Four Points Realty

What Four Points Realty does

Four Points Realty is a privately held, single-office residential and commercial real estate brokerage headquartered in West Bridgewater, Massachusetts. Founded in 1997 and operating with three licensed Realtors — Sherman Cox, Sherry Palmer, and Chakara White — the firm serves buyers, sellers, and renters primarily across the Bristol, Plymouth, and Norfolk county communities, with a stated focus on HUD home purchases (including first responder discount guidance) and short sale/foreclosure-alternative transactions.

The firm's technology stack is built on the third-party Propertyminder/Acceleragent platform with MLS PIN IDX integration, providing property search, virtual and 3D tours, a Client Corner portal, a dedicated mobile app, and ancillary integrations including Homebrella for home-care service coordination, Yelp for local amenity data, and ShareThis for social distribution. The firm does not own proprietary technology and has no documented AI capabilities, patents, or developer-facing APIs.

Commercially, Four Points Realty operates on a traditional commission-based real estate model, with no publicly disclosed pricing. Agents represent buyers and sellers in residential and commercial transactions while the firm monetizes via transaction fees, complemented by referral relationships with mortgage lenders (Chase, Mansfield Bank) for buyer pre-qualification. Customer acquisition is driven primarily through the website, MLS syndication, free market evaluations, and educational content (free reports, buyer/seller guides).

Name

Four Points Realty

Legal name

Four Points Realty

Website

https://4pointsrealty.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Four Points Realty is a privately held Massachusetts real estate brokerage based in West Bridgewater, serving residential and commercial buyers, sellers, and renters across southeastern Massachusetts with HUD home and short sale specialization.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Buyer representation
• Seller representation
• HUD home listings
• Local property marketing

Headquarters

HQ city

West Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buying and selling residential and commercial properties. Agents represent buyers and sellers in transactions with commission typically paid by seller at closing.
2. Listing Services: Services to sellers including detailed home evaluations, virtual tours, marketing exposure, and staging advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Four Points Realty is a small residential real estate brokerage based in West Bridgewater, Massachusetts, that represents buyers and sellers of homes (including HUD-owned properties) through licensed local agents. The firm provides listing marketing, buyer-side representation, and property search support for the surrounding Massachusetts market.

Product overview

Four Points Realty is a Massachusetts-based real estate brokerage offering a comprehensive suite of real estate services primarily centered around their PropertyMinder-powered website. The core offerings include MLS property search (https://4pointsrealty.com/lss), buyer representation services, seller services, HUD home purchasing, and short sale assistance. The product portfolio also includes supporting tools such as a mobile app (https://4pointsrealty.com/mobileapp), Client Corner portal (https://4pointsrealty.com/ClientCornerLogin) for client access, Homebrella home care center (https://4pointsrealty.com/homebrella) for home maintenance services, free market evaluations (https://4pointsrealty.com/MarketAnalysis), educational reports (https://4pointsrealty.com/FreeReports), and mortgage pre-qualification referrals to partner lenders. The company operates as a single-location brokerage in West Bridgewater, MA with three listed agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation
• Seller Representation / Listing Service
• HUD Home Listings

Quantifiable outcome

• Virtual tours and 3D tours available for enhanced property marketing
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MLS PIN (MLS Property Information Network)coreTechnology or IntegrationPrimary MLS provider providing comprehensive listing database access, property syndication to major portals, and market data. Essential for property search and listing distribution.
• PropertymindercoreTechnology or IntegrationWebsite platform provider powering the 4pointsrealty.com website with property search, CRM, client portal, and listing management capabilities.
• HUD (Department of Housing and Urban Development)coreStrategic or Co-development PartnerFederal agency providing HUD home listings through hudhomestore.com. Four Points Realty specializes in helping clients purchase HUD properties and guides buyers through HUD-specific requirements including owner-occupant priority periods and first responder discount programs.
• Sage AcquisitionsminorChannel Partner/ Reseller/ DistributorReferenced on sitemap as a partner, potentially for real estate acquisition or investment property services.
• ChaseminorGTM or Marketing PartnerMortgage lender partner providing pre-qualification links for clients seeking home loans. Referenced as local mortgage sponsor for buyer pre-qualification services.
• Mansfield BankminorGTM or Marketing PartnerLocal mortgage company partner providing pre-qualification services for home buyers. Promoted as one of the local sponsors for loan pre-qualification.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Keller Williams Realty: Largest US residential real estate franchise by agent count, with Massachusetts offices operating in similar suburban markets. Competes for the same pool of buyers, sellers, and recruit agents; differs in scale and team-based operating model.
• RE/MAX: Global residential real estate franchise with established agent presence in Massachusetts. Competes in the same buyer/seller representation segment but operates as a franchise model with far larger agent networks and brand recognition.
• Century 21 Real Estate: Long-established national residential brokerage franchise with agents across Massachusetts. Offers similar buyer/seller services to Four Points Realty but at substantially larger scale and brand reach.
• Coldwell Banker Residential Brokerage: Major national residential brokerage franchise with deep presence across Massachusetts, including southeastern counties. Directly competes with Four Points Realty for residential buyer and seller representation in the same Bristol/Plymouth/Norfolk footprint but offers vastly greater scale, technology, and agent count.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with Massachusetts agent representation. Competes directly in the same suburban market segments but offers greater brand recognition, training infrastructure, and marketing resources.

Emerging players

• eXp Realty: Cloud-based brokerage with virtual operating model and high commission splits, rapidly recruiting independent agents across Massachusetts. Directly competes for agent talent and listings in the same suburban Massachusetts geographies.
• Redfin: Technology-enabled residential brokerage and portal serving Massachusetts buyers and sellers. Competes for the same end consumers via its website and salaried-agent model, often at lower commission rates, pressuring traditional brokerages.
• Compass: Tech-forward national brokerage aggressively expanding in Massachusetts with proprietary platform and high agent commission splits. Competes for the same seller-side listings and agent talent pool, posing a structural threat to small independent brokerages.

Regional players

• Gibson Sotheby's International Realty: Massachusetts-focused luxury residential brokerage operating across greater Boston and suburban markets. Overlaps with Four Points Realty on residential buyer/seller representation in suburbs south of Boston, though tilted toward higher price points.

Direct peers

• William Raveis Real Estate: Independent New England-based brokerage with strong Massachusetts presence in suburban and coastal markets. Closest peer to Four Points Realty in terms of regional focus and independent (non-franchise) operating identity, but with materially larger agent and office footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/four-points-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Points Realty