon footprint of their campaigns and the option to deliver ads across lower-emission digital screens. Available on request for all completed DOOH campaigns.
- Way to Go Train Platform Network Network of 49 premium 4K 75-inch LCD screens across Greater Wellington rail station platforms (Wellington Central, Petone, Waterloo, Upper Hutt, Melling, Tawa, Porirua, Paraparaumu, Johnsonville). Smartphone-compatible ad specs enable programmatic DOOH buying with hourly Impression Multiplier data via Hivestack and Vistar.
Quantifiable outcome
- 3.3 million people reached monthly across nationwide network
- +4 more outcomes
Companies that use Go Media NZ
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Go Media NZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Go Media NZ partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, flagship and minor.
- New Zealand Football (Ford Football Ferns)coreGo Media became partner of Ford Football Ferns in lead-up to FIFA Women's World Cup 2023, leveraging their nationwide digital network to promote the team.
- Tātaki Auckland Unlimited (Auckland Stadiums)flagshipCommercial naming rights agreement for Mt Smart Stadium, renamed 'Go Media Stadium Mt Smart' for one year initial term. The stadium is home to Warriors, Moana Pasifika, and major concerts.
- Scope3coreCollaborative sustainability platform for decarbonisation of media and advertising. Go Media offers carbon emission measurement on request for all DOOH campaigns through Scope3 data, providing accurate emissions data for campaign carbon footprints.
- Ad Net ZerocoreFoundation Supporter of Ad Net Zero launch in Aotearoa, an initiative accelerating decarbonisation of the advertising industry to net zero.
- Soar Consulting Group (SCG)coreGo Media partnered with SCG to offer Toitū Carbon Net Zero certified large format printing services through NZ's first carbon calculator for large format print products. SCG holds ISO 14001, FSC, PEFC certifications.
- Emirates Team New ZealandcoreOfficial Outdoor Media Partner for Emirates Team New Zealand's AC37 defense campaign, reaching 3 million Kiwis monthly to build awareness leading up to Barcelona event.
- New Zealand Rugby LeaguecoreOfficial outdoor media partner for NZRL, amplifying the sport and future test series including Pacific Championship at Eden Park.
- Canoe Racing NZminorPartnership supporting Canoe Racing NZ with outdoor advertising reach.
- Tennis Auckland (ASB Classic)coreOfficial Out of Home media partner for ASB Classic tennis tournament for 3 years. Go Media also actively fundraising for multi-million dollar roof project.
- Metlink/Greater WellingtonflagshipTransit advertising contract covering all Metlink buses, trains, and station platforms for up to 7 years. Advertising revenue has more than doubled since partnership began.
- Auckland FCcoreNew partnership with Auckland FC football club supporting their launch and community engagement.
- Warriors Community FoundationcorePartner for championing physical and mental wellbeing throughout Aotearoa, supporting foundation programs.
- HivestackcoreProgrammatic DOOH supply-side partnership enabling Impression Multiplier data for every hour of the day for train platform network buying.
- VistarcoreProgrammatic DOOH supply-side partnership providing Impression Multiplier data for every hour of the day for Way to Go network buying.
- NZME Coast RadiominorFifth consecutive year partnership for Feel Good 500 music countdown, synchronizing Coast radio broadcast with Go Media digital billboards nationwide.
- EcotricitycoreExclusive rights to access Ecotricity's 100% renewable and carbonzero certified electricity to power Go Media's nationwide digital billboard network. Digital billboards switch off during 1am-5am off-peak hours to conserve energy.
- SeedoohcoreThird-party auditor providing 100% accurate verification of campaign delivery for all Digital Screen formats. Makegoods provided for campaigns delivering less than 95% of contracted plays.
- KaiboshminorFood rescue charity supported through Good Impressions initiative, receiving free advertising on Greater Wellington digital billboards.
- MATES in ConstructionminorSuicide prevention organization supported through Good Impressions, with 0800 number displayed on nationwide digital billboard network.
