Waterproofing Centre
Waterproofing Centre is a privately held Gold Coast specialty retailer, founded in 2004, supplying waterproofing membranes, sealants, primers, tools, and accessories to builders, contractors, and DIY customers across Queensland via a physical store and e-commerce site.
- Company typePrivate
- Founded2004
- HeadquartersMolendinar, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Waterproofing Centre does
Waterproofing Centre is a privately held, specialty retailer of waterproofing materials and accessories founded in 2004 and headquartered in Molendinar, Queensland, Australia. The company supplies waterproofing membranes (water-based, solvent-based, cementitious, and polyurethane formulations), sealants, silicones, primers, grates, tools, and safety equipment to builders, professional contractors, and DIY enthusiasts on the Gold Coast and via its online store. Its product catalog is organized around distributed brands including Sika, Soudal, Envirosystems, Tamsi, Ardex, Duram, Drizoro, Adheseal, Plastec, and Uni-pro, with the company positioning itself as a specialist stockist of products not available at larger general retail outlets.
The business operates a hybrid distribution model combining a walk-in physical retail location (Unit 8 / 7 Distribution Ave, Molendinar, open Monday–Friday 7am–2pm) with an e-commerce storefront at waterproofingcentre.com.au that supports regional deliveries across Queensland. Products are sold at individual unit prices ranging from approximately $1 for brushes to over $400 for premium membranes, with GST applied to all transactions. Pricing is pay-as-you-go at the unit level, with no subscription, contract, or repeat-billing arrangements.
The company is founder-operated, has 1–10 employees, has no disclosed external funding, no parent company, and no management team publicly listed. Its differentiators are domain expertise (founded by waterproofing professionals), an unusually broad brand portfolio for a micro-retailer, and specialized SKUs that larger hardware chains do not carry. The addressable market is constrained geographically to the Gold Coast for in-person trade and broader Queensland/Australia via online channels, with no evidence of national scale ambitions or active geographic expansion.
Waterproofing Centre firmographics
Firmographics- Name
- Waterproofing Centre
- Legal name
- Waterproofing Centre
- Website
- https://waterproofingcentre.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waterproofing Centre is a privately held Gold Coast specialty retailer, founded in 2004, supplying waterproofing membranes, sealants, primers, tools, and accessories to builders, contractors, and DIY customers across Queensland via a physical store and e-commerce site.
- Ownership category
- akta.pro rank
Waterproofing Centre industry classification
Industry- Product category
- Waterproofing Materials Retail
- akta.pro primary industry
- Adhesives, Sealants, Caulks & Tapes Retail (CRAIADAL)
- akta.pro secondary industry
- Primers, Bonding Agents & Surface Preparation Products (IMADAOAK)
Keywords
Where Waterproofing Centre is headquartered
LocationHeadquarters
- HQ city
- Molendinar
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Waterproofing Centre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales: Retail sale of waterproofing materials, membranes, sealants, tools, and accessories through both e-commerce and physical store. Products are sold at various price points with GST added to transactions. The company supplies to builders, contractors, and DIY enthusiasts with expert guidance on product selection and application.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Waterproofing Membranes and Coatings |
| Unit Pricing | Pay-as-you-go | Sealants and Silicones |
| Unit Pricing | Pay-as-you-go | Tools and Accessories |
| Unit Pricing | Pay-as-you-go | Soudaflex 45 FC - Premium Polyurethane Sealant |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Waterproofing Centre product offering
Product offeringCore offering
Waterproofing Centre supplies waterproofing membranes, sealants, primers, application tools, accessories, and safety equipment as an authorised multi-brand distributor. The company stocks products from leading manufacturers including Sika, Soudal, Envirosystems, Tamsi, Ardex, Duram, Drizoro, Uni-pro, Adheseal, and Plastec, serving builders, contractors, and DIY customers through a physical retail store on the Gold Coast and an e-commerce platform with expert advice on product selection and application.
