Konzept74

What Konzept74 does

Konzept74 is a full-service advertising agency (Werbeagentur) headquartered in Heilbronn, Baden-Württemberg, Germany, operating as a formal department (Abteilung) of Hela Werbung GmbH (HRB 101891, Amtsgericht Stuttgart). Founded as a regional marketing services provider, the agency delivers an integrated package spanning strategic communication and campaign planning, graphic design, web design and development, social media management, classic print production, and miscellaneous advertising products such as vehicle branding, merchandise, signage, and commercial interior design. Its name directly references the postal code 74 of Heilbronn, signalling its territorial identity, and it serves B2C clients primarily in Heilbronn and the broader Baden-Württemberg region, with select project extensions into Berlin and Austria.

The agency's core technology stack relies on Adobe Creative Suite (InDesign, Photoshop, Illustrator, Reader) for graphic design and print production, with web capabilities built around responsive design principles and conventional content management systems. No proprietary platform, API, mobile application, AI/ML tooling, or software product is disclosed. Public customer evidence centers on eleven named accounts across diverse verticals: hospitality (Naturresort Waldglück, Landgasthof im Pfrimmtal), sports (Heilbronner Falken), fitness (SMARTGYM), nightlife (Club Kaiser), construction (KD Überdachung, Rund ums Haus), healthcare (OrthoPlace Kieferorthopädie), legal (Rechtsanwalt Florian Scholl), real estate (Jungold Immobilien), and cosmetics (LORD & BERRY). Service delivery is team-based, drawing on multiple creative specialists from different disciplines rather than a single point of contact.

Konzept74 generates revenue through project-based professional services engagements, priced on an hourly basis with itemized quotes and net 28-day payment terms, plus optional comprehensive marketing packages. The go-to-market is consultative and sales-led, beginning with free non-binding meetings and on-site client visits. Distribution is direct and regional, with no channel intermediaries, no app distribution, and no third-party marketplace presence. The firm employs 1-10 people, has no disclosed funding events, no external institutional or venture investment identified, and shows no M&A, restructuring, or leadership-change activity.

Name

Konzept74

Legal name

Hela Werbung GmbH

Website

https://konzept74.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Konzept74 is a 1-10 person full-service advertising agency in Heilbronn, Germany, operating as a department of Hela Werbung GmbH. It provides graphic design, branding, web, social media, and print services to B2C clients across regional industries, billed on an hourly project basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Heilbronn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Marketing Services: Project-based professional services for creative design, branding, web development, social media management, and print production. Services are quoted based on hourly rates with clearly itemized deliverables.
2. Complete Marketing Packages: Comprehensive marketing solutions combining strategy, design, web, social media, and merchandising under one roof, providing clients with a complete external communications package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Konzept74 is a full-service advertising agency that delivers cross-media brand, design, print, web, social media, and merchandising services to B2C businesses. The agency combines strategy, graphic design, responsive web development, social media management, and print production into a single external communications package, executed by a team of creative specialists from concept to delivery. It operates as a department of Hela Werbung GmbH, serving primarily regional clients in Heilbronn and Baden-Württemberg.

Product overview

Konzept74 is a full-service advertising agency based in Heilbronn, Germany, operating as a division of Hela Werbung GmbH. The agency offers a comprehensive marketing and design package that combines strategy, social media management, graphic design, web design, print media, and diverse advertising products. Graphic design is described as the agency's specialty and the foundation of all work. Services span the entire marketing spectrum: strategic brand communication, social media content creation, corporate identity and logo design, responsive website development, print production, and outdoor advertising including vehicle branding and interior design.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication and Campaign Planning Strategic communication and campaign planning service that develops comprehensive marketing strategies for clients, leveraging organizational talent and creativity within the konzept74 team.
• Social Media Management Social media management service covering content creation, social media templates, daily channel communication, and brand presence across Facebook, Instagram, and LinkedIn.
• Graphic Design Graphic design service described as konzept74's specialty and the foundation of all work, including logo design, corporate design, business stationery, and merchandise design.
• Web Design and Development Website design and development service including responsive web design, user experience optimization, conversion-optimized pages, SEO-optimized texts, animated logos, preloaders, and animated buttons.
• Print Media Classic print media service producing flyers, posters, business papers, business cards, brochures, menus, and promotional materials with specialty finishing options such as partial relief coating (Relieflack) and specialty papers.
• Diverse Advertising Products Diverse advertising products service including vehicle branding, bus advertisements, merchandise clothing, commercial interior design, signage, site maps, sponsorship brochures, and promotional materials.

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Eintracht FrankfurtminorGTM or Marketing Partner · 1 January 2021Through their client KD Überdachung GmbH, Konzept74 was involved in marketing materials for KD Überdachung's sponsorship partnership with Eintracht Frankfurt football club. This included designing flyers and advertisements within the established corporate design framework.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• kempertrautmann: Hamburg-based independent creative agency offering brand strategy, design, and digital services. Comparable in full-service creative offering and B2C client focus, but at a substantially larger scale.
• Jung von Matt: One of Germany's largest independent creative agency networks with offices in Hamburg, Berlin, and beyond. Comparable in offering full-service advertising and brand communication, but operates at a much larger scale and with a national/international client base.
• Kolle Rebbe: Hamburg-based creative agency specializing in brand communication, design, and integrated campaigns. Comparable in creative-led approach and service mix, but operates at a larger scale with national clients.
• Scholz & Friends: Hamburg-headquartered German creative agency group offering integrated advertising, branding, and digital services. Comparable in offering full-service brand and creative communications, but at a national scale with significantly larger headcount.
• Serviceplan Group: Europe's largest independent agency group headquartered in Munich, offering integrated communications across advertising, digital, and media. Comparable service portfolio but vastly larger scale, geographic reach, and resources than Konzept74.

Regional players

• Strichpunkt Design: Stuttgart-based design and branding agency operating in the same Baden-Württemberg market as Konzept74. Comparable in offering full-service brand, design, and digital communication services to B2B and B2C clients, making it a direct regional competitor.

Direct peers

• Karl Anders: Independent German creative agency offering branding, design, and digital services. Comparable in size and scope to Konzept74, serving mid-market clients with full-service creative communications.
• Laika Agency: Berlin-based independent agency offering brand strategy, design, and digital services. Comparable as a mid-sized full-service creative agency targeting B2C and B2B clients with an integrated offering.
• Meiré und Meiré: Cologne-based independent agency focused on brand communication, design, and digital experiences. Comparable as a mid-sized German creative agency delivering integrated brand, design, and content services to consumer-facing clients.
• Lanz + Partner: Mannheim-based agency (close to Heilbronn in southwestern Germany) offering full-service marketing, branding, and digital solutions. Comparable in regional positioning and B2B/B2C client mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/konzept74

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Konzept74