What Hele Landet does

Hele Landet (also operating as "Sociale Arkitekter" / "Hele Landet – Sociale Arkitekter") is a Danish strategic place development consultancy founded in 2016 in Aarhus, with a secondary office in Copenhagen. The firm delivers professional services built on a proprietary "social architecture" framework that integrates the physical, social, organizational, financial, and environmental dimensions of place. Its six core service lines are: strategic place development (Strategisk stedsudvikling), development-oriented client advisory (Udviklingsorienteret bygherrerådgivning), strategic trial interventions / prototyping (Strategiske afprøvninger), social infrastructure building (Opbygning af sociale infrastrukturer), 360° analyses and ongoing evaluation, and design processes with actor involvement (Designprocesser og aktørinvolvering). These services are organized around four vertical focus areas: student dormitories (Kollegier), vocational schools (Erhvervsskoler), local communities (Lokalsamfund), and museums (Museer). The firm does not sell a software product, does not operate an API, and does not publish patents.

The firm's business model is project-based professional services consulting delivered directly to Danish public and philanthropic-sector clients. Revenue is generated through bespoke consulting engagements priced per project scope; no standard pricing is published. The 7-person team combines architects (Cand. Arch), anthropologists, urban planners (Cand. Polyt), process consultants, and a graphic designer, led by two named partners (Heidi Lyng and Sille Askefrø Bjørn). Distribution is enterprise field sales: direct engagement with government leadership, foundation executives, and institutional decision-makers, supplemented by an organic social presence on LinkedIn and Instagram. The firm operates exclusively in Denmark.

The client base includes more than 20 Danish municipalities (Odense, Aarhus, Herning, Randers, Horsens, Roskilde, Odder, Haderslev, Ishøj, and others), six major foundations (BRFfonden, Dreyers Fond, Realdania, Landsbyggefonden, Lokale- og Anlægsfonden, A.P. Møller Fonden), national museums (ARKEN – Museum for samtidskunst, Skagens Museer, multiple regional museums), vocational schools (Herningsholm, Aarhus Tech, SOSU Nord, TEC København, and others), and housing associations (Domea, Vibo, Brabrand Boligforening, Lejerbo). Notable engagements include the BRFfonden Håndværkskollegier trilogy (2018–2025), Dreyers Kollegie (2024–2026), Arken 3.0 (2023–2025), NEXT Praksisakademi (2024), and Fremtidens Bymidte Odense (2025–2027). In 2023 the firm won the Landsbyggefonden 'Neighbourhoods for Generations' competition, earning a 500,000 DKK prize.

Name

Hele Landet

Legal name

Hele Landet

Website

https://helelandet.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Hele Landet is a Danish strategic place development consultancy (also branded Sociale Arkitekter) that delivers social architecture advisory and stakeholder facilitation to municipalities, foundations, museums, vocational schools, and housing associations across Denmark.

Ownership category

akta.pro rank

Product category

Strategic Place Development Consulting

NAICS

Architectural Services (541310)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

Keywords

• Strategic place development
• Social architecture consulting
• Urban development advisory
• Stakeholder engagement services
• Community development consulting

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: Professional consulting services for municipalities, public organizations, and foundations on place development, including strategic plans, development processes, and stakeholder facilitation. Projects range from strategic development plans to building programs and organizational development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hele Landet is a Danish social architecture firm that delivers strategic place development and consulting services for communities, institutions, foundations and public sector clients. The firm combines architectural, anthropological and process design expertise to support municipalities, vocational schools, student dormitories and museums across physical, social, organizational, financial and environmental dimensions. Its work spans strategic development plans, development-oriented client advisory on building projects, temporary trial actions and prototyping, stakeholder involvement processes, social infrastructure building, and 360° analyses with ongoing evaluation.

Product overview

Hele Landet (Sociale arkitekter) is an architecture and urban development consultancy offering a portfolio of interconnected services organized around strategic place development. Its core service offerings include Strategisk stedsudvikling (strategic place development), Udviklingsorienteret bygherrerådgivning (development-oriented client advisory), Strategiske afprøvninger (strategic trial actions), Opbygning af sociale infrastrukturer (social infrastructure building), 360° analyser og løbende evaluering (360° analyses and ongoing evaluation), and Designprocesser og aktørinvolvering (design processes and stakeholder involvement). These services are applied across four key focus areas: Kollegier (dormitories/collegiums), Erhvervsskoler (vocational schools), Lokalsamfund (local communities), and Museer (museums). The company does not offer a software product but rather delivers consultancy-led projects spanning strategic planning, architectural programming, process facilitation, and community engagement, with numerous documented project examples across Denmark including Dreyers Kollegie, Håndværkskollegiet (Horsens/Herning/Roskilde), NEXT Praksisakademi, Campus Hobro, Arken 3.0, and various municipal urban development initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategisk stedsudvikling (Strategic Place Development) Strategic place development encompassing holistic plans, area renewal programs, and strategic development plans that establish frameworks for developing vibrant and viable local communities across physical, social, organizational, financial, and environmental dimensions. Provided to Danish municipalities, foundations, and institutional clients.
• Udviklingsorienteret bygherrerådgivning (Development-Oriented Client Advisory) Development-oriented client advisory service that combines design thinking and structured processes to qualify client decisions throughout construction and building projects — from early ideas through completed buildings. Intended for building owners in the public, foundation and housing sectors.
• Strategiske afprøvninger (Strategic Trial Actions) Strategic trial actions involving temporary physical interventions to test development approaches prior to full implementation decisions, evaluating physical, social and organizational elements. Used to de-risk larger development investments and gather real-world evidence.
• Opbygning af sociale infrastrukturer (Social Infrastructure Building) Building of social infrastructures through match-making, network development and the connection of people with different competencies to drive local community development. Delivered to public sector clients and foundation partners.
• 360° analyser og løbende evaluering (360° Analyses and Ongoing Evaluation) Comprehensive analyses and ongoing evaluations examining the sustainability of development foundations through qualitative studies and structured stakeholder dialogue. Used to inform and continuously refine development programs.
• Designprocesser og aktørinvolvering (Design Processes and Actor Involvement) Design thinking processes and actor/stakeholder involvement that map key stakeholders, target groups and purposes, engaging actors at multiple levels from decision-makers to end users. Applied across all four focus areas of the firm.

