Hecor
Hecor Co., Ltd. is a Foshan, China-based manufacturer of acoustic office pods (ZUM, ARC, ATOM, Deluxe series) and glass partition systems, serving enterprise customers globally with quote-based direct sales, OEM manufacturing, and trade show channels.
- Company typePrivate
- Founded2009
- HeadquartersFoshan, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hecor does
Hecor Co., Ltd., operating also under the ZUMBOOTH brand, is a Foshan, China-headquartered designer and manufacturer of acoustic office pods and modular workspace privacy solutions, founded in 2009. The company sells four core product lines — ZUM Series (1-6 person pods in five models), ARC Series (curved dome aluminum-frame premium pods), ATOM Series (floorless modular pods with occupancy indicators), and Deluxe Series (premium-finish tier) — plus the 108 Panoramic Partition System as a complementary office fit-out product. The core technology combines multi-layer composite wall panels, precision-sealed aluminum frames, laminated acoustic glass, and downward-flow ventilation systems to achieve 29.5-30dB speech-level noise reduction certified under ISO 23351-1:2021. Hecor also offers OEM/white-label manufacturing services with 25-day customized delivery for global partners, and was the first Chinese company to receive UL GREENGUARD Gold Certification in September 2024.
The business model is hardware sales via a quote-based enterprise field sales motion, with no publicly disclosed pricing. Distribution combines direct-to-enterprise sales through branded e-commerce storefronts (hecor.hk, hecor.jp, zumbooth.com), OEM manufacturing partnerships, and lead generation through international trade shows (CIFF Guangzhou, AIFF, ORGATEC Tokyo, INDEX Saudi Arabia). Customer base spans large enterprises across Technology (Google, TikTok, Tencent), Financial Services (Citibank), Consumer Goods (McDonald's), Manufacturing (Gree, Midea), Logistics (SF Express), and Government (GovTech Singapore). With approximately $90 million in annual sales, 30+ utility and appearance patents, 200+ color customization options, and 2-hour installation on most products, Hecor occupies the mid-market position in the global acoustic pod category, competing primarily on certifications, customization speed, and price-to-quality ratio versus Western premium brands.
Hecor firmographics
Firmographics- Name
- Hecor
- Legal name
- HECOR CO., LTD
- Website
- https://hecor.hk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hecor Co., Ltd. is a Foshan, China-based manufacturer of acoustic office pods (ZUM, ARC, ATOM, Deluxe series) and glass partition systems, serving enterprise customers globally with quote-based direct sales, OEM manufacturing, and trade show channels.
- Ownership category
- akta.pro rank
Hecor industry classification
Industry- Product category
- Acoustic Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)
- akta.pro primary industry
- Acoustic & Soundproofing Works (IMAFANAL)
- akta.pro secondary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
Keywords
Where Hecor is headquartered
LocationHeadquarters
- HQ city
- Foshan
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Hecor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Office Pod Hardware Sales: Primary revenue stream from selling acoustic office pods in various sizes (ZUM Series, ARC Series, ATOM Series) and configurations. Products are sold directly to enterprise customers and through OEM partnerships.
- OEM/Private Label Manufacturing: Customized manufacturing services for global partners who require branded or tailored office pod solutions. Delivers tailored solutions in as fast as 25 days.
- Office Partition Systems: Glass partitions and office division solutions offered as complementary products to the core acoustic pod business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels11 records
Hecor product offering
Product offeringCore offering
Hecor designs, manufactures, and sells modular acoustic office pods and soundproof workspace enclosures under the ZUM, ARC, ATOM, and Deluxe product lines, ranging from single-person phone booths to 6-person meeting pods. The company also offers complementary office partition systems and OEM/private-label manufacturing services for global partners seeking customized solutions. All products are designed for installation in open-plan offices, providing 29.5-30dB noise reduction under ISO 23351-1:2021.
Product overview
Hecor is a manufacturer of premium acoustic office pods and workspace solutions. The product portfolio consists of three core acoustic pod series — ZUM (essential high-efficiency pods in 5 sizes from 1-6 persons), Deluxe (premium tier with superior acoustics and luxury finishes), and ATOM (innovative floorless design with smart occupancy indicators) — plus the ARC Series (curved dome design with aluminum frame). The company also offers office partition systems (108 Panoramic Partition). All pods provide sound insulation ranging from 29-30dB noise reduction, feature environmental controls (ventilation, lighting, temperature), and are designed for modular, mobile workspace deployment. The products target open-plan offices seeking privacy solutions, from solo focus booths to multi-person meeting rooms.
Differentiator
Problem solved
Functional benefit
Brands
- ZUM Series: Core brand branch focusing on essential, high-efficiency acoustic pods that balance functionality with minimalist design. Includes models S, M, SL, L, and XL for 1-6 persons.
- ATOM Series
- ARC Series
- Deluxe Series
Products and services
- ZUM Series Acoustic Office Pods Modular acoustic office pod family with five models (ZUM S, M, SL, L, XL) covering 1- to 6-person configurations, designed for enterprise customers seeking private focus and meeting spaces inside open-plan offices. Provides 30dB speech-level reduction under ISO 23351-1:2021.
