Women on Course

What Women on Course does

Women on Course is a privately held, membership-based community platform that organizes golf, social, travel, and learning experiences for women of all skill levels in the United States. Founded in 2005/2006 by Donna Hoffman and operated through Events19, LLC in Virginia, the company has built a network of approximately 60,000 community members served through 2,000+ annual events hosted across 18 US markets (Boston, Charlotte, Chicago, Dallas, Denver, Houston, Northern Virginia, Orange County, Philadelphia, Phoenix, San Diego, San Francisco, South Florida, and others), with a distributed field organization of 14+ regional Market Leaders.

The company's core product is the Women on Course Membership, which bundles access to golf clinics, course play events, social mixers, networking events, partner discounts, and travel experiences. Members purchase tiered subscriptions ranging from a $69 three-month FastTrack bundle to a $179 twenty-month option, with event-level fees of $32–$90 per event. The FastTrack 'Prepare | Practice | Play' online instruction program is a proprietary nine-lesson curriculum designed to onboard beginners. Adjacent products include Troon golf course access plans ($199–$324/year), ClubCorp private club preview access, a handicap tracking service, corporate golf programs for Fortune 500 clients, and destination travel experiences.

Revenue is generated through five primary streams: membership subscriptions, per-event transaction fees, travel package bookings, affiliate referral fees from a portfolio of 12+ brand partners (including Volvik, PGA TOUR Superstore, Troon, and lifestyle brands), and resale of golf access plans. Distribution is direct-to-consumer via the company website, with corporate sales handled through direct outreach. The company has been recognized by the LPGA as a 'Disrupter' in women's golf and maintains an active social media presence across Facebook, Twitter/X, LinkedIn (4,100+ member group), and Instagram.

Name

Women on Course

Legal name

Events19, LLC

Website

https://womenoncourse.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Women on Course is a membership-based community platform that organizes 2,000+ annual golf, social, networking, and travel events for women across 18 US markets, serving approximately 60,000 members through subscriptions, event fees, and partner discounts.

Ownership category

akta.pro rank

Product category

Recreational Golf Community Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

Keywords

• Women's golf community
• Golf event management
• Golf membership programs
• Golf travel experiences
• Beginner golf instruction

Headquarters

HQ city

Oakton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Recurring membership fees providing access to events, partner discounts, travel experiences, and community. Membership tiers range from 3-month to 20-month options with FastTrack bundle available.
2. Event Fees: Per-event registration fees ranging from $32-$90 for golf clinics, course play, and social events. Signature events command premium pricing.
3. Travel Experiences: Exclusive golf travel trips to destinations including London, Greenbriar, Tucson, Hilton Head, Greece, and domestic locations. Travel bookings generate revenue through package pricing.
4. Partner Referral Fees: Revenue through referral arrangements with golf equipment and apparel partners including Volvik (20% discount affiliate), PGA TOUR Superstore (15% discount), and other lifestyle brands. Members receive exclusive discount codes.
5. Troon Access Plans: Troon golf course access plans sold through membership: Access Premium at $199/year and Access Premium+ at $324/year with guest passes and shop credits included.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Women on Course organizes golf, networking, travel, and learning experiences for women of all skill levels through a membership-based community. Core offerings include a nationwide membership providing access to over 2,000 annual golf events across 18 US markets, the FastTrack online beginner instruction program, member-exclusive golf travel trips to domestic and international destinations, and corporate golf programs for organizations developing female leaders.

Product overview

Women on Course is a membership-based golf community platform offering a unified ecosystem for recreational women golfers. The core product is the Women on Course Membership, which provides access to over 2000 annual golf events across 18 U.S. markets, paired with the FastTrack online golf instruction program for beginners. The platform also includes Golf Travel Experiences for destination golf, Corporate Golf Programs for organizational clients, and member benefits including ClubCorp private club access, Troon golf course access plans, handicap tracking services, and exclusive partner discounts. The membership tier unlocks the full suite of events, networking opportunities, and travel adventures, with FastTrack serving as the entry-point onboarding program for new golfers.

Differentiator

Problem solved

Functional benefit

Brands

• FastTrack: An exclusive online beginner-friendly golf instruction program developed specifically for women, teaching the basics of golf in nine easy lessons.

Products and services

• Women on Course Membership A nationwide golf membership providing access to 2000+ annual golf events, lessons, social events, travel experiences, professional networking, and partner discounts across 18 U.S. markets.
• FastTrack to the First Tee An exclusive online beginner golf instruction program developed by women for women, teaching the basics of golf in nine lessons through a Prepare | Practice | Play format to get beginners course-ready.
• Golf Travel Experiences Exclusive golf travel trips including domestic destinations (London, Greenbriar, Tucson, Hilton Head, Seaview, Northern Michigan) and international destinations (Greece) with member-exclusive pricing.
• Corporate Golf Programs Custom golf events and programs for organizations developing female leaders, including private clinics, corporate outings, and virtual experiences.
• Troon Access Plans Premium golf course access plans offering discounted rounds at premier Troon courses nationwide, with shop credit and guest passes included.
• ClubCorp Private Club Access 14-day private club member privileges at ClubCorp locations including unlimited golf, member-only events, and full use of dining and recreational facilities.
• Handicap Service Annual golf handicap tracking service allowing members to monitor and track their golf performance over time.
• Partner Discount Program Exclusive member discounts on golf apparel, accessories, gear, and services from partner brands including PGA TOUR Superstore (15% off), Volvik (20% off), and other golf lifestyle brands.

