JUREN

What JUREN does

JUREN Co., Ltd. operates "充レン" (Juren), a mobile battery rental service in Japan that distributes unmanned kiosks at railway stations, electronics retailers, shopping centers, and tourism venues. The service allows users to rent a 5,000mAh lithium polymer battery with an integrated 3-in-1 connector (Lightning, microUSB, USB Type-C) supporting simultaneous charging of up to three devices; rentals are initiated by QR-code scan through LINE or a mobile browser, with returns accepted at any JUREN stand nationwide. The service was originally launched in 2018 by Tokyo Electric Power and transferred to JUREN Co., Ltd. in 2025 for independent operation.

The underlying hardware consists of 8-slot and 16-slot kiosks (with a new 32-slot medium format recently introduced) equipped with PSE-certified battery units, V-0 flame-retardant resin enclosures, RoHS compliance, and approximately 12-hour backup battery capacity. Built-in protection circuits address overcharge, over-discharge, and overheating. The company cites a zero-incident safety record since 2018 and uses certified green power for charging. Payment is fully cashless, supporting credit cards, PayPay, au PAY, Japanese carrier billing, and Alipay/WeChat Pay for inbound tourists.

The business model is product-led and transactional, with a standardized 330 yen (tax included) rental covering usage until 24:00 the day after rental; LINE users receive a "Recharge Benefit" enabling free re-rental within the initial period, which functions as both retention and acquisition lever. JUREN pursues a B2B2C distribution strategy through partnerships with Tokyu, JR West, Keihan, Seibu, Nagoya Municipal Subway, Yodobashi Camera, Lalaport, and other venue operators, with 40+ partner facilities and a deliberate emphasis on high-traffic transportation hubs and tourist destinations as primary placement targets.

Name

JUREN

Legal name

JUREN株式会社

Website

https://ju-ren.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

JUREN Co., Ltd. operates "充レン," a Japanese mobile battery rental service distributing unmanned 5,000mAh battery kiosks across railway stations, electronics retailers, and shopping centers. Users rent universal-connector batteries for 330 yen via QR code, returning them at any JUREN stand nationwide.

Ownership category

akta.pro rank

Product category

Mobile Battery Rental Services

NAICS

Consumer Electronics and Appliances Rental (532210), Battery Manufacturing (33591)

SIC

Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industry

Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)

Keywords

• Mobile battery rental
• Portable charger rental
• Battery sharing service
• Smartphone charging stations
• Unattended rental kiosks

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Battery Rental Fees: Transaction-based rental model where users pay per rental session. Base rate of 330 yen (tax included) for rental from start time until 24:00 the next day. Additional fees apply for extended rental periods: 440 yen per additional 24-hour period. If not returned by day 5, battery purchase is triggered at 3,960 yen (total 5,170 yen). LINE users receive free re-rental benefit during the initial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

JUREN operates "充レン" (Juren), a mobile battery rental service providing portable 5,000mAh batteries through unmanned QR-code-activated kiosks deployed at train stations, retail stores, and shopping centers across Japan. Users rent a battery for 330 yen (tax included) until 24:00 the day following rental, with one-way return at any JUREN stand nationwide. LINE users receive the Recharge Benefit, allowing unlimited free re-rentals during the initial benefit period.

Product overview

JUREN operates 充レン (Juren), a mobile battery rental service consisting of two hardware products—the 充レン レンタルスタンド (rental stand) available in 8-slot and 16-slot configurations, and the 充レン モバイルバッテリー (mobile battery) with 5,000mAh capacity and 3-in-1 connectors. The core service allows users to rent batteries for 330 yen until 24:00 the next day, with returns accepted at any 充レン stand nationwide. LINE users receive the リチャージ特典 (Recharge Benefit) add-on for unlimited free re-rentals during the benefit period.

Differentiator

Problem solved

Functional benefit

Products and services

• 充レン (Juren) Mobile Battery Rental Service
• 充レン レンタルスタンド (Rental Stand)
• 充レン モバイルバッテリー (Mobile Battery)

