What Daisy First Aid does

Daisy First Aid Ltd is a UK-based, privately held franchisor of paediatric and general first-aid training, incorporated in England (Company No. 08930462) and headquartered in Wallington. Founded in 2012 by Jenni Dunman, the company operates a nationwide network of independent franchise trainers that collectively deliver face-to-face classes at homes, venues, schools, nurseries, and workplaces, complemented by an e-learning catalogue covering duty of care, risk assessment, safeguarding, and infection control. Its core product is a 2-hour Baby & Child First Aid Class for parents and carers, alongside Ofsted/EYFS-compliant Level 3 Paediatric qualifications (12-hour blended and 6-hour emergency variants) and Level 3 First Aid at Work courses for employers.

Revenue is generated across six streams: per-person public course fees (typically £30 per person / £55 per couple), private in-home group bookings (minimum £80-£120), professional qualification courses (£80-£99 per person, with private-group pricing from £200 base), corporate workplace training, franchise territory licensing, and a £37 lifetime-access Parents Mental Health Course distributed via a partnership with Parenting In Mind. The technology layer is modest: an interactive e-learning platform with video/audio/quiz content and a BookWhen booking backend supporting a postcode-based 'Find a trainer' experience. Strategic partners include The Baby Show (Pampers), CAA, ICAP, Qualsafe Awards, and Meningitis Now, providing marketing reach, vertical accreditation, and regulatory credibility. The model is bootstrapped, with no external funding or institutional ownership disclosed, and expansion is driven primarily through franchise territory recruitment and adjacent product extensions rather than capital deployment.

Name

Daisy First Aid

Legal name

Daisy First Aid Ltd

Website

https://daisyfirstaid.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Daisy First Aid Ltd is a UK franchisor that delivers paediatric, first-aid at work, and school first-aid training through a nationwide network of franchise trainers, online e-learning, and partnerships with childcare accreditation bodies.

Ownership category

akta.pro rank

Product category

First Aid Training

NAICS

Educational Services (61), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Paediatric first aid training
• Childcare first aid courses
• Workplace first aid training
• Online first aid elearning
• Franchise first aid

Headquarters

HQ city

Wallington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Public Course Fees: Individual consumers pay per-person or per-couple fees for 2-hour baby and child first aid classes held at local venues or online
2. Private Group Bookings: Families, friends, or groups book private in-home sessions with minimum spend requirements ranging from £80-£120 depending on class duration
3. Professional Qualification Courses: Ofsted-compliant Level 3 Paediatric First Aid and Emergency Paediatric First Aid courses for childcare professionals, priced at £80-£99 per person for open venues or £200 base + per-person fees for private settings
4. Workplace First Aid Training: First Aid at Work courses for businesses including Level 3 Award in First Aid at Work and Emergency First Aid at Work qualifications
5. Franchise Licensing: Individual trainers purchase and operate Daisy First Aid franchises within designated geographic territories, paying franchise fees in exchange for brand rights, training materials, and operational support
6. Mental Health Course Partnership: Partnership with Parenting In Mind offering Parents Mental Health Course at £37 for lifetime access, with Daisy First Aid serving as distribution partner

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Daisy First Aid delivers fun, fear-free paediatric and general first aid training to UK consumers, childcare professionals, schools, children's activity providers, and workplaces. Courses cover CPR, choking response, recovery position, anaphylaxis, and related life-saving skills, delivered face-to-face through a nationwide franchise trainer network, online via live Zoom sessions, and through self-paced e-learning modules. Regulated Level 3 qualifications are issued to meet Ofsted, EYFS, and HSE compliance requirements.

Product overview

Daisy First Aid operates as a franchise-based training business offering a portfolio of first aid courses across multiple delivery formats. The core product is the 2-hour Baby & Child First Aid Class and Duty of Care Class, available face-to-face in homes, venues, or via Zoom, covering emergency skills for babies, children, and adults. Professional qualifications include the Ofsted/EYFS-compliant 12-Hour Paediatric First Aid (Blended Learning) and 6-Hour Emergency Paediatric First Aid at Level 3, alongside e-learning modules for Duty of Care, Risk Assessment, Safeguarding, and Infection Control. Workplace offerings comprise Level 3 First Aid at Work and Emergency First Aid at Work courses. The company also provides specialised Classes for Students and Children in school settings, and partners with Parenting In Mind for a Parents Mental Health Course. All courses are delivered through a UK-wide network of franchise trainers.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-Hour Baby & Child First Aid Class Award-winning 2-hour practical first aid class for parents, grandparents, and carers covering CPR, choking, recovery positions, febrile seizures, meningitis awareness, head injuries, burns, and bleeding. Delivered face-to-face in homes, local venues, or live online via Zoom.
• 6-Hour Emergency Paediatric First Aid Emergency paediatric first aid course covering unresponsive breathing and non-breathing victims, choking, bleeding, shock, burns, scalds, and seizures. Assessed course with continuous assessment by expert trainers.
• 12-Hour Paediatric First Aid (Blended Learning) Level 3 qualification meeting Ofsted and EYFS requirements for childcare professionals and children's activity providers. Combines e-learning with practical assessment, with certificate valid for 3 years.
• Level 3 First Aid at Work (3-Day Blended Learning) Level 3 regulated and nationally recognised qualification for appointed workplace first aiders covering comprehensive first aid skills for adults in work settings. 3-year certification upon completion.
• Level 3 Emergency First Aid at Work (1-Day) One-day emergency first aid qualification for workplace first aiders providing essential skills to respond to common workplace emergencies.
• Family First Aid Classes 2-hour family first aid class covering adult CPR, stroke awareness, and heart attack recognition, plus baby and child topics, suitable for families wanting confidence across all ages.
• Classes for Students and Children First aid classes delivered in schools for students in all year groups, including 1-hour Anaphylaxis Awareness and general student classes covering recovery position, resuscitation, bleeding, and choking.
• 2-Hour Duty of Care Class Award-winning class for anyone wanting basic first aid skills and confidence to act in emergencies, covering CPR, recovery positions, choking, meningitis, anaphylaxis, burns, head injuries, febrile seizures, broken bones, poison, bleeding, and shock for baby, child, and adult.
• Duty of Care e-Learning Course Interactive online course covering emergency assessment, recovery position, CPR, seizure, choking, bleeding, anaphylactic shock, burns, fractures, head/neck/back injuries, bites, stings, asthma, and febrile convulsions, designed for approximately 1-2 hours of self-paced learning.
• E-Learning Risk Assessment for Early Years Settings Interactive e-learning course teaching role responsibilities, emergency response, risk assessment processes, hazard identification, evaluation, and review procedures for early years settings.
• E-Learning Safeguarding and Child Protection for Early Years In-depth course providing information on safeguarding children, enabling learners to respond confidently and appropriately to concerns about child safety and welfare.
• E-Learning Infection Control in a Childcare Setting Course covering how infections including COVID-19 are transmitted and the measures that can be implemented to prevent and control their spread in childcare environments.
• Online Baby and Child First Aid Course Engaging and interactive e-learning course created for parents, grandparents, and caregivers to respond promptly and effectively to first aid incidents involving babies and young children.
• Parents Mental Health Course Video-based course on perinatal mental health developed in partnership with Parenting In Mind, covering understanding changes in parenthood, communication skills, and wellbeing planning. Offered at £37 for lifetime access.

