Maloa Franchise Gmbh

What Maloa Franchise Gmbh does

Maloa Franchise GmbH is a Berlin-headquartered private German GmbH that operates and franchises the MA'LOA® Hawaiian Poké Bowl fast-casual restaurant brand across European markets. The core product is the Hawaiian-style poké bowl, offered as either signature "Favorites" named after Hawaiian islands or as a fully DIY customizable bowl where the customer selects base, protein, mix-ins, signature sauces, and toppings. The menu extends to Hawaiian curries, seasonal soups, açai and coconut-cashew dessert bowls, mochi-ice, organic smoothies, and the vegan Coco Cloud drink line. The underlying operational technology is a modular store design system that allows the physical format to be adapted to different store sizes and locations while preserving a consistent Hawaiian-themed ambience.

The company monetizes through three primary revenue streams: (i) per-bowl retail and takeaway sales at company-owned and franchise stores, (ii) initial franchise fees and ongoing royalties from franchisees who license the brand, recipes, store templates, marketing support, and central purchasing services, and (iii) corporate catering revenue from B2B events. Distribution is omnichannel: dine-in and pickup at physical locations, an own online ordering system (smoothr.de), third-party delivery aggregators (Lieferando as primary, plus Wolt and UberEats in selected cities), and a direct corporate catering sales motion. The sustainability positioning (100% plastic-free bagasse packaging, €1-per-Tupperware donation to Ocean Clean Up) is part of the brand identity.

Maloa Franchise GmbH is led by founder and Managing Partner Daniel Brandes, who established the concept after time in Hawaii, and Partner Bülent Bastürk. The company is privately held with no disclosed institutional investors. The franchise partner ecosystem is the primary growth vehicle, with stores now reported in multiple German cities and Paris, alongside localized website and social media presence (notably TikTok). No external funding rounds, revenue figures, or headcount data are disclosed in the available material.

Name

Maloa Franchise Gmbh

Legal name

Maloa Franchise GmbH

Website

https://maloa.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Maloa Franchise GmbH operates and franchises the MA'LOA Hawaiian Poké Bowl fast-casual restaurant brand across European markets, selling customizable poké bowls, Hawaiian curries, drinks, and desserts through company-owned and franchise stores, online ordering, delivery aggregators, and corporate catering.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710), Caterers (722320), Caterers (72232)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

akta.pro secondary industry

Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK)

Keywords

• Poke bowls
• Quick service restaurant
• Healthy fast food
• Franchise restaurant
• Hawaiian cuisine

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Restaurant Sales: Revenue from sale of poke bowls, beverages, smoothies, soups, curries, and desserts at company-owned and franchise stores. Customers pay per bowl with customizable options and premium toppings.
2. Franchise Fees and Royalties: Initial franchise fees and ongoing royalties from franchise partners. Franchisees pay fees for the right to use the Ma'Loa brand, receive store templates, recipes, marketing support, and operational know-how.
3. Third-Party Delivery Platform Commissions: Revenue through delivery partnerships with Lieferando, Wolt, and UberEats platforms. Commission-based model where the company prepares orders placed through these platforms.
4. Catering Services: Corporate catering services for events including conferences, seminars, office lunches, and meetings. Provides Hawaiian poke bowl experience for corporate events.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Maloa Franchise GmbH operates the MA'LOA Hawaiian Poké Bowl quick-service restaurant concept, selling customizable Hawaiian poké bowls, curries, soups, açai bowls, mochi-ice, vegan Coco Cloud drinks, and organic smoothies through company-owned and franchise stores. The offering is extended to corporate and private event catering, and the company licenses its brand, recipes, modular store designs, and operating systems to franchise partners across European markets.