Product overview
Waterproofing Centre is a specialty retailer of waterproofing materials and supplies founded in 2004, serving the Gold Coast region of Queensland, Australia. The company operates as a multi-brand distributor offering a comprehensive portfolio of waterproofing membranes (including water-based, solvent-based, cementitious, and polyurethane formulations), sealants and silicones, application tools (brushes, rollers, caulking guns, extension poles), accessories (backing rods, nozzles, tapes, grates), and safety equipment. The product portfolio is organized around major branded sub-lines including Tamsi (waterproofing membranes), Sika/Davco (membranes and sealants), Envirosystems (protective coatings), Ardex (waterproofing systems), Soudal (construction sealants), Adheseal (sealants and accessories), Plastec (drainage products), and Uni-pro (painting tools). The company serves builders, contractors, and DIY enthusiasts with both trade and retail quantities.
Differentiator
Problem solved
Functional benefit
Products and services
- Tamsi Waterproofing Membranes Authorised distribution of Tamsi Industries waterproofing membranes including Barrier Pu Dark Grey 15L ($175.00), Easyprime 15L ($150.00), Hydrostop 20L ($275.00), Protect LX ($175.00), and Tough Pu Grey 15L ($185.00) for bathroom waterproofing, roof sealing, and general commercial and domestic waterproofing projects.
- Soudal Sealants and Adhesives Distribution of Soudal brand construction sealants including Soudaflex 45 FC polyurethane joint sealant and adhesive (available in 600ml sausage from $9.50 to box of 12 at $114.00), Multibond SMX25 Flex & Seal, Firecryl FR fire-rated sealant ($8.00-$78.00), and Gap Filling Expanding Foam, suitable for sealing and bonding in building industry projects.
- Sika/Davco Waterproofing Membranes and Sealants Distribution of Sika brand products including SikaHyflex-250 Facade elastic joint sealant for building envelopes, SikaTile-111 Rapid Proof rapid-drying flexible waterproofing membrane for wet areas and balconies (ready for tiling 2-3 hours after final coat), and Davco K12 WPM Class III flexible polyurethane waterproofing membrane for interior and exterior walls and floors.
- Envirosystems Protective Coatings and Membranes Distribution of Envirosystems Australian-made products including Enviro 700X single-component polyurethane waterproofing membrane for wet areas and basements, Enviro Hydrostatic 1 polymer modified cementitious membrane for basement walls and swimming pools (resists positive pressure to 60m head), Enviro 250 NS UV resistant non-slip wear resistant coating for podiums and balconies, Enviro Flex FC polyurethane joint sealant, Enviro 200P Ultra membrane, and Enviro Shield two-part waterproofing system.
- Ardex Waterproofing Systems Distribution of Ardex brand waterproofing products including WPM 002 (40kg), WPM 300 two-part membrane, WPM 368, WPM 909 premium membrane for wet areas, and ARDEX STB/STA Self Adhesive Butynol Tape providing waterproofing seal between surface joints, substrate transitions, under shower plates, and drainage pipe outlets.
- Plastec Drainage Products Distribution of Plastec brand drainage products including round and square grates with caps in various sizes (100x50, 100x80, 100x100) and Versa-Tile floor wastes designed for tiled surfaces in wet areas.
- Adheseal Sealants and Application Accessories Distribution of Adheseal brand sealants and accessories including Closed Cell Backing Rod 10mm x 250m, Open Cell Backing Rod 10mm x 210m, PU 25 FC fast-curing polyurethane sealant, Type 5 Professional Bulk Mastic Gun, Mastic Nozzles, Small Caulking Sticks (300 pack), and Roller Cover 230mm for joint sealing and waterproofing applications.
- Sealant and Silicone Application Tools Comprehensive range of sealant and silicone application tools including Black Silicone Gun, 45-90 Degree Extension Nozzles, Extension Nozzles, Poly Gun Nozzle, 3-Piece Caulk Set, 5-in-1 Caulk Tool, Heavy Duty Caulking Gun with rotating barrel and stop-flow trigger release, Aluminium Sausage Caulking Gun (Uni-Pro Mastic Gun), Sausage Gun Nozzles 5-Piece, Sausage Gun Spare Parts, Scrapers with stainless steel blade in 50mm/75mm/100mm sizes, and Wall Stripper/Scraper 100mm.
