Freckles Childcare

Name

Freckles Childcare

Legal name

Freckles Childcare Limited

Website

https://freckleschildcare.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Childcare and Nanny Placement Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Full-Time Nanny Placement Agencies (HSAAALAB), Drop-In / Flexible Infant & Toddler Care (EDACAGAG)

Keywords

• Nanny placement agency
• Event childcare services
• Emergency nanny services
• Wedding childcare
• Temporary nanny staffing

Headquarters

HQ city

Warmley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Wedding & Event Nanny Services: Freckles provides wedding and event childcare services, charging a booking fee plus hourly rates for nannies, as well as package fees for themed childcare setups (creche packages, teepee setups, sports day packages, etc.). Customers pay a 50% deposit to secure, with the balance due 6 weeks before the event. The company also charges a 55p per mile travel fee for venues over 25 miles from their Trowbridge office (BA14 8DT).
2. Temporary / Emergency Nanny Placements: The company charges booking fees per day (£25–£35 + VAT depending on booking length and notice period) plus the nanny's hourly rate (approximately £16–£20 gross/hour). For emergency nanny bookings (under 72 hours notice), a £35 + VAT booking fee applies plus circa £16–£20/hour gross.
3. Permanent Nanny Placement: A placement fee of 5% of the annual salary + VAT (minimum £500 + VAT) is charged when a nanny is successfully permanently placed with a family. The placement fee covers finding, screening, and introduction of the nanny. Additional referral fees apply if families engage nannies directly within 12 months of introduction.
4. Wedding Package Add-ons: Optional themed packages are available for wedding childcare: Essential Package (£100), Sports Day Set Up (£165), Snuggle Zone (£150), Star Package (£275), VIP Package (£375), Bells & Stars Package (£875), and VIP Bells Package (£1,050). Each package includes different combinations of equipment, activities, and setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Freckles Childcare is a UK-based nanny agency that places vetted, DBS-checked nannies with families for emergency, temporary, holiday, and school holiday childcare needs, and provides professional childcare services at weddings and events across England and Wales. The company offers flexible booking structures (single-day, multi-day, emergency under 72 hours), permanent nanny placements, and themed wedding creche packages (teepee tents, bell tents, sports day setups) staffed by nannies recruited and screened by the agency.

Product overview

Freckles Childcare operates as a UK-based childcare agency offering a portfolio of nanny services for families and childcare support at weddings and events. The core offerings include Emergency Nanny Service, Temporary Nanny Service, Holiday Nanny Service, and School Holiday Childcare for families seeking flexible childcare coverage. The company also provides Wedding & Event Nanny Services with various packages ranging from Nannies Only (£40/hour) to comprehensive add-on packages including The Essential Package (£100), Sports Day Set Up (£165), The Snuggle Zone (£150), The Star Package (£275), The VIP Package (£375), Bells & Stars Package (£875), and VIP Bells Package (£1,050). Additionally, the company offers Permanent Nanny Placement with a 5% placement fee structure. The services are coordinated by two directors—Blaise as Temp Nanny Coordinator and Sophie as Wedding & Events Coordinator—and operate primarily across England and Wales. The sister company Freckles Nanny Training supports nanny recruitment by providing training courses, DBS certificates, and first aid qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Nanny Service Urgent childcare coverage for families booking with less than 72 hours' notice, with a minimum 4-hour booking requirement and nanny hourly rates of approximately £16–£20 gross.
• Temporary Nanny Service Flexible temporary nanny placements for families needing one-off bookings, proxy parenting arrangements, or short-term cover, with tiered booking fees based on duration and notice period.
• Holiday Nanny Service Nannies who accompany families on holidays in the UK or abroad, providing bespoke full-day or part-day childcare for durations ranging from a few days to several weeks.
• School Holiday Childcare Childcare coverage arranged for families during school holidays, inset days, and half-term periods.
• Wedding & Event Nanny Service Professional childcare at weddings and events, including creche-style areas, sole nannies for specific children, and evening sleepover services, with coverage across England and Wales and capacity for up to 30+ children at a single event.
• Permanent Nanny Placement Service Matches families with permanent nannies for ongoing childcare arrangements, charging a placement fee of 5% of the nanny's annual salary plus VAT, with a minimum fee of £500 plus VAT. Includes a 12-month direct-hire clause.

