CHELSEA & CHARLES, LLC

What CHELSEA & CHARLES, LLC does

Chelsea & Charles, LLC is a US-based private jewelry company that designs, manufactures, and sells sport-inspired and functional jewelry targeted at active women, female golfers, athletes, sports moms, coaches, and wellness-minded consumers. The company is headquartered in Charlotte, North Carolina with a Florida LLC domicile, was founded around 2010-2014, and operates with 11-50 employees. It runs a Shopify-powered direct-to-consumer e-commerce site at chelseacharles.com alongside a wholesale channel that distributes through golf pro shops, country clubs, tournament gifting programs, and specialty sport retailers in the US and internationally.

The product portfolio centers on three collections. The patented Count Me Healthy bracelets function as wellness-journal accessories with movable beads for tracking health goals. The Golf Goddess Collection features a patented stroke counter bracelet and golf ball marker necklaces designed for active female golfers, priced from $35 to $264 in 925 sterling silver, 14k gold-dipped, and 18k rose gold-dipped finishes. The CC Sport Collection covers 17+ sports — including tennis, soccer, volleyball, basketball, softball, ice hockey, pickleball, wrestling, cheer and dance, and track and field — through minimalist themed jewelry. Supporting sub-collections target coaches, sports moms, and Little Girls & Tweens, plus Champion Chain necklaces and gift sets. The company holds two US utility patents covering the journal and stroke-counter designs.

Revenue is generated through unit-based D2C e-commerce sales, wholesale/B2B accounts to golf retailers and pro shops, and tournament gifting programs. Pricing is transactional per piece rather than subscription-based, with gift cards and wholesale bulk orders serving as the closest analog to recurring revenue. Distribution is supported by Troon Golf approved-vendor status, Association of Golf Merchandisers membership, and a Women On Course partnership; brand visibility is reinforced through features in Forbes, Golf Digest, Oprah Daily, Today Show, and Sports Illustrated and through celebrity wearers including Selena Gomez and Ellie Goulding. The company is founder-owned with no disclosed institutional funding.

Name

CHELSEA & CHARLES, LLC

Legal name

Chelsea Charles, LLC

Website

https://chelseacharles.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Chelsea & Charles designs and sells sports-themed and functional jewelry for active women, golfers, athletes, sports moms, and coaches, including patented stroke counter and wellness-tracking bracelets, distributed via direct-to-consumer e-commerce and wholesale through golf pro shops and country clubs.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fashion Jewelry Sets & Giftable Collections (CRAKABAL)

akta.pro secondary industries

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Sports jewelry
• Women's golf jewelry
• Wellness tracking bracelets
• Athletic charm necklaces
• Golf accessories

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct E-commerce Sales: Online retail sales through chelseacharles.com website. Products sold directly to consumers at listed prices. One-time purchase model for jewelry pieces.
2. Wholesale/B2B Sales: Wholesale accounts for golf retailers, pro shops, country clubs, and tournament gifting programs. B2B bulk purchasing model for retail partners.
3. Gift Card Sales: Digital gift cards sold in $50 denominations, delivered via email within minutes of purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Chelsea & Charles designs and sells sports-inspired jewelry for women, athletes, and sports fans, including patented functional golf stroke counter bracelets, wellness tracking journal bracelets, and minimalist sport-themed necklaces, earrings, and gift sets. The company sells primarily through direct-to-consumer e-commerce and additionally via a wholesale/B2B program for golf retailers, pro shops, and country clubs, with a tournament gifting offering for golf events. Products are made in sterling silver, 14k gold-dipped, and 18k rose gold-dipped materials, retailing from $35 to $264.

Product overview

Chelsea Charles is a US-based online jewelry brand focused on creating sport-inspired and wellness-oriented jewelry for women. The product portfolio consists of three core collections: (1) Count Me Healthy Bracelets — patented journal/health-tracking bracelets with movable beads for counting goals; (2) Golf Goddess Collection — functional golf score counter bracelets and golf-inspired jewelry for fashionable golfers; (3) CC Sport Collection — minimalist jewelry for athletes across 17+ sports including tennis, soccer, volleyball, basketball, softball, baseball, football, pickleball, skiing, lacrosse, track and field, wrestling, field hockey, ice hockey, cheer, and dance. Supporting sub-collections include Champion Chain necklaces, Mark It Pretty golf ball marker necklaces, Coach Collections, Mom Collections, and Kids/Tweens collections. Products are available in sterling silver, 14k gold-dipped, and 18k rose gold-dipped materials, with items ranging from $35 to $264. The company also offers gift sets and e-gift cards. Chelsea Charles holds two U.S. utility patents on journal bracelets and has been featured in major publications including Sports Illustrated, Golf Digest, Forbes, and Oprah Daily.

Differentiator

Problem solved

Functional benefit

Brands

• Golf Goddess Collection: A functional jewelry collection designed for the fashionable golfer, featuring patented golf stroke counter bracelets, golf-inspired earrings, necklaces, and gift sets designed to wear course-to-cocktail.
• CC Sport Collection
• Count Me Healthy
• Champion Chains
• Mark It Pretty

