Bio-Groom
Bio-Groom is a family-owned manufacturer of pet grooming products founded in 1971 in Longview, Texas, offering 70+ shampoos, conditioners, and wellness items for dogs, cats, and horses through wholesale, direct e-commerce, and a 65+ country distributor network.
- Company typePrivate
- Founded1971
- HeadquartersLongview, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bio-Groom does
Bio-Groom, operating under its legal entity Bio Derm Laboratories, Inc., is a family-owned manufacturer of pet grooming products founded in 1971 by chemist Claus Pohl in Longview, Texas. The company produces a portfolio of more than 70 specialized products across shampoos, conditioners, coat finishers, ear and dental care, and flea and tick treatments for dogs, cats, and horses. Sub-brands include Natural Scents (luxury shampoos and colognes with organic baobab protein), So-Easy (2-in-1 shampoo plus conditioner products and long-lasting colognes), and So Stinky (odor control). Formulations are built around naturally derived ingredients including coconut oil-based cleansers, hydrolyzed soy protein, chamomile, aloe vera, and lanolin, developed and quality-controlled in an on-site laboratory at the company's manufacturing facility.
The company operates a multi-channel distribution model. Direct-to-consumer sales run through the biogroom.com e-commerce website, offering both individual consumer sizes (8 oz bottles through 5-gallon containers) and professional case packs with free shipping. A wholesale program governed by a Minimum Advertised Price (MAP) policy serves specialty pet retailers and professional groomers, while an authorized international distributor network reaches more than 65 countries across North America, Europe, Asia, the Middle East, Oceania, South America, and Africa, with packaging and labeling in five languages. Pricing is unit-based with tiered options for consumer and professional segments; no subscription or recurring contract model was identified in the source data. Distribution is also reinforced through major US partners including Chewy.com and PetEdge.
Bio-Groom is led by the third generation of the Pohl family, with grandson Justin Pohl now working alongside his father Frank Pohl. The company maintains a strict authorized reseller policy that explicitly controls third-party marketplace sales on Amazon, Walmart, and eBay, preserving channel pricing integrity. There is no disclosed external institutional investment, no public listing, and no headcount beyond the 11-50 range reported in firmographic data. The business is recognized as a leading pet grooming brand, was named Manufacturer of the Year by the Longview Chamber of Commerce in 2022, and is positioned as a premium naturally derived alternative to mass-market competitors.
Bio-Groom firmographics
Firmographics- Name
- Bio-Groom
- Legal name
- Bio Derm Laboratories, Inc.
- Website
- https://biogroom.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bio-Groom is a family-owned manufacturer of pet grooming products founded in 1971 in Longview, Texas, offering 70+ shampoos, conditioners, and wellness items for dogs, cats, and horses through wholesale, direct e-commerce, and a 65+ country distributor network.
- Ownership category
- akta.pro rank
Bio-Groom industry classification
Industry- Product category
- Pet Grooming Products
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Pet Grooming Supplies Retail (At-home) (CRALAHAG)
- akta.pro secondary industries
- Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL), Teeth Brushing & Breath Care (HSANAAAH), Creative Grooming & Coat Coloring (Pet-Safe Dyes/Styling) (HSANAGAL)
Keywords
Where Bio-Groom is headquartered
LocationHeadquarters
- HQ city
- Longview
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bio-Groom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Bio-Groom generates revenue through direct sales of their pet care products to consumers via their e-commerce website and through authorized retailers. Products are sold in various sizes from individual 8oz bottles to 5-gallon containers for professional use.
- Wholesale Distribution: Revenue from wholesale sales to retailers and professional groomers through their wholesale program. Wholesale partners receive access to exclusive membership deals and professional sizing options.
- International Distribution: Revenue from international sales through a network of authorized distributors across 65+ countries, with products available in 5 different languages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Product Sizes |
| Unit Pricing | Pay-as-you-go | Professional Case Packs |
| Other | Multi-year contract | Wholesale Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Bio-Groom product offering
Product offeringCore offering
Bio-Groom is a family-owned manufacturer of pet grooming and care products for dogs, cats, and horses. The company produces shampoos, conditioners, coat finishers, ear care, dental care, wellness, and flea & tick products at its Longview, Texas facility, selling both in consumer sizes and professional case packs through wholesale, retail, and direct e-commerce channels in 65+ countries.
