Hasberg & Sloth Aps
Hasberg & Sloth ApS is a privately held Danish auto workshop in Vojens, operating as an AutoPartner franchise for car and motorcycle service, and manufacturing training equipment for Danish automotive schools. It serves local private vehicle owners and small business customers.
- Company typePrivate
- Founded2022
- HeadquartersVojens, Denmark
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Hasberg & Sloth Aps does
Hasberg og Sloth ApS is a privately held Danish automotive workshop and training equipment supplier headquartered at Skovgårdvej 9A, 6500 Vojens. Founded in 2022 as an ApS (CVR 43021559) and owner-operated by Oliver Sloth, the company operates a single-location multi-service auto business built around an AutoPartner franchise workshop. It serves both private vehicle owners and business customers (erhverv) in the Vojens and Southern Denmark area, offering service, repair, and maintenance for all car brands, dedicated motorcycle service, inspection preparation, rust protection, air conditioning service, and a tire hotel. The firm is CAC certified, follows manufacturer specifications to preserve factory warranty, and provides a 3-year warranty on parts and labor as part of the AutoPartner chain.
The company's revenue comes from a mix of transactional workshop services (per-job pricing, not publicly disclosed), recurring long-term microcar rental at 3,000 DKK/month all-inclusive, and a separate B2B line producing engines, vehicles, and electric/hybrid motors on test stands for Danish automotive education schools — a capability it claims to have developed over 25+ years. Distribution runs through the AutoPartner national chain (brand, parts, warranty), the firm's own website with online booking via the Synsbasen API, a Facebook page used for offers and news, and a small, locally concentrated physical presence. The business is small (1-10 employees), single-site, and shows no evidence of external investment, M&A, geographic expansion, or technology-led product development beyond standard diagnostic equipment.
Hasberg & Sloth Aps firmographics
Firmographics- Name
- Hasberg & Sloth Aps
- Legal name
- Hasberg og Sloth ApS
- Website
- https://hasbergogsloth.dk
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hasberg & Sloth ApS is a privately held Danish auto workshop in Vojens, operating as an AutoPartner franchise for car and motorcycle service, and manufacturing training equipment for Danish automotive schools. It serves local private vehicle owners and small business customers.
- Ownership category
- akta.pro rank
Hasberg & Sloth Aps industry classification
Industry- Product category
- Automotive Repair and Maintenance Services
- NAICS
- Specialized Automotive Repair (811114), Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industries
- Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI), Alternative Fuel, Hybrid & EV Service (High-Voltage) (EDAOAEAL)
Keywords
Where Hasberg & Sloth Aps is headquartered
LocationHeadquarters
- HQ city
- Vojens
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Hasberg & Sloth Aps business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Workshop Services: Service and repair of all car brands including oil changes, brake service, tire mounting, alignment, air conditioning, rust protection, accident repair, and more. Also includes inspection preparation (synsklargoring). Revenue generated through per-service transactions.
- Motorcycle Workshop Services: Specialized motorcycle repair and maintenance, tire and brake service, electrical systems, accident repairs, cleaning and polishing, winter storage. Per-service transaction model.
- Long-term Vehicle Rental: Long-term rental of microcars at 3,000 DKK per month all-inclusive (insurance, road tax, service, unlimited kilometers). Requires 2,000 DKK deposit. Revenue is recurring monthly from rentals.
- Training Equipment Sales: Production and sale of engines and vehicles on test stands for automotive education and training schools in Denmark. Electric and hybrid motors also available. Custom solutions tailored to school requirements.
- Spare Parts Sales: Sale of original quality spare parts for all car brands and motorcycles. Parts are sold as part of repair services or separately.
- Tire Hotel Services: Seasonal tire storage services for customer vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Microcar long-term rental - 3,000 DKK/month all-inclusive |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Hasberg & Sloth Aps product offering
Product offeringCore offering
Hasberg & Sloth ApS operates an AutoPartner-affiliated automotive workshop in Vojens, Denmark, offering repair and maintenance services for all car and motorcycle brands, electric and hybrid vehicle servicing, long-term microcar rental at 3,000 DKK/month all-inclusive, and production of engines and vehicles on test stands for Danish automotive training schools. The business delivers per-service automotive work, recurring vehicle rental subscriptions, and one-time sales of custom educational equipment, with a 3-year warranty on parts and labor.
Product overview
Hasberg & Sloth ApS operates a multi-service automotive business centered around an AutoPartner franchise workshop. The core offerings include: (1) AutoPartner Bilværksted – a full-service car workshop providing repair, maintenance, and diagnostics for all vehicle brands with original spare parts and 3-year warranty; (2) MC Værksted – dedicated motorcycle service covering all makes/models with repair, parts sales, and winter storage; (3) Biludlejning – long-term micro car rental at 3,000 kr/month all-inclusive; and (4) Uddannelsesudstyr – manufacturing of training equipment (engines on test stands, vehicles) for Danish automotive education schools, including electric/hybrid motors. The company is part of the AutoPartner chain providing nationwide warranty coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoPartner Bilværksted (Car Workshop) Professional car workshop service offering repair and maintenance for all car brands, including service inspections, brakes, tires, exhaust, advanced diagnostics, and manufacturer-spec servicing to preserve factory warranty. Targets private vehicle owners and business customers (erhverv) in the Vojens area.
- MC Værksted (Motorcycle Workshop) Specialized motorcycle repair and maintenance service covering all brands and models, including tire replacement, brake service, engine repair, electrical systems, and accessory installation. Also offers winter motorcycle storage. Targets motorcycle owners in the Vojens area.
