Bloom Women's Wellness, LLC

What Bloom Women's Wellness, LLC does

Bloom Women's Wellness, LLC is a founder-owned, single-location mental health therapy practice headquartered in Urbandale, Iowa, serving the Central Iowa community. Founded in 2021 by Madison Sweet, LISW, PMH-C, the practice delivers a holistic women's mental health offering built around individual therapy, specialized perinatal and postpartum counseling, comprehensive psychological testing (including ADHD/autism assessment through the proprietary "Bloom Standard" pathway), registered dietitian/nutrition services, and a proprietary supplement line called Bloom Essentials sold in-office and through its own e-commerce storefront. The team includes PSI-certified counselors, an on-staff psychologist, a dietitian, and dedicated operational and billing support, all working under a collaborative, trauma-informed care model with stated values of inclusion, growth, advocacy, collaboration, authenticity, and hope.

The underlying technology stack is conventional healthcare infrastructure: a third-party client portal and booking system (clientsecure.me), standard Electronic Health Records, and telehealth-enabled session delivery, with no proprietary clinical software or AI tools disclosed. The go-to-market motion is direct-to-consumer — clients book through the portal while new leads are sourced through provider referrals, community events, organic social (Facebook, Instagram), an email newsletter, and a founder-authored blog (Bloom Unfiltered on Medium).

Bloom generates revenue primarily through fee-for-service clinical care. Therapy sessions are billed at $90-$185 per session depending on duration, with couples and crisis therapy at $225; psychological testing is $250 per hour; dietitian services are private-pay only at $300 initial intake and $200 follow-up. The practice is in-network with Wellmark Blue Cross Blue Shield, Anthem, Midland's Choice, Cigna, Health Partners, and Tricare, supplements insurance with a sliding fee scale, and extends CareCredit financing across clinical services and the Bloom Essentials product line. The business is privately held with no external investment or parent company, and revenue is not publicly disclosed.

Name

Bloom Women's Wellness, LLC

Legal name

Bloom Women's Wellness, LLC

Website

https://bloomwomenswellness.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Women's Wellness is a founder-owned women's mental health practice in Urbandale, Iowa, delivering therapy, perinatal/postpartum counseling, psychological testing, dietitian services, and a proprietary supplement line to Central Iowa clients via in-person and telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

Keywords

• Mental health therapy
• Perinatal counseling
• Psychological testing
• Nutrition counseling
• Telehealth services

Headquarters

HQ city

Urbandale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Therapy Services: Individual therapy sessions at $90-$185 per session depending on duration (16-37 min, 38-52 min, or 53-60 min). Couples counseling at $225 per session. Crisis therapy available at $225 for 30-74 minutes. Accepts insurance and private pay.
2. Psychological Testing: Comprehensive psychological evaluation services at $250/hour. Includes intake sessions, test administration and scoring, psychological evaluations, and neuropsychological evaluation services. Can be billed to insurance or private pay.
3. Dietitian Services: Dietitian initial intake at $300 and follow-up sessions at $200. Private pay only - cannot be billed to insurance.
4. Bloom Essentials Supplements: A custom supplement line sold in-office and online through shopbloomessentials.org. Can be purchased using CareCredit.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Bloom Women's Wellness operates a holistic mental health and wellness practice delivering individual therapy, specialized perinatal and postpartum counseling, psychological testing (ADHD/autism assessment via the Bloom Standard), and dietitian/nutrition services to women and families in Central Iowa. The practice supplements its clinical services with a proprietary Bloom Essentials supplement line sold in-office and online.

Product overview

Bloom Women's Wellness is a holistic mental health and wellness practice offering a unified set of therapeutic and health services. The core offerings include mental health therapy (individual counseling with various modalities including CBT, TF-CBT, EMDR, ART, and Play Therapy), specialized perinatal and postpartum counseling, psychological testing for ADHD and autism, and dietitian/nutrition services. The practice also offers Bloom Essentials, a proprietary supplement line. All services are provided through an integrated team approach combining mental health therapy, nutrition care, and diagnostic support.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom Essentials: Custom supplement line developed to complement care plans and support overall health and wellness. Available in-office and online at shopbloomessentials.org.