Product overview
Bio-Groom is a family-owned pet care product company founded in 1971, offering a comprehensive portfolio of over 70 grooming products for dogs, cats, and horses. The product line includes dog shampoos (Super White Coat Brightener, Ultra Black Color Enhancing, Anti-Shed Deshedding, So-Dirty Deep Cleansing, Natural Oatmeal Anti-Itch, and the Natural Scents luxury line with organic baobab protein), dog conditioners (Silk Conditioning Creme Rinse, Anti-Shed Deshedding, Indulge Argan Oil, Super-Cream Coat Conditioning), coat finishers (So Quick Drying Aid Spray, Groom'n Fresh Cologne, Coat Polish Spray-On Sheen, Magic White/Magic Black dry shampoos), wellness products (Ear-Fresh Ear Powder, Ear-Care Ear Cleaner, Ear Mite Treatment, Eye-Care Pads, Stain-Free Under Eye Cream), and flea & tick control products. Cat-specific offerings include Purrfect White Coat Brightener, Klean Kitty No Rinse, Silky Cat Tearless, and Kuddly Kitty Kitten shampoos. Horse products include Golden Sheen Protein Lanolin, Show White Coat Brightener, Quick Clean Waterless, and Coat Polish Spray-On Sheen. The company also offers professional grooming accessories including dispensing pumps, mist spray bottles, and mixing dilution bottles. All products are made in the USA with an emphasis on natural, gentle, and biodegradable ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Natural Scents: A luxury line of dog shampoos and colognes featuring natural fragrances including Desert Agave Blossom, Pink Jasmine, Lemongrass & Verbena, and Tuscan Olive.
- So-Easy
- So Stinky
Products and services
- Super White Coat Brightener Dog Shampoo A whitening and brightening shampoo specifically formulated for white and light-colored dog coats, featuring pearlescent brighteners that add brilliance and sparkle while strengthening coat with soy protein.
- Ultra Black Color Enhancing Dog Shampoo A color-enhancing shampoo designed to intensify black, charcoal, blue, and other dark-colored dog coats using natural coconut oil-based cleansers with pearlescent brighteners.
- Silk Conditioning Creme Rinse Dog Conditioner A moisturizing dog conditioner that returns moisture to skin and coat, removes tangles, controls flyaway hair, and builds strength and body. Free of parabens, silicones, and common allergens.
- Groom'n Fresh Dog Cologne A luxury scented dog perfume spray made with finest perfume oils that leaves pets smelling fresh for days, ideal for use between baths.
- So Quick Dog Drying Aid Spray A quick dry spray for dogs that cuts down drying time by up to 50%, detangles, smooths coat, eliminates frizz, and locks out humidity. Non-oily, unscented, and residue-free.
- Ear-Fresh Grooming Ear Powder for Dogs A grooming ear powder for dogs with tight-grip properties for ear hair removal, keeps ears dry, and reduces ear canal odor. Features funnel tip dispenser for easy application.
- Anti-Shed Deshedding Dog Shampoo A deshedding shampoo that helps reduce excessive shedding in dogs, part of Bio-Groom's shedding control product line.
- Anti-Shed Deshedding Dog Conditioner A deshedding conditioner that works in conjunction with the Anti-Shed shampoo to reduce shedding and keep coat healthy.
- Ear Mite Treatment for Cats and Dogs Treatment product for ear mites in both cats and dogs, addressing common ear health issues in pets.
- So-Easy 2-in-1 Shampoo + Conditioner A combined shampoo and conditioner product that cleans and conditions in one step, available in 100% recycled bottles.
- Purrfect White Coat Brightener Cat Shampoo A coat brightening shampoo specifically formulated for white and light-colored cats, enhancing coat shine and cleanliness.
- Klean Kitty No Rinse Cat Shampoo A waterless bath shampoo for cats that allows cleaning without rinsing, ideal for cats who dislike water.
- Silky Cat Tearless Shampoo A tearless cat shampoo with protein and lanolin for gentle cleansing of cat coats.
- Kuddly Kitty Kitten Shampoo A gentle, tearless shampoo specifically formulated for kittens.
- Golden Sheen Protein Lanolin Horse Shampoo A protein-lanolin enriched horse shampoo that brightens all colors, removes stains, conditions skin, and leaves mane and tail soft and manageable with a healthy sheen.
Quantifiable outcome
- Products recommended by top breeders and professional groomers worldwide
- +3 more outcomes
Companies that use Bio-Groom
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Bio-Groom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bio-Groom partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Anipet (Canada)coreAuthorized distributor for Bio-Groom products in Canada, located in Surrey, BC.
- Burgham Sales Ltd. (Canada)coreAuthorized distributor for Bio-Groom products in Canada, located in Scarborough, Ontario.
- Canada Animal Distribution (Canada)coreAuthorized distributor for Bio-Groom products in Canada, located in St-Hubert, QC.
- Ji Chong International Co., Ltd. (China)coreAuthorized distributor for Bio-Groom products in China, located in Beijing.
- H.U.B. International (England)coreAuthorized distributor for Bio-Groom products in England, located in Henly On Thames.
- Kaikenkarvaiset Oy (Finland)coreAuthorized distributor for Bio-Groom products in Finland, located in Helsinki.
- Petfood N' More (Canada)coreAuthorized distributor for Bio-Groom products in Canada with multiple locations in North Vancouver and Maple Ridge, BC.
