JJGFO, LLC

Name

JJGFO, LLC

Legal name

Jiu-Jitsu Global Federation LLC

Website

https://jjgf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Martial Arts Federation Governance

NAICS

Sports and Recreation Instruction (611620), Technical and Trade Schools (61151)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Combat Sports Sanctioning Bodies & Commissions (Boxing/MMA/Kickboxing) (MPAKAFAI)

akta.pro secondary industries

Combat Sports Sanctioning & Title Organizations (Promotion-owned) (MPAKAHAJ), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts federation
• Brazilian Jiu-Jitsu governance
• Belt certification services
• Self-defense curriculum
• Martial arts membership

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership fees from five tiers: Team ($500/year), Academy-linked ($45/year), Academy-independent ($185/year), Practitioner ($12/year), Educational Unit Academy ($185/year), and Educational Unit Member ($12/year). Recurring revenue model with annual billing.
2. Product Sales: Sale of JJGF merchandise including embroidered patches ($20), academy certificates ($90), and Self Defense Unit products. Digital ID provided free to registered members.
3. Belt Diploma Certifications: Sale of official belt diplomas for rank verification: Blue ($100), Purple ($150), Brown ($150), Black ($200). White belt complimentary with membership.
4. Event Revenue: Rickson Gracie Cup tournament events generate revenue through competitor registration and event promoter partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

JJGF administers Brazilian Jiu-Jitsu governance through tiered membership programs (Team, Academy, Practitioner, Educational Unit), academy and team registration, and standardized belt credentialing with globally verifiable diploma codes. It delivers the proprietary Self Defense Unit (SDU) curriculum—a five-module educational program developed by founder Rickson Gracie—and operates the Rickson Gracie Cup tournament circuit including the Self Defense Championship. Its revenue base is subscription memberships (from $12 to $500 annually) supplemented by one-time belt diploma fees ($100-$200) and merchandise sales to a network of 50,000+ practitioners across 30+ countries.

Product overview

JJGF is a Jiu-Jitsu federation platform organized as a platform-plus-modules architecture. Its primary educational product is the Self Defense Unit (SDU), a 5-module curriculum developed by Rickson Gracie covering fundamental self-defense, weapons defense, guard techniques, ground defense, and advanced applications. The federation's core certification product includes official belt diplomas (White to Black), instructor credentials, and SDU completion certifications — all with unique verification codes. Supporting products include Digital Member IDs, branded merchandise (patches, stickers), and academy certificates. The Rickson Gracie Cup tournament circuit and Self Defense Championship are the federation's competitive event products. All certifications and IDs are managed through the member portal and are recognized across 30+ countries within the federation's network of teams, academies, and practitioners.

Differentiator

Problem solved

Functional benefit

Brands

• Self Defense Unit (SDU): The JJGF's official educational curriculum developed under Rickson Gracie's guidance, comprising five sequential modules covering self-defense fundamentals, weapons defense, ground techniques, guard systems, and advanced applications.

Products and services

• Self Defense Unit (SDU) Curriculum
• Belt Diploma Certifications
• Digital JJGF Member ID
• Rickson Gracie Cup Tournament Circuit
• Self Defense Championship
• Instructor Certification
• JJGF Merchandise (Members Patch, Sticker, Academy Certificate, SDU Products)

Quantifiable outcome

• Credentials recognized in 30+ countries
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GallerrcoreTechnology or IntegrationPlatform partner for Self Defense Unit video curriculum delivery. SDU modules are hosted and distributed through the Gallerr platform, enabling online access to Rickson Gracie's instructional content.
• Rickson AcademycoreTechnology or IntegrationIntegration partner for SDU curriculum access. Rickson Academy serves as the primary platform for delivering Self Defense Unit educational content to JJGF members.
• Progressive JiuJitsuminorGTM or Marketing PartnerEvent promoter and community supporter of JJGF-sanctioned events
• Sunrise IntegrationminorGTM or Marketing PartnerEvent promoter partner for JJGF tournaments and events
• Grapple AsiaminorGTM or Marketing PartnerRegional event promoter covering Asian markets for Rickson Gracie Cup events
• German Top TeamminorGTM or Marketing PartnerGerman martial arts academy and event promoter partner
• European Gracie Jiu-Jitsu FederationcoreStrategic or Co-development PartnerStrategic regional federation partner led by Harold Harder, serving as official JJGF representative in Europe with 10+ affiliated academies across Netherlands, Ireland, Germany, Italy
• Jiu-Jitsu Federation of ScotlandcoreStrategic or Co-development PartnerOfficial Scottish federation partner supporting and supported by JJGF for the inaugural European Rickson Gracie Cup in Glasgow
• Japan Defense Force Training CenterminorStrategic or Co-development PartnerHistorical partnership for first Gracie Jiu-Jitsu seminar delivered to Japan Defense Force by Rickson Gracie

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FloGrappling (FloSports): FloGrappling is a major subscription streaming platform for BJJ and grappling tournaments, instructionals, and news under the FloSports network. It is comparable to JJGF as an adjacent infrastructure player shaping practitioner consumption of BJJ content and competition coverage.

Direct peers

• Alliance BJJ: Alliance is a globally recognized BJJ team and academy network with affiliated schools across the Americas, Europe, and Asia. It mirrors JJGF's team-academy-practitioner structure and competes for elite BJJ affiliations and tournament representation.
• UAE Jiu-Jitsu Federation (UAEJJF): UAEJJF is a major government-backed BJJ federation running the Abu Dhabi World Professional Jiu-Jitsu Championship and a global ranking system. It competes with JJGF for top-tier academy affiliations and tournament authority in international BJJ governance.
• NAGA (North American Grappling Association): NAGA is one of the largest grappling and BJJ tournament organizations in North America, running frequent events and offering practitioner memberships. It overlaps with JJGF's Rickson Gracie Cup tournament and federation membership model.
• Gracie Barra: Gracie Barra is one of the largest BJJ academy networks globally with hundreds of affiliated schools under a unified curriculum and belt system. It is comparable to JJGF as an organizational umbrella for BJJ academies, practitioners, and standardized curriculum delivery.
• ADCC (Abu Dhabi Combat Club Submission Wrestling World Championship): ADCC is the premier international submission grappling tournament organization and operates a global ranking and member verification system. It overlaps with JJGF on credentialing grappling practitioners and providing a high-prestige competitive circuit.
• Sport Jiu-Jitsu International Federation (SJJIF): SJJIF is an international BJJ and grappling federation affiliated with JJIF that runs national federations, tournament circuits, and practitioner rankings. It overlaps directly with JJGF in offering federation-level governance, member recognition, and competition organization for Jiu-Jitsu.
• International Brazilian Jiu-Jitsu Federation (IBJJF): IBJJF is the largest and most established international Brazilian Jiu-Jitsu federation, running the major global BJJ tournament circuit and certifying academies. It competes with JJGF directly for academy affiliations, tournament prestige, and practitioner credentialing in the same BJJ governing-body category.

Emerging players

• BJJ Fanatics: BJJ Fanatics is a digital instructional platform that distributes high-profile BJJ and grappling video courses from top competitors. It overlaps with JJGF's SDU curriculum as a competing channel for paid BJJ/self-defense education content.
• Grappling Industries: Grappling Industries is an international BJJ and submission grappling tournament circuit with events across multiple continents. It competes with JJGF for tournament participation, registration fees, and federation-style event partnerships with academies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jjgfed
• Facebookfacebook.com/jjgfed
• Instagraminstagram.com/jjgfed
• LinkedInlinkedin.com/company/jjgf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJGFO, LLC