MERIDIAN HOLDINGS GROUP LTD

What MERIDIAN HOLDINGS GROUP LTD does

Meridian Holdings Group Ltd, doing business as Meridian Holdings Inc. and operating under NASDAQ ticker MRDN, is a B2B and B2C iGaming and online sports betting group organized across three segments: MeridianBet Group (core online sports betting and casino operator), GMAG (B2B gaming technology services), and RKings & CFAC (prize competitions and trade promotions primarily in the UK and Australia). The company serves individual consumers across more than 25 regulated markets in Europe, Africa, and Latin America through the Meridianbet digital platform, with a physical retail footprint of 20 storefronts in Malta following the January 2026 acquisition of Fairbet Ltd. Revenue is generated primarily through transaction-based wagering and gaming fees on the B2C side, with B2B technology licensing via GMAG and prize-competition fees via Classics Holdings Co. Pty Ltd. (Australia, 80% interest acquired August 2024).

The technology stack centers on the Meridianbet digital platform, which was fully redesigned and relaunched in Malta in March 2026 with four notable features: an AI-powered virtual assistant (NLP-based), early payout mechanics for settling bets before event conclusion, enhanced odds promotional algorithms, and a redesigned casino interface. The platform supports web and mobile access across multiple regulated jurisdictions. Distribution combines direct-to-consumer digital channels, B2B white-label/technology licensing to other operators, owned retail storefronts in Malta, and high-visibility sports sponsorships (most prominently the UFC Fight Night Belgrade partnership signed in 2026).

The company completed a transformational acquisition of MeridianBet Group in April 2024, rebranded from Golden Matrix Group, Inc. to Meridian Holdings Inc. with a 1-for-12 reverse stock split effective March 3, 2026, and undertook a leadership restructuring in July 2026. Revenue reached $182.9 million in FY2025 (up 21% YoY) with Q2 2026 revenue of $50.2 million (up 16% YoY), adjusted EBITDA of $5.9 million (up 43% YoY), and net debt reduced 65% to $9.4 million.

Name

MERIDIAN HOLDINGS GROUP LTD

Legal name

Meridian Holdings Inc.

Website

https://meridian-holdings.com

Company type

Public

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Meridian Holdings operates B2B and B2C iGaming, online sports betting, casino, and prize competition platforms across 25+ regulated markets in Europe, Africa, and Latin America, serving individual consumers and B2B gaming operators through the Meridianbet digital platform and 20 Malta retail storefronts.

Ownership category

akta.pro rank

Product category

Online Sports Betting and iGaming

NAICS

Other Gambling Industries (713290)

akta.pro industry

PRIMARYMPAEAKAG

Game Aggregation, Content Distribution & RGS (Remote Game Servers)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

Keywords

• Online sports betting
• IGaming platform
• Casino gaming operations
• B2B gaming technology
• Prize competitions

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Online Gaming and Betting (B2C): Direct consumer online sports betting and casino gaming revenue from the Meridianbet platform operating in over 25 regulated markets across Europe, Africa, and Latin America
2. B2B Gaming Technology: B2B gaming technology solutions provided through GMAG and RKings & CFAC segments to other operators
3. Prize Competitions and Trade Promotions: Prize competition and trade promotion business through Classics Holdings Co. Pty Ltd (Australia), acquired August 2024

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Meridian Holdings operates the Meridianbet online sports betting and casino gaming platform directly to consumers across more than 25 regulated markets in Europe, Africa, and Latin America, complemented by 20 retail betting storefronts in Malta. It also delivers B2B white-label gaming technology through its GMAG segment and runs prize competition and trade promotion services via the RKings & CFAC segment and Classics Holdings (Australia).

Product overview

Meridian Holdings Inc. (formerly Golden Matrix Group) operates as a B2B and B2C gaming technology company organized across three primary segments: MeridianBet Group, GMAG, and RKings & CFAC. The company's core offering is the Meridianbet digital platform, an online sports betting and gaming operator serving players in over 25 regulated markets across Europe, Africa, and Latin America. The portfolio includes online gaming, sports wagering, casino products, and prize competition/trade promotions businesses. The company rebranded from Golden Matrix Group to Meridian Holdings in March 2026 to align the public entity with its primary operating subsidiary.