- Brushes, Rollers and Frames Range of application brushes and rollers including 160mm Roller Covers, 230mm Unifiber Roller Covers (pack of 6), 100mm Roller Covers (pack of 10), 230mm Roller Covers, Roller Frames in 100mm/160mm/230mm sizes, Micro Roller Frame Long Reach 100mm, Little Ripper 100mm Roller Set, Little Ripper Fabric Covers (10 pack), Roller Pole 0.6m-1.2m extension pole, and Roller Pole 1.2m-2.4m aluminium extension pole for paint and membrane application.
- General Hand Tools, Tapes and Safety Equipment General hand tools and safety equipment including Masking Tape 36mm x 50m, Green Masking Tape 24mm x 50m, Uni-Pro Masking Tape 24mm x 50m (UV resistant, removes cleanly), Silver Duct Tape 48mm x 30m, Wall Repair Tape 50mm x 20m, Industrial Paint Wipes, Large Snap Blades (50 pack), Snap Blade Knife 5 Pack, Nitrile Blax HD Heavy Duty Gloves (50 pack), Securitex LP Latex Examination Gloves (100 pack), and Maxbrush 150mm waterproofing brush.
- All Purpose Silicone Sealant General purpose silicone sealant suitable for various sealing applications, priced from $5.00 to $78.00 depending on size.
- Uni-pro Painting Equipment and Tools Distribution of Uni-pro brand Australian-made painting equipment including roller covers, brushes, masking tapes, caulking tools, and extension poles for DIY and professional painters, with the company having over 40 years in the paint industry.
Companies that use Waterproofing Centre
Customer profileSegments3 records
Ideal customer profiles2 records
Waterproofing Centre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Waterproofing Centre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and regular.
- SikacoreWaterproofing Centre is an authorised distributor of Sika waterproofing products including SikaHyflex-250 Facade, Davco K12 WPM, SikaTile-111 Rapid Proof, and related primers and accessories.
- SoudalcoreAuthorised Australian distributor of Soudal construction sealants and adhesives including Soudaflex 45 FC Pro, Firecryl FR, and gap filling expanding foams. Soudal serves professionals in construction in over 130 countries worldwide.
- EnvirosystemscoreProudly Australian owned manufacturer supplying protective coatings and sealants for over three decades. Waterproofing Centre distributes Enviro waterproofing membranes including Enviro 700X, Enviro Flex FC, Enviro Hydrostatic 1, and Enviro 250 NS.
- TamsimajorTamsi Industries is a leading Australian waterproofing manufacturer and wholesaler. Waterproofing Centre stocks Tamsi products including Barrier Pu, Easy Prime, Hydrostop, Protect LX, and Tough Pu membrane systems.
- ArdexmajorWaterproofing Centre distributes Ardex waterproofing products including WPM 002, WPM 300, WPM 368, WPM 909, and ARDEX STB/STA Self Adhesive Butynol Tape for waterproofing seals and membrane applications.
- Uni-promajorFamily-owned Australian company with over 40 years in the paint industry. Waterproofing Centre supplies Uni-pro painting equipment and tools including roller covers, brushes, caulking guns, masking tapes, and extension poles.
- DurammajorAustralian waterproofing brand distributed through Waterproofing Centre offering membrane products and waterproofing solutions.
- DrizoromajorWaterproofing products manufacturer. Waterproofing Centre stocks Drizoro products including Maxseal Foundation and related waterproofing materials.
- AdhesealregularWaterproofing Centre supplies Adheseal sealants and accessories including PU 25 FC polyurethane sealant, closed cell and open cell backing rods, and mastic guns.
- PlastecregularWaterproofing Centre distributes Plastec grates and floor wastes including round and square grate products in various sizes and Versa-Tile Floor Wastes.
- Pro-ValregularWaterproofing Centre stocks Pro-Val safety gloves including Securitex LP latex examination gloves.
- Proline SealantsregularWaterproofing Centre distributes Proline Sealants tools and accessories including Poly Gun Nozzles for application of sealants.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Waterproofing Centre competitors and assessment
Company assessmentDirect peers
- Bunnings Warehouse: Australia's largest home improvement and trade retailer (Wesfarmers-owned), carrying overlapping waterproofing membranes, sealants, primers, and tools at scale. The dominant competitive benchmark for any specialty Australian retailer in this category.
