Workz A/S
Workz A/S is a private Copenhagen-based change agency that designs and delivers serious games and trademarked leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®) for organizational transformation, leadership development, and stakeholder engagement, serving enterprise, public sector, and NGO clients globally through its certified partner network spanning 100+ countries.
- Company typePrivate
- Founded2008
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Workz A/S does
Workz A/S is a privately held Danish change agency headquartered in Copenhagen, founded in 2008, that designs and delivers serious games and leadership simulations for organizational transformation. The company's core offerings are a suite of proprietary, trademarked simulations — Wallbreakers® (change leadership), Bridgebuilders® (global team leadership), Gamechangers® (stakeholder engagement), Playmakers® (project management), and Timekeepers™ — supported by the Workz+ digital platform, dialogue tools, roleplaying experiences, and case competitions. Services span strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement, delivered through co-creation workshops and large-scale events.
The business model rests on three revenue streams: professional services (consulting, facilitation, and workshop bookings), licensing and certification (individuals and organizations become certified to deliver Workz simulations), and a channel model via a global certified partner network that distributes the simulations to clients in 100+ countries. Workz targets large enterprises and organizations as its primary segment, with disclosed clients including Novo Nordisk, ISS, Arla Foods, Danfoss, Tryg, Sydbank, Ørsted, and DSB, alongside public sector engagements (UNOPS, Danish Red Cross) and educational work (Copenhagen University). GTM motion is enterprise field sales augmented by the partner channel, with content marketing, the annual Days of Play conference, and newsletter-driven engagement supporting demand generation.
The firm operates with 11-50 employees based in Copenhagen, is independently owned with no disclosed investors or M&A activity, and has accumulated industry recognition including Gold awards at the International Serious Play Awards (2015, 2017) and a Danish Design Awards finalist nomination in 2019. Recent strategic activity is product-led, exemplified by the 2025 launch of Gamechangers® 2.0 and ongoing partnership expansion with executive education institutions and public sector organizations.
Workz A/S firmographics
Firmographics- Name
- Workz A/S
- Legal name
- Workz A/S
- Website
- https://workzchange.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Workz A/S is a private Copenhagen-based change agency that designs and delivers serious games and trademarked leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®) for organizational transformation, leadership development, and stakeholder engagement, serving enterprise, public sector, and NGO clients globally through its certified partner network spanning 100+ countries.
- Ownership category
- akta.pro rank
Workz A/S industry classification
Industry- Product category
- Organizational Change Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)
- akta.pro secondary industries
- Role-Based Onboarding (Job-Specific Ramp) (EDABAOAB), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB), On-Site Event Operations & Day-Of Coordination (HSACAAAK)
Keywords
Where Workz A/S is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Workz A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consulting and Facilitation Services: Workz provides change agency services including strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement through consulting engagements and workshop facilitation.
- Simulation Licensing and Certification: Organizations and individuals can become certified to use Workz leadership simulations. Certification programs allow facilitators to run simulations with their own clients.
- Workshop Booking: Clients can book workshops or demo sessions directly with Workz consultants for one-off use or demonstration purposes.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Workz A/S product offering
Product offeringCore offering
Workz A/S is a change agency that delivers strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement through a suite of proprietary serious games and board-game-style leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®, Playmakers®, Timekeepers™) supported by the Workz+ digital platform. Engagements are facilitated by Workz consultants or certified partner consultancies and combine in-person workshops, roleplaying experiences, dialogue tools, and case competitions.
Product overview
Workz A/S is a change agency offering a suite of leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®, Playmakers®, Timekeepers™) combined with gamified learning experiences, dialogue tools, and engagement services. The core offering consists of award-winning leadership simulations delivered through their proprietary Workz+ digital platform or in-person formats, supplemented by serious games, roleplaying experiences, case competitions, and process/dialogue tools. Services include strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Bridgebuilders®: Leadership simulation about leading high-performing teams across distance and culture in global matrix organizations.
- Wallbreakers®
- Gamechangers®
- Playmakers®
- Workz+
Products and services
- Wallbreakers® Proprietary change leadership simulation (20-year track record) that teaches leaders how to navigate organizational change and manage resistance; delivered as facilitated workshops.
- Gamechangers® Leadership simulation focused on stakeholder engagement and strategic initiative management; trains leaders to map stakeholders, uncover informal mandates, and build support coalitions; available via Workz+ platform.
- Bridgebuilders® Leadership simulation about leading diverse global teams across distance and culture; helps leaders balance team alignment with individual autonomy in multinational matrix organizations; gold award winner at International Serious Play Awards 2017.
- Playmakers® Project management and team leadership simulation that helps teams align and empower diverse groups from different generations.
- Timekeepers™ Leadership simulation for time- and project-critical leadership skills, part of the Workz simulation suite.
- Workz+ Online digital platform supporting the delivery of Workz leadership simulations (Gamechangers®, Bridgebuilders®) with real-time overviews, flexible and sustainable setup, and multi-language support.
- Dialogue Tools (Safety First, Common Ground, Touchpoints) Card-based and process tools that guide structured conversations about safety, culture, strategy, and stakeholder engagement in a scalable and replicable way.
- Other games (learning and roleplaying games) Serious board games, digital learning games, roleplaying experiences, and case competitions that simplify complex concepts and spark transformative conversations for education and training.
- Strategy activation consulting Consulting service turning strategic intent into action and results through alignment and autonomy, using Workz's co-creation and serious games methodology.
- Leadership development consulting Consulting service preparing leaders for upcoming changes and developing their people leadership skills, anchored by the Workz leadership simulation suite.
- Culture change consulting Consulting service changing ways of working and behavior through values, mindsets, and structured dialogue, leveraging Workz dialogue tools and simulations.