- ARC Series Acoustic Office Pods Premium curved-dome acoustic pods with aluminum frame construction, offering 29.5dB noise reduction. Includes SOLO (1 person), DUAL (2 person), and QUAD (4 person) models with 81 color combinations. Targets enterprise customers seeking modern, design-forward workspace enclosures.
- ATOM Series Office Pods Innovative floorless office pods with smart occupancy light indicators, designed for lighter and quicker installation and seamless integration into changing office layouts. Includes ATOM S (1 person), M (1-2 person), and L (4 person) models.
- Deluxe Series Pods Premium tier acoustic pods with superior acoustic treatments, luxury finishes, and advanced climate control for high-end corporate environments. Includes Deluxe Model S (1 person) and Deluxe Model L (4 person) configurations.
- 108 Panoramic Partition System Glass office partition system with hidden hanging structure achieving a frameless panoramic design, offered as a complementary product to the core acoustic pod business. Includes 108S (-42dB acoustic performance) and 108D (-46dB) models with Clear, Low Iron, and Frosted glass options.
- OEM/Private Label Manufacturing Services Customized OEM manufacturing service for global partners who require branded or tailored acoustic office pod solutions, with rapid customization and delivery in as fast as 25 days.
Quantifiable outcome
- Noise reduction of 29.5-30dB under ISO 23351-1:2021 standard
- +5 more outcomes
Companies that use Hecor
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles2 records
Hecor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Hecor partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights6 records
Hecor competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Global office furniture giant with a portfolio that includes its own privacy/phone-booth solutions (e.g., Brody) and Brodas-branded pods. Indirect competitor — Hecor's pods frequently sit inside Steelcase-furnished offices — but Steelcase competes in the same workspace budget allocation.
- Vitra: Swiss design-led office and home furniture company with growing activity in modular workspace and pod-like offerings. Comparable as a premium design-led broad furniture incumbent rather than a head-to-head pod competitor.
- Haworth: Major US office furniture manufacturer offering architectural walls, workspace solutions, and increasingly modular acoustic furniture. Broad incumbent that competes for the same enterprise interior budget rather than the pod-specific niche.
Emerging players
- WhisperRoom: US-based manufacturer of acoustic enclosures and soundproof booths originally for recording, expanding into office/telework use. Comparable product category (standalone acoustic booths) with smaller scale and narrower distribution than Hecor.
- SoundOff: Sweden-based maker of soundproof office phone booths and meeting rooms with comparable acoustic performance and Scandinavian design positioning. Niche but direct overlap in the small/midsize enterprise pod segment.
Direct peers
- Framery: Finland-based world leader in soundproof office pods (Framery One, O, 2Q, 4Q). Direct competitor to Hecor's ZUM/ARC/ATOM lines for enterprise focus booths and meeting rooms, with stronger brand recognition in Western markets.
- Meeting O: Manufacturer of soundproof office pods for meetings and focused work, offering comparable single-person to multi-occupant configurations. Direct competitor in the same office-pod category, with overlapping target buyer profiles.
- Studiobricks: Italian manufacturer of professional acoustic booths for voice recording, broadcast, and office use. Comparable premium acoustic-pod manufacturing with similar modular construction, focused on European and pro-audio-adjacent customers.
- Silen: Estonian maker of modular office pods (Silen Space) emphasizing sustainable materials and scalable configurations. Competes with Hecor in the European enterprise pod market with a similar product breadth across solo, meeting, and team sizes.
- ROOM (formerly ROOM Phonebooth): US-headquartered manufacturer of modular acoustic office booths (ROOM One, Duo, Quad). Directly comparable 1-4 person focus and meeting pods targeting North American enterprise customers, the same end market Hecor pursues with zumbooth.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hecor social profiles
Digital presenceHecor compliance and trust
Trust signalCompliance5 records
Hecor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hecor leadership team
Management profileNumber of profiles
Hecor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hecor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hecor
What does Hecor do?
Hecor designs, manufactures, and sells modular acoustic office pods and soundproof workspace enclosures under the ZUM, ARC, ATOM, and Deluxe product lines, ranging from single-person phone booths to 6-person meeting pods. The company also offers complementary office partition systems and OEM/private-label manufacturing services for global partners seeking customized solutions. All products are designed for installation in open-plan offices, providing 29.5-30dB noise reduction under ISO 23351-1:2021.
Is Hecor a public or private company?
Hecor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hecor founded?
Hecor was founded in 2009. It employs 1 to 10 people.
Where is Hecor based?
Hecor is headquartered in Foshan, China, in the Asia region.
How does Hecor make money?
Three revenue lines are on record. Office Pod Hardware Sales are the primary driver. The others are OEM/Private Label Manufacturing and office Partition Systems.
Who are Hecor's main competitors?
Broad incumbents on record are Steelcase, Vitra and Haworth. Emerging players are WhisperRoom and SoundOff. Direct peers are Framery, Meeting O, Studiobricks, Silen and ROOM (formerly ROOM Phonebooth).
Does Hecor have an API?
No public API is recorded for Hecor.
What industry is Hecor in?
Hecor's product category is Acoustic Office Furniture. Its primary akta.pro industry code is IMAFANAL, Acoustic & Soundproofing Works, with a secondary code of IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison). Its NAICS code is 3372 and its SIC code is 2540.