- Independent Hardware Group: Australia's largest independent hardware buying group with hundreds of member stores under banners such as Home Timber & Hardware. Many members serve as local one-stop shops for builders, making them closest local competitors in trade-up categories.
- Reece Limited: ASX-listed plumbing, bathroom, and water-related products distributor with a national Australian branch network. Trades similar waterproofing/sealant products to builders and trade customers through a comparable branch-and-distribution model.
- Mitre 10 Australia: National Australian hardware chain retailing building supplies including waterproofing and sealing products through member stores and trade channels. Comparable in customer segments and product range.
- Tradelink: Reece Group's commercial plumbing and bathroom supplies arm focused on trade customers. Stocking waterproofing membranes and accessories, it competes for the same builder and contractor wallet in overlapping geographies.
- Total Tools: Australian specialty retailer of professional tools and trade consumables including roller covers, caulking guns, and application accessories that overlap with Waterproofing Centre's tool catalogue, serving the same trade and serious DIY customer.
Others
- Sika Australia: Australian arm of Swiss waterproofing manufacturer Sika — currently a key supplier partner via Davco K12 WPM, SikaHyflex-250 Facade and SikaTile-111 Rapid Proof SKUs. Could become a direct competitor if it expanded direct-to-trade distribution nationally.
- ARDEX Australia: Australian waterproofing and tiling systems manufacturer whose WPM 002/300/368/909 product line is distributed by Waterproofing Centre. As a partner supplier with established trade relationships, ARDEX could intensify direct distribution and compress the channel's value.
- Envirosystems: Proudly Australian-owned manufacturer of protective coatings and sealants supplied through Waterproofing Centre (Enviro 700X, Hydrostatic 1, Enviro Flex FC). Comparable Australian-made waterproofing producer whose go-to-market choices affect retail partner dynamics.
- Tamsi Industries: Leading Australian waterproofing membrane manufacturer and wholesaler whose entire product range (Barrier Pu, Hydrostop, Easy Prime, Protect LX, Tough Pu) is currently retailed by Waterproofing Centre. As a direct-to-trade wholesale manufacturer, Tamsi is structurally positioned to bypass or reshape the retail relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Waterproofing Centre social profiles
Digital presenceWaterproofing Centre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterproofing Centre leadership team
Management profileNumber of profiles
Waterproofing Centre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterproofing Centre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterproofing Centre
What does Waterproofing Centre do?
Waterproofing Centre supplies waterproofing membranes, sealants, primers, application tools, accessories, and safety equipment as an authorised multi-brand distributor. The company stocks products from leading manufacturers including Sika, Soudal, Envirosystems, Tamsi, Ardex, Duram, Drizoro, Uni-pro, Adheseal, and Plastec, serving builders, contractors, and DIY customers through a physical retail store on the Gold Coast and an e-commerce platform with expert advice on product selection and application.
Is Waterproofing Centre a public or private company?
Waterproofing Centre is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waterproofing Centre founded?
Waterproofing Centre was founded in 2004. It employs 1 to 10 people.
Where is Waterproofing Centre based?
Waterproofing Centre is headquartered in Molendinar, Australia, in the Oceania region.
How does Waterproofing Centre make money?
One revenue line is on record: product Sales.
Who are Waterproofing Centre's main competitors?
Direct peers on record are Bunnings Warehouse, Independent Hardware Group, Reece Limited, Mitre 10 Australia, Tradelink and Total Tools. Others are Sika Australia, ARDEX Australia, Envirosystems and Tamsi Industries.
Does Waterproofing Centre have an API?
No public API is recorded for Waterproofing Centre.
What industry is Waterproofing Centre in?
Waterproofing Centre's product category is Waterproofing Materials Retail. Its primary akta.pro industry code is CRAIADAL, Adhesives, Sealants, Caulks & Tapes Retail, with a secondary code of IMADAOAK, Primers, Bonding Agents & Surface Preparation Products.