Holding Tiny Hands Foundation
Holding Tiny Hands Foundation is a 501(c)(3) nonprofit in West Des Moines, Iowa that supports NICU families in Central Iowa through comfort supplies, community programs, peer companionship, and storytelling initiatives, funded via donations, sponsorships, and an annual Walk fundraiser.
- Company typePrivate
- Founded-
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Holding Tiny Hands Foundation does
Holding Tiny Hands Foundation is a 501(c)(3) nonprofit organization (EIN 27-2512433) headquartered in West Des Moines, Iowa, that supports families with infants in the Neonatal Intensive Care Unit across Central Iowa. It operates three integrated program pillars: the NICU Supplies Program (delivering tangible comfort items including isolette quilts, connection hearts, parent support kits, and seasonal/celebratory items), the NICU Community Program (hospital and holiday visits, NICU reunions, community outreach, and ongoing family connections), and the NICU Voices Program (parent stories, medical professional interviews, and a podcast currently in development). Services are delivered through direct in-hospital distribution via partner healthcare organizations and peer companionship provided by volunteers with direct NICU experience as parents, grandparents, and other family members.
The foundation's revenue model relies on three donation-driven streams: individual tax-deductible donations accepted via PayPal, GiveButter, and mail; event-based revenue from the annual Walk for NICU Superheroes (registration fees of $25 adult, $10 child, $200 team, plus $50 custom NICU Superhero Signs); and corporate sponsorships for the Walk event priced from $500 (Champions) to $5,000 (Hall of Heroes). Go-to-market is community-led and event-driven, leveraging hospital referrals, volunteer networks, social media (Facebook, Instagram, X, LinkedIn), and partnerships with national NICU support organizations including Hand to Hold and NICU Parent Network, alongside local healthcare partners such as Bloom Women's Wellness and The Meadowlark Clinic. The organization is governed by a Board of Directors chaired by Damian Beard (Executive Director and NICU Voices Program Lead) with Janice Beard as Vice Chair, and operates with a 1-10 employee footprint.
Holding Tiny Hands Foundation firmographics
Firmographics- Name
- Holding Tiny Hands Foundation
- Legal name
- Holding Tiny Hands Foundation
- Website
- https://holdingtinyhands.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Holding Tiny Hands Foundation is a 501(c)(3) nonprofit in West Des Moines, Iowa that supports NICU families in Central Iowa through comfort supplies, community programs, peer companionship, and storytelling initiatives, funded via donations, sponsorships, and an annual Walk fundraiser.
- Ownership category
- akta.pro rank
Holding Tiny Hands Foundation industry classification
Industry- Product category
- NICU Family Support Services
- NAICS
- Other Individual and Family Services (624190), Emergency and Other Relief Services (624230)
- akta.pro primary industry
- High-Risk & Medically Complex Newborn Support (Non-Clinical NCS) (HSAAACAG)
- akta.pro secondary industries
- Preterm/NICU-Transition Newborn Care (NCS) (HSAAACAF), Newborn Developmental Support & Soothing Techniques (NCS) (HSAAACAJ)
Keywords
Where Holding Tiny Hands Foundation is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Holding Tiny Hands Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Donations: Tax-deductible charitable donations received via PayPal, mail, and online giving platforms. EIN 27-2512433 confirms 501(c)(3) status.
- Event Fundraising: Annual Walk for NICU Superheroes event generates registration fees ($25 adult, $10 child, $200 team) and optional add-ons like Superhero Signs ($50).
- Corporate Sponsorships: Sponsorship packages for the Walk event range from $500 (Champions) to $5,000 (Hall of Heroes), providing brand visibility and recognition benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Adult registration for Walk for NICU Superheroes |
| Unit Pricing | One time | Child registration for Walk for NICU Superheroes |
| Unit Pricing | One time | Team registration for Walk for NICU Superheroes |
| Unit Pricing | One time | NICU Superhero Sign recognition |
| Subscription | Annual | Champions Sponsorship Package |
| Subscription | Annual | Miracle Makers Sponsorship Package |
| Subscription | Annual | Hall of Heroes Sponsorship Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Holding Tiny Hands Foundation product offering
Product offeringCore offering
Holding Tiny Hands Foundation is a 501(c)(3) nonprofit that supports families with newborns in the NICU in Central Iowa through three program pillars: the NICU Supplies Program (providing tangible comfort items such as isolette quilts, connection hearts, parent support kits, and seasonal items), the NICU Community Program (hospital and holiday visits, NICU reunions, community outreach events), and the NICU Voices Program (parent and family stories, medical professional interviews, podcast and media content). The organization also operates the annual Walk for NICU Superheroes fundraising event.
Product overview
Holding Tiny Hands Foundation operates as a single unified nonprofit organization providing support to families with newborns in the NICU in Central Iowa. The organization offers three integrated program pillars: the NICU Supplies Program (providing tangible comfort items including Isolette Quilts, Connection Hearts, Parent Support Kits, and Seasonal & Celebratory Items), the NICU Community Program (offering Hospital & Holiday Visits, NICU Reunions, Community Outreach Events, and Ongoing Family Connections), and the NICU Voices Program (sharing stories through Parent & Family Stories, Medical Professional Interviews, and Podcast & Media Content). The foundation also organizes the annual Walk for NICU Superheroes fundraising event.