- Deboer Grooming Supplies & Repair Ltd (Canada)coreAuthorized distributor for Bio-Groom products in Canada, located in Bolton, Ontario.
- Wheatley Wares (Canada)coreAuthorized distributor for Bio-Groom products in Canada, located in Ancaster, ON.
- Ehaso (Germany)coreAuthorized distributor for Bio-Groom products in Germany, located in Solingen.
- I.P. Tsusho Co., Ltd. (Japan)coreAuthorized distributor for Bio-Groom products in Japan, located in Tokushima.
- Dangren (Denmark)coreAuthorized distributor for Bio-Groom products in Denmark, located in Loesning.
- Chewy.com (United States)coreMajor online pet retailer selling Bio-Groom products to consumers across the United States.
- PetEdge (United States)coreMajor pet grooming supplies distributor selling Bio-Groom products to professional groomers and retailers.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Bio-Groom competitors and assessment
Company assessmentOthers
- Pet Edge: PetEdge is a major pet grooming supplies distributor and reseller that both sells and competes for shelf space with Bio-Groom's professional grooming line; it is also a customer/distribution partner.
Direct peers
- Chris Christensen Systems: Chris Christensen is a professional-grade pet grooming products company focused on show-quality shampoos and coat care, sharing Bio-Groom's breeder/professional groomer customer base and equine product exposure.
- Earthbath: Earthbath produces naturally formulated pet shampoos, conditioners, and grooming wipes with a strong natural/biodegradable brand positioning comparable to Bio-Groom's coconut-cleanser narrative.
- TropiClean: TropiClean is a manufacturer of naturally-derived pet grooming products (shampoos, dental, ear care) sold through pet specialty retail and global distribution, closely matching Bio-Groom's natural-ingredient positioning and product categories.
- Cardinal Pet Care: Cardinal Pet Care manufactures specialty pet grooming and care products (e.g., Davis pet line) sold through pro and retail channels, with overlapping shampoo, ear-care, and grooming product categories.
- Wahl Animal / Wahl Clipper Pet: Wahl produces pet grooming tools and coat care products distributed through pet specialty and pro channels, overlapping with Bio-Groom's professional grooming and small-animal category coverage.
- Espree (Natural Animal Health Products): Espree manufactures premium natural pet shampoos, conditioners, and coat care products for professional groomers and consumers, directly competing with Bio-Groom's product line and professional/retail channel strategy.
Broad incumbents
- Arm & Hammer Pet Care: Arm & Hammer Pet Care is a mass-market pet deodorizers and grooming line owned by Church & Dwight, providing a competitive comparison for Bio-Groom's odor control and whitening products at a vastly larger distribution scale.
- Burt's Bees for Pets: Burt's Bees Pet is a natural-ingredient pet care line from a major CPG parent (Clorox), competing in pet shampoos, grooming, and wellness with materially larger brand and distribution muscle.
Emerging players
- Veterinary Formula Clinical Care: Synergy Labs' Veterinary Formula Clinical Care is a therapeutic/medicated pet shampoo and coat care line offered through mass and pet retail, overlapping Bio-Groom's Skin & Coat Therapy shampoo positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bio-Groom social profiles
Digital presenceBio-Groom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bio-Groom leadership team
Management profileNumber of profiles
Profiles2 records
Bio-Groom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bio-Groom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bio-Groom
What does Bio-Groom do?
Bio-Groom is a family-owned manufacturer of pet grooming and care products for dogs, cats, and horses. The company produces shampoos, conditioners, coat finishers, ear care, dental care, wellness, and flea & tick products at its Longview, Texas facility, selling both in consumer sizes and professional case packs through wholesale, retail, and direct e-commerce channels in 65+ countries.
Is Bio-Groom a public or private company?
Bio-Groom is a private company. It is classified as family owned and is currently operating.
When was Bio-Groom founded?
Bio-Groom was founded in 1971. It employs 11 to 50 people.
Where is Bio-Groom based?
Bio-Groom is headquartered in Longview, United States, in the North America region.
How does Bio-Groom make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale Distribution and international Distribution.
Who are Bio-Groom's main competitors?
Pet Edge is listed as an others. Direct peers are Chris Christensen Systems, Earthbath, TropiClean, Cardinal Pet Care, Wahl Animal / Wahl Clipper Pet and Espree (Natural Animal Health Products). Broad incumbents are Arm & Hammer Pet Care and Burt's Bees for Pets. Veterinary Formula Clinical Care is listed as an emerging player.
Does Bio-Groom have an API?
No public API is recorded for Bio-Groom.
What industry is Bio-Groom in?
Bio-Groom's product category is Pet Grooming Products. Its primary akta.pro industry code is CRALAHAG, Pet Grooming Supplies Retail (At-home), with a secondary code of HSANAAAL, Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos). Its NAICS code is 45991 and its SIC code is 2840.