Quantifiable outcome

• 500,000 DKK prize from Landsbyggefonden competition for 'Neighbourhoods for Generations' innovative housing concept
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• BRFfondencoreStrategic or Co-development PartnerOngoing partnership since 2018 for development of three craft dormitories (Håndværkskollegier) in Horsens, Herning, and Roskilde. Hele Landet provides development-oriented client advisory services with well-planned involvement processes from strategy to implementation.
• Dreyers FondcoreStrategic or Co-development PartnerPartnership for development of Dreyers Kollegie for law and architecture students in Copenhagen, supporting the foundation's vision of giving young people courage to address societal challenges.
• LandsbyggefondencoreStrategic or Co-development PartnerWon 500,000 DKK prize in 'Neighbourhoods for Generations' international idea competition. Developed project development tool for housing organizations to work strategically with urban development.
• RealdaniacoreStrategic or Co-development PartnerMultiple collaborative projects including 'Fællesrum' campaign initiatives, Odder city center development, and Skovskolen dormitory project.
• Lokale- og AnlægsfondenmajorStrategic or Co-development PartnerPartnership on educational environment development projects including 'Plads Til Piger' initiative at Herningsholm.
• A.P. Møller FondenmajorStrategic or Co-development PartnerFunding partner for NEXT Praksisakademi educational development project.
• Frame and WorkminorStrategic or Co-development PartnerCollaboration partner in craft dormitory development projects.
• Studio AtlantminorStrategic or Co-development PartnerPartner in various place development initiatives.
• Henning Larsen ArchitectsminorStrategic or Co-development PartnerArchitecture firm collaboration in development projects.
• ArkitemaminorStrategic or Co-development PartnerArchitecture firm collaboration in various projects including Engdraget bofællesskab.
• UNESCOmajorStrategic or Co-development PartnerPartnership through Danish UNESCO National Commission for 'Alt det vi står på' geopark project in West Jutland.
• Landdistrikternes FællesrådminorStrategic or Co-development PartnerCollaboration on 'Lejeboliger På Landet' project exploring rental housing opportunities in rural Denmark.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KHR Arkitekter: Copenhagen-based multi-disciplinary architecture firm working across housing, public, and urban development projects. Comparable as both firms serve Danish municipalities, foundations, and institutional clients with architectural services.
• Gehl Architects: Copenhagen-based urban planning and place-making firm founded by Jan Gehl, focused on human-centered design and public space strategy. Directly comparable as both firms operate in strategic place development, urban planning, and stakeholder engagement in Denmark.
• PLH Arkitekter: Copenhagen-based architecture firm with urban planning and residential/community development practice. Comparable as both firms provide architectural and place-development services for institutional clients in Denmark.
• SLA: Copenhagen-based landscape architecture and urban design firm working on parks, urban spaces, and nature-based solutions. Comparable as both firms develop place-based and outdoor environment projects with architectural expertise in Denmark.
• Tegnestuen Vandkunsten: Copenhagen architecture firm with strong focus on social housing, community development, and urban regeneration. Closely comparable as both firms emphasize community-focused architectural and place-based work in Denmark.
• Cobe: Copenhagen architecture and urban development firm with projects spanning public buildings, urban districts, and strategic master plans. Comparable as both firms provide strategic architectural and place-development services for public and institutional clients in Denmark.

Broad incumbents

• White Arkitekter: Major Scandinavian architecture firm with strong urban planning and sustainable design practice spanning Sweden, Norway, and Denmark. Comparable as a broader incumbent offering architectural and place-development services across the Nordic region.
• Henning Larsen Architects: Major Danish architecture firm (already an established collaboration partner of Hele Landet on several projects). Comparable as a broader incumbent offering architectural services across Denmark, including community and public-sector projects.
• COWI: Large Danish engineering and consulting firm with urban development, planning, and stakeholder engagement practices. Comparable as a broader incumbent offering overlapping consulting services to Danish public-sector clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hele-landet
• Instagraminstagram.com/helelandet/reels

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hele Landet