Frank Digital Agency

What Frank Digital Agency does

Frank Digital Agency is a privately held, bootstrapped Australian digital marketing agency founded in 2019 and headquartered at 217 Flinders Street, Adelaide. The firm employs 1-10 people and delivers a bundled suite of web design, development, and digital marketing services to small and medium businesses across Australia, with particular focus on the tradies and service-business segment, plus broader e-commerce clients. Core offerings include custom website design (WordPress, Shopify, and WooCommerce builds), Google Ads campaign management, email marketing, SEO, social media marketing, conversion rate optimisation (CRO), and recurring website maintenance and hosting.

The underlying technology stack is conventional for the SMB digital agency category: WordPress as the primary CMS, Shopify and WooCommerce for e-commerce builds, standard SEO tooling for organic optimisation, and Google Ads management platforms for paid acquisition. There are no proprietary platforms, APIs, or patented technologies; differentiation rests on tailored configuration, multi-industry experience, and data-driven campaign execution. The firm operates a sales-led go-to-market motion anchored on two free lead-generation offers — a complimentary Google Ads audit and a no-pressure strategy session — driving inbound inquiries via the website, social channels (Facebook, LinkedIn), and location-targeted blog content spanning nine Australian cities.

Frank Digital monetises through a mix of one-time project fees for web design and e-commerce builds, plus recurring subscription retainers for Google Ads management, email marketing, website maintenance, and hosting. Pricing is quote-based and not publicly disclosed. Customer concentration is widely distributed across SMB verticals (legal, e-commerce, fitness, beauty, plumbing, food and beverage), and there is no evidence of external investment, parent company ownership, or institutional backing.

Name

Frank Digital Agency

Legal name

Frank Digital Agency

Website

https://frankdigital.agency

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank Digital Agency is a bootstrapped Adelaide-based digital marketing agency founded in 2019 that provides web design, Google Ads management, SEO, email marketing, and website maintenance to Australian small and medium businesses, with a focus on tradies and service-business verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Web design services
• Digital marketing agency
• Google ads management
• Search engine optimisation
• Website development

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

1. Web Design Services: One-time website design and development services including custom web design, e-commerce stores, and WordPress development. Projects are customized based on client requirements with pricing varying by scope and complexity.
2. Google Ads Management: Ongoing Google Ads campaign management services with data-driven optimization, A/B testing, and continuous campaign improvement to maximize ROI for clients.
3. Email Marketing Services: Automated and personalized email campaign creation and management to nurture leads and drive customer engagement and retention.
4. Website Maintenance and Hosting: Ongoing website maintenance services including updates, security patches, bug fixes, performance optimizations, and hosting services to ensure websites remain secure and functional.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Frank Digital Agency is an Adelaide-based digital marketing agency that designs and builds custom websites and manages Google Ads campaigns for Australian small and medium businesses. Its bundle includes website design, paid search management, email marketing, SEO, social media marketing, conversion rate optimisation, e-commerce builds on Shopify and WooCommerce, plus recurring website maintenance and hosting services delivered under custom project quotes and ongoing retainers.

Product overview

Frank Digital Agency is a digital marketing agency offering a unified suite of online marketing and web development services. The core offerings include Website Design (custom, mobile-friendly, high-converting websites) and Google Ads Management (targeted campaigns with data-driven optimisation). Supporting services include Email Marketing, Website Maintenance, Website Hosting, SEO Services, Social Media Marketing, and E-commerce Development (using Shopify and WooCommerce platforms). The agency also provides complimentary lead-generation tools including Free Google Ads Audits and Free Strategy Sessions. The services are delivered as a bundled agency offering rather than separate product modules, with a focus on Adelaide-based clients and broader Australian market coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom web design services that create modern, mobile-friendly, and high-converting websites balancing aesthetics with functionality, aimed at Australian SMBs and service businesses that need to turn visitors into customers.
• Google Ads Management Targeted Google Ads campaign management using data-driven strategies, A/B testing, and continuous optimisation to maximise ROI on ad spend for Australian SMBs and service businesses.
• Email Marketing Automated and personalised email campaign creation and management, including newsletters and promotions, to nurture leads, build relationships, and drive engagement and retention for Australian businesses.
• Website Maintenance Ongoing website maintenance including updates, security patches, bug fixes, and performance optimisations to keep client websites secure and functional.
• Website Hosting Web hosting service providing speed, security, and reliability with fast loading times and protection from cyber threats for client websites.
• SEO Services SEO services that improve website visibility and search rankings, including local SEO targeting Australian cities and e-commerce SEO for online retailers.
• Social Media Marketing Strategic social media marketing services designed to fuel business growth through social media campaigns for Australian businesses.
• E-commerce Development End-to-end build and development of e-commerce stores using Shopify and WooCommerce platforms for Australian SMB and online retail brands.
• Conversion Rate Optimisation (CRO) CRO strategies that analyse and improve website conversion performance to lift leads and revenue for Australian businesses.

Quantifiable outcome

• Measurable improvements in traffic, conversions, and revenue for clients

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Hope & May: Australian full-service creative and digital marketing agency offering web design, branding, and digital campaigns for SMBs, directly overlapping Frank Digital's service portfolio.
• Anchor Digital: Australian digital agency offering web design, SEO, Google Ads, and digital marketing services to SMBs across multiple industries, closely comparable in scale and offering.
• Soup Agency: Australian creative and digital marketing agency providing web design, digital strategy, and campaign execution for small and medium businesses.
• King Kong: Australian digital marketing agency focused on lead generation, Google Ads, and web design for SMB clients, serving a similar customer segment with overlapping services.
• Reflow Studio: Adelaide-based digital design and web development studio of comparable size, targeting Australian SMBs with similar web design, e-commerce, and digital marketing services.
• Bounce Web Design: Australian web design and digital marketing agency specializing in WordPress and e-commerce sites for SMB clients, overlapping Frank Digital's core offering.
• Squareweave: Sydney-based digital agency providing web design, e-commerce development, and digital marketing services with a comparable SMB-focused service mix.
• Think Big Online: Australian digital agency delivering web design, SEO, and Google Ads management to Australian small and medium businesses.

Broad incumbents

• dentsu Australia: Large global advertising and media network operating in Australia with full-service digital, creative, and media capabilities; competes for the same digital marketing budgets but at enterprise scale.
• OMD Australia: Major media buying agency in Australia, overlapping with Frank Digital's Google Ads management offering but operating at much larger scale with enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/frankdigitalaus
• LinkedInlinkedin.com/company/frank-digital-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Digital Agency