YOUPLUS Livsforsikring
YOUPLUS Livsforsikring is an independent, fully digital Norwegian life insurer offering serious illness, disability, child, and death coverage. The company serves private individuals and corporate clients exclusively through a network of collaboration partners.
- Company typePrivate
- Founded2021
- HeadquartersTrondheim, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
YOUPLUS Livsforsikring firmographics
Firmographics- Name
- YOUPLUS Livsforsikring
- Legal name
- YOUPLUS Livsforsikring NUF
- Website
- https://uplus.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YOUPLUS Livsforsikring is an independent, fully digital Norwegian life insurer offering serious illness, disability, child, and death coverage. The company serves private individuals and corporate clients exclusively through a network of collaboration partners.
- Ownership category
- akta.pro rank
YOUPLUS Livsforsikring industry classification
Industry- Product category
- Life Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Simplified Issue (No-Exam) Term Life Insurance (FSAIAAAH)
- akta.pro secondary industries
- Guaranteed Issue Whole Life Insurance (FSAIABAG), Accident Medical Expense Insurance (Supplemental Accident) (FSAIALAE)
Keywords
Where YOUPLUS Livsforsikring is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
YOUPLUS Livsforsikring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Life Insurance Premiums: YOUPLUS Livsforsikring generates revenue through life insurance product premiums. As an independent life insurance company, they offer personal insurance products including serious illness, disability, child, and death insurance policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Individual life insurance products with personalized pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
YOUPLUS Livsforsikring product offering
Product offeringCore offering
YOUPLUS Livsforsikring is an independent, fully digital life insurance company that underwrites and sells life and health insurance products directly to private individuals and businesses. Its core offerings cover four risks: serious illness (Alvorlig sykdom), disability (Uføreforsikring), child (Barneforsikring), and death (Dødsfallforsikring). Distribution is conducted through the company's own digital channels and through external collaboration partners (samarbeidspartnere).
Differentiator
Problem solved
Functional benefit
Products and services
- Serious Illness Insurance (Alvorlig sykdom) A life insurance product providing a lump-sum payout to the policyholder upon diagnosis of a defined serious illness. Targeted at private individuals and offered via collaboration partners.
- Disability Insurance (Uføreforsikring) Insurance coverage that pays out if the policyholder becomes disabled and unable to work. Offered to private individuals and businesses.
- Child Insurance (Barneforsikring) Insurance product covering children, providing financial protection to parents/guardians in case of specified events affecting the child. Offered to private individuals and businesses.
- Death Insurance (Dødsfallforsikring) A traditional life insurance product that pays out a lump sum to beneficiaries upon the death of the insured. Offered to private individuals and businesses.
Companies that use YOUPLUS Livsforsikring
Customer profileSegments2 records
Ideal customer profiles2 records
YOUPLUS Livsforsikring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
YOUPLUS Livsforsikring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Collaboration PartnerscoreYOUPLUS Livsforsikring operates as an independent life insurance company that distributes products through a network of collaboration partners. The company positions itself as 'Din foretrukne samarbeidspartner' (Your preferred collaboration partner), indicating a partner-centric business model where third parties distribute YOUPLUS insurance products to end customers.
Scale indicators1 record
YOUPLUS Livsforsikring competitors and assessment
Company assessmentBroad incumbents
- Storebrand: Major Norwegian life insurance and pension provider. Comparable as a broad Norwegian life insurance incumbent offering personal life, disability, and critical-illness-style coverage overlapping YOUPLUS' product portfolio.
- If Skadeforsikring: Nordic P&C and personal insurance provider operating in Norway. Comparable as a broad Nordic insurer with overlapping personal insurance offerings (life-adjacent, accident, health) and large partner/distribution infrastructure.
- SpareBank 1 Forsikring: Norwegian bancassurance group offering personal insurance through the SpareBank 1 alliance. Comparable given partner/alliance-driven distribution model echoing YOUPLUS' collaboration-partner strategy.
- DNB Livsforsikring: Life insurance arm of Norway's largest bank, DNB. Comparable as a large Norwegian life insurer distributing through bank channels, providing a benchmark for partner/distribution-driven life insurance in Norway.
- KLP: Norway's largest life insurance and pension company. Comparable as a broad Norwegian life insurance incumbent serving both retail and corporate/group customers with life and disability products.
- Nordea Life & Pensions (Norway): Life and pensions arm of Nordea operating in Norway. Comparable as a Nordic life insurance provider distributing through bank channels, similar to DNB Liv's model and YOUPLUS' partner-channel approach.
- Gjensidige Forsikring: One of Norway's largest insurance groups offering life, health, and P&C insurance. Comparable as a broad incumbent operating personal life and insurance products in the same Norwegian market YOUPLUS serves.
Emerging players
- Lemonade: Digital-first insurance company using AI and a mobile platform to underwrite and serve personal insurance. Comparable as an emerging digital insurance player pursuing a similar digital-first, partner-friendly, retail-customer thesis.
Direct peers
- Hedvig: Swedish digital-first insurance company offering personal insurance via a mobile-first experience. Comparable as a Nordic digital insurance challenger targeting the same retail life/personal-insurance segment.
- Human Forsikring: Norwegian digital-first insurance challenger offering consumer insurance products with an online, app-based experience. Direct peer given shared Nordic digital-insurer positioning and similar retail customer focus.
Market position
Customer concentration
YOUPLUS Livsforsikring social profiles
Digital presenceYOUPLUS Livsforsikring financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOUPLUS Livsforsikring leadership team
Management profileNumber of profiles
YOUPLUS Livsforsikring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOUPLUS Livsforsikring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOUPLUS Livsforsikring
What does YOUPLUS Livsforsikring do?
YOUPLUS Livsforsikring is an independent, fully digital life insurance company that underwrites and sells life and health insurance products directly to private individuals and businesses. Its core offerings cover four risks: serious illness (Alvorlig sykdom), disability (Uføreforsikring), child (Barneforsikring), and death (Dødsfallforsikring). Distribution is conducted through the company's own digital channels and through external collaboration partners (samarbeidspartnere).
Is YOUPLUS Livsforsikring a public or private company?
YOUPLUS Livsforsikring is a private company. It is classified as unknown and is currently operating.
When was YOUPLUS Livsforsikring founded?
YOUPLUS Livsforsikring was founded in 2021. It employs 11 to 50 people.
Where is YOUPLUS Livsforsikring based?
YOUPLUS Livsforsikring is headquartered in Trondheim, Norway, in the Europe region.
How does YOUPLUS Livsforsikring make money?
One revenue line is on record: life Insurance Premiums.
Who are YOUPLUS Livsforsikring's main competitors?
Broad incumbents on record are Storebrand, If Skadeforsikring, SpareBank 1 Forsikring, DNB Livsforsikring, KLP, Nordea Life & Pensions (Norway) and Gjensidige Forsikring. Lemonade is listed as an emerging player. Direct peers are Hedvig and Human Forsikring.
Does YOUPLUS Livsforsikring have an API?
No public API is recorded for YOUPLUS Livsforsikring.
What industry is YOUPLUS Livsforsikring in?
YOUPLUS Livsforsikring's product category is Life Insurance. Its primary akta.pro industry code is FSAIAAAH, Simplified Issue (No-Exam) Term Life Insurance, with a secondary code of FSAIABAG, Guaranteed Issue Whole Life Insurance. Its NAICS code is 52411 and its SIC code is 6311.