Product overview

Maloa Franchise GmbH operates MA'LOA Hawaiian Poké Bowl, a fast-casual restaurant chain offering traditional Hawaiian poke bowls. The core product portfolio includes signature Poké Bowls (Favorites) named after the 8 Hawaiian islands with seafood, chicken, and vegan options, plus the customizable 'Poke Your Style' DIY concept. The food menu extends to Hawaiian Currys and seasonal Soups. Dessert offerings include Açai Bowl, Coconut-Cashew Bowl, and Mochi-Ice. Beverage products feature the Coco Cloud drink line (100% vegan) and 100% organic Smoothies. The business operates through direct retail stores, an online ordering platform, and third-party delivery integrations (Lieferando, Wolt, Uber Eats). Supporting services include Catering for corporate events and private functions, plus a Franchise Partnership Program for expansion across European markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Poké Bowls (Favorites) Signature Poké Bowl menu named after the 8 Hawaiian islands, with seafood (tuna, salmon, shrimp), chicken, and vegan varieties (tofu, beetroot falafel, vegan chicken). Offered at company-owned and franchise stores.
• Poké Your Style (DIY Poké Bowl) DIY Poké Bowl customization where customers compose their own bowl by selecting base (sushi rice, brown rice, greens, zucchini noodles), protein (tuna, salmon, shrimp, chicken, vegan options), mix-ins, homemade flavors and toppings including premium toppings.
• Hawaiian Currys Hawaiian-inspired curry menu featuring Kau'i Mango Chicken Curry (coconut mango curry with rice, chicken breast, broccoli, carrots, white cabbage and coconut milk) and Nu'i Cashew Vegan Curry (yellow vegetable curry with rice, cashews, broccoli, peppers, carrots and coconut milk).
• Maloa Soups Seasonal winter soup offerings, with changing varieties available upon request during cold months.
• Açaí Bowl Healthy dessert bowl made with açaí, banana, blueberry and apple, topped with seasonally changing garnishes.
• Coconut-Cashew Bowl Exotic sweet bowl featuring coconut, cashews, banana, and apple with seasonally changing toppings.
• Mochi-Ice Japanese-style ice cream mochi available in different flavors, available upon request at store.
• Coco Cloud Drinks 100% vegan creamy drink lineup featuring Ube Cloud (exotic purple yam flavor), Matcha Cloud (matcha with natural energy), Berry Cloud (fruity summer drink with coconut water), and Pineapple Cloud (tropical pineapple with coconut water).
• Smoothies 100% organic smoothies including Berry Moana (strawberry, banana, blueberry, blackcurrant, dates, açaí, hemp protein, baobab), Green Nalani (apple, spinach, dates, broccoli, banana, lime, pea protein, parsley, mint), Pink Neyla (red dragon fruit, banana, mango, coconut milk, dates), and Tropical Kino (mango, pineapple, coconut milk, dates, passion fruit, acerola).
• Catering Services Corporate and event catering service providing Hawaiian Poké Bowls for conferences, seminars, office lunches, meetings, and private events, with custom menu options and on-site service.
• Franchise Partnership Program Franchise model offering entrepreneurs the right to open Maloa Hawaiian Poké Bowl stores with support including proven business systems, ready-made recipes, store templates, marketing assistance, location analysis, cost controlling, central purchasing, and turnkey store design.

Quantifiable outcome

• 95% of ingredients are completely unprocessed and natural
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered primary, regional and minor.

• LieferandoprimaryChannel Partner/ Reseller/ DistributorPrimary third-party delivery platform for Ma'Loa stores across Germany and Austria. Customers can order poke bowls for delivery through the Lieferando platform.
• WoltregionalChannel Partner/ Reseller/ DistributorDelivery platform partner available for select locations, particularly Berlin branches. Enables food delivery to customers in supported areas.
• UberEatsregionalChannel Partner/ Reseller/ DistributorDelivery platform partner for Berlin locations. Provides additional delivery option for customers preferring the UberEats platform.
• Ocean Clean UpminorStrategic or Co-development PartnerEnvironmental partnership where Ma'Loa donates €1 from each Tupperware container sold to Ocean Clean Up organization supporting ocean plastic cleanup initiatives.
• ROY KombuchaminorChannel Partner/ Reseller/ DistributorBeverage partnership featuring exclusive ROY x MA'LOA Pineapple Kombucha collaboration. Royal Tee kombucha brand supplies specialty kombucha varieties for Ma'Loa stores.

Scale indicators2 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@maloapoke
• LinkedInlinkedin.com/company/maloa-franchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maloa Franchise Gmbh