Differentiator
Problem solved
Functional benefit
Products and services
- NICU Supplies Program
- NICU Community Program
- NICU Voices Program
- Walk for NICU Superheroes
Companies that use Holding Tiny Hands Foundation
Customer profileSegments3 records
Ideal customer profiles3 records
Holding Tiny Hands Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Holding Tiny Hands Foundation partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Bloom Women's WellnessminorPartner organization providing women's wellness services that work together with Holding Tiny Hands to support NICU families with comprehensive care.
- NICU Parent NetworkcoreNational organization providing resources and support for NICU parents, partnering locally to extend reach and support Central Iowa families.
- The Meadowlark ClinicminorHealthcare clinic partner providing specialized services to NICU families in collaboration with Holding Tiny Hands support programs.
- NICU Helping HandsminorPartner organization dedicated to helping NICU families through various support programs and resources.
- Walk With You NonprofitminorNonprofit partner focused on providing support and walking alongside families through difficult experiences.
- Hand to HoldcoreNational NICU family support organization that partners with local organizations to provide peer support, resources, and educational materials.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Holding Tiny Hands Foundation competitors and assessment
Company assessmentBroad incumbents
- March of Dimes: Large established nonprofit focused on maternal and infant health, including prematurity and NICU-related outcomes. Operates at vastly greater scale across research, advocacy, and family support programs that overlap with Holding Tiny Hands' NICU family support mission.
- Ronald McDonald House Charities: Large nonprofit supporting families with sick children through lodging and family-centered services near hospitals. Provides overlapping hospital-adjacent family support for NICU families, though focused more broadly on pediatric medical care.
Direct peers
- Graham's Foundation: Nonprofit supporting parents of premature infants through care packages, peer support, and advocacy. Directly comparable mission around NICU/preemie family support and tangible comfort item distribution.
- NICU Helping Hands: Nonprofit organization dedicated to helping NICU families through support programs and resources. Listed as a partner of Holding Tiny Hands and offers overlapping family support programming.
- Hand to Hold: National nonprofit providing peer-to-peer support, resources, and educational materials for NICU families. Directly comparable to Holding Tiny Hands' mission and serves as a formal partner, operating at significantly larger national scale.
- Project NICU: Nonprofit providing support, education, and connection to NICU families through peer mentoring and care packages. Directly comparable to Holding Tiny Hands' combination of tangible comfort items and peer support programming.
- Walk With You Nonprofit: Nonprofit partner focused on walking alongside families through difficult experiences. Listed as a formal partner of Holding Tiny Hands and shares the peer-support model for families facing medical challenges.
- NICU Parent Network: National network of NICU parent-led organizations. Listed as a core strategic partner of Holding Tiny Hands, providing national infrastructure that smaller local NICU family support nonprofits plug into.
Regional players
- The Meadowlark Clinic: Healthcare clinic partner providing specialized services to NICU families in collaboration with Holding Tiny Hands. Comparable through NICU-focused regional service delivery in the Central Iowa market.
Emerging players
- Bloom Women's Wellness: Partner organization providing women's wellness services that collaborate with Holding Tiny Hands to support NICU families. Adjacent to NICU support through maternal and women's health programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Holding Tiny Hands Foundation social profiles
Digital presenceHolding Tiny Hands Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holding Tiny Hands Foundation leadership team
Management profileNumber of profiles
Profiles6 records
Holding Tiny Hands Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holding Tiny Hands Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holding Tiny Hands Foundation
What does Holding Tiny Hands Foundation do?
Holding Tiny Hands Foundation is a 501(c)(3) nonprofit that supports families with newborns in the NICU in Central Iowa through three program pillars: the NICU Supplies Program (providing tangible comfort items such as isolette quilts, connection hearts, parent support kits, and seasonal items), the NICU Community Program (hospital and holiday visits, NICU reunions, community outreach events), and the NICU Voices Program (parent and family stories, medical professional interviews, podcast and media content). The organization also operates the annual Walk for NICU Superheroes fundraising event.
Is Holding Tiny Hands Foundation a public or private company?
Holding Tiny Hands Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Holding Tiny Hands Foundation founded?
Holding Tiny Hands Foundation was founded in -1. It employs 1 to 10 people.
Where is Holding Tiny Hands Foundation based?
Holding Tiny Hands Foundation is headquartered in West Des Moines, United States, in the North America region.
How does Holding Tiny Hands Foundation make money?
Three revenue lines are on record. Donations are the primary driver. The others are event Fundraising and corporate Sponsorships.
Who are Holding Tiny Hands Foundation's main competitors?
Broad incumbents on record are March of Dimes and Ronald McDonald House Charities. Direct peers are Graham's Foundation, NICU Helping Hands, Hand to Hold, Project NICU, Walk With You Nonprofit and NICU Parent Network. The Meadowlark Clinic is listed as a regional player. Bloom Women's Wellness is listed as an emerging player.
Does Holding Tiny Hands Foundation have an API?
No public API is recorded for Holding Tiny Hands Foundation.
What industry is Holding Tiny Hands Foundation in?
Holding Tiny Hands Foundation's product category is NICU Family Support Services. Its primary akta.pro industry code is HSAAACAG, High-Risk & Medically Complex Newborn Support (Non-Clinical NCS), with a secondary code of HSAAACAF, Preterm/NICU-Transition Newborn Care (NCS). Its NAICS code is 624190.