- Learning experiences design Design and delivery of engaging, effective interactive learning and training solutions for organizations, using serious games and simulations.
- Stakeholder engagement consulting Consulting service aligning agendas and fostering innovation and collaboration across value chains through dialogue tools, simulations, and co-creation.
- Certification program Paid training program certifying individuals and organizations to deliver Workz leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®, Playmakers®, Timekeepers™) to their own clients or internal employees.
- Workshop booking Bookable one-off workshops and demo sessions delivered by Workz consultants for organizations wanting to experience a simulation before committing to a full engagement.
Quantifiable outcome
- 16,000 employees mobilized in single engagement process (Arla Foods)
- +4 more outcomes
Companies that use Workz A/S
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Workz A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Workz A/S partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- IMD Business SchoolcoreWorkz partnered with IMD Business School to deliver leadership development content. IMD is a prestigious executive education institution, and the partnership enables Workz simulations to be integrated into IMD's leadership programs.
- Rebuild21 and RambøllminorCollaborated with Rebuild21 and Rambøll to create an interaction game for the Rebuild21 Summit on sustainable business development. The game engaged 250 participants in exploring sustainable practices across the clothing value chain.
- UNOPScoreWorkz partnered with UNOPS to deliver a Climathon event at UN City in Copenhagen, empowering 25 students to tackle real-world sustainability challenges in the Caribbean. Workz facilitated exercises and games designed to help students collaborate and prepare presentations.
- Danish Red Cross (International Branch)minorDesigned a game using the 'Common Ground' concept for the international branch of Danish Red Cross to facilitate dialogues about workplace culture for volunteers worldwide.
- Global Certified Partner NetworkcoreWorkz maintains a global network of like-minded consultancies certified in using their leadership simulations. Partners include certified facilitators from Denmark, Germany, England, Serbia, Switzerland, USA and other countries who deliver Workz simulations to their own clients.
Scale indicators6 records
Recent moves4 records
Expansion highlights6 records
Workz A/S competitors and assessment
Company assessmentDirect peers
- Celemi (now part of BTS): Sweden-based simulation and learning business (acquired by BTS) — historically a direct competitor in business simulations for change and strategy. Useful as a comparable sub-brand within the broader simulation category.
- DDI (Development Dimensions International): Leadership and talent development firm with simulation-based assessment and training offerings. DDI overlaps with Workz on leadership simulation content for enterprise audiences.
- Center for Creative Leadership (CCL): Global leadership development provider using experiential learning and simulations. CCL targets the same enterprise leadership cohort as Workz and competes for the same experiential-learning budget.
- Insights Group (Insights Discovery): Provider of organizational development tools, psychometric frameworks, and facilitation-led learning experiences sold via a global licensed practitioner network — closely mirroring Workz's partner-network licensing model.
- BTS Group AB: Swedish-origin business simulations and leadership development firm. BTS is the closest direct peer: both build simulation-driven leadership/strategy experiences delivered through certified facilitators, and BTS also targets enterprise L&D buyers globally.
Broad incumbents
- McKinsey (People & Organizational Performance): Global management consulting giant with a People & Organizational Performance practice serving large transformation mandates, often in collaboration with or in competition with boutique change agencies.
- Korn Ferry: Global organizational consulting firm with a sizable Leadership & Professional Development practice. Broader portfolio than Workz but competes for the same enterprise leadership development budget.
- Heidrick & Struggles: Executive search and leadership advisory firm with growing leadership development and assessment capabilities competing in the same enterprise buyer segment.
- FranklinCovey: Global leadership and execution training firm offering facilitator-led enterprise programs. Overlaps with Workz on leadership development content and the licensed-facilitator delivery model.
Regional players
- Senteo: Smaller change management and transformation advisory firm. Comparable in scope and methodology but with different geographic focus and scale than Workz.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Workz A/S social profiles
Digital presenceWorkz A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workz A/S leadership team
Management profileNumber of profiles
Profiles12 records
Workz A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workz A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workz A/S
What does Workz A/S do?
Workz A/S is a change agency that delivers strategy activation, leadership development, culture change, learning experiences, and stakeholder engagement through a suite of proprietary serious games and board-game-style leadership simulations (Wallbreakers®, Gamechangers®, Bridgebuilders®, Playmakers®, Timekeepers™) supported by the Workz+ digital platform. Engagements are facilitated by Workz consultants or certified partner consultancies and combine in-person workshops, roleplaying experiences, dialogue tools, and case competitions.
Is Workz A/S a public or private company?
Workz A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workz A/S founded?
Workz A/S was founded in 2008. It employs 11 to 50 people.
Where is Workz A/S based?
Workz A/S is headquartered in Copenhagen, Denmark, in the Europe region.
How does Workz A/S make money?
Three revenue lines are on record. Consulting and Facilitation Services are the primary driver. The others are simulation Licensing and Certification and workshop Booking.
Who are Workz A/S's main competitors?
Direct peers on record are Celemi (now part of BTS), DDI (Development Dimensions International), Center for Creative Leadership (CCL), Insights Group (Insights Discovery) and BTS Group AB. Broad incumbents are McKinsey (People & Organizational Performance), Korn Ferry, Heidrick & Struggles and FranklinCovey. Senteo is listed as a regional player.
Does Workz A/S have an API?
No public API is recorded for Workz A/S.
What industry is Workz A/S in?
Workz A/S's product category is Organizational Change Management Consulting. Its primary akta.pro industry code is EDAFAAAE, Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS), with a secondary code of EDABAOAB, Role-Based Onboarding (Job-Specific Ramp). Its NAICS code is 54161 and its SIC code is 8742.