Differentiator

Problem solved

Functional benefit

Brands

• MeridianBet Group: Core online sports betting and gaming operating segment operating across Europe, Africa, and Central and South America
• GMAG
• RKings & CFAC

Products and services

• Meridianbet Online Sports Betting and Casino Platform International online sports betting and casino gaming platform serving individual consumers across more than 25 regulated markets in Europe, Africa, and Latin America, offering sports wagering, online casino games, AI-assisted betting tools, early payout options, and enhanced odds promotions.
• Fairbet Retail Betting Storefronts (Malta) Network of 20 physical retail sports betting and gaming storefronts in Malta providing in-person wagering access to local consumers under the Fairbet brand, integrated with the Meridianbet digital platform.
• GMAG B2B Gaming Technology Platform B2B gaming technology segment providing white-label and licensed gaming platform infrastructure, software solutions, and related services to third-party gaming operators seeking turnkey, multi-jurisdiction compliant technology.
• RKings & CFAC Prize Competition and Trade Promotion Platform B2B and consumer prize competition and trade promotion services operating primarily in the UK and Australia markets, delivering sweepstakes and promotional capabilities to operators and consumers.

Quantifiable outcome

• 16% YoY revenue growth to $50.2M in Q2 2026
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• UFC (Ultimate Fighting Championship)coreGTM or Marketing Partner · 1 August 2026Meridian Holdings named Official Sponsor of UFC Fight Night Belgrade, the first UFC event ever held in Serbia. Partnership grants exclusive sports-betting category rights in Serbian market with branding inside the Octagon, logo placement on official marketing materials, in-venue advertising, and digital/social media campaign across UFC global channels. Event broadcast live on Paramount+ in the US and internationally. Coincides with 25th anniversary of Meridianbet's founding in Serbia in 2001.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Playtech: Leading B2B online gaming software, platform, and content supplier. Directly comparable to Meridian's GMAG segment as a provider of iGaming platforms, odds engines, and back-office technology to operators globally.
• DraftKings: Leading US-focused online sports betting and iGaming operator with growing international footprint. A larger incumbent competing in the same product category; broader scale and marketing budget set it apart, but core offering is directly comparable.
• Penn Entertainment: US regional casino operator and ESPN Bet partner (with Disney/ESPN) operating retail gaming plus an online sportsbook/iGaming platform. Broad incumbent combining physical and digital gaming distribution, comparable to Meridian's combined digital + Malta retail model.
• Light & Wonder: Global gaming content and technology provider offering iGaming platforms, content, and gaming machines. Comparable as a B2B gaming technology and platform provider (adjacent to Meridian's GMAG segment) and increasingly active in online gaming content distribution.
• Entain plc: Global online sports betting and gaming operator (BetMGM joint venture, Ladbrokes, Coral, bwin, partypoker). Multi-jurisdiction incumbent with similar regulated-market focus and both B2C and B2B operations.
• Flutter Entertainment: Parent of FanDuel, PokerStars, Sky Betting & Gaming, and other online sportsbook/iGaming brands. Largest global online betting operator; broad incumbent with overlapping product set and similar geographic expansion strategy.

Emerging players

• Bragg Gaming Group: B2B iGaming content and platform technology provider (ORYX Gaming, Spin Games). Smaller, content-focused peer with overlapping B2B platform capabilities, though with narrower product breadth than Meridian's GMAG segment.

Direct peers

• Super Group (SGHC): Global online sports betting and gaming operator behind Betway and Spin. Comparable multi-jurisdiction B2C iGaming/sportsbook operator with similar emerging-market and regulated-market strategy.
• 888 Holdings: International online gaming and sports betting operator with brands including 888casino, 888sport, and William Hill International. Comparable multi-jurisdiction online sportsbook/casino business with both B2C and B2B (platform) capabilities.
• Rush Street Interactive: Public online sports betting and iGaming operator (BetRivers, PlaySugarHouse) active across the US and Latin America. Directly comparable as a multi-jurisdiction online sportsbook/casino operator with both B2C focus and selective B2B platform exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERIDIAN HOLDINGS GROUP LTD