Heglund Productions, Inc.

What Heglund Productions, Inc. does

Hoglund Transportation is a privately held, family-owned school bus transportation contractor that has served the Monticello School District #882 in Monticello, Minnesota since 1947. Founded by Stuart and Arleen Hoglund and currently owned by Gordon Hoglund, with day-to-day management handled by Joe Kounkel (who joined in the mid-1980s), the company transports approximately 4,500 K-12 students daily under a single contracted relationship with the district. The business operates exclusively within the Monticello School District's geography, with no indication of serving additional districts or markets.

The company's operational stack is built around conventional school bus services: a fleet of route vehicles equipped with on-board camera systems for safety monitoring, professionally qualified drivers, and an online service layer that includes a parent portal (integrated with the Infinite Campus student information system), an annual student and family registration workflow, and online forms for temporary changes, permanent changes (address, name, daycare, emergency contacts), and bus stop change requests. Pickup and dropoff times are published in the parent portal and finalized before August 21 each school year. The company is co-located at 119 Oakwood Drive East with A+ Taxi, Ninety-Four Services, U-Save Auto Rental, and Attic Mini Storage, but these are independent partners sharing premises rather than integrated business lines.

Hoglund Transportation generates revenue through contracted, recurring student transportation services billed to the Monticello School District, with families required to register annually regardless of whether they intend to use the service. Pricing is not publicly disclosed, and the company has no known funding rounds, acquisitions, patents, or external investors. Customer acquisition is driven entirely by the district contract and the company website, which serves as the primary registration and communication channel. The model is essentially a long-duration, single-customer services contract with operational scope tied directly to district enrollment.

Name

Heglund Productions, Inc.

Legal name

Hoglund Transportation

Website

https://hoglundtransportation.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoglund Transportation is a family-owned school bus contractor that has served the Monticello School District #882 in Minnesota since 1947, transporting approximately 4,500 K-12 students daily with a camera-equipped fleet and an Infinite Campus parent portal.

Ownership category

akta.pro rank

Product category

School Bus Transportation Services

NAICS

School and Employee Bus Transportation (4854)

SIC

Transportation Services (4700), Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

School Bus Transportation Operations (Home-to-School, Field Trips, Athletics) (EDAEADAA)

akta.pro secondary industries

Student Rider Management & Communication (Ridership, Parent Notifications) (EDAEADAF), School & Student Public Transit Bus Operators (THAIAEAF)

Keywords

• School bus transportation
• Student transportation services
• K-12 pupil transport
• School district transportation contract
• Student bus routing

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. School Bus Transportation Services: Recurring annual transportation services for K-12 students in the Monticello School District. Revenue is generated through school district contracts for student transportation. Students must register annually regardless of whether they plan to use the service.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hoglund Transportation provides daily school bus transportation for K-12 students enrolled in the Monticello School District #882, transporting approximately 4,500 students each school day. The company also runs an annual student and family registration system, accepts temporary and permanent transportation change requests, processes bus stop change requests, and offers a parent portal integrated with Infinite Campus for viewing student transportation information.

Product overview

Hoglund Transportation operates as a school bus transportation service for the Monticello School District #882 in Monticello, Minnesota. The company provides a comprehensive suite of student transportation services including core bus transportation with fleet vehicles and trained drivers, student registration management for annual enrollment, temporary change requests for short-term transportation modifications, permanent change requests for long-term modifications such as address changes, bus stop change requests for location adjustments, and a parent portal for viewing transportation information. Founded in 1947, the company is owned by Gordon Hoglund with management led by Joe Kounkel.

Differentiator

Problem solved

Functional benefit

Products and services

• School Bus Transportation Services Core daily school bus transportation service for K-12 students in the Monticello School District #882, providing student pickup and dropoff using a fleet of vehicles with trained drivers and on-board camera systems. Approximately 4,500 students are transported daily.
• Parent Portal Access Web-based portal for parents and guardians to view their student's transportation information, accessible through the Infinite Campus district platform. Transportation updates are posted within four business days.

Quantifiable outcome

• Transports approximately 4,500 students daily

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• A+ TaximinorOthers · 1 June 2012A+ Taxi is a transportation partner housed in the same building as Hoglund Transportation. Added as of June 1, 2012. Provides additional transportation options in the Monticello area.
• Ninety-Four ServicesminorOthersLocated in the same building as Hoglund Transportation. A service company in Monticello, Minnesota.
• U-Save Auto RentalminorOthersLocated in the same building as Hoglund Transportation. Auto rental services in Monticello.
• Attic Mini StorageminorOthersLocated in the same building as Hoglund Transportation. Self-storage facility in Monticello.
• Monticello School District #882coreOthersThe primary educational partner. Hoglund Transportation has provided contracted student transportation services for Monticello School District #882 since 1947.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Regional players

• Kobussen Buses Ltd. Kobussen Buses is a Wisconsin-based, family-owned school bus and motor coach operator. Comparable to Hoglund in family-operated school bus services and Midwest geographic roots, though with broader charter and intercity service lines.
• Cook-Illinois Corporation: Cook-Illinois is a regional, family-operated school bus company serving districts primarily in Illinois and surrounding Midwest states. It is comparable to Hoglund in the contracted K-12 transportation model and family-owned operating style, but covers a much larger regional footprint.
• Illinois Central School Bus: Illinois Central School Bus is a regional school bus operator serving districts in the central Midwest. Comparable to Hoglund in providing contracted student transportation under a multi-district regional model.

Others

• Infinite Campus: Infinite Campus is the student information system used by Monticello School District and integrated with Hoglund's parent portal. It is an ecosystem technology partner rather than a transportation competitor.
• Transfinder: Transfinder provides routing, scheduling, and fleet management software to school transportation providers. It is an enabling technology vendor adjacent to Hoglund's operations rather than a direct competitor, since Hoglund itself uses Infinite Campus for its parent portal.

Broad incumbents

• Durham School Services: Durham School Services is a major contracted school bus operator serving districts across the U.S. and Canada. Comparable to Hoglund in the K-12 contracted student transportation model, though it operates as a national incumbent rather than a single-district operator.
• First Student: First Student is the largest North American school bus operator, providing contracted K-12 transportation across hundreds of districts. It is broadly comparable to Hoglund in offering school bus transportation services, but operates at vastly greater scale and geographic breadth.
• Student Transportation of America (STA): STA is one of the largest North American school bus contractors, providing student transportation to public and private schools. Comparable to Hoglund in core service offering (contracted school bus routes), but at significantly larger scale across multiple states.
• National Express LLC (durham): National Express is the parent company of Durham School Services and a major UK-based transport group operating school bus services in North America. Comparable to Hoglund in the contracted K-12 transportation offering, but as a multinational incumbent.

Emerging players

• RideShare / HopSkipDrive: HopSkipDrive is a tech-enabled student transportation platform offering on-demand rides for K-12 students, including for districts. Comparable to Hoglund as a student transportation provider with a digital parent-facing layer, but operating an emerging marketplace model rather than owned bus routes.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hoglund-transportation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heglund Productions, Inc.