Gallerr

Name

Gallerr

Legal name

Gallerr

Website

https://gallerr.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Gallerr is a Rio de Janeiro-based direct-to-consumer digital learning platform that sells lifetime access to Master Rickson Gracie's Self-Defense Unit, a 5-module, 197-lesson Brazilian Jiu-Jitsu instructional video program priced at $249.98.

Ownership category

akta.pro rank

Product category

Martial Arts Instructional Video / Online Self-Defense Education

NAICS

Software Publishers (5132)

akta.pro primary industry

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE)

akta.pro secondary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Martial arts education
• Jiu-jitsu instruction
• Self-defense training
• Instructional video platform
• Online fitness learning

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Instructional Video Content Sales: One-time fee model providing lifetime access to 5 instructional video modules (197 lessons total) on Jiu-Jitsu and self-defense taught by Master Rickson Gracie. Revenue generated from single transaction purchases rather than recurring subscriptions. Includes VIP content package.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Gallerr sells lifetime access to the Rickson Gracie Self-Defense Unit (S.D.U), a structured online video curriculum of Brazilian Jiu-Jitsu and self-defense instruction presented by Master Rickson Gracie. The product is delivered as five progressive modules containing 197 lessons plus VIP content, purchased via a one-time fee on the company's own website with a 7-day refund guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Rickson Gracie Self-Defense Unit (S.D.U) An instructional Jiu-Jitsu video program presented by Master Rickson Gracie, sold as a single bundled product offering lifetime access to comprehensive self-defense training through five progressive modules with 197 total lessons, targeted at individual martial arts enthusiasts from beginners to intermediate practitioners.
• VIP Package Premium bundled offering granting complete access to all five modules of the S.D.U program plus VIP content, sold via the company's own website as a one-time purchase of $249.98 (50% off from $499.95) with lifetime access and a 7-day refund policy, targeted at individual learners buying Jiu-Jitsu instruction.
• Module 1: Invisible Jiu-Jitsu First training module of the Self-Defense Unit program focused on invisible Jiu-Jitsu techniques and principles, containing 73 lessons and sold as part of the broader S.D.U instructional offering for individual martial arts learners.
• Module 2: Enter the Weapons Second training module of the Self-Defense Unit program focused on weapons defense and training, containing 30 lessons and included in the broader S.D.U instructional video offering for individual martial arts learners.
• Module 3: Immersion Third training module of the Self-Defense Unit program focused on immersive training techniques, containing 39 lessons and included in the broader S.D.U instructional video offering for individual martial arts learners.
• Module 4: The Guard Fourth training module of the Self-Defense Unit program covering guard techniques in Jiu-Jitsu, containing 27 lessons and included in the broader S.D.U instructional video offering for individual martial arts learners.
• Module 5: Confidence Fifth training module of the Self-Defense Unit program focused on building confidence through Jiu-Jitsu training, containing 26 lessons and included in the broader S.D.U instructional video offering for individual martial arts learners.

Quantifiable outcome

• 7-day refund guarantee reduces customer risk on $249.98 purchase

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• War TribeminorOthersWar Tribe logo appears on the payment/checkout page alongside SDU branding. The relationship appears to be a brand collaboration or co-branding arrangement, though specific partnership terms are not detailed in the source material. War Tribe appears to be a martial arts/warrior-themed apparel or equipment brand.

Scale indicators2 records

Broad incumbents

• FloGrappling: Major subscription-based streaming service for grappling competitions and instructional content. Comparable to Gallerr as a digital destination for BJJ video content, but operating at significantly broader scale via a subscription model.
• MasterClass: Subscription streaming platform offering premium instructional video classes from world-renowned experts across disciplines. Comparable to Gallerr in delivering high-profile, expert-led video instruction via DTC digital access, though spanning many subjects beyond martial arts.
• UFC Fight Pass: Subscription combat-sports streaming service offering MMA, BJJ, kickboxing, and other martial arts content globally. Adjacent to Gallerr's space as a broad incumbent monetizing combat-sports video libraries.

Direct peers

• Submeta: BJJ-focused online learning platform offering technique libraries and instructional content from high-level practitioners. Comparable to Gallerr in serving BJJ practitioners with structured digital video instruction.
• Grapplearts: BJJ instructional content publisher offering online courses, videos, and a blog covering grappling techniques. Comparable to Gallerr as a digital-first BJJ education brand monetizing instructional video content to enthusiasts worldwide.
• BJJ Fanatics: Online direct-to-consumer platform selling instructional Brazilian Jiu-Jitsu and grappling video courses from top competitors and coaches. Highly comparable to Gallerr in product category (paid BJJ instructional video libraries), business model (one-time purchase of lifetime streaming access), and target customer (martial arts enthusiasts).
• MGInAction: Marcus 'Buchecha' Almeida's online BJJ instructional platform offering premium video courses from one of the most decorated grapplers. Directly comparable to Gallerr's model of monetizing a legendary practitioner's video library via DTC digital sales.
• Keenan Online: Online BJJ instruction platform from Keenan Cornelius featuring technique-focused video courses and memberships. Comparable in product (BJJ video instruction), DTC delivery, and enthusiast target audience.

Emerging players

• Lions Den BJJ (online instructional): Online BJJ instruction offerings from the Lions Den team, providing technique-focused video courses for practitioners. Comparable to Gallerr as a smaller, instructor-led digital BJJ education brand serving enthusiast learners.

Others

• War Tribe: Martial-arts and warrior-themed apparel and equipment brand visible on Gallerr's checkout page as a brand collaborator. Adjacent/ecosystem participant — comparable as a co-branded partner in the BJJ lifestyle segment.

Market position

Customer concentration

• LinkedInlinkedin.com/company/gallerr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gallerr