The Sometimes Weekly Publishing Company
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
The Sometimes Weekly Publishing Company firmographics
Firmographics- Name
- The Sometimes Weekly Publishing Company
- Legal name
- The Sometimes Weekly Publishing Company
- Website
- https://sw.pub
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Sometimes Weekly Publishing Company industry classification
Industry- Product category
- Independent Online Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
- akta.pro secondary industry
- Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)
Keywords
The Sometimes Weekly Publishing Company business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Membership Subscription: Monthly membership at $1/month providing access to exclusive Patreon updates, biannual In Exile physical newsletter subscription, and a hand-crafted membership card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | S.W.P.C. Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Sometimes Weekly Publishing Company product offering
Product offeringCore offering
The Sometimes Weekly Publishing Company operates a satirical online publication and membership community centered on American political and historical humor. Its core product is the Sometimes Weekly website of essays and satire, complemented by a paid $1/month S.W.P.C. Membership that delivers a hand-crafted membership card, biannual In Exile physical newsletter, and exclusive Patreon updates, with ancillary merchandise sales and a satirical podcast.
Product overview
The Sometimes Weekly Publishing Company operates as a satirical humor and political commentary publication founded by Nick Butler in 2015. The core offering is the Sometimes Weekly publication featuring essays, political satire, and humorous takes on American history and current events. The company expanded into a multi-product ecosystem including the In Exile physical newsletter (a $1/month membership benefit replacing the former Substack), the Trump.Singles satirical dating website reacquired in 2025, and the Trump.Holdings suite of parody domains. Additional products include the Sometimes Weekly Podcast, TICKER TAPE, Omnibus!, and Subsidonyms content sections, plus a merchandise shop. The publication maintains active presence across major social platforms including Patreon, Bluesky, Instagram, YouTube, Twitter, and Twitch.
Differentiator
Problem solved
Functional benefit
Products and services
- Sometimes Weekly The company's flagship online publication of political satire, humor essays, and historical commentary on American politics, active since February 2015 and aimed at politically engaged adult readers.
- S.W.P.C. Membership A monthly subscription program priced at $1/month that bundles a hand-crafted physical membership card, a biannual In Exile print newsletter, and exclusive Patreon updates for individual readers and supporters.
- In Exile A biannual physical-only newsletter available to S.W.P.C. Members, mailed by post to U.S. subscribers and replacing the company's former Substack newsletter offering.
- Sometimes Weekly Podcast An audio podcast extension of the Sometimes Weekly publication, covering the same political satire and historical humor themes as the written content for listening audiences.
- Trump.Singles A satirical dating website originally created in 2016 for Trump family members, featuring the tagline "Love Again," which gained notoriety when Fox News accidentally advertised it on-air during the 2016 presidential election. Reacquired by The Sometimes Weekly Publishing Company in February 2025.
- Trump.Holdings A suite of satirical Trump-themed domain brands including Trump.Singles, Trump.Dog, Trump.Attorney, Trump.Fish, Trump.Horse, and Trump.Surf, operated as a comedic brand portfolio under The Sometimes Weekly Publishing Company.
- S.W.P.C. Shop An online merchandise store selling Sometimes Weekly branded apparel and physical goods to readers and members.
Companies that use The Sometimes Weekly Publishing Company
Customer profileSegments2 records
Ideal customer profiles1 record
The Sometimes Weekly Publishing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
The Sometimes Weekly Publishing Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- W CorpminorJoint partnership agreement where W Corp operates MovieViral.com in partnership with Sometimes Weekly. This appears to be part of a broader corporate relationship that also includes W Corp assuming control of Fairly Unbalanced and various subsidonym brands. The relationship is described as part of an S.W.P.C.-W Corp corporate demerger.
- PatreoncorePatreon serves as the platform for S.W.P.C. member updates and exclusive content. Members receive exclusive Patreon updates as part of their $1/month membership.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
The Sometimes Weekly Publishing Company competitors and assessment
Company assessmentDirect peers
- The Hard Times: The Hard Times is a satirical news publication that publishes recurring humorous takes on culture and current events in a newspaper format. It shares with Sometimes Weekly the recurring-publication satire model, the political/cultural commentary positioning, and the digital distribution approach. Both serve as alternatives to mainstream news with a humorous lens.
