JANUA / MÖBELDESIGN UND VERTRIEB

What JANUA / MÖBELDESIGN UND VERTRIEB does

JANUA is a German privately-held furniture design and manufacturing company headquartered in St. Wolfgang-Armstorf, Bavaria, operating under the legal entity Janua / Christian Seisenberger GmbH. The company designs and produces premium tables, benches, cabinets, shelving systems, desks, beds, and outdoor furniture, built primarily from natural materials (oak, reclaimed wood, stone) and structured around signature construction approaches such as the T-leg used in the T-Rox series and the basket-style lamellae used in the BC 07 Basket collection. Design output is driven by long-term collaborations with established designers including Hoffmann & Kahleyss, Claus P. Seipp, Sophia Cassina Seipp, Stefan Knopp, and Bernd Benninghoff, and the portfolio is protected by registered trademarks (T-Rox, BC 07 Basket, SK 01 Monolith, SK 04 Komposit, SK 08 Butterfly, BC 05 Stomp, Janua Recycling System).

The business is monetized through three streams: direct furniture sales to residential and contract customers, B2B contract/project sales for hotels, restaurants, and commercial spaces (supported by a Contract Collection and named installations including Motel One and Panorama Restaurant Zugspitze), and design licensing via the in-house design portfolio. Sales are executed exclusively through an authorized dealer network spanning 70+ countries, supplemented by Double Brand Stores co-operated with Freifrau under the Zwei Marken joint venture and a direct e-commerce shop (shop.janua.de) for accessories and care products; pricing is quote-based through dealers with no public list pricing. Distribution and brand visibility are reinforced through annual trade fair participation (imm cologne since 2012, Salone del Mobile Milano, Orgatec, Design District Rotterdam, H.O.M.E. Depot, Light+Building), brand awards (German Design Award 2020, Interior Innovation Award 2012, Brand of the Century 2022, Dineus Award 2019), and a 360° VR Experience and 3D database for dealers and architects. The owner is Christian Seisenberger; there is no evidence of venture capital or private equity involvement.

Name

JANUA / MÖBELDESIGN UND VERTRIEB

Legal name

Janua / Christian Seisenberger GmbH

Website

https://janua-moebel.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

JANUA is a German privately-held designer and manufacturer of premium tables, benches, cabinets, shelving, desks, beds, and outdoor furniture made from natural oak, reclaimed wood, and stone, sold through a 70+ country dealer network and Double Brand Stores to high-end residential and hospitality clients.

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Office Furniture & Workspace Accessories Retail (CRALABAE), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG)

Keywords

• Designer furniture
• Wood furniture manufacturing
• Contract hospitality furniture
• Outdoor furniture collection
• Natural oak tables

Headquarters

HQ city

Sankt Wolfgang

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: Direct sales of designed furniture through dealer network, showrooms, and e-commerce. Products include tables, benches, cabinets, shelving, desks, beds, and outdoor furniture.
2. Contract/Project Sales: B2B furniture solutions for hospitality, restaurants, hotels, and project business. Company offers Contract Project Book and dedicated contract collections.
3. Design Licensing: Collaboration with external designers (Hoffmann & Kahleyss, Bernd Benninghoff, Claus P. Seipp, Stefan Knopp, Sophia C. Seipp) creates licensed design portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

JANUA designs and manufactures high-end designer furniture made from natural materials such as oak, stone, and reclaimed wood. Its product portfolio includes tables, benches, cabinets, shelving systems, desks, beds, coffee/side tables, outdoor furniture, and a dedicated Contract Collection for hospitality projects. Signature design lines include the T-Rox series, BC 07 Basket collection, BC 02 Cantina, and Edition Stefan Knopp. The company sells primarily through an authorized dealer network in 70+ countries and offers a 360° VR Experience plus 3D Database to support dealers and customers.