Products and services

• Count Me Healthy Bracelets Patented wellness tracking bracelets with 12 hand-etched beads that move from one side to the other and stay in place, allowing women to count daily goals such as water intake, fruit/vegetable servings, workouts, and macros. Available in silver, gold, and rose gold; designed for active women and wellness-minded consumers.
• Golf Goddess Collection Functional jewelry for the fashionable golfer with course-to-cocktail versatility. Includes patented lightweight golf score counter bracelets with sliding beads, golf-inspired earrings, necklaces, and gift sets in gold, rose gold, and silver. Targets female golfers and serves as a popular tournament gift for golf retailers.
• CC Sport Collection Minimalist jewelry collection serving as a wear-daily symbol of love for sport. Includes sport-specific charm necklaces, earrings, and gift sets in gold and silver covering tennis, soccer, volleyball, basketball, softball, baseball, football, pickleball, skiing, lacrosse, track and field, wrestling, field hockey, ice hockey, cheer, and dance. Designed for athletes, coaches, sports moms, and young girls/tweens.
• Champion Chain Necklaces Demi-fine chain necklaces designed as daily jewelry staples for stylish athletes to wear on and off the course, court, and field. Includes styles such as Perfect Herringbone, Maisie Chain, Melt, Overtime, Halftime, Velo, Studio, Glitter on the Dance Floor, Pace, League, Tiny O's, and I Love the 90s chains, in silver and gold.
• Mark It Pretty Golf Ball Marker Necklaces Dual-function circle pendant necklaces that double as functional golf ball markers, providing an ever-ready way to mark putts on and off the course. Targets female golfers seeking both jewelry and on-course utility.
• CC Sport Gift Sets Pre-paired earring, necklace, and journal bracelet gift sets across Count Me Healthy, Golf Goddess, and CC Sport Collections. Packaged in signature packaging with optional gift wrapping for $3.50; targets gift buyers seeking ready-to-gift sports and golf jewelry.
• CC Sport Coach Collection Jewelry line for sport coaches featuring minimalist double charm necklaces including Coach Tag necklaces and sport-specific coach charm necklaces for tennis, soccer, volleyball, basketball, softball, baseball, football, and golf. Designed for coaches as a wear-daily symbol of love for sport and team.
• CC Sport Mom Collection
• CC Sport for Little Girls & Tweens Dainty jewelry line created for younger athletes and tweens as a pretty symbol of their favorite sport. Includes silver necklaces, earrings, and gift sets. All jewelry is nickel-free and hypoallergenic. Covers golf, tennis, soccer, volleyball, basketball, and softball.
• Chelsea Charles Gift Cards E-gift cards delivered by email within minutes of purchase, with no additional processing fees and no expiration. Can be stored in Apple wallet for future use. Available for online purchases from Chelsea Charles Jewelry.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Women On CoursecoreChannel Partner/ Reseller/ DistributorStrategic partnership with Women On Course organization for distribution and promotion of golf jewelry products to female golfers.
• Women's Sports Foundation (WSF)coreStrategic or Co-development PartnerAnnual donation to Women's Sports Foundation to fund its mission to enable girls and women to reach their potential in sport and life. A percentage of CC Sport Collection sales are donated to WSF.
• Troon GolfcoreChannel Partner/ Reseller/ DistributorTroon-approved vendor status allows Chelsea Charles jewelry to be sold at Troon-affiliated golf courses and pro shops worldwide.
• Association of Golf Merchandisers (AGM)minorStrategic or Co-development PartnerMember of trade association for golf merchandising industry, providing access to golf retail professional network.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GLDN: GLDN is a small-batch handmade jewelry brand with a similar size, founder-led DTC model, and personalizable product approach. Both target women seeking meaningful, everyday jewelry with a story-driven brand narrative.
• Bellabeat: Bellabeat produces wellness-tracking jewelry (Leaf, Time) for women, directly comparable to Chelsea Charles's Count Me Healthy journal bracelet. Both blend female-focused design with tangible health/wellness tracking and sell DTC at premium price points.
• Pura Vida Bracelets: Pura Vida is a DTC bracelet brand built on community, lifestyle, and affordable price points with a strong charitable partnership model. Comparable to Chelsea Charles on the bracelet product category, DTC channel, and women-led brand positioning.
• Sarah Chloe: Sarah Chloe is a jewelry brand known for personalized and initial jewelry with a strong gift-giving positioning, directly overlapping Chelsea Charles on the women's fine-and-fashion jewelry gift set category. Both compete for the same sports-mom and gifting buyer.

Broad incumbents

• BaubleBar: BaubleBar is a digitally native fashion jewelry brand with personalizable and giftable collections, overlapping Chelsea Charles on the giftable jewelry DTC category. Operates at significantly larger scale with broader assortment.
• Alex and Ani: Alex and Ani pioneered the meaningful-symbolism bracelet category with adjustable wire bangles and charitable giving. Shares Chelsea Charles's wellness/lifestyle thesis and bracelet-led product strategy but at materially larger scale.
• G/Fore: G/Fore is a premium golf apparel and accessories brand. Comparable to Chelsea Charles for the golf-channel distribution overlap (pro shops, country clubs, Troon-affiliated venues) and shared female-golfer target customer.
• gorjana: gorjana is a California-based fashion jewelry brand sold DTC and through wholesale channels including resort and golf club retail. Closely comparable to Chelsea Charles on distribution mix (DTC + country club/pro shop wholesale) and women's layering-jewelry aesthetic.
• Kendra Scott: Kendra Scott is a large, established fashion jewelry brand sold DTC, wholesale, and in branded retail. Chelsea Charles competes in the same women's fashion jewelry category but at a much smaller scale and with a sports-specific angle.
• Vineyard Vines: Vineyard Vines is a lifestyle brand with deep golf distribution and a female customer base. Overlaps with Chelsea Charles on the golf-country-club retail channel and affluent female golfer/mom persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/chelsea_charles_
• Facebookfacebook.com/chelseacharlesjewelry
• Pinterestpinterest.com/chelseacharlesjewelry
• TikToktiktok.com/@chelseacharlesjewelry
• LinkedInlinkedin.com/company/chelsea-charles-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHELSEA & CHARLES, LLC