OSBORNE SALES & LETTINGS LTD

What OSBORNE SALES & LETTINGS LTD does

Osborne Sales & Lettings Ltd is a privately-held residential lettings and property management agency registered in the UK, operating from Cwmbran, Torfaen in South East Wales. The firm serves private landlords across the Newport, Cwmbran, Pontypool, and wider Torfaen catchment, providing fully-managed letting (priced at £85-£120 per property per month depending on bedroom count), tenant-find only, and ancillary compliance services including inventory reports, EPCs, gas and electrical safety certificates, and partner-referred waste removal. The founder, Mike Osborne, runs the business with a team of 1-10 employees.

The technology stack is built on standard third-party SaaS rather than proprietary infrastructure. The public-facing website runs on Squarespace, rent collection and client money handling are processed through Payprop, and statutory tenancy deposits are protected via the Deposit Protection Service (DPS). A digital tenant portal/app has been developed on top of this stack to give landlords remote access to tenancy information, statements, and documentation. The firm holds Rent Smart Wales licensing across all team members, memberships in Client Money Protect (CMP002714) and The Property Ombudsman (T09492), and Professional Indemnity cover via Hiscox.

Revenue is generated through recurring monthly management fees on managed properties, one-off tenant-find fees on new lets, and margin on add-on compliance services. The customer base is entirely individual private landlords within a defined South East Wales geography, with no disclosed institutional or corporate landlord relationships. The business model is a fee-for-service regional operation with a small managed-portfolio footprint and no external funding, M&A activity, or inorganic growth signals.

Name

OSBORNE SALES & LETTINGS LTD

Legal name

Osborne Sales and Lettings Ltd

Website

https://osbornelettings.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Osborne Sales & Lettings Ltd is a UK-based residential lettings and property management agency in Cwmbran, Wales, providing fully-managed letting, tenant-find, and compliance services to private landlords across the Torfaen, Newport, and Pontypool area.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Residential lettings
• Property management
• Landlord services
• Tenant placement
• Deposit protection

Headquarters

HQ city

Cwmbran

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Landlord Monthly Management Fee: Fixed monthly fee for full property management service, scaled by number of bedrooms. Covers tenant sourcing, referencing, viewings, tenancy agreement preparation, rent collection, routine property visits, emergency repair coordination, and certificate tracking.
2. One-off Property Services: Additional charges for specific services: legionnaire assessment (£75), gas safety check (£99), electrical cert (from £205), tenant selection/inventory/check-in (£445), property take-over (£195), EPC (£95). Charged per occurrence, not recurring.
3. Professional Services Hourly Charges: Agent professional hourly rate of £45 for services outside the standard management fee, including assistance with Housing Health and Safety Rating System inspections, eviction proceedings, and other non-standard tasks.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Osborne Sales & Lettings Ltd provides fully managed residential lettings and property management services for private landlords in the Newport, Cwmbran, Pontypool, and Torfaen areas of Wales. The service covers tenant sourcing and vetting, referencing, contract preparation, rent collection, property maintenance coordination, safety certification, inventory management, and tenancy deposit protection via the TDS/DPS. The company also provides digital tenancy management tools, allowing landlords to manage properties remotely through online contract signing and an app-based tenant portal.

Product overview

Osborne Lettings operates as a residential property letting and management agency offering a digital-first approach to rental services. The core offering is the Fully Managed Service, a comprehensive landlord-focused package handling the entire rental lifecycle from tenant sourcing through ongoing property management. The company also provides tenant-facing digital tools for contract signing and maintenance management. Key services include deposit protection via TDS, professional inventory management, and access to a vetted contractor network. Pricing follows a tiered monthly structure based on bedroom count, with additional a la carte services for safety certifications and compliance. The platform emphasizes digital processes including online contract signing, app-based tenant management, and paperless documentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Managed Lettings Service
• Additional Landlord Compliance and Setup Services
• Contract Holder (Tenant) Digital Service
• Deposit Protection Service
• Inventory Management Service
• Free Landlord Advisory Session

Quantifiable outcome

• Rent paid to landlords within 5 working days of receipt of cleared funds
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Client Money Protect (CMP)coreOthersClient Money Protect is a client money protection scheme for landlords and tenants. Osborne Lettings is a member with Membership Number CMP002714, providing assurance that client money is protected.
• The Property Ombudsman (TPO)coreOthersThe Property Ombudsman is a redress scheme for consumers. Osborne Lettings is a member with Membership Number T09492. The ombudsman provides an independent resolution service for disputes not resolved through the company's internal complaints procedure.
• Hiscox Underwriting LtdcoreOthersProfessional Indemnity Insurance provider for Osborne Lettings. Policy underwritten by Hiscox Underwriting Ltd, registered at 22 Bishopsgate, London EC2N 4BQ, authorised and regulated by the Financial Conduct Authority.
• Tenancy Deposit Scheme (TDS)coreOthersGovernment-approved tenancy deposit protection scheme. Osborne Lettings uses the DPS (Deposit Protection Scheme) to protect deposits taken under Assured Shorthold Tenancy Agreements. Deposits are held as Stakeholder, requiring both landlord and tenant consent for refunds or deductions.
• Phil Bessant Limited (Accountant)minorOthersAccountant for Osborne Sales & Lettings Ltd based in Newport.
• Rent Smart WalescoreOthersWelsh Government licensing scheme for letting agents. Osborne Lettings team members are Rent Smart qualified and licensed agents, as required under Welsh law.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Leaders Letting: National UK letting and management brand offering fully managed, rent collection, and tenant-find services to landlords; broader geographic and portfolio scale than Osborne, with overlapping product offering in the residential PRS segment.
• Connells Group / Countrywide: Largest UK estate and letting agency group operating multiple high-street brands with national coverage; offers fully managed letting services for landlords as part of a wider residential services portfolio, a broad-incumbent comparable.
• LSL Property Services (Your Move, Reeds Rains): Large UK residential property services group operating Your Move, Reeds Rains and other letting/sales brands; broad incumbent offering full property management, conveyancing, and surveying services that overlap with Osborne's residential offering.

Emerging players

• Purplebricks: Digital-first hybrid estate/letting agency offering lower fixed-fee services to sellers and landlords; comparable online, app-driven model to Osborne but operates nationally and at lower price points, increasing competitive pressure.
• OpenReactive: Tech-enabled residential lettings and property management platform targeting SMB landlords with digital tools; comparable digital-first, fixed-fee approach overlapping Osborne's landlord-focused model.
• LetHQ: Online lettings platform providing tenant find and managed services with transparent pricing; comparable product set and SMB landlord focus, targeting the same cost-predictability value proposition Osborne offers.

Direct peers

• Belvoir Lettings: UK-wide franchise network of residential letting and management agents serving private landlords with managed and tenant-find services; directly comparable business model, customer base, and product set to Osborne Lettings, but at national scale.
• Hunters Property Group: UK network of letting and estate agencies with a franchised branch model providing residential lettings, property management, and tenant services; comparable mid-market landlord value proposition and pricing structure.
• Martin & Co: UK franchise letting and management agency offering fully managed, tenant-find, and block management services to private landlords; competes in the same SMB landlord segment with similar tiered managed-service offerings.

Others

• Propertymark (ARLA) member agencies: Trade association representing UK letting agents; not a direct peer but indicates the regulatory and trade-body ecosystem Osborne operates within alongside other licensed letting agents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/osborne-lettings

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OSBORNE SALES & LETTINGS LTD