What Voerwaarts Bv does

Voerwaarts BV is a Dutch manufacturer and trading company that produces animal feed for niche markets, primarily hobby animals and circular livestock feeds. Founded in 2012 and headquartered in Sinderen in the Achterhoek region of the Netherlands, the company operates a cold-press feed factory in Sinderen and a 650m² production hall in Toldijk dedicated to manual and semi-automated packaging of bucket and jar products. The product portfolio spans hobby feed for chickens, sheep, goats, pigs, rabbits, horses, garden birds, hedgehogs, and squirrels; the acquired Hedric hobby feed brand (taken over from ForFarmers in April 2025); specialty snacks and bedding such as dried mealworms, BSF larvae, chicken granola, tobacco straw, and buckwheat hulls; and a pioneering line of circular feed made entirely from rest and return streams of human food production, including bread, chips, chocolate, breakfast cereals, confectionery, pasta, pastry, meat substitutes, and snacks. Customers are predominantly located in the Netherlands and Belgium (over 99%) within a 250km radius of the factory.

The company's core manufacturing technology is cold-press pellet production without steam, which the company states is energy-efficient (the factory operates without a gas connection) and produces better-quality feed for young animals. The factory operates three cold-press lines producing pellets in diameters of 2mm to 10mm, with sequenced equipment upgrades from a crusher in 2013, bulk loading in 2016, automated bagging line with stacking robot in 2017, automated micro-dosing in 2018, and a mineral mixing and filling line in 2021. The circular feed product line uses 100% rest and return streams from human food production, which the company reports produces feed with up to 60% lower CO2 footprint than conventional feed and avoids competition with human food for arable land. Grain is sourced locally within 150km of the factory. The company holds GMP+ FSA and FRA (M103), SecureFeed certification (dairy feed scope), NZO white-list registration, KringloopWijzer linkage, and NVWA registration NL222308.

Voerwaarts operates a multi-channel go-to-market combining a B2B dealer network (private label for feed dealers, animal specialty stores, and retail chains) with B2C channels (a physical Voerwaarts Dier & Tuin Shop in Sinderen, regional delivery routes across the Achterhoek and Liemers municipalities with free delivery above €40, and two consumer webshops: 123Voer.nl for parcels and Hobbyfarming.nl for pallets from 250kg). Pricing is unit-based with volume discounts of €1/100kg at 200kg+, €2.50/100kg at 500kg+, and €5/100kg at 1000kg+. The company offers custom private label packaging from a single package with pre-printed packaging per animal group, an unusual low-MOQ capability for the feed sector. The company is founder-led by Rob Nieuwenhuis (pig and beef cattle nutrition) and August Offenberg (hobby animal nutrition and retail) and is privately held with no disclosed institutional investors.

Name

Voerwaarts Bv

Legal name

Voerwaarts BV

Website

https://voerwaarts.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Voerwaarts BV is a Dutch niche animal feed manufacturer producing private-label hobby feed, the Hedric brand, and circular feed from human food waste streams. It serves feed dealers, retail chains, and hobby farmers in the Netherlands and Belgium through factory-direct, retail store, and webshop channels.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industry

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Hobby animal feed
• Circular livestock feed
• Private label feed
• Garden bird food
• Pet food manufacturing

Headquarters

HQ city

Sinderen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Own-brand and private label animal feed sales: Voerwaarts manufactures and sells animal feed under its own Hedric brand and under private label arrangements with retailers. Products are sold across hobby animal (chickens, sheep, goats, pigs, rabbits, guinea pigs, horses, garden birds, hedgehogs, squirrels) and livestock (pigs, cattle, poultry) segments. Revenue is generated through wholesale to dealers, retail chains, and direct-to-consumer via physical store and webshops.
2. Snacks and specialty packaging (emmers/jerrycans): Production and sale of snacks (dried mealworms, BSF larvae, chicken granola, pindakaas) and specialty bedding (tobacco straw, buckwheat hulls, chicken bath sand) for retailers, packaged in buckets with retailer branding. This product category requires significant manual labor and is produced at the Toldijk facility.
3. Custom pellets, concentrates, and balancers: Manufacturing of custom private label pellets, mineral-rich balancers, and compound pellets with special ingredients for export, horse balancer market, and other B2B customers. Produces poultry concentrates of 20-40% for export where local grains are added at destination.
4. Retail store and direct delivery: Physical retail store in Sinderen (Voerwaarts Dier & Tuin Shop) and home delivery routes in the Achterhoek and Liemers. Consumers can also order via webshops with pallet or parcel delivery. Volume discounts apply for orders of 200kg+, 500kg+, and 1000kg+.
5. Home delivery route service: Quarterly home delivery service in the Achterhoek and Liemers regions, free for orders above €40. Below that threshold, a €4 delivery charge applies. Orders are placed by email before Friday of the preceding week.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Voerwaarts BV is a Dutch manufacturer and trading house producing cold-pressed animal feed for hobby animals (chickens, sheep, goats, rabbits, pigs, horses, garden birds, hedgehogs, squirrels) and circular livestock feed (pigs, cattle, poultry). The company operates two production sites in Sinderen and Toldijk (Achterhoek) with three cold-press pellet lines and serves both B2B customers (retail chains, feed dealers, livestock farmers) through private label and Hedric brand offerings, and B2C customers through a physical store, webshops, and regional delivery routes.

