HARLOW HARRY
HARLOW HARRY is an Australian DTC pet care company founded in 2019 that sells premium dog perfume, 2-in-1 conditioning shampoo, grooming tools, and ceramic dog bowls to premium-segment dog owners, distributed via its own e-commerce site, veterinary clinics, groomers, and international stockists.
- Company typePrivate
- Founded2019
- HeadquartersNorth Sydney, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HARLOW HARRY does
HARLOW HARRY is an Australian direct-to-consumer pet care company founded in 2019 and headquartered in North Sydney, operating as HARLOW HARRY Pty Limited. The company positions itself as a fragrance house for dogs, producing premium dog perfume and 2-in-1 conditioning shampoo formulated with sophisticated top, middle, and base note architecture inspired by human perfumery. Its formulations are vegan, pH-balanced, alcohol-free, paraben-free, and sulfate-free, and are developed under veterinary consultant Dr Remona's oversight for use on sensitive-skinned dogs including Italian Greyhounds. The product portfolio extends beyond core fragrance and shampoo SKUs to include grooming brushes, toys and accessories, and the SUPPER CLUB ceramic dog bowls collection, which has reportedly sold out ten times.
The business operates a hybrid go-to-market: an owned Shopify e-commerce storefront is the primary sales channel, supplemented by distribution through Australian veterinary clinics, pet groomers, specialty pet retailers, and a wholesale program for international stockists. The company ships internationally, with the United States explicitly supported alongside Australia via dedicated free shipping thresholds and multi-currency pricing. Pricing is unit-based, with individual perfumes from $39 and shampoos at $35, and bundles ranging from $45 to $89. Customer acquisition is driven by product-led growth on the owned site, organic social (Instagram, TikTok, Facebook), an email newsletter with a 10% first-order incentive, an affiliate program via goaffpro, and a Pooch Ambassador community initiative, with earned media coverage in outlets including GQ, Daily Mail, Sydney Morning Herald, and David Jones.
The company is privately held, founder-owned, and has no disclosed institutional funding, parent company, or acquisition activity. With 1-10 employees, it operates as a microbusiness. The company self-reports 9,000+ happy customers and a 4.83/5 review rating, and has received awards including Online Business of the Year, Pet Personal Care Winner, Product of the Year Highly Recommended, and Luxury Winner. No revenue, ARR, or GMV figures are disclosed.
HARLOW HARRY firmographics
Firmographics- Name
- HARLOW HARRY
- Legal name
- HARLOW HARRY Pty Limited
- Website
- https://harlowharry.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HARLOW HARRY is an Australian DTC pet care company founded in 2019 that sells premium dog perfume, 2-in-1 conditioning shampoo, grooming tools, and ceramic dog bowls to premium-segment dog owners, distributed via its own e-commerce site, veterinary clinics, groomers, and international stockists.
- Ownership category
- akta.pro rank
HARLOW HARRY industry classification
Industry- Product category
- Pet Grooming Products
- NAICS
- Pet and Pet Supplies Retailers (459910), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
- akta.pro secondary industries
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA), Luxury Grooming Accessories (Combs, Brushes, Manicure Sets) (CRAKAEAJ)
Keywords
Where HARLOW HARRY is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HARLOW HARRY business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue from direct-to-consumer sales through harlowharry.com.au. Products sold at fixed retail prices with periodic promotional discounts (e.g., 'STOCKUP15' 15% off sitewide). Free shipping thresholds drive basket size ($88 AU, $100 USA).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Dog Perfume products |
| Unit Pricing | Pay-as-you-go | Individual Conditioning Shampoo products |
| Unit Pricing | Pay-as-you-go | Product Bundles and Sets |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
HARLOW HARRY product offering
Product offeringCore offering
HARLOW HARRY designs, manufactures, and sells premium dog perfumes and 2-in-1 conditioning shampoos with sophisticated top, middle, and base note fragrance profiles inspired by human perfumery. The offering also includes grooming brushes, ceramic dog bowls and placemats, dog toys, accessories, gift cards, and curated product bundles, sold primarily direct-to-consumer online with select retail and wholesale channels.
Product overview
HARLOW HARRY is a fragrance house for dogs established in 2019 in Australia, offering a portfolio of luxury dog grooming and fragrance products. The core product lines include Dog Perfume (available in multiple signature fragrances: L'hermitage 37, Solera 145, Bellevue, Hunter 33, D'bacca 169) and 2-in-1 Conditioning Shampoos (matching the same fragrance collection). The products are vegan, pH-balanced, alcohol-free, and vet-approved by Dr Remona for sensitive skin. The portfolio extends to the Supper Club Ceramic Dog Bowls collection, dog brushes, toys and accessories, and bundle/gift options. All products are made in Australia with quality ingredients, inspired by human fragrance design with sophisticated top, middle, and base notes.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Perfume | L'hermitage 37 Premium dog perfume with a spicy and leathery scent profile built on top, middle, and base notes inspired by human luxury fragrances. Alcohol-free, water-based formula, vet approved for sensitive skin. Sold from $39.
- Dog Perfume | Solera 145 (St Argo 191) Oriental and amber dog perfume with sophisticated fragrance architecture; available via pre-order.
- 2-in-1 Conditioning Shampoo | L'hermitage 37 Vegan, pH-balanced conditioning shampoo that deep cleans and conditions in one step, leaving the coat silky-soft with a subtle L'hermitage 37 scent. Free of alcohol, parabens, and sulfates; vet approved for sensitive skin. Priced at $35.
- 2-in-1 Conditioning Shampoo | Bellevue 162 2-in-1 conditioning shampoo paired with the Bellevue 162 fragrance. Vegan, pH-balanced formula for simultaneous deep cleansing and conditioning, gentle on sensitive skin. Priced at $35.