Products and services

• Mental Health Therapy Individual therapy services for anxiety, depression, trauma, mood disorders, OCD, and other mental health concerns, using modalities such as CBT, TF-CBT, EMDR, ART, and Play Therapy for adults and children.
• Perinatal & Postpartum Counseling Specialized mental health support from PSI-certified providers for individuals navigating pregnancy, postpartum periods, pregnancy loss, and traumatic births.
• Psychological Testing (Bloom Standard) Comprehensive psychological testing including ADHD and autism evaluation using the Bloom Standard approach, which includes initial therapy intake, comprehensive psychological testing, and medication consultation if needed.
• Dietitian Services Comprehensive nutrition support and root cause care delivered through registered dietitians to help clients feel their best at every stage of life, covered by Bloom Labs.
• Bloom Essentials Supplements Custom supplement line developed to complement Bloom care plans and support overall health and wellness; available in-office and online at shopbloomessentials.org, with CareCredit accepted.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Postpartum Support International (PSI)coreStrategic or Co-development PartnerBloom Women's Wellness providers are certified through PSI for perinatal mental health treatment. Founder Madison Sweet serves as a PSI Iowa board member, demonstrating deep integration with the leading perinatal mental health organization.
• CareCreditcoreGTM or Marketing PartnerCareCredit is a healthcare credit card partnered with Bloom for exclusive financing of wellness services. Can be used for copays, deductibles, therapy sessions, medication management, functional lab testing, and Bloom Essentials supplements.
• Institute for Creative MindfulnessminorStrategic or Co-development PartnerThe founder received perinatal EMDR training through the Institute for Creative Mindfulness with Dr. Mara Stein, indicating a training/credentialing partnership.
• Touchstone Therapist NetworkminorChannel Partner/ Reseller/ DistributorProfessional therapist network membership providing referral connections and professional community for Bloom's counseling team.
• RaygunminorGTM or Marketing PartnerMerchandise partnership with Raygun for Bloom-branded apparel and accessories. Partnership celebrates and uplifts folks on their wellness journey through themed merchandise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Octave: Multi-location outpatient mental health practice offering therapy, psychiatry, and couples counseling in person and via telehealth, with in-network insurance accepted. Directly comparable to Bloom in service mix, payment model, and clinical practice structure, though operating in larger metros.
• Two Chairs: Outpatient mental health practice operating its own clinics with employed therapists delivering in-person and telehealth therapy, including matching clients to the right clinician. Comparable to Bloom in operating model (owned clinics, employed therapists, insurance-billed) and emphasis on thoughtful client-provider matching.
• Alma: Membership-based platform that helps independent therapists launch and run insurance-accepting practices with billing, credentialing, and referrals. Highly comparable to Bloom because both support independent clinicians operating insurance-billed practices serving local markets, though Alma is infrastructure-software rather than a clinic operator.
• Ellie Mental Health: Franchise-model outpatient mental health clinic network with multiple in-person locations offering therapy, testing, and telehealth. Comparable to Bloom as a multi-modality therapy practice serving local communities, but Ellie scales via franchising rather than single-clinic operation.

Broad incumbents

• Lyra Health: Enterprise mental health benefits platform that contracts with employers to deliver therapy and coaching to employees. Comparable to Bloom in that it delivers therapy via a mix of employed clinicians and a partner network, but targets employer payers rather than individual consumers.
• Talkspace: Publicly traded online therapy platform connecting users to licensed therapists via messaging and live sessions. Comparable to Bloom as a telehealth-enabled mental health service, though it operates at vastly larger scale and serves a general adult population rather than specializing in women's and perinatal care.
• BetterHelp: Largest direct-to-consumer online counseling subscription platform, offering individual, couples, and teen therapy via telehealth. Comparable to Bloom as a D2C mental health provider with broad insurance/cash-pay access, but Bloom differentiates via in-person delivery and perinatal specialization.
• Cerebral: Subscription-based telehealth platform providing therapy and medication management for anxiety, depression, and insomnia. Comparable to Bloom as a telehealth mental health provider with a recurring revenue model, but Cerebral scaled nationally via telehealth-first delivery rather than rooted in a physical clinic.

Others

• Postpartum Support International: Nonprofit organization that trains and certifies providers in perinatal mental health and operates a provider directory for new mothers. Comparable to Bloom as the credentialing ecosystem for Bloom's core specialization, and a referral source for perinatal clients rather than a direct competitor.

Emerging players

• Brightside Health: Telehealth mental health platform combining therapy and medication management with a measurement-based care approach. Comparable to Bloom in the integrated therapy-plus-medication model and CPT-coded service delivery, but operates purely virtually and at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bloomwomenswellnessllc
• Instagraminstagram.com/bloomwomenswellnessdsm
• LinkedInlinkedin.com/company/bloom-women's-wellness-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Women's Wellness, LLC