Insurance Technologies is Now Hexure

What Insurance Technologies is Now Hexure does

Hexure (legal entity Insurance Technologies, LLC) is a US-based B2B SaaS provider of cloud-based sales automation software for the life insurance, annuity, and broader insurance distribution industry. The company sells primarily to three enterprise segments: insurance carriers, Independent Marketing Organizations (IMOs) and Broker General Agencies (BGAs), and financial institutions (broker-dealers, RIAs, banks, clearing firms, agencies, wirehouses). Its product architecture is a platform-plus-modules model, anchored by three core platforms — FireLight (sales automation covering pre-sale, quoting, e-application, e-delivery, and post-issue), ForeSight (enterprise sales illustrations), and Vive (quote-to-submit workflow) — supplemented by modules including a Mobile App, Agency Life Quoter, Carrier Forms Engine, Embedded API, AI Health Analyzer, and Website Quoter. The platform supports multiple lines of business (life, annuities, long-term care, disability, critical illness, mutual funds) and integrates with DTCC for real-time case status.

Hexure generates revenue through enterprise software licensing/subscription on a quote-based pricing model (not publicly disclosed), distributed via direct enterprise field sales to carriers and large financial institutions and via IMO/BGA channel partners for mid-market distribution. The company is headquartered in Dallas, Texas, with operational presence in Colorado Springs. Following its acquisition by iCapital, Hexure operates as an affiliate of iCapital, Inc. and Institutional Capital Network, Inc., repositioning the business as part of the industry's first end-to-end annuity and insurance technology platform. Named enterprise customers include Nationwide, Allianz, Sammons, National Western Life, National Life Group, FIG, Equitrust, Trustage, Sagicor, Sentinel Security Life, Wedbush, and Advisors Excel. The company hosts the annual Horizons client conference and maintains an active content marketing, webinar, and LinkedIn presence to engage insurance and financial services professionals.

Name

Insurance Technologies is Now Hexure

Legal name

Insurance Technologies, LLC dba Hexure

Website

https://insurancetechnologies.com

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

251–500 employees

Short description

Hexure (formerly Insurance Technologies) is a US-based enterprise SaaS provider of cloud-based sales automation software for life insurance, annuity, and financial services distribution, serving insurance carriers, IMOs/BGAs, and financial institutions via its FireLight, ForeSight, and Vive platforms.

Ownership category

akta.pro rank

Product category

Insurance Sales Automation Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Life insurance software
• Annuity sales automation
• Insurance sales platform
• Digital sales solutions
• Enterprise illustrations software

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing/Subscription: Hexure generates revenue through software licensing of its FireLight, ForeSight, and Vive platforms. The company operates on a B2B SaaS model providing sales automation solutions to insurance carriers, IMOs/BGAs, and financial institutions.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Hexure (formerly Insurance Technologies) provides cloud-based sales automation software for the life insurance and annuity industry. Its core platforms include FireLight (digital sales automation), ForeSight (enterprise sales illustrations), and Vive (quote-to-submit), supporting pre-sale functions, quoting, illustrations, e-application, e-delivery, and post-issue servicing for life, annuities, long-term care, disability, and mutual funds.

Product overview

Hexure (formerly Insurance Technologies) offers a comprehensive platform-plus-modules architecture for life insurance and annuity sales automation. The core offerings include FireLight Sales Platform (the primary sales automation hub), ForeSight Sales Illustrations (enterprise illustration software), and Vive (quote-to-submit solution). These are complemented by specialized modules including Mobile App, Agency Life Quoter, Carrier Forms Engine, Embedded API, AI Health Analyzer, and Website Quoter. The platform supports multiple lines of business including life insurance, annuities, long-term care, disability, and mutual funds, serving carriers, IMOs/BGAs, and financial institutions.

Differentiator

Problem solved

Functional benefit

Brands

• FireLight: Sales automation software platform for life insurance, annuities, long-term care, disability and mutual funds
• ForeSight
• Vive
• IXN

Products and services

• FireLight Sales Platform

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DTCCcoreTechnology or IntegrationHexure offers real-time case status visibility and enhanced post-issue servicing in FireLight through an expanded DTCC partnership. This provides real-time case status visibility and enhanced post-issue servicing capabilities.
• National Western LifeminorOthersCustomer case study partner using FireLight Self-Management Admin System for e-Application platform maintenance.
• NationwideminorOthersCustomer testimonial citing ease of process and commitment to quality results.
• National Life GroupminorOthersCustomer using proposal systems with flexible, agile implementation.
• Financial Independence Group (FIG)minorOthersCustomer partner with shared mindset of thinking outside the box and driving industry innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Socotra: Socotra provides a modern, API-first core insurance platform used by carriers for policy administration, underwriting, and product configuration. Overlaps with Hexure's API-driven, modular approach to insurance software and competes for the same digital transformation budgets at carriers.
• Majesco: Majesco provides core insurance software and digital distribution platforms for life, annuities, and group benefits. Overlaps with Hexure in life and annuity sales automation and competes for the same carrier and BGA customers seeking cloud-native platforms.
• iPipeline: iPipeline is the closest direct competitor to Hexure, providing life insurance and annuity sales-automation, illustrations, e-application, and post-issue workflow tools to carriers and distributors. Highly comparable in product scope, target segments (carriers, IMOs/BGAs), and SaaS delivery model.
• EIS Group: EIS offers a core insurance platform spanning policy administration, claims, billing, and distribution for life, annuities, and P&C carriers. Competes with Hexure in the broader insurtech SaaS category and increasingly in the digital sales/illustration layer.
• Insurance Technologies (legacy)/FireLight: FireLight is Hexure's own flagship sales-automation brand, the most direct comparable within the company's own product family and the benchmark competitors measure against for life and annuity sales workflow automation.

Emerging players

• RightCapital: RightCapital provides financial-planning software used by RIAs and broker-dealers to support insurance and annuity recommendations. An emerging-adjacent competitor at the advisor/desktop layer, overlapping with Hexure's Financial Institution segment.
• TIFIN: TIFIN builds AI-driven wealth and distribution platforms that connect advisors with product manufacturers, including insurance and annuities. An emerging thematic peer leveraging AI in the same distribution channel Hexure serves.
• Fineos: Fineos is a cloud-native insurance platform focused on life, accident, and health with group and individual product capabilities. An emerging competitor in the broader life-and-health insurtech SaaS space where Hexure competes.

Broad incumbents

• DXC Technology (Insurance): DXC is a large incumbent IT services and systems integrator with deep insurance industry offerings spanning core systems, BPO, and digital transformation. A broader incumbent alternative to Hexure's platform play, especially for large carriers modernizing legacy environments.
• EXL Service (Insurance): EXL combines insurance consulting, analytics, and digital operations with insurtech-adjacent capabilities, serving carriers and distributors on sales, underwriting, and claims. Functions as a broader-services incumbent competitor to Hexure's more focused SaaS platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HexureTech
• LinkedInlinkedin.com/company/insurance-technologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Technologies is Now Hexure