Soup Agency

What Soup Agency does

Soup Agency is an Australian independent digital marketing agency headquartered in Sydney with regional offices in Brisbane and Melbourne, operating across six integrated service pillars: Digital Strategy, SEO (including Technical, eCommerce, Local, Enterprise, and GEO/LLM-optimised SEO plus SEO Copywriting), Paid Media (Google, Meta/Facebook, Instagram, TikTok, LinkedIn, Pinterest), Email Marketing (Klaviyo and HubSpot), Influencer and UGC Marketing, and HubSpot CRM implementation. It also offers Copywriting and Consulting as supporting services. The agency employs 16 practitioners in named senior roles and targets Australian SMB through enterprise clients across eight verticals, with named logos spanning Rebecca Vallance, Segway, Bambu Lab, Roborock, Hantec Markets, Rouge Beauty, KIS Academics, and others.

The technology stack is built entirely on third-party platforms rather than proprietary software: HubSpot CRM and marketing automation, Klaviyo email, Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, and Pinterest Ads, with native Facebook Lead Ads integrations routing data into HubSpot, Salesforce, Zoho, Klaviyo, and ActiveCampaign. No public API, SDK, or proprietary model is offered. The agency's "intelligence" layer is methodological: a four-stage Digital Strategy framework (Validate Reality, Identify Commercial Opportunity, Test and Prove Approach, Scale What Performs) and structured HubSpot implementation methodology with lifecycle stages and revenue-focused reporting.

The business model is predominantly subscription recurring revenue from monthly retainers, supplemented by project-based professional services. SEO retainers range from $2,500 (Small) to $4,000 (Medium) to $6,000+ (Enterprise) per month; social media packages from $2,000 (Organic Starter) to $7,500+ (Organic Scale) and $3,000-$3,500+ (Paid Social tiers) per month; paid media management from $2,500/month excluding ad spend. Go-to-market is sales-led with free digital strategy consultations as a top-of-funnel conversion mechanic, distributed through direct sales across three Australian cities. The firm is founder-controlled, private, and has not disclosed funding, revenue, or valuation.

Name

Soup Agency

Legal name

Soup Agency

Website

https://soupagency.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soup Agency is a Sydney-based, founder-owned Australian digital marketing agency with offices in Brisbane and Melbourne, delivering SEO, paid media, social, email, influencer, HubSpot, copywriting, and consulting services to SMB and enterprise clients across eight verticals via monthly retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Social media marketing
• Influencer marketing services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. SEO Services Revenue: Monthly retainer-based SEO services including Technical SEO Audit, SEO Packages (Small $2,500/mo, Medium $4,000/mo, Enterprise $6,000+/mo), eCommerce SEO, Local SEO, GEO Services, Enterprise SEO, and SEO Copywriting
2. Paid Media Management Revenue: Monthly management fees for Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads, and Programmatic campaigns starting at $2,500/month excluding ad spend
3. Social Media Management Revenue: Social media packages ranging from Organic Social ($2,000+/month for Starter) to combined Organic + Paid Social packages ($3,000 Standard, $3,500+ Enterprise)
4. Email Marketing Services Revenue: Email marketing services including lifecycle strategy, automation flows, and Klaviyo/HubSpot implementation
5. Influencer Marketing Services Revenue: Influencer marketing strategy, creator partnerships, UGC campaigns, and TikTok influencer marketing services
6. Copywriting Services Revenue: Professional copywriting services including website copy, SEO copywriting, blog content, email newsletters, social media copy, and conversion copy
7. Consulting Services Revenue: Digital marketing consultancy services including strategy reviews, channel audits, growth planning, and ongoing advisory support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Soup Agency is a senior-led Australian digital marketing agency that sells retainer-based marketing services to businesses. Its core offerings span Digital Strategy, SEO (technical, local, eCommerce, enterprise, GEO/LLM optimisation, and copywriting), Paid Media management (Google Ads, Meta, TikTok, LinkedIn, Pinterest), Social Media Management packages, Email Marketing (Klaviyo and HubSpot), Influencer/UGC Marketing, HubSpot CRM Implementation, Copywriting, and Consulting services. Services are delivered by a 16-person team across Sydney, Brisbane, and Melbourne to clients ranging from SMBs to enterprises across verticals including Food & Beverage, B2B, Finance & Insurance, Fashion & Retail, Education, Beauty & Cosmetics, and Health & Fitness.

Product overview

Soup Agency is a senior-led independent digital marketing agency offering a unified portfolio of human-delivered marketing services rather than a software product. The core offering spans six connected service pillars: Digital Strategy (growth roadmaps and commercial planning), Paid Media (Google Ads, Meta, TikTok, LinkedIn, Pinterest, and programmatic), SEO (technical, local, eCommerce, enterprise, GEO/LLM, and copywriting), Email Marketing (Klaviyo and HubSpot platforms), Influencer and UGC Marketing, and HubSpot CRM Implementation. Supporting services include Copywriting and Consultancy. These services operate as a coordinated system designed to deliver measurable commercial outcomes across the full marketing funnel, from awareness through conversion and retention.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy

Quantifiable outcome

• 30%+ YoY revenue growth for Food & Beverage clients
• +7 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• HubSpotcoreTechnology or IntegrationCertified HubSpot Partner agency providing HubSpot implementation, marketing automation, CRM architecture, workflow automation, and sales enablement services. The partnership enables Soup to deliver comprehensive HubSpot environments with lifecycle stages, pipeline design, and revenue reporting.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Neil Patel Digital: Global founder-led digital marketing agency offering SEO, paid media, and content services. Comparable on founder-led brand and full-funnel SEO/paid media services, though much larger and globally distributed.

Broad incumbents

• WebFX: Large US-based digital marketing agency offering SEO, paid media, social, and content at a global scale. Comparable service portfolio but materially larger and broader in geographic reach than Soup Agency.

Direct peers

• Single Grain: US-based full-service digital marketing agency offering SEO, paid media, content, and CRO — comparable on service mix and on positioning around measurable commercial outcomes for mid-market and enterprise clients.
• Anchor Digital: Australian full-service digital marketing agency providing SEO, paid media, social, and content services. Comparable on service breadth, mid-market enterprise targeting, and Australian-headquartered operations.
• WebSavvy: Australia-based performance marketing agency historically focused on paid media/Google Ads, now offering broader digital services. Directly comparable on paid media-led GTM and Australian enterprise client base.
• Disruptive Advertising: US-based digital marketing agency specializing in paid media, SEO, and lifecycle marketing with a strong mid-market focus. Compares on retainer-based service delivery and outcome-led case-study positioning.
• KlientBoost: US-based performance marketing agency focused on paid media (Google, Meta) and CRO with retainer-based pricing. Strong comparable on paid media-led service model and outcome-driven positioning.
• Online Marketing Gurus: Australian full-service digital marketing agency offering SEO, paid media, social, and web design — closest domestic peer to Soup Agency given overlapping service portfolio, similar mid-market/enterprise targeting, and Australia-based multi-office presence.
• Optimising: Australia-based SEO and digital marketing agency with offices in Sydney, Melbourne, and other states. Highly comparable in offering (technical SEO, content, paid media) and in the Australian mid-market segment.
• BlackBox (Black Box Digital): Australian digital marketing agency offering SEO, paid media, and full-service campaigns to mid-market and enterprise clients. Operates in the same competitive set as Soup Agency in Sydney.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soupagencyaustralia
• LinkedInlinkedin.com/company/soupagency
• Instagraminstagram.com/soup_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soup Agency