Brolly Commons Inc

What Brolly Commons Inc does

Brolly Commons Inc, operating as Brolly, is an Australian-headquartered SaaS company founded in 2018 by Nathan Cram that provides social media archiving, engagement analytics, and content moderation through three integrated modules — Brolly Archive, Brolly Insights, and Brolly Protect (the latter marked as releasing soon). The platform is built on AWS multi-tenant cloud infrastructure and connects to social networks (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, and Threads) via APIs, including a formal enterprise partnership with Twitter/X that grants access to the compliance firehose. Native integrations with Hootsuite and Micro Focus Content Manager (TRIM) allow social records to flow directly into enterprise content management systems used by government agencies.

The company targets organisations with regulatory recordkeeping obligations — primarily federal, state and local government agencies, followed by banking and financial services, education, healthcare, utilities, and social media agencies. Differentiators cited include ISO/IEC 27001:2022 and CSA STAR certifications, compliance alignment with FINRA, FOIA, FERPA, HIPAA, IIROC, GDPR, CCPA, PIPEDA, PDPA, Australian Privacy Act, and FedRAMP/NIST 800-53, as well as 100% Australian onshore data residency. Select customers include City of Kalamunda, Cairns Regional Council, Cessnock City Council, Taranaki Regional Council, City of Sydney, Queensland Government, WorkSafe, Victoria, and TasWater.

Brolly monetises through annual subscriptions paid in advance with quarterly usage reviews, supported by a freemium 30-day self-serve trial and a direct enterprise sales motion. Geographic coverage spans Australia, New Zealand, the United States, and Canada, with an early Singapore market entry supported by Austrade. The company is 100% privately held under the legal entity Brolly Australasia Pty Ltd (ABN 66 633 439 577), operates with a small team, and has not disclosed external funding rounds.

Name

Brolly Commons Inc

Legal name

Brolly Australasia Pty Ltd

Website

https://brolly.io

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Brolly is an Australian-founded SaaS platform that captures and archives social media activity for regulatory compliance, serving government agencies and regulated industries with three modules (Archive, Insights, Protect) and integrations into Hootsuite and enterprise records systems.

Ownership category

akta.pro rank

Product category

Social Media Compliance Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Privacy Management (Consent, DSAR, RoPA) (HDADAFAH)

akta.pro secondary industry

Email Data Loss Prevention & Encryption (HDADAKAD)

Keywords

• Social media archiving
• Compliance software
• Records management
• Content moderation
• Social media governance

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Subscription-based SaaS model where customers pay for licenses to use the Brolly platform. Payment is made in full and in advance. Plans include automatic renewals or recurring payments. Pricing varies by plan tier with data allowance thresholds and quarterly account reviews.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Brolly is a cloud-based social media archiving SaaS platform that captures, preserves, and protects social media communications in near real-time for government agencies and regulated industries. The platform supports compliance with FINRA, FOIA, FERPA, HIPAA, PHIPA, IIROC, and Australian state recordkeeping legislation through secure archiving, advanced search, external website capture, and digitally signed records. It is delivered via three modules — Archive, Insights, and Protect — across Australia, New Zealand, the United States, and Canada.

Product overview

Brolly is a unified social media archiving and engagement platform consisting of three integrated modules: Archive (core social media capture and preservation), Insights (analytics and data analysis), and Protect (moderation and brand protection). The platform is designed specifically for government agencies and regulated industries requiring compliance with recordkeeping legislation. Brolly operates as a cloud-based SaaS solution built on AWS infrastructure, providing secure archiving with end-to-end encryption, multi-factor authentication, and digital signatures for data integrity. The platform integrates natively with Hootsuite and Micro Focus Content Manager (TRIM), and connects to social media networks via APIs including Meta, Twitter, LinkedIn, YouTube, TikTok, and Threads.

