Propertyminder

What Propertyminder does

PropertyMinder, operating legally as Trend Software, Inc., is a privately held SaaS company founded in 1997 and headquartered in San Jose, California. It sells the AccelerAgent Suite, a cloud-based platform that provides individual real estate agents and small brokerages with branded websites, MLS/IDX search integration, a personal CRM, seller-lead capture (Seller's Corner, Social Farming), buyer engagement tools (Buyer Connect, Listing Alerts, Neighborhood Alerts), and paid social-media advertising services (ListingBoost, Lead Gen Campaigns, MediaBoost). The architecture combines an MLS/IDX data feed with a dedicated server infrastructure ($150,000 investment for full-screen listing photos and lifestyle/amenity data) and a suite of automation features including auto lead capture, follow-up campaigns, and comparable market analysis. A service-provider network called Homebrella extends the platform into adjacent home-services referrals.

The company monetizes primarily through monthly subscriptions to the AccelerAgent platform and add-on advertising campaigns, with quote-based pricing (not publicly disclosed) and promotional offers such as 'Buy 3 Months, Get 2 Free.' Distribution is domestic US only and relies on a hybrid sales-assisted and self-serve motion: phone-based direct sales (800-743-5820), live demos, a website test drive, an AccelerAgent Referral Program with tiered rewards (free months, free $500 custom design, free team websites for 25+ agent offices), and recurring webinars and content marketing for education and lead generation. Customer support, sales, training, and cancellation are organized via dedicated email channels and phone extensions, reflecting a long-tail SMB customer base rather than enterprise accounts.

PropertyMinder operates without disclosed external funding, parent company, or acquisition activity. Its management team includes CEO Boris Gruzman, Chairman and VP of Engineering Michael Burstein, VP of Sales and Marketing Tawd Frensley, and a small marketing staff. The company has continuously operated for nearly three decades in the real estate internet marketing vertical, positioning itself as a long-standing integrated alternative to point-solution competitors and consumer portals such as Zillow and Redfin, though it has not publicly signaled material product or geographic expansion since its 2018 platform refresh.

Name

Propertyminder

Legal name

Trend Software, Inc.

Website

https://propertyminder.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

PropertyMinder (Trend Software, Inc.) is a US-based SaaS provider founded in 1997 that sells the AccelerAgent Suite, an integrated platform of branded websites, MLS/IDX search, CRM, and marketing automation tools, to individual real estate agents and small brokerages nationwide on a monthly subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

1. PropertyMinder Subscriptions: Subscription-based pricing for real estate websites and marketing tools. Fees billed according to selected plan. Cancellation requires 30-day notice via email. No refunds for partial subscription periods. Special promotions include 'Buy Just 3 Months, Get 2 Completely Free'.
2. ListingBoost Campaigns: One-time and monthly subscription campaigns for social media advertising. One-time campaigns billed upfront with no refunds. Monthly subscriptions billed monthly with 30-day cancellation notice. May include Lead Gen add-on for additional social media advertising costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Propertyminder, operated as Trend Software, Inc., provides the AccelerAgent Suite — an all-in-one real estate marketing platform that gives individual agents and small brokerages branded websites with IDX property search, a personal CRM, automated lead nurturing, social media marketing, and seller tools. The platform is delivered as a hosted SaaS solution designed to help real estate professionals capture, manage, and convert online buyer and seller leads.

Product overview

PropertyMinder offers the AccelerAgent Suite, a comprehensive real estate marketing platform providing agents with branded websites, MLS IDX search integration, CRM tools, and marketing automation. The platform operates on a modular architecture combining core products (Branded Website, IDX Search, Personal CRM) with specialized lead generation tools (Seller's Corner, Social Farming, Buyer Connect, Listing Boost) and advertising services (MediaBoost, Lead Gen Campaigns). The ecosystem includes neighborhood alerts, listing management tools, virtual tours, and a service provider network (Homebrella), designed to help agents capture and convert buyers and sellers throughout the real estate transaction lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• AccelerAgent: The primary web platform for real estate agents providing content-rich real estate websites, sophisticated Client Relationship Management, Interactive MLS map searches, Seller's Corner tool, and detailed tracking for unmatched transparency.

Products and services

• AccelerAgent Suite Flagship integrated real estate marketing platform that bundles a branded agent website, IDX property search, personal CRM, seller tools, social media automation, and lead generation campaigns into one hosted solution for real estate agents and small brokerages.
• Branded Real Estate Website Custom-branded, SEO-optimized websites built for individual real estate agents and small brokerages, integrated with IDX property search and lead capture forms.
• IDX Property Search IDX-enabled property search functionality that allows real estate agents' websites to display up-to-date MLS listing data and capture buyer leads.
• Personal CRM Contact management system built specifically for individual real estate agents to track leads, clients, and follow-up activities.
• Seller's Corner Tool that enables real estate agents to generate seller leads through home valuation and listing presentation pages hosted on their own website.
• Social Farming Social media marketing automation that pushes agent-branded property and content posts to social networks to drive engagement and leads.
• Buyer Connect

Quantifiable outcome

• Property values can increase significantly over 5 years (examples shown: $938,000 increase in 5 years, $679,000 in 5 years, $509,000 in 4 years), demonstrating opportunity for agent outreach to past clients

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature9 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass (Concierge / Compass Plus): National brokerage with proprietary agent technology platform (CRM, marketing, listings) - represents the vertically integrated competitor that displaces independent agent SaaS vendors.
• Zillow Premier Agent: Portal-owned agent platform with consumer lead generation, CRM tools, and advertising products that compete for the same agent marketing budget at much greater scale.

Direct peers

• kvCORE (Inside Real Estate): Provides an integrated real estate platform combining IDX websites, CRM, lead generation, and marketing automation for agents and brokerages. Direct head-to-head competitor in agent SaaS.
• BoomTown: Real estate lead generation and CRM platform serving agents and teams with IDX websites, lead nurturing, and predictive analytics - competing for the same agent subscription dollar.
• Real Geeks: IDX-integrated real estate websites with built-in CRM and lead capture, targeting individual agents and small teams - closely overlapping PropertyMinder's core offering.
• Follow Up Boss: Real estate CRM focused on lead management, routing, and follow-up automation for agents and teams - competing directly with PropertyMinder's Personal CRM component.
• CINC (Commissions Inc.): Lead generation and agent websites platform with IDX, CRM, and marketing automation for real estate professionals - competing in the same SMB/mid-market agent segment.
• Chime Technologies: AI-powered CRM, IDX websites, and lead nurturing platform for real estate teams and brokerages - newer entrant competing on tech differentiation where PropertyMinder's stack is older.

Emerging players

• LionDesk: Real estate CRM, email marketing, and video email platform for individual agents - smaller scope than PropertyMinder but overlapping in CRM/follow-up automation.
• Zurple: Real estate CRM with behavior-based lead scoring and automated follow-up - partial overlap with PropertyMinder's CRM and seller lead capture capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/propertyminder
• YouTubeyoutube.com/channel/UCAdSeM
• Facebookfacebook.com/propertyminder

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propertyminder