Product overview

JANUA is a German furniture design and manufacturing company specializing in high-quality tables, benches, cabinets, shelving systems, desks, coffee tables, beds, and outdoor furniture. The product portfolio is organized into distinct lines including the T-Rox series (tables with distinctive T-leg design), Basket Series (versatile basket-construction furniture), Edition Stefan Knopp (signature wood surfaces), and Outdoor Collection. Products are designed by notable designers including Hoffmann & Kahleyss, Claus P. Seipp, Sophia Cassina Seipp, Stefan Knopp, and Bernd Benninghoff. The company also offers B2B Contract Collection for hospitality spaces, a 3D Database service for designers, and 360° VR Experience for customer visualization. JANUA operates primarily through a dealer network across Europe and worldwide, with headquarters in St. Wolfgang-Armstorf, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• BC 17 T-Rox Table A dining table with striking T-leg design available in wood and stone, offered in oval, rectangular, square, or round shapes with gently rounded edges. The signature T-leg construction provides high stability and sculptural presence.
• BC 07 Basket Table A versatile table featuring distinctive basket-style wood or stone construction, available in multiple configurations including round, square, high, and wood/stone variants. Includes a Schotten & Hansen hand-finished edition.
• BC 02 Cantina Table A modern interpretation of a traditional Austrian rustic table inspired by the 'Jogltisch', designed by Hoffmann & Kahleyss for contemporary living, available in oak and other wood finishes.
• S 600 Table A stylish extendable dining table designed by Claus P. Seipp, available in multiple color options and suitable for indoor/outdoor use.
• BC 06 RooM68 System A modular shelving and storage system available as sideboard, highboard, shelving, wardrobe, and display cabinet configurations.
• BC 05 Stomp Coffee Table A distinctive coffee table available in wood and stone versions, featuring solid disc construction cut from tree trunks.
• BC 20 T-Rox Coffee Table A coffee table extension of the T-Rox family with characteristic T-leg design in wood or stone.
• SC 54 Side Table A minimalist side table designed for both indoor and outdoor use, part of the outdoor collection.
• S 900 Gesellig Bench A versatile bench designed by Sophia Cassina Seipp, winner of the Interior Innovation Award 2012 from the German Design Council.
• BN 01 B.iron Seating An outdoor bench and seating collection designed by Norbert Bergmann, available with and without backrest, plus wedge pillow options.
• SC 56 Bed A bedroom bed frame from the SC collection, featuring minimalist design compatible with the overall Janua aesthetic.
• SC 06 Davenport Desk A writing desk designed for home office use, combining functional design with Janua's minimalist aesthetic.
• Outdoor Collection Outdoor furniture line including BB 11 Clamp, BC 02 Cantina, BC 07 Basket Wood/Stone, S 600 Wood/Stone, SC 41, SK 04 Komposit, BN 01 B.iron seating, and related outdoor tables and benches.
• Edition Stefan Knopp A signature edition featuring unique wood surfaces crafted by designer Stefan Knopp, including SK 01 Monolith, SK 04 Komposit, and SK 08 Butterfly tables. New surfaces for the edition were introduced in April 2019.
• Contract Collection B2B furniture solutions including bistro tables (square, round, stone), SC 00 tabletops, and related hospitality-grade pieces designed for hotels, restaurants, and commercial venues. Supported by a dedicated Contract Project Book.
• Basket Series A comprehensive furniture series including BC 07 Basket tables, BC 09 Basket coffee tables, BC 10 Basket console, and BC 11 Basket cabinets in wood, stone, and Schotten & Hansen hand-finished surfaces.
• SK 04 Komposit Outdoor Table An outdoor table from the Stefan Knopp Edition featuring composite material construction for outdoor durability.
• Basket x BigGreenEgg A collaborative outdoor table and grill station integrating the BigGreenEgg, enabling a combined grill and serving table solution for outdoor cooking and dining.
• Edition Vintage Oak N°1 An edition line that transforms oak planks from demolition barns into character-strong furniture pieces, reflecting JANUA's reclaimed wood material expertise.
• 360° VR Experience A virtual reality showroom experience allowing customers to visualize JANUA furniture in immersive 3D environments at point of sale.
• 3D Database An online database providing 3D models and specifications for architects, designers, and dealers to specify JANUA products in their projects.

