What ROY Kombucha does

ROY Kombucha is a Berlin-based craft kombucha producer founded in August 2019 by Fabio Carlucci. The company hand-brews organic, sparkling fermented tea beverages — vegan, gluten-free, and lactose-free — under DE-ÖKO-070 organic certification, using a SCOBY (symbiotic culture of bacteria and yeast) to ferment high-quality black and green tea. Its portfolio comprises six core flavours (Ginger, Raspberry, Lemon, Pure Prana, Cucumber & Mint, and Strawberry & Basil, the last promoted from a limited edition in 2024) plus seasonal and co-branded special editions (Curcuma & Chili, a Coffee Kombucha with THE BARN, and a Pineapple edition with MA'LOA), all packaged in 100% recyclable aluminium cans. Operations began in a 20 sqm kitchen, moved three times as scale demanded, and since a two-year production partnership with craft brewery BRLO GmbH have been produced at BRLO's 300+ sqm Spandau brewery, culminating in BRLO's full acquisition of ROY on February 1, 2026.

The company's go-to-market is a digital-first, direct-to-consumer model: a Shopify-powered online store sells 6-packs (€19.90), 12-packs (€34.90) and 24-packs (€64.90), with a ReCharge-powered subscription offering 10% off recurring weekly, bi-weekly, or monthly deliveries. A wholesale program serves retailers, cafes, restaurants, and health food stores across Germany, Austria, Hungary, Italy, Poland, Greece, the Netherlands, Portugal, and the US, with Klarna invoice payments and DHL GOGREEN carbon-neutral shipping. Pricing on special editions (e.g., Pineapple 6-pack at €23.90) is positioned at a premium to core SKUs, and a Taste Pack sampler (€39.90) drives trial.

Sustainability is embedded in the operating model: Vaayu tracks and offsets Scope 1–3 emissions through projects in Cambodia, Kenya, and Peru, Vattenfall supplies 100% renewable electricity to the Berlin brewery, and aluminium-can packaging achieves a 99% German recycling rate while reducing transport CO2 by roughly 30% versus glass. Revenue and ARR are not publicly disclosed; the company projected ~50% hectoliter growth for 2025, raised $481,300 from DCM Investment & Consulting in April 2021, and operates with approximately 10–13 employees led by founder Fabio Carlucci, who remains post-acquisition to lead strategic development under BRLO's umbrella.

Name

ROY Kombucha

Legal name

ROY Kombucha GmbH

Website

https://roykombucha.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

ROY Kombucha is a Berlin-based craft brewery producing certified organic, vegan kombucha in six core and several limited-edition flavours, selling direct-to-consumer via Shopify and subscription, and wholesale across Europe. Founded 2019, it was acquired by BRLO GmbH in February 2026.

Ownership category

akta.pro rank

Product category

Organic Kombucha / Fermented Tea Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Kombucha Production (AFAFAHAA)

akta.pro secondary industries

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC)

Keywords

• Organic kombucha beverages
• Fermented tea drinks
• Craft brewery products
• Functional probiotic beverages
• Plant-based soft drinks

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Sale of canned organic kombucha in various flavours through e-commerce website. Products available in 6-pack, 12-pack, and 24-pack configurations. Core flavours include Ginger, Raspberry, Lemon, Pure Prana, and Cucumber & Mint, with rotating limited edition special editions.
2. Subscription Service: Recurring subscription model offering 10% discount on regular orders. Customers can set delivery frequency to weekly, bi-weekly, or monthly. Provides predictable recurring revenue and customer retention.
3. Wholesale: B2B wholesale distribution to retailers and businesses interested in selling ROY Kombucha products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ROY Kombucha produces and sells handcrafted, certified organic kombucha (fermented sparkling tea) in a range of flavors, packaged exclusively in recyclable aluminium cans. The company sells its beverages direct-to-consumer via its online store, through a subscription delivery service, and via a wholesale program to retailers and hospitality venues in Germany and other European countries. Complementary offerings include home-brewing accessories (Kombucha Brewing Kit, BIO-SCOBY starter culture) and a Taste Pack sampler bundle.

Product overview

ROY Kombucha is a Berlin-based craft kombucha brewery offering a portfolio of organic, fermented sparkling tea beverages. The core product line consists of six permanent flavors: Ginger, Raspberry, Lemon, Cucumber & Mint, Pure Prana, and Strawberry & Basil. Limited edition special flavors are released seasonally and through collaborations (Curcuma & Chili, THE BARN Coffee, MA'LOA Pineapple). The company also sells a Taste Pack sampler for trying all flavors, plus home brewing accessories (Brewing Kit, BIO-SCOBY) and a subscription service with 10% recurring discount. All kombucha is handcrafted, certified organic (DE-ÖKO-070), vegan, gluten-free, and lactose-free, produced in 300+ sqm Berlin brewery. As of February 2026, ROY Kombucha operates as a brand under BRLO GmbH following its acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• ROY Ginger Kombucha BIO Organic, handcrafted kombucha infused with ginger juice; a zesty-yet-sweet core flavor targeted at health-conscious consumers seeking a low-sugar soft-drink alternative.
• ROY Raspberry Kombucha BIO Organic kombucha with fresh raspberry; a fruity refreshment positioned as a summer staple for health-conscious consumers.