- The Onion: The Onion is the archetypal American satirical news publication, producing recurring satirical pieces on politics, current events, and culture. Like Sometimes Weekly, it operates as a humor-first publishing brand whose traffic and recognition come from political and cultural satire. Both target politically engaged readers seeking commentary outside mainstream media, though The Onion operates at significantly greater scale and as a multi-writer organization.
- Reductress: Reductress is an independent satirical publication producing recurring feminist satire and commentary. Like Sometimes Weekly, it operates as a digital-first satirical outlet with a distinct ideological lens, distributes content via website and social media, and has cultivated a loyal niche audience. The two are structurally analogous as independent satire publications operating outside mainstream media.
- The Borowitz Report: The Borowitz Report was a long-running political satire column by Andy Borowitz distributed through subscriber and platform channels. Like Sometimes Weekly, it was a single-author political satire property that built a brand through a distinctive comedic voice applied to American politics. The two are structurally analogous as one-creator political satire publishing brands.
- ClickHole: ClickHole is a satirical publication producing absurdist and satirical content mimicking clickbait media. Like Sometimes Weekly, it operates as a digital-first satire brand targeting audiences fatigued by mainstream media, and it has built recognition through a distinctive comedic voice. Both are independent satirical outlets competing for attention in the online humor space.
- McSweeney's Internet Tendency: McSweeney's Internet Tendency publishes recurring humorous and satirical pieces, including lists, fake correspondence, and cultural commentary. Like Sometimes Weekly, it is an independent literary-humor publication that has built a long-running archive and brand recognition through voice-driven humor. Both occupy the intersection of literary publishing and internet-era satire.
- The Babylon Bee: The Babylon Bee is a conservative-leaning satirical publication that publishes recurring political and cultural satire articles, very similar in cadence and tone to Sometimes Weekly's political commentary. Both monetize through audience-supported models and have built loyal communities around explicitly political humor. The Babylon Bee's success at scaling political satire demonstrates the market viability of the niche Sometimes Weekly occupies.
Emerging players
- Puck News: Puck News is an independent subscription-based political and media news publication built around founding journalists' personal brands and direct reader monetization. While more serious in tone than Sometimes Weekly, it shares the same direct-to-reader subscription model, brand-driven publishing approach, and positioning outside mainstream media, making it a comparable emerging player in independent political publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
The Sometimes Weekly Publishing Company social profiles
Digital presenceThe Sometimes Weekly Publishing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Sometimes Weekly Publishing Company leadership team
Management profileNumber of profiles
Profiles1 record
The Sometimes Weekly Publishing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Sometimes Weekly Publishing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Sometimes Weekly Publishing Company
What does The Sometimes Weekly Publishing Company do?
The Sometimes Weekly Publishing Company operates a satirical online publication and membership community centered on American political and historical humor. Its core product is the Sometimes Weekly website of essays and satire, complemented by a paid $1/month S.W.P.C. Membership that delivers a hand-crafted membership card, biannual In Exile physical newsletter, and exclusive Patreon updates, with ancillary merchandise sales and a satirical podcast.
Is The Sometimes Weekly Publishing Company a public or private company?
The Sometimes Weekly Publishing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Sometimes Weekly Publishing Company founded?
The Sometimes Weekly Publishing Company was founded in 2015. It employs 1 to 10 people.
How does The Sometimes Weekly Publishing Company make money?
One revenue line is on record: membership Subscription.
Who are The Sometimes Weekly Publishing Company's main competitors?
Direct peers on record are The Hard Times, The Onion, Reductress, The Borowitz Report, ClickHole, McSweeney's Internet Tendency and The Babylon Bee. Puck News is listed as an emerging player.
Does The Sometimes Weekly Publishing Company have an API?
No public API is recorded for The Sometimes Weekly Publishing Company.
What industry is The Sometimes Weekly Publishing Company in?
The Sometimes Weekly Publishing Company's product category is Independent Online Publishing. Its primary akta.pro industry code is MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction), with a secondary code of MPAJAJAE, Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales). Its NAICS code is 5131 and its SIC code is 2741.