Differentiator

Problem solved

Functional benefit

Products and services

• Brolly Archive Cloud-based social media archiving module that securely captures and preserves all social media activities — including posts, comments, links, images, videos, direct messages, and metadata — in near real-time. Captures content even if it has been edited, deleted, or hidden, supports external website capture of link destinations, and preserves complete conversations with timestamps for government agencies, financial institutions, healthcare organisations, schools, and other regulated entities.
• Brolly Insights Analytics module that transforms archived social media data into actionable insights for government and regulated customers. Provides analytics capabilities to gauge engagement during campaigns, identify trends over time, and inform communication strategy using the records captured through Brolly Archive.
• Brolly Protect Content moderation and brand protection module that helps organisations take action against cyberbullying, scams, and toxic comments on their official social channels. Provides keyword monitoring, real-time alerts, and moderation workflows to maintain compliance and protect reputation, complementing the Archive and Insights modules.

Named customers9 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Twitter/XcoreTechnology or IntegrationBrolly became one of an exclusive group of worldwide companies with a formalised enterprise partnership with Twitter. The partnership covers access to 100% of Twitter conversations with highest level of protection. The enterprise agreement provides Brolly with access to the enterprise version of the Account Activity API and Twitter's compliance enterprise firehose. Nathan Cram, Brolly's founder, stated this positions Brolly as a major player in the eyes of Twitter. Brolly is one of only a handful of companies in Australia that has qualified to become a Twitter enterprise partner.
• HootsuitecoreTechnology or IntegrationBrolly is a proud partner of Hootsuite, the leading cloud-based social media management platform. The partnership provides seamless integration between Brolly's archiving platform and Hootsuite's software, allowing customers to easily share data and automate tasks, saving time and effort. Customers can view and manage their Brolly archive from inside Hootsuite.
• Micro Focus Content Manager (TRIM)coreTechnology or IntegrationBrolly offers a world-first integration with Micro Focus Content Manager (formerly HP TRIM / HPE Content Manager). This integration enables seamless transfer of social media records into enterprise content management systems, supporting compliance requirements for government agencies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Hootsuite: Leading cloud-based social media management platform and Brolly's strategic integration partner; comparable adjacency because customers often evaluate social governance, archiving, and publishing together.
• Micro Focus Content Manager (OpenText): Enterprise content management system (formerly HPE/TRIM) that Brolly integrates with; adjacent ecosystem participant whose public-sector records-management footprint overlaps with Brolly's government buyer base.

Broad incumbents

• Global Relay: Established compliance archiving and communications surveillance provider for financial services; competes with Brolly in FINRA/SEC-regulated accounts and offers social media capture alongside broader compliance tooling.
• Smarsh: Large US-based communications compliance and archiving incumbent serving financial services and government; offers social media capture as part of a broader enterprise archiving and surveillance suite that competes head-on with Brolly in regulated verticals.
• Proofpoint Archive: Enterprise information archiving and compliance suite covering email, social, and collaboration; competes with Brolly for regulated-buyer budgets where social media archiving is bundled with broader data governance.
• ZL Technologies: Enterprise information archiving and analytics platform competing for the same regulated-industry retention budgets; comparable in serving compliance-driven buyers across financial services and government.

Direct peers

• ArchiveSocial: Specialist social media archiving platform built for public-sector FOIA/state-records compliance—the closest US analog to Brolly's government-vertical positioning and feature set.
• Pagefreezer: Direct competitor providing social media, website, and enterprise chat archiving for compliance and eDiscovery, overlapping with Brolly's core Archive product for government, financial services, and regulated buyers.
• Socialgist: Social data licensing and archiving provider offering enterprise API access to social media datasets; comparable to Brolly's API-driven capture model and target use cases around compliance and analytics.

Regional players

• Telos Corporation (Archive): US-headquartered compliance, records management, and IT solutions provider with archiving offerings that intersect Brolly's government and regulated-industry archive use cases, primarily competing in the US federal market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brolly-connections-covered
• Facebookfacebook.com/CoveredbyBrolly

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brolly Commons Inc