Product overview

Voerwaarts BV is an atypical animal feed manufacturer and trading company specializing in niche markets for hobby animals and garden animals. The company operates two production facilities in Sinderen and Toldijk (Achterhoek, Netherlands) producing cold-pressed feeds without steam. Their product portfolio consists of: (1) Hobbyvoer private label feeds for retailers under customer branding, (2) the acquired Hedric hobby feed brand, (3) pioneering Circulair Voer made from 100% human food waste streams, (4) Snacks & Special Bedding products packaged in buckets, and (5) Tuindieren Voeding for garden birds, hedgehogs and squirrels. Products span chicken, sheep, goat, rabbit, pig, cattle, horse, and garden animal feeds. The company sells directly via retail stores, online shops (123Voer.nl, Hobbyfarming.nl), and delivery routes in the Achterhoek region.

Differentiator

Problem solved

Functional benefit

Products and services

• Hobbyvoer Private Label Private label hobby animal feed manufactured for retailers and feed dealers, with customer branding applied from as few as 1 package. Includes feeds for chickens, sheep, goats, rabbits, pigs, cattle, horses, and garden birds, sold to pet specialty stores, feed dealers, and retail chains.
• Hedric Hobbyvoer Voerwaarts' own brand of hobby animal feed, acquired from ForFarmers in April 2025. The brand covers feeds for various hobby animals with poultry as the main category, including Krix-form feeds and special Buckfeed. Distributed via dealers and directly to consumers.
• Circulair Voer (Circular Feed) Animal feed for pigs, cattle, and poultry made entirely from rest and return streams of human food production, with up to 60% lower CO2 footprint than conventional feed. Sold to livestock farmers seeking sustainability differentiation, including circular zeug gestation, lactating zeug & piglets, pig rearing, finishing, meat cattle feed, mineral block, and calf rearing formulations.
• Snacks & Speciaal Strooisel Snacks and specialty bedding products packaged in buckets and jars for chickens, garden birds, goats, pigs, horses, rabbits, and rodents. Includes dried mealworms, BSF larvae, chicken granola, peanut butter snacks, tobacco straw, buckwheat hulls, and chicken bath sand. Produced at the Toldijk facility.
• Tuindieren Voeding (Garden Animal Feed) Feed for garden birds, hedgehogs, and squirrels. Includes seeds, mealworm, BSF larvae, fat balls, bird peanut butter, click-sling bird feeders, mezenbol (tit balls), and fat pots. Sold via private label to retailers and direct to consumers.
• Private Label Pellets & Balancers Custom cold-press pellet manufacturing for B2B customers, including mineral-rich balancers, compound pellets with special ingredients, and poultry concentrates of 20-40% for export. Pellets available in 2mm, 3mm, 4mm, 5mm, 6mm, and 10mm diameters. Served to feed dealers, retail chains, and export markets.

Quantifiable outcome

• CO2 footprint up to 60% lower than conventional feed when using 100% circular feed ingredients
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ForFarmers Nederland (via Stimulan B.V.)minorOthers · 1 April 2025ForFarmers sold the hobby feed brand Hedric to Voerwaarts per 22 April 2025. The deal included the brand, recipes, production, and distribution. Hedric had previously been part of ForFarmers' portfolio after the acquisition of Hendrix-UTD.
• Hadivo BVcoreStrategic or Co-development Partner · 1 January 2023Voerwaarts is a shareholder in Hadivo BV since January 2023. Hadivo operates bird food pindakaas production in Heino and a fat ball factory in Bourtange. Since January 2026, Hadivo has acquired Interpack West Friesland in Andijk. Through these participations, Voerwaarts can fulfill almost all items in private label garden bird food. This partnership provides vertical integration in the bird food segment.
• Hartog, KNZ, Sprayfo, Gedizo, ProvimiminorChannel Partner/ Reseller/ DistributorVoerwaarts acts as a distributor for specialty feed products from these brands — including calf milk replacers, minerals, packaged roughage, lick stones, and supplements — which are delivered alongside Voerwaarts' own products to feed dealers at item level.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Witte Molen: Historic Dutch bird food and small animal feed brand (now part of Laroy Group). Comparable product mix in garden birds, chickens, and small animals with strong retail distribution in the Netherlands and Belgium.
• De Heus Animal Nutrition: Large international Dutch-headquartered feed manufacturer with strong presence in livestock, poultry and aquaculture feed. Competes with Voerwaarts in the Dutch and Belgian livestock feed markets and increasingly in specialty segments.
• ForFarmers: Largest feed manufacturer in the Netherlands, focused on livestock (poultry, pigs, cattle). ForFarmers sold the Hedric hobby feed brand to Voerwaarts in April 2025, demonstrating direct competition in the Dutch feed market and serving overlapping B2B customers.
• Coppens Diervoeding: Dutch animal feed manufacturer serving livestock, poultry and hobby animal segments with compound feed, premixes and specialties. Comparable mid-sized Dutch competitor with overlapping product portfolio and customer base.
• Havens Paardenvoeders: Dutch horse feed manufacturer with a broad assortment of pellets, muesli and balancers. Comparable specialty equine feed offering to Voerwaarts' Paardenvoer line, including private label manufacturing capability.
• Garvo BV: Dutch specialty feed manufacturer focused on small animals, hobby animals, pigeons, poultry and pet food. Closely comparable niche positioning to Voerwaarts' hobby feed business with private label and broad assortment strategy.
• Kasper Faunafood: Dutch specialty animal feed manufacturer (part of Arie Blok) focused on birds, small mammals, reptiles and specialty hobby animals. Comparable niche specialty feed positioning with retail and dealer distribution in the Netherlands.
• Agrifirm: Dutch agricultural cooperative and major feed producer for livestock and poultry. Operates in the same Benelux geography with overlapping B2B feed dealer and livestock farmer customer base as Voerwaarts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/voerwaarts
• LinkedInlinkedin.com/company/voerwaarts-bv
• Instagraminstagram.com/voerwaarts_circulair

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voerwaarts Bv