Media Flow Ag

What Media Flow Ag does

it flow (legal entity BoMa Idea SA in Switzerland, with Italian subsidiary IT FLOW S.R.L.) is a private Swiss-Italian software firm that develops integration-automation software and custom management systems. The company operates from Lugano, Switzerland (Via Gaggini da Bissone 9, 6900) and Milan, Italy (Via Amilcare Ponchielli 7, 20129), and self-describes as "a young team ready to grow with you and your business." No headcount figure or external funding is disclosed, and ownership appears to remain founder/management-controlled with no identified parent, investor, or acquisition activity on record.

The product portfolio comprises three core offerings. swiDOC for Business Central is a Microsoft Dynamics 365 Business Central extension that automatically uploads posted documents (invoices, receipts, delivery notes, and any attached file) into swiDOC, a certified, law-compliant Swiss digital archive meeting Swiss retention requirements with tamper-proof, audit-ready storage. The extension ships with a native Continia Document Management integration and supports mass bulk uploads plus full localization in German, French, English, and Italian. snapsite is a domain-specific solution for the construction industry that automatically archives building site files for easy retrieval, while ms-tools is a third product with limited public specification.

Revenue mechanics center on a subscription model for swiDOC priced by monthly upload volume, billed annually (with a +20% premium for monthly billing). Distribution combines a product-led growth motion via Microsoft Marketplace/AppSource self-serve installation with a direct enterprise sales motion for tiers exceeding 10,000 uploads per month and custom-volume deployments. Named customers span waterproofing engineering (Drytech), professional services (Custer Waller), a Swiss-Italian housing cooperative (CASSI), and several SMBs across film/photography (Ivan Sokolov), general business (D'A Sagl), and marble/stone (Roman Marbles), indicating a fragmented SMB-heavy base rather than anchor-account dependency.

Name

Media Flow Ag

Legal name

BoMa Idea SA

Website

https://itflow.xyz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

it flow (BoMa Idea SA) is a Swiss-Italian software firm developing integration-automation products, including swiDOC for Microsoft Dynamics 365 Business Central automatic document archiving, snapsite for construction industry file management, and ms-tools, serving SMBs and mid-market clients across Switzerland and Italy.

Ownership category

akta.pro rank

Product category

Document Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAHAF

Digital Process Automation (DPA) & Orchestration Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

SECONDARYBPAEAPAD

Contract Lifecycle Management (CLM) & Document Automation

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

Keywords

• Document archiving software
• ERP integration automation
• Business Central extensions
• Compliance digital archiving
• Custom management systems

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. swiDOC for Business Central Subscription: Subscription-based pricing for document archiving extension with volume tiers based on uploads per month. Billed annually with monthly option at +20% premium.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Media Flow Ag (operating as "it flow") develops integration-automation software products, principally swiDOC for Business Central — a Microsoft Dynamics 365 Business Central extension that automatically archives posted documents (invoices, receipts, delivery notes, any document type) into swiDOC, a certified, law-compliant Swiss digital archive — together with snapsite (automated archival for construction-site files) and ms-tools, plus custom management system development and software maintenance services for Swiss and Italian businesses.

Product overview

Media Flow Ag (operated as 'it flow' / IT FLOW) develops integration-automation software and custom management systems. The product portfolio consists of three core offerings: swiDOC for Business Central (a Microsoft Dynamics 365 Business Central extension providing automatic document archiving to a certified Swiss archive), snapsite (document archiving for the construction industry), and ms-tools. The company also provides software maintenance services and targets businesses seeking automation of repetitive procedures and custom management solutions.

Differentiator

Problem solved

Functional benefit

Brands

• swiDOC for Business Central: Microsoft Dynamics 365 Business Central extension that automatically archives documents to swiDOC, a certified Swiss archive.
• ms-tools
• snapsite

Products and services

• swiDOC for Business Central Microsoft Dynamics 365 Business Central extension that automatically archives posted documents (invoices, receipts, delivery notes, and any document type) into swiDOC, a certified law-compliant Swiss digital archive; ships with native Continia Document Management integration and supports four-language localization (DE, FR, EN, IT). Available via Microsoft Marketplace for self-serve install, with Enterprise tier (over 10,000 uploads/month) handled via direct sales.
• snapsite Document archiving solution for the construction industry that automatically archives files from building sites and enables easy retrieval of previously archived site documentation.
• ms-tools In-house software product developed by the company, accessible via ms-tools.it; further product details not specified in the available source content.

Quantifiable outcome

• Per document filing time reduced from 2 minutes to 0 minutes with automatic upload

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Dynamics 365 Business Central integration partnership. swiDOC extension is published on Microsoft Marketplace/AppSource and integrates natively with Business Central for automatic document archiving.
• ContiniacoreTechnology or IntegrationContinia integration partnership allowing Continia Document Management users to archive documents into swiDOC with the same automatic, law-compliant flow. Documents handled in Continia automatically archive into swiDOC.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Templafy: Templafy is a Danish document generation and automation platform with ERP integrations (including Microsoft Dynamics). It overlaps with swiDOC's document automation value proposition, especially for enterprises seeking template-driven, ERP-connected workflows.
• Continia Software: Continia is a core Microsoft Dynamics 365 ISV providing document management, expense capture, and related extensions for Business Central. It is both a strategic integration partner and the closest direct competitor in BC document workflows.

Broad incumbents

• ELO Digital Office:
• Kofax (Tungsten Automation): Kofax provides document capture, automation, and content management widely used in finance and ERP-adjacent workflows. It is a broader incumbent in document automation that swiDOC's niche must differentiate against.
• Laserfiche: Laserfiche is an established ECM platform offering content services, workflow automation, and records management. It competes with swiDOC's archive/automation offering at a broader enterprise scale and across multiple verticals.
• M-Files: M-Files provides intelligent information management and ECM with metadata-driven automation and ERP integrations. It competes in the document archiving/automation space it flow targets via Business Central.
• DocuWare: DocuWare is a leading German-headquartered ECM/DMS provider with strong DACH presence. It competes in certified digital archiving and document automation, overlapping swiDOC's certified archive moat at a broader scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/itflow-xyz
• Instagraminstagram.com/itflow.xyz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Flow Ag