Quantifiable outcome

• 20 years of community building and growth
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered featured partner, core partner and minor.

• Volvikfeatured partnerGTM or Marketing PartnerVolvik is a golf ball manufacturer with over 40 years of experience, offering color-driven high-performance golf balls. WOC members save 20% on purchases. Featured as a partner with exclusive member discount codes.
• PGA TOUR Superstorecore partnerGTM or Marketing PartnerOfficial golf retail partner providing 15% in-store discount to all WOC members. Hosts events at various PGA TOUR Superstore locations including skill-building series, holiday shopping events, and grand opening celebrations.
• Troon Golfcore partnerGTM or Marketing PartnerTroon provides access to premier golf courses nationwide including Aviara Golf Club, TPC Las Vegas, Boulders Resort, and Sedona Golf Resort. Exclusive WOC member access plans with 15% off rounds and guest passes.
• ClubCorpminorGTM or Marketing PartnerPrivate club access partnership allowing WOC members to enjoy privileges as a private club member for 14 days. Includes unlimited golf, member-only events, and full use of dining and recreational facilities.
• Cruise PlannersminorGTM or Marketing PartnerTravel planning partner offering WOC members free expert travel planning for cruises, hotels, excursions and more. Part of the WOC Travel Club.
• The Partini ClubminorGTM or Marketing PartnerGolf apparel brand offering fashionable golf clubs as accessories. WOC members save 20%.
• Glove ItminorGTM or Marketing PartnerFashionable golf gloves and active lifestyle accessories for women. WOC members save 20%.
• SanSoleilminorGTM or Marketing PartnerUV 50 sun protection and cooling apparel brand. WOC members save 20%.
• Birdie BottleminorGTM or Marketing PartnerGolf lifestyle flask brand. WOC members save 15%.
• Chelsea CharlesminorGTM or Marketing PartnerGolf jewelry brand offering stylish necklaces, earrings and bracelets that track golf games. WOC members save 25%.
• Kastel DenmarkminorGTM or Marketing PartnerSkin-safe activewear developed by international athlete and skin cancer prevention activist Charlotte Horn. WOC members save 15%.
• Foxhills (UK)minorGTM or Marketing PartnerUK golf resort located 20 minutes from London's Heathrow Airport. Hosts the Women on Course Cup competition as part of the London Member Only Experience travel events.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• PGA of America: National association of golf professionals driving participation, instruction, and events across the US. Broad incumbent comparable through PGA TOUR Superstore partnership and the women's-golf-development agenda, with significantly larger reach and resources.
• GolfPass: NBC Sports-owned golf media and benefits platform offering instruction content, tee-time booking, and member rewards. Broad incumbent comparable to Women on Course's content/blog and partner-discount pillars, but with a national media scale Women on Course lacks.

Direct peers

• LPGA Women's Network: Official LPGA-operated online community for women golfers offering content, events, and networking. Most direct competitor to Women on Course's membership/community thesis, with stronger institutional backing and content production.
• Executive Women's Golf Association: Historical direct peer as a national membership association for women golfers focused on networking and league play. Highly comparable to Women on Course's women-focused networking + event format, even as the EWGA brand's national footprint has diminished.
• Women's Golf Day: Global one-day women's golf participation event organized across thousands of venues. Comparable as a women-focused golf event organizer and community-builder; overlaps directly with Women on Course's event-led acquisition and retention model.

Emerging players

• Arccos Golf: AI-driven golf performance tracking platform with a strong connected-device community. Comparable as a technology-enabled golf community offering handicap/statistics services, though focused on individual performance tracking rather than in-person events.
• The First Tee: Youth-focused golf development organization operating across US chapters with structured curricula and event programming. Adjacent peer given shared beginner-friendly golf instruction mission and chapter-based operating model, though it targets youth rather than adult women.
• 18 Birdies: Digital golf community app offering handicap tracking, tee-time booking, and social features. Comparable as a technology-enabled golf community player, with overlap on beginner instruction and event discovery rather than in-person event organization.

Others

• Troon Golf: Largest third-party golf course management company and a strategic partner of Women on Course. Related as both a supplier (premier course access for members) and an adjacent ecosystem player; not a direct competitor but a critical upstream partner.
• ClubCorp: Operator of a large network of private golf and country clubs in the US. Comparable as a partner providing private-club access experiences and as an adjacent private-golf ecosystem operator, though structurally larger and B2B-focused rather than women's-community focused.

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/women_oc
• Facebookfacebook.com/womenoc
• LinkedInlinkedin.com/company/women-on-course-golf
• Instagraminstagram.com/women_oc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women on Course