- 2-in-1 Conditioning Shampoo | Hunter 33 2-in-1 conditioning shampoo paired with the Hunter 33 fragrance. Vegan, pH-balanced formula for gentle deep cleaning and conditioning in one step. Priced at $35.
- 2-in-1 Conditioning Shampoo | D'bacca 169 2-in-1 conditioning shampoo paired with the D'bacca 169 fragrance. Vegan formula designed for sensitive-skinned dogs, free of alcohol, parabens, and sulfates. Priced at $35.
- The Set | L'hermitage 37 Bundle featuring L'hermitage 37 dog perfume (50mL) and matching conditioning shampoo at a discounted bundle price (regular $74, sale from $69).
- The Fur Fabulous Bundle Bundle combining 2-in-1 conditioning shampoo with bathing brush for an enhanced grooming experience (regular $50, sale $45).
- The Bougie-Est Dog Bundle Premium 100mL bundle including dog perfume and bathing brush; available via pre-order (regular $89, sale from $85).
- SUPPER CLUB Ceramic Dog Bowls Ceramic dog bowls and placemats collection that has sold out ten times due to high customer demand; available on pre-order.
- Dog Brushes Dog grooming brushes for coat maintenance and grooming ritual preparation.
- Dog Toys and Accessories Assortment of dog toys and accessories complementing the grooming product line.
- Gift Card Digital gift cards available in variable denominations for gifting across the product range.
Quantifiable outcome
- 9,000+ happy customers with 4.83/5 star rating
Companies that use HARLOW HARRY
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
HARLOW HARRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HARLOW HARRY partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr RemonacoreVeterinary consultant Dr Remona provides professional endorsement and product development guidance. Products are developed for use on her sensitive-skinned Italian Greyhound and tested in practice. Dr Remona's endorsement is featured prominently in marketing materials as a trust signal for pet owners concerned about product safety.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
HARLOW HARRY competitors and assessment
Company assessmentDirect peers
- Bio-Groom: Professional pet grooming brand offering shampoos, conditioners, fragrances, and coat-care products. Comparable in product breadth, fragrance-forward formulations, and grooming professional channel focus.
- TropiClean: Pet grooming brand offering shampoos, dental products, and fragrances for dogs and cats. Comparable in product line breadth, premium positioning, and broad retail distribution.
- Earthbath: Natural pet grooming brand offering shampoos, conditioners, and sprays for dogs and cats. Comparable in product category (grooming formulations) and channel mix (specialty retail plus DTC).
- Veterinary Formula Clinical Care: Pet grooming and dermatological care brand offering shampoos, conditioners, and topical products for dogs and cats. Comparable in vet-adjacent positioning, sensitive-skin formulations, and specialty retail distribution.
- Pet Head: Global premium pet grooming brand offering shampoos, sprays, and fragrances for dogs and cats. Direct competitor in the "lifestyle" pet grooming category with similar branding, packaging, and DTC-led distribution.
Broad incumbents
- PetSmart: Large North American pet specialty retailer carrying premium grooming brands across dogs, cats, and other animals. Comparable as a distribution channel and competitive incumbent shaping shelf access and pricing benchmarks.
- Burt's Bees Pet Care: Established natural pet grooming and care line from the Burt's Bees brand (Clorox). Comparable in shampoo, conditioner, and grooming spray offerings, and competes broadly in the same shelf space as Harlow Harry at mass retail.
- Wahl (Pet/Grooming Division): Long-standing brand specializing in pet grooming tools including clippers, brushes, and coat care products. Comparable overlap in the grooming tools and brush segments that Harlow Harry has extended into.
Emerging players
- BARK (BarkBox): Subscription-driven DTC pet brand offering toys, treats, and grooming products. Comparable in DTC-first model, premium pet positioning, and social/community-led growth motion.
- Hownd: UK-based pet grooming brand focused on naturally derived dog shampoos and grooming sprays. Direct niche overlap in the premium dog-fragrance/grooming segment, particularly relevant for European expansion benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HARLOW HARRY social profiles
Digital presenceHARLOW HARRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
HARLOW HARRY leadership team
Management profileNumber of profiles
Profiles1 record
HARLOW HARRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HARLOW HARRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HARLOW HARRY
What does HARLOW HARRY do?
HARLOW HARRY designs, manufactures, and sells premium dog perfumes and 2-in-1 conditioning shampoos with sophisticated top, middle, and base note fragrance profiles inspired by human perfumery. The offering also includes grooming brushes, ceramic dog bowls and placemats, dog toys, accessories, gift cards, and curated product bundles, sold primarily direct-to-consumer online with select retail and wholesale channels.
Is HARLOW HARRY a public or private company?
HARLOW HARRY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HARLOW HARRY founded?
HARLOW HARRY was founded in 2019. It employs 1 to 10 people.
Where is HARLOW HARRY based?
HARLOW HARRY is headquartered in North Sydney, Australia, in the Oceania region.
How does HARLOW HARRY make money?
One revenue line is on record: direct E-commerce Sales.
Who are HARLOW HARRY's main competitors?
Direct peers on record are Bio-Groom, TropiClean, Earthbath, Veterinary Formula Clinical Care and Pet Head. Broad incumbents are PetSmart, Burt's Bees Pet Care and Wahl (Pet/Grooming Division). Emerging players are BARK (BarkBox) and Hownd.
Does HARLOW HARRY have an API?
No public API is recorded for HARLOW HARRY.
What industry is HARLOW HARRY in?
HARLOW HARRY's product category is Pet Grooming Products. Its primary akta.pro industry code is CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick), with a secondary code of CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex). Its NAICS code is 459910 and its SIC code is 2844.