Quantifiable outcome

• Participated in 70+ countries through dealer network
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Salone del Mobile MilanocoreGTM or Marketing Partner · 8 May 2025Annual participation at Salone del Mobile Milano, the premier international furniture fair. JANUA and Freifrau jointly present their collections at the event, which attracts design professionals and buyers from around the world.
• Schotten & HansencoreStrategic or Co-development Partner · 5 May 2025Ongoing cooperation with Schotten & Hansen, a specialist in hand-finished wood surfaces. Collaboration includes BC 07 Basket table with elegant, hand-finished surfaces and BC 07 by Schotten Hansen edition. Partnership combines Janua's design language with Schotten & Hansen's material expertise and surface aesthetics.
• GANDIA BLASCOminorStrategic or Co-development Partner · 15 January 2012Partnership with Spanish outdoor furniture manufacturer GANDIA BLASCO for joint trade fair presentations at imm cologne. Collaboration began at imm cologne 2012 for combined booth presentations.
• Freifrau SitzmöbelmanufakturcoreGTM or Marketing PartnerLong-term partnership with Freifrau, a German seating furniture manufacturer. The two companies frequently exhibit together at trade fairs including imm cologne, Salone del Mobile, Design District Rotterdam, H.O.M.E. Depot, and Orgatec. Also operate Double Brand Stores together under Zwei Marken brand.
• BigGreenEggminorStrategic or Co-development PartnerCollaboration with BigGreenEgg on Basket® x BigGreenEgg outdoor product - a combined grill and serving table solution for outdoor cooking and dining.
• UP Agentur GmbHminorChannel Partner/ Reseller/ DistributorSales agency representing JANUA for sales inquiries and dealer coordination. Contact: UP Agentur GmbH, T: +49 (0) 171 - 5376767
• Zwei Marken (Two Brands)coreChannel Partner/ Reseller/ DistributorJoint venture with Freifrau to operate Double Brand Stores - physical retail locations showcasing both JANUA and Freifrau products under unified brand experience. Website: zwei-marken.de
• Hoffmann & Kahleyss DesigncoreStrategic or Co-development PartnerHamburg-based design office founded in 2012 by Birgit Hoffmann and Christoph Kahleyss. Long-term design collaboration creating signature collections including BC 02 Cantina, BC 05 Stomp, BC 06 RooM68, BC 07 Basket, BC 09 Basket, BC 10 Basket Console, BC 19 T-Rox Console, and BC 20 T-Rox Coffee Table. Designers studied industrial design in Kiel and worked at Peter Maly's studio before founding their own practice.
• HELLO LOVEBRANDS! GmbHminorGTM or Marketing PartnerPR and marketing agency handling press contacts. Located at Westmühlstrasse 28, 80469 München. Contact: Josephine Robinson, T: +49 (0) 89 46221001

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rolf Benz: German premium furniture brand (sofas, tables, chairs) with strong contract/hospitality push and an extensive international dealer network similar to JANUA's 70+ country footprint; positioned in the same high-end residential and project-business price tier.
• Thonet: Historic German/Austrian furniture maker (also produced by Tonon) with iconic bent-wood and tubular-steel pieces plus contemporary designer collaborations; competes with JANUA in premium dining and contract/hospitality segments with strong design-award credibility.
• Team 7: Austrian solid-wood furniture manufacturer specializing in oak, walnut, and beech tables, cabinets, and beds with a strong sustainability and natural-materials narrative; comparable to JANUA on material positioning, premium pricing, and central-European designer-led manufacturing.
• Dedon: German premium outdoor furniture brand with strong international resort/hospitality channel and design-award pedigree; comparable to JANUA on premium positioning, contract/hospitality focus, and outdoor-collection strategy.
• GANDIA BLASCO: Spanish outdoor and indoor designer furniture manufacturer with which JANUA already co-exhibits at imm cologne; overlaps directly on JANUA's Outdoor Collection (e.g., SK 04 Komposit Outdoor) and competes for the same premium outdoor/contract hospitality buyers in Southern Europe and internationally.
• e15: Frankfurt-based designer furniture brand known for premium solid-wood tables (e.g., Bigfoot, Langford) and signature pieces from designers like Philipp Mainzer; competes head-to-head with JANUA in the high-end European wood furniture segment and serves overlapping residential and contract customers.
• Freifrau Sitzmöbelmanufaktur: German premium seating manufacturer and JANUA's closest brand-store and trade-fair partner; both share the Zwei Marken Double Brand Store concept, exhibit jointly at imm cologne and Salone del Mobile, and target the same high-end residential and contract/hospitality customers in DACH and Europe.
• Artisan (Memorable Furniture): Bosnia-Herzegovina-based solid-wood designer furniture maker with EU distribution and a sustainability/heritage positioning similar to JANUA; competes on solid-wood tables and cabinets in the European designer furniture segment with overlapping residential and contract customers.

Broad incumbents

• Knoll: International designer furniture company with deep contract/hospitality business and an extensive modern-design catalog; competes with JANUA in the same high-end commercial specification projects but at significantly larger scale and broader geographic reach.
• Vitra: Swiss designer furniture major with deep collaborations with designers (and Vitra Campus ecosystem); competes with JANUA in the A&D specification and contract/hospitality channels, but at much larger scale and with broader portfolio across seating, tables, storage, and accessories.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKdd-8lIl_kVFQs8hBaHDew?view_as=subscriber
• Facebookfacebook.com/januamoebel
• LinkedInlinkedin.com/company/januamoebel
• Instagraminstagram.com/januamoebel/?hl=de
• Pinterestde.pinterest.com/janua_moebel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JANUA / MÖBELDESIGN UND VERTRIEB