Quantifiable outcome

• 99% aluminium can recycling rate in Germany
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• BRLO GmbHcoreStrategic or Co-development Partner · 1 February 2026Berlin-based craft brewery BRLO acquired ROY Kombucha on February 1, 2026. The acquisition builds on a two-year production partnership at BRLO's Spandau facility. ROY will continue operating as a brand under BRLO's umbrella with founder Fabio Carlucci remaining to lead strategic development. The merger aims to capitalize on the growing non-alcoholic, conscious beverages market.
• THE BARNflagshipStrategic or Co-development PartnerCollaboration with Berlin-based specialty coffee roaster THE BARN to create the ROY x THE BARN Coffee Kombucha special edition. Combines THE BARN's cold brew coffee with ROY's kombucha, creating a unique beverage blending coffee and fermented tea. The product contains 65% tea infusion and 20% cold brew coffee.
• MA'LOAflagshipStrategic or Co-development PartnerCollaboration with Hawaiian Poké Bowl chain MA'LOA to create the ROY x MA'LOA Pineapple Kombucha special edition. Brings island vibes of Hawaii in a can with organic pineapple infusion. Represents a new wave of taste combining kombucha with tropical flavours.
• VaayucoreTechnology or IntegrationPartnership with Berlin-based company Vaayu to track and offset carbon emissions including Scope 3 emissions. Vaayu provides continuous data updates on emissions from utility bills, packaging materials, online shop, logistics, and ingredients. ROY offsets remaining emissions through support of ecosystem restoration projects in Cambodia, Kenya, and Peru.
• VattenfallminorOthersEnergy provider supplying 100% renewable green energy ('Ökostrom') to ROY's Berlin brewery operations.
• DHL GOGREENminorOthersExclusive shipping partner for carbon-neutral logistics. All shipments use DHL GOGREEN service for carbon-neutral delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lemonaid Beverages: German Hamburg-based DTC organic beverage company producing fair-trade lemonades, iced teas, and kombucha with carbon-neutral certification. Highly comparable to ROY on geography, DTC subscription model, organic positioning, and sustainability story.
• ChariTea: Berlin-based fair-trade iced tea and kombucha brand distributed in German organic grocery and HoReCa. Directly comparable as a German craft non-alcoholic beverage brand with similar premium organic positioning and German DTC + wholesale GTM.
• Remedy Kombucha: Australian-origin raw, organic kombucha brand that has expanded into European markets via DTC and retail. Closely comparable on product (organic fermented kombucha), packaging (cans), and premium positioning.
• Aqua Monaco: German premium beverage company producing organic sodas, mixers, and kombucha in glass bottles, sold through HoReCa and retail. Comparable as a German craft premium non-alcoholic brand targeting similar HoReCa and specialty retail customers.
• Health-Ade Kombucha: US-based premium organic kombucha brand sold through DTC, grocery, and foodservice channels. Comparable on organic certification, premium glass/can packaging, subscription DTC model, and flavor innovation cadence.

Others

• BRLO GmbH: Berlin craft brewery and ROY's parent company post-acquisition (Feb 2026). Not a competitive peer but the operating parent — relevant for understanding ROY's production economics, distribution synergies, and strategic direction.

Broad incumbents

• GT's Living Foods: Largest US kombucha brand, founded by GT Dave, with broad grocery and DTC distribution. Comparable as a category-defining organic kombucha player; larger scale and broader product portfolio than ROY.
• KeVita (PepsiCo): Mass-market kombucha and probiotic beverage brand owned by PepsiCo, sold in mainstream grocery. Comparable product category (kombucha, tonics, probiotics) but operates at significantly larger scale and broader price points than ROY.

Emerging players

• Boochcraft Kombucha: San Diego-based craft kombucha brewery with craft beer-style branding and taproom presence. Comparable as a craft/brewer-style kombucha producer, though smaller and US-focused versus ROY's German positioning.

Regional players

• Memento Kombucha: European craft kombucha producer with focus on natural/raw fermentation in reusable packaging. Comparable product and craft positioning; primarily serves different European geographies and channel mix than ROY.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/roykombucha
• LinkedInlinkedin.com/company/roykombucha
• Instagraminstagram.com/roykombucha
• Pinterestde.pinterest.com/ROYKombucha
• TikToktiktok.com/@roykombucha
• Xx.com/roykombucha

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROY Kombucha