- Biludlejning (Long-term Microcar Rental) Long-term microcar rental service at 3,000 DKK/month inclusive of insurance, road tax (vægtafgift), service, and unlimited kilometers. Fuel is excluded. Requires a 2,000 DKK deposit with no hidden fees. Targets individuals and small businesses seeking flexible mobility without vehicle ownership.
- Uddannelsesudstyr (Training Equipment) Production and supply of custom educational equipment for automotive training schools in Denmark, including engines on test stands, complete vehicles, and electric/hybrid motors for instructional use. Configurable to individual school specifications. Targets Danish automotive vocational education institutions.
- Spare Parts Sales (Original Quality) Sale of original-quality spare parts for all car brands and motorcycles, supplied through the AutoPartner chain, backed by a 3-year warranty on parts and completed work. Available as part of repair services or as standalone purchases.
- Tire Hotel (Seasonal Tire Storage) Seasonal tire storage service for customer vehicles, allowing customers to leave tires at the workshop between seasons and swap them on each service visit.
Companies that use Hasberg & Sloth Aps
Customer profileSegments2 records
Ideal customer profiles3 records
Hasberg & Sloth Aps technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Hasberg & Sloth Aps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AutoPartnercoreHasberg & Sloth is a member of the AutoPartner chain, a franchise network of automotive workshops across Denmark. This partnership provides national brand recognition, shared quality standards, access to original spare parts procurement, and nationwide warranty coverage for customers.
- CAC CertificeringcoreCAC (Dansk Certificeringsordning for Bilværksteder) is the Danish certification body for automotive workshops. CAC certification ensures quality standards including continuing education, technical data, diagnostic equipment, environmental compliance, and tool control.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Hasberg & Sloth Aps competitors and assessment
Company assessmentDirect peers
- Bosch Car Service: Global workshop franchise network offering multi-brand automotive repair and service. Comparable in operating as a franchise-based multi-brand workshop concept with shared quality standards and parts supply chain.
- Mekonomen: Leading Nordic automotive service chain with workshops across Scandinavia offering similar general repair, tire service, and parts distribution. Closest comparable in business model, franchise-style operations, and Nordic market focus.
- Kwik Fit: Large European automotive service chain specializing in tires, brakes, MOTs (inspections), and general repairs. Comparable in providing multi-brand vehicle service with standardized offerings across many locations.
- First Stop: European tire and automotive service network with affiliated workshops across multiple countries. Comparable in providing standardized tire, brake, and general vehicle service through franchise-style affiliated operations.
- MECA: Scandinavian automotive aftermarket chain providing parts distribution and affiliated workshop concepts. Directly comparable to AutoPartner in serving Nordic markets with franchise-like multi-brand workshops.
Regional players
- ATU: Major German automotive service chain operating across multiple European markets. Comparable as a regional multi-brand service chain focused on similar automotive repair services and parts retail.
- Norauto: European automotive service chain with a Danish presence offering similar general repair, tire service, and maintenance. Comparable in operating multi-brand service centers in overlapping geographies.
Broad incumbents
- AutoPartner: The Danish workshop franchise chain that Hasberg & Sloth operates within. Comparable as the parent franchisor providing brand, quality standards, parts procurement, and national warranty coverage that the subject company leverages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Hasberg & Sloth Aps social profiles
Digital presenceHasberg & Sloth Aps compliance and trust
Trust signalCompliance1 record
Hasberg & Sloth Aps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hasberg & Sloth Aps leadership team
Management profileNumber of profiles
Profiles1 record
Hasberg & Sloth Aps funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hasberg & Sloth Aps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hasberg & Sloth Aps
What does Hasberg & Sloth Aps do?
Hasberg & Sloth ApS operates an AutoPartner-affiliated automotive workshop in Vojens, Denmark, offering repair and maintenance services for all car and motorcycle brands, electric and hybrid vehicle servicing, long-term microcar rental at 3,000 DKK/month all-inclusive, and production of engines and vehicles on test stands for Danish automotive training schools. The business delivers per-service automotive work, recurring vehicle rental subscriptions, and one-time sales of custom educational equipment, with a 3-year warranty on parts and labor.
Is Hasberg & Sloth Aps a public or private company?
Hasberg & Sloth Aps is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hasberg & Sloth Aps founded?
Hasberg & Sloth Aps was founded in 2022. It employs 1 to 10 people.
Where is Hasberg & Sloth Aps based?
Hasberg & Sloth Aps is headquartered in Vojens, Denmark, in the Europe region.
How does Hasberg & Sloth Aps make money?
Six revenue lines are on record. Automotive Workshop Services are the primary driver. The others are motorcycle Workshop Services, long-term Vehicle Rental, training Equipment Sales, spare Parts Sales and tire Hotel Services.
Who are Hasberg & Sloth Aps's main competitors?
Direct peers on record are Bosch Car Service, Mekonomen, Kwik Fit, First Stop and MECA. Regional players are ATU and Norauto. AutoPartner is listed as a broad incumbent.
Does Hasberg & Sloth Aps have an API?
No public API is recorded for Hasberg & Sloth Aps.
What industry is Hasberg & Sloth Aps in?
Hasberg & Sloth Aps's product category is Automotive Repair and Maintenance Services. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of TLAKAAAI, Exhaust & Emissions/Smog Testing & Repair. Its NAICS code is 811114 and its SIC code is 7510.