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Nagoya Municipal Subway (名古屋市交通局)coreChannel Partner/ Reseller/ Distributor · 7 July 2026JUREN has installed rental stands at 11 Nagoya Municipal Subway stations across multiple lines including Higashiyama Line, Meijo Line, Meiko Line, Tsurumai Line, and Sakuradori Line. New installations feature 32-slot中型機 (medium-size stands with signagemonitoring).
• Tokyu Corporation (東急電鉄)coreChannel Partner/ Reseller/ Distributor · 15 May 2026JUREN has expanded rental stands to 69 Tokyu Line stations including recent additions to 14 stations on multiple lines (Tokyu Toyoko Line, Meguro Line, Den-en-toshi Line, Oimachi Line, Ikegami Line, and Tamagawa Line). Total of 136 rental stand units installed across the Tokyu network.
• Yodobashi Camera (ヨドバシカメラ)coreChannel Partner/ Reseller/ Distributor · 11 May 2026JUREN has installed rental stands at all 23 Yodobashi Camera stores nationwide across Japan. This partnership provides Yodobashi customers with convenient mobile battery rental at one of Japan's leading electronics retailers, enhancing the shopping experience at their stores.
• Osaka Tourism Bureau (大阪観光局)coreGTM or Marketing Partner · 27 March 2026JUREN has entered an Official Partner (Bronze) contract with Osaka Tourism Bureau, positioning the service as part of Osaka's tourism infrastructure to serve visitors to Osaka.
• LaLa arena TOKYO-BAYminorChannel Partner/ Reseller/ Distributor · 20 February 2026Rental stands installed at LaLa arena TOKYO-BAY event venue.
• Avispa Fukuoka (アビスパ福岡)minorGTM or Marketing Partner · 22 October 2025JUREN signed a Charen Partner (sharer partner) contract with Avispa Fukuoka professional soccer team, likely involving promotional activities at games and fan engagement.
• JR West (JR 西日本)coreChannel Partner/ Reseller/ DistributorRental stands installed at JR West stations as part of JUREN's transportation hub expansion strategy across Japan.
• Keihan Electric Railway (京阪電気鉄道)coreChannel Partner/ Reseller/ DistributorRental stands available at Keihan Line stations for commuter convenience.
• Seibu Railway (西武鉄道)coreChannel Partner/ Reseller/ DistributorRental stands installed at Seibu Railway stations.
• Hanshin Electric Railway (阪神電車)coreChannel Partner/ Reseller/ DistributorRental stands installed at Hanshin Line stations.
• Odakyu Electric Railway (小田急電鉄)coreChannel Partner/ Reseller/ DistributorRental stands available at Odakyu Line stations.
• Keikyu Corporation (京急電鉄)coreChannel Partner/ Reseller/ DistributorRental stands installed at Keikyu Line stations.
• Lalaport / Mitsui Shopping Park (ららぽーと)minorChannel Partner/ Reseller/ DistributorRental stands installed at Lalaport shopping centers.
• Aqua City Odaiba (アクアシティお台場)minorChannel Partner/ Reseller/ DistributorRental stands available at Aqua City Odaiba shopping mall.
• Ito Yokado (イトーヨーカドー)minorChannel Partner/ Reseller/ DistributorRental stands installed at Ito Yokado retail stores.
• Ario (アリオ)minorChannel Partner/ Reseller/ DistributorRental stands installed at Ario shopping centers.
• Apaman (アパマン)minorChannel Partner/ Reseller/ DistributorRental stands installed at Apaman real estate service locations, including all directly operated stores.
• Denise (デニーズ)minorChannel Partner/ Reseller/ DistributorRental stands installed at Denny's restaurant locations.
• Tokyo DomeminorChannel Partner/ Reseller/ DistributorRental stands installed at Tokyo Dome stadium and entertainment complex.
• Tokyo Metropolitan Subway (都営地下鉄)coreChannel Partner/ Reseller/ DistributorRental stands installed at Toei Subway stations.
• YurikamomecoreChannel Partner/ Reseller/ DistributorRental stands installed at Yurikamome line stations.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• 来电科技 (Laidian): Laidian is one of China's earliest mobile battery rental operators with extensive venue partnerships in shopping malls, transit hubs, and entertainment venues. As an early-stage player in a comparable category, it provides operational and partnership-comparable insights for JUREN's venue-channel expansion.
• 街电 (Jiedian): Jiedian operates a mobile battery sharing network across China using a similar QR-scan kiosk model. It is a comparable for JUREN on rental scale, venue partnership strategy, and consumer pricing dynamics, though focused on the Chinese market.
• 小电科技 (XiaoDian Technology): XiaoDian operates a desktop-embedded and mobile battery rental network across China. While its product form differs somewhat from JUREN's kiosk model, it competes in the same shared power bank category and serves similar high-traffic venues, making it a partial comparable.

Broad incumbents

• Anker Innovations: Anker is a global consumer electronics brand and a leading manufacturer/retailer of power banks, charging accessories, and portable batteries. While Anker sells rather than rents its products, it directly competes with JUREN for the end-user need (mobile device charging on the go) and represents the substitute-product incumbent in the portable power bank category.

Direct peers

• Energy Monster (怪兽充电): Energy Monster is a leading mobile battery rental operator in China with a kiosk-based rental model nearly identical to JUREN. It serves as a key Asian comparable for shared power bank unit economics, partner-network construction, and competitive positioning in dense urban environments.
• ChargeSPOT (by INFORICH): ChargeSPOT is the dominant mobile battery rental service in Japan and across Asia, operated by INFORICH. It is the most direct competitor to JUREN, operating a similar QR-based, self-service kiosk model with portable batteries. ChargeSPOT has a substantially larger network footprint, making it the primary comparable for JUREN's business model and unit economics.
• INFORICH: INFORICH is the publicly listed parent and operator of ChargeSPOT. It is the closest public-market comparable for JUREN's mobile battery rental business, providing a benchmark for valuation, network scaling trajectories, and unit economics in shared power bank services across Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/juren_battery
• Instagraminstagram.com/juren_battery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JUREN