- I AM HOPE / Gumboot FridaycoreMental health charity where Good Impressions campaign helped raise $3.3M+ including $654,916 from text donations, $498,000 via Give A Little, and $2.16M from fundraisers.
Scale indicators12 records
Recent moves9 records
Expansion highlights6 records
Go Media NZ competitors and assessment
Company assessmentEmerging players
- Intersection: Digital OOH and transit media company specializing in smart cities and LinkNYC-style digital networks. Comparable to Go Media's digital network and sustainability-focused positioning.
Others
- Vistar Media: Programmatic DOOH ad server and SSP partnered with Go Media. Comparable as infrastructure provider rather than direct competitor, but represents the pDOOH value chain Go Media participates in.
- Hivestack: Programmatic DOOH supply-side platform partnered with Go Media. Comparable as a technology enabler in the pDOOH ecosystem rather than a direct competitor.
Broad incumbents
- Lamar Advertising: US-based OOH operator with one of the largest billboard portfolios globally. Comparable to Go Media's billboard-centric model though operating at significantly larger scale.
- Clear Channel Outdoor: Global OOH company operating billboards, transit and airport advertising worldwide. Comparable to Go Media's diversified OOH portfolio spanning multiple media types.
- JCDecaux: Global OOH market leader with presence in NZ through transit contracts. Competes with Go Media on premium transit and digital billboard inventory while offering broader international scale.
- Adshel: Transit advertising specialist now part of JCDecaux. Directly comparable to Go Media's bus advertising offerings in NZ and Australian transit environments.
- QMS Media (now part of oOh!media): Australian and NZ outdoor advertising company, now part of oOh!media. Previously operated competing digital billboard and transit networks across ANZ markets.
Direct peers
- oOh!media: Largest outdoor advertising company in Australia and New Zealand, operating digital billboards, transit, and street furniture across ANZ. Closest geographic and product peer to Go Media with overlapping digital OOH and transit offerings.
- LUMO Digital Outdoor: New Zealand digital billboard operator competing directly with Go Media in premium roadside digital sites. Closest head-to-head competitor in the NZ digital OOH segment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Media NZ social profiles
Digital presenceGo Media NZ compliance and trust
Trust signalCompliance4 records
Go Media NZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Media NZ leadership team
Management profileNumber of profiles
Profiles9 records
Go Media NZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Media NZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Media NZ
What does Go Media NZ do?
Go Media NZ is a New Zealand outdoor media company that sells advertising space on a nationwide network of digital and classic billboards, bus, train, and airport assets, reaching approximately 3.3 million people per month. It complements this inventory with planning tools (Go Planner), self-service booking (DIY Billboards), programmatic DOOH buying via Hivestack and Vistar, and sustainability add-ons such as the Go Green Screen carbon measurement ad-pack powered by Scope3. Production, printing, and installation of ad materials are offered as a service wrapped around media bookings.
Is Go Media NZ a public or private company?
Go Media NZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go Media NZ founded?
Go Media NZ was founded in 2000. It employs 11 to 50 people.
Where is Go Media NZ based?
Go Media NZ is headquartered in Auckland, New Zealand, in the Oceania region.
How does Go Media NZ make money?
Six revenue lines are on record. Digital Billboard Advertising is the primary driver. The others are classic Billboard Advertising, transit Advertising, airport Advertising, programmatic DOOH and production Services.
Who are Go Media NZ's main competitors?
Intersection is listed as an emerging player. Others are Vistar Media and Hivestack. Broad incumbents are Lamar Advertising, Clear Channel Outdoor, JCDecaux, Adshel and QMS Media (now part of oOh!media). Direct peers are oOh!media and LUMO Digital Outdoor.
Does Go Media NZ have an API?
No public API is recorded for Go Media NZ.
What industry is Go Media NZ in?
Go Media NZ's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAE, Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings), with a secondary code of MPAAABAG, Out-of-Home (OOH) Media Planning & Buying. Its NAICS code is 54185 and its SIC code is 7310.