Quantifiable outcome

• Handled up to 30 children at a single wedding (Kew Gardens)
• +2 more outcomes

Named customers15 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Freckles Nanny TrainingcoreOthersFreckles Nanny Training is the sister company of Freckles Childcare. Freckles Childcare directs nannies who lack sufficient childcare experience to Freckles Nanny Training for courses. Freckles Childcare also directs families to Freckles Nanny Training for Enhanced DBS certificates (£75) and Paediatric First Aid courses. The two companies share founders Blaise and Sophie.
• Daisy First AidminorOthersRecommended by Freckles Childcare as an alternative provider of paediatric first aid courses for nannies who cannot attend courses held by Freckles Nanny Training.
• Tigerlily TrainingminorOthersRecommended by Freckles Childcare as an alternative provider of paediatric first aid courses for nannies who cannot attend courses held by Freckles Nanny Training.
• Eastington ParkcoreGTM or Marketing PartnerEastington Park is an exclusive-use award-winning manor wedding venue in Gloucestershire that lists Freckles Childcare as a trusted childcare provider on its website. This serves as a primary referral channel for wedding bookings.
• Owlpen ManorcoreGTM or Marketing PartnerOwlpen Manor is an exclusive country estate wedding venue in the Cotswolds that lists Freckles Childcare as a trusted childcare provider, generating referrals for wedding childcare bookings.
• Farleigh HousecoreGTM or Marketing PartnerFarleigh House is a Grade II listed English country house and wedding venue near Bath (home to Bath Rugby) that lists Freckles Childcare as a trusted childcare provider on its website.
• Old Gore BarncoreGTM or Marketing PartnerOld Gore Barn is a Cotswolds wedding venue that lists Freckles Childcare as a trusted childcare provider, generating referrals for wedding childcare bookings.
• Euridge ManorcoreGTM or Marketing PartnerEuridge Manor is an exclusive dry-hire wedding and corporate retreat venue in the Cotswolds near Bath that lists Freckles Childcare as a trusted childcare provider.
• The Post BarncoreGTM or Marketing PartnerThe Post Barn is a contemporary events space in a class of its own — an English oak barn opened in July 2021 — that lists Freckles Childcare as a trusted childcare provider.
• Kingscote BarncoreGTM or Marketing PartnerKingscote Barn is a one-of-a-kind wedding and celebration venue in the Cotswolds with 18+ years of hosting experience that lists Freckles Childcare as a trusted childcare provider.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tinies Childcare: UK-based nanny and temporary childcare agency offering family, holiday, and event nanny services including wedding childcare — directly comparable to Freckles' core offerings and customer base across England and Wales.
• Imperial Nannies: UK-based nanny agency placing permanent, temporary, and holiday nannies with families — uses a similar vetting-and-placement model and targets the same premium family demographic as Freckles.
• Harmony at Home: Established UK nanny and domestic staff agency offering permanent placements, temporary bookings, and event childcare — competing head-to-head with Freckles on the same family and wedding channels.
• Nanny Job Hub / Nannyplus: UK nanny agency offering temporary, permanent, and event childcare placements — comparable to Freckles on service scope and direct-to-consumer family channel.
• Nannies Incorporated: UK nanny agency providing temporary, permanent, and event nanny services — comparable to Freckles in service mix and reliance on a vetted independent-nanny supply model.
• Little Ones UK: London-headquartered nanny agency providing permanent, temporary, and emergency nanny placements plus maternity and event services to UK families — operates the same placement-fee and temp-booking model as Freckles.

Emerging players

• Childcare.co.uk: UK's largest online childcare marketplace connecting families with nannies, babysitters, and childminders — emerging platform competitor to traditional placement businesses; intersects on temporary nanny supply rather than event/venue partnerships.
• Bubble: UK childcare app offering vetted babysitters and nannies on demand — emerging tech-enabled competitor targeting the same short-notice family use cases Freckles serves via its emergency nanny service.
• Koru Kids: London-based tech-enabled nanny and childcare agency — emerging player applying a platform/marketplace model to the same UK nanny-placement market Freckles addresses traditionally.

Broad incumbents

• Babysits: International online platform connecting families with babysitters and nannies across multiple countries including the UK — broader incumbent offering overlapping temporary childcare services, though without Freckles' curated vetting or wedding focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/freckles.childcare
• LinkedInlinkedin.com/company/freckleschildcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freckles Childcare