Quantifiable outcome

• Thousands of parents and professionals trained in life-saving skills annually
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Baby Show with PamperscoreGTM or Marketing Partner · 1 March 2025Daisy First Aid is a proud partner of The Baby Show, the UK's largest pregnancy, baby and parenting event. Partnership includes live demonstrations, booth presence, discounted ticket offers for attendees, and promotional activities at Excel London, NEC Birmingham, and Olympia London venues. The partnership serves as a major customer acquisition channel reaching thousands of expectant and new parents annually.
• Children's Activities Association (CAA)coreStrategic or Co-development PartnerOfficial partnership with the Children's Activities Association, providing first aid training accreditation and recognition for activity providers in the children's sector. Daisy First Aid courses are aligned with CAA standards for duty of care training.
• Institute of Children's Activity Providers (ICAP)coreStrategic or Co-development PartnerPartnership with ICAP offering recognised first aid training for children's activity providers. Courses meet the organisation's standards for professional development and duty of care compliance.
• Meningitis NowminorGTM or Marketing PartnerCharity partnership supporting Meningitis Now awareness campaigns. Daisy First Aid Cardiff ran Toddle Waddle events to raise funds and awareness for meningitis prevention and recognition.
• Parenting In MindcoreGTM or Marketing PartnerDaisy First Aid has partnered with perinatal mental health experts Parenting In Mind to offer the Parents Mental Health Course (£37 lifetime access). Daisy First Aid distributes and promotes the course to its customer base while Parenting In Mind provides the content and expertise.
• Qualsafe AwardscoreOthersDaisy First Aid Hertfordshire, Enfield & Hackney operates as a Qualsafe-registered training centre, offering Ofsted-compliant and HSE-approved first aid qualifications including Level 3 Paediatric First Aid and Level 3 First Aid at Work.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ProTrainings UK: UK-regulated online first aid training provider delivering Ofsted and HSE-compliant video-based courses. Direct competitor in the e-learning/blended learning segment, with cost advantage on self-paced delivery to childcare professionals.
• Tigerlily Training: UK first aid training provider delivering paediatric and adult first aid courses to parents, childcare professionals, and workplaces. Smaller-scale direct competitor with similar course catalogue and customer targeting.
• Mini First Aid: UK-based franchise network delivering paediatric and early years first aid training to parents, schools, and childcare professionals. Closest direct competitor — operates an almost identical franchise model targeting the same customer segments with similar course portfolios and pricing.
• Nuco Training: UK training provider delivering regulated first aid qualifications (Level 3 First Aid at Work, Paediatric First Aid) to workplaces, schools, and individuals. Overlaps with Daisy in the professional qualification segment but operates a centre-based rather than franchise model.
• First Aid for Life: UK first aid training specialist offering courses for parents, schools, nannies, and businesses with Ofsted-compliant qualifications. Comparable product offering and audience, though primarily a single-operator model rather than a franchise network.

Broad incumbents

• St Andrew's First Aid: Scotland's dedicated first aid charity delivering workplace training, paediatric courses, and public first aid education. Broader incumbent primarily competing in the workplace and regulated qualification segments.
• St John Ambulance: UK's largest first aid charity and training provider, offering workplace first aid, paediatric, and community courses nationally. A well-funded incumbent with century-old brand recognition; competes with Daisy across the workplace and professional qualification segments at subsidised prices.
• British Red Cross: Major UK first aid training provider delivering workplace, paediatric, and community first aid courses. Charity-backed incumbent with strong brand trust; directly competes in workplace and schools segments with cross-subsidised pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/daisyfirstaid
• Facebookfacebook.com/daisyfirstaid
• Instagraminstagram.com/daisyfirstaid
• LinkedInlinkedin.